The 6 Secrets to Drive App Downloads

6
The

Secrets
to Drive App
Downloads

MOBILE SUCCESS SERIES
www.funmobility.com

There’s a huge shift in attention to
mobile devices.
U.S.#Adults:#Time#Spent#in#Media#
2009#vs#2012#
42%$
40%$

25%$
23%$

16%$
13%$
12%$
9%$
7%$
5%$ 5%$
3%$

TV# Online# Radio# Mobile# Print# Other#
2009$ 2012$

MOBILE SUCCESS SERIES www.funmobility.com

Customers download more than

100 apps on their
Smartphones

& spend over

94 minutes a
day in apps


Supercharge
Your Mobile Marketing Lifecycle

Integrate mobile with
your existing social
media and marketing
efforts to increase brand
awareness and retain
customers.


Okay! Now what?
Why would somebody
want to download
your app?


6
The Secrets
to Drive App
Downloads

Understanding why someone wants to download
your app is key to driving traffic - and downloads.


#1 Relevant
Information
As a society, we are in an era of
information overload. Help your
customers sort through the
ruble by providing relevant,
useful, and interesting content.

Leverage Smart Push
Notifications to add true value
to your audience by sending out
newsworthy updates.


But what’s considered
“Newsworthy?”

• Tips and Tricks
• Videos
• How-Tos
Send content that's relevant to your
users for optimal conversion.


#2 Deals
Drive demand generation by
offering value-added offers
and promotions tied to your
mobile app.


Deals don’t just drive downloads.
They drive behavior!

What deals? Try these:
• Store or Online Coupons
• Loyalty Rewards
• Limited Time Offers
• Mobile-Only Offers
• Exclusive Merchandise


#3 Social
Interaction
Keep your brand top of mind
by encouraging users to
connect, discuss and share
their experience with their
friends.


Social
Interaction
Socialize your existing content to
increase engagement by using
threaded commenting.

By connecting their social profiles
to your app, you ensure a genuine
community with real people - and
real interactions


#4 Status
As a society, we’re naturally
competitive.

Leverage this desire to always
“win” by adding friendly
competition to your app.


How do you add this
competitive element?
Through Gamification!

Create point-based
games, such as Trivia, to
drive engagement.


Leaderboard
Status
Encourage behaviors that add
value to your brand, while
creating a fun, organic mobile
experience.


Engaged Users
Highlight your most
active users - and
potential customers while
targeting them with
mobile specific offers and
promotions.


#5 Rewards
Who doesn’t like free stuff?

Supercharge your loyalty
program by offering mobile
punch cards - a powerful
reason for customers to
download your app.


Mobile Punchcards

Retailers can integrate mobile rewards into their point of sale systems.
This provides an easy way to track loyalty, while giving customers a
compelling reason to download your custom-branded app.


#6 Fun!
Did you know, games are the
number one most frequently
downloaded app?

Put the FUN in mobility by adding
games into your app, customized
with your branding.

Games are the perfect way to
drive downloads!


6
The Secrets
to Drive App
Downloads

So, how do you drive App downloads?
1. Send Relevant Information.
2. Offer Deals & Mobile Coupons.
3. Encourage Social Engagement.
4. Add Competitiveness to your App.
5. Integrate Loyalty Rewards.
6. Add Games Into Your App.


Consumers have a lot
Customers have a lot of choice
ofitchoice when it
when comes to Apps.
comes to apps.


Think from your
customer’s point of view.

What do
I want?


Why spend upwards of $50,000 - and
hundreds of hours developing a mobile app?

Let FunMobility do the work for you with our patented
AppWidgets and Mobile Marketing Platform.

LEARN MORE


Ready?
Get started today!

Contact a Solutions
Specialist

1.855.849.4900
sales@funmobility.com


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