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Why Market Data Matters Now More Than Ever
Who’s with you today? Scott Sambucci @AltosResearch Ricky Fernandez @AltosSalesDude
Only Three Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When they ask, “How’s the market?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Principles & Technique: The Data and The Story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sometimes the Data  ≠  Headlines Scottsdale dropped a little – but mostly held strong! Phoenix has been down – but picking up this Spring!
Get Local! Trends by Zip (Austin, TX)
How and When to Use The Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Than Just a Price Trend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Setting the Price Right % Price Decreased : Measures the number of active listings that have experienced a price reduction in the last 90 days
Inventory Trends: Understanding the “Competition” Don’t assume clients know these trends!
Trends in New Listings New Listings are pricing BELOW the Market’s  Median Price Homes exiting the market are even lower
 
Market Analysis by Price Level (“Quartile”) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Price Trends by “Quartile” Different Price Trends based on Price Quartile
Days-on-Market by “Quartile” Significantly higher DoM in most expensive price segment
Market Activity by “Quartile” The lowest 25% of the market has the most activity – Implications for both Sellers AND Buyers?
How and When to Use The Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ MyXplorer” Personalized Reports “ MyConnect” AltosCharts “ MyConnect”
Strategies for Data on Your Site Soft Sell Hard Sell Blog Posts Dedicated Local Pages Chart Widgets Sample Reports Lead Form Call to Action Inform, establish expertise, reach Convert visitors to leads Goals:  Presentation:  Style:  Personality, quantity High profile data, Fewer options Approach:
The Insightful Blog Post ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Strong Call To Action ,[object Object],[object Object],[object Object],[object Object],[object Object]
Great Web Site Samples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Takeaways: ,[object Object],[object Object],[object Object]
Answer “How’s the Market?” with Altos Research
Altos Research: Contacts ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Marketing With Statistics Webinar 5 14 09

  • 1. Why Market Data Matters Now More Than Ever
  • 2. Who’s with you today? Scott Sambucci @AltosResearch Ricky Fernandez @AltosSalesDude
  • 3.
  • 4.
  • 5.
  • 6. Sometimes the Data ≠ Headlines Scottsdale dropped a little – but mostly held strong! Phoenix has been down – but picking up this Spring!
  • 7. Get Local! Trends by Zip (Austin, TX)
  • 8.
  • 9.
  • 10. Setting the Price Right % Price Decreased : Measures the number of active listings that have experienced a price reduction in the last 90 days
  • 11. Inventory Trends: Understanding the “Competition” Don’t assume clients know these trends!
  • 12. Trends in New Listings New Listings are pricing BELOW the Market’s Median Price Homes exiting the market are even lower
  • 13.  
  • 14.
  • 15. Price Trends by “Quartile” Different Price Trends based on Price Quartile
  • 16. Days-on-Market by “Quartile” Significantly higher DoM in most expensive price segment
  • 17. Market Activity by “Quartile” The lowest 25% of the market has the most activity – Implications for both Sellers AND Buyers?
  • 18.
  • 19. Strategies for Data on Your Site Soft Sell Hard Sell Blog Posts Dedicated Local Pages Chart Widgets Sample Reports Lead Form Call to Action Inform, establish expertise, reach Convert visitors to leads Goals: Presentation: Style: Personality, quantity High profile data, Fewer options Approach:
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Answer “How’s the Market?” with Altos Research
  • 25.

Editor's Notes

  1. First question: “How’s the market?” how do you answer?