Learn why Pinterest matters for business and how to use it effectively in this data-packed presentation with step-by-step guides on Pinterest. Watch the presentation and get personal sup

1. Pinning and Winning:
Mastering Pinterest for Business
Mastering Pinterest for Business
Scott D. Meyer
@9Clouds
pinterest.com/scottdavidmeyer
#Pin2Win
http://9clouds.com/pinterest
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2. 2
Who has a child?
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3. 3
good, i need your help
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4. 4
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5. 5
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6. 6
Off

7. 7
The

8. 8
Book

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10. brofounders
Scott and John Meyer
9 CLOUDS
Digital marketing & education
Improve digital literacy
Teach | Market
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12. PINNING AND WINNING
Digital Strategy
Pinterest Essentials
Winning by Pinning
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13. 13
Digital strategy
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14. 14
DIGITAL STRATEGY

15. DIGITAL STRATEGY
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16. 16
DIGITAL STRATEGY
What’s your sweet spot?
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17. 17
pinterest essentials
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18. WHY PINTEREST?
TOP OF THE FUNNEL VISIBILITY
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12,000,000+ } US visitors a month
3 LINKS } Generated by one pin
2ND } Largest referrer after Facebook
PINTEREST> YouTube + LinkedIn + Google+
15TH } Most trafficked site in US

19. WHY PINTEREST?
MIDDLE OF THE FUNNEL CONVERSION
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26% } Click thru to products
28% } Household income >$100k

20. WHY PINTEREST?
BOTTOM OF THE FUNNEL SALES
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$179 } Avg. value of orders from Pinterest
($80 Facebook, $69 Twitter)
1 IN 5 } Pinterest users buy via site
69% } Clicks that eventually buy

21. PINTEREST SET-UP
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1. Business Account
pinterest.com/business/convert
business.pinterest.com
2. Description
3. Get verified
Why on Pinterest, Why follow you

22. 22
Winning by pinning
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23. 23
What’s the Fastest
Game Bird in Europe?
Game Bird in Europe?

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25. Golden Pulver

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27. ANATOMY OF A WINNING BOARD
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1. Guinness Book for your audience
2.
Not product, what product gives them
Human and Communal
People follow people; involve them pinterest.com/maybooks
pinterest.com/sparkps
pinterest.com/etsy

28. ANATOMY OF A WINNING PIN
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1. Use tall images
At least 354 pixels
2. Use wide images
At least 728 pixels
3. Add a price
36% more clicks

29. ANATOMY OF A WINNING PIN STRATEGY
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1. Repin with care
20% of pins are original
2. Make images “pin-able’
3. Pin for leads
Edit URL to landing page

30. http://9clouds.com/pinterest
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31. PINNING SECRETS
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1. Text on pins
Maintain your message & rights
2. Measure what works
3. Pin videos
Analytics
pinterest.com/source/site.com
4. Schedule Pins
Pingraphy.com
$12/mo

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FUTURE OF PINTEREST

33. Who’s Your Pinterest Partner?
9cloudsacademy.com
Private group consulting
Tutorials, case studies, strategies
Private social media groups and Q & A
Current info and constant inspiration

34. 7 Day $1 Trial for NSS Attendees
9cloudsacademy.com
$27/mo, no contract

35. what questions do you have?
9clouds.com | 855-9CLOUDS | scott@9clouds.com