29. 1995 2000 2005 2010
TIME
Our Vision:
The
Network
is the
Computer
Internet
Users
• 1.5+ billion people on the Net today
• 390 gigabytes of data created every second
• 50% new data growth
1.5+ Billion
Everyone and everything participates on the network
30. Today's Business Problems
Proprietary Huge Barrier to Exit Slow Innovation
Unsustainable Costs Complex ManagementRapid Data Growth
Traditional Solutions Are Not Meeting These Challenges
31. ● Open Source reduced costs
and vendor lock-in
●
Scale out architectures brought
new economics
●
Commoditization brought
increased competition
●
Differentiation from innovative
product design and packaging
• Follows same server trend
• General purpose systems will
drive storage costs down
• Robust Open Source soft-ware
will further reduce costs
• Simple data administration
• Revolutionary analytics
• Open architectures will free
users from vendor lock-in
• Archive products built from open
architectures
• Using general purpose systems
that drive down costs
• Seamless integration
with existing environments
• Leading Sun Archive software
now open sourced
Sun’s Open Strategy
General Purpose Systems + Open Source Software = Lower Costs
Open Servers Open Storage Open Archive
32. Plan and Build
inSuccess
Discounted Hosting
from Partners, Free
GF Hosting
Free Tech
Support,
consulting &
Training
SSE Offers
sun.com/startup; free to join
Social, business,
& comarketing
opportunities
Free Hosting
● FaceBook,
OpenSocial, Bebo
Developers
●
Free OSOL on
EC2
Criteria: <6 years; <150 employees
Discounted servers
starting under £500;
SSE Clearance
Program starting at
~£300
Open Source
Software, 20% off
on MySQL Gold,
Optimized
AMP on Solaris
Talk about the bad times –
Future dark
Web dark
suicidal characters
spent 100s years living on money that is not there
what&apos;s going to happen overview
What can we do?
Angel investors hankering down
- get money internall or slash costs
We dont really know how long it will go on or if it will go up or down
Take care
Most want to do a good work/pride – double down – give extra effort
Dont screw up± :-)
- employer could fail
- employeer sack you
How to lead your startup
Large capital expenditure no no ; projects just stopped
\Waterfall died a month ago
Req/Design/Deploy – 14months – get through next 3 month credit
Get agile
Test driven
Refactor
Resuable
Choose quick options
No Oracle licenses or M$ etc not going to get past approval process
Upfront costs, develop, deploy etc no going to happen
Sun does it different
Electricity
Search, email, chat in cloud now
Pay little start
APIs need developing – think about locking – think Oracle, M$
Conversation
Cheap but needs courage
You may think it&apos;s a disaster,
Companies are down refocus
Laid off – money
Luck to have money
Could blame anyone.
Banks, hedge funds, govt ....
We are seeing a failure of regulation; big regulation coming
Transparent highly scalable
No more games
Wouldnt let go
Easy to build deply and distribute
Will pay for $1.99 but not $4 for glass of wine In nice winebar
Hard to predict what people need
Different oucomes, measures, different timescales and goals
What if you loose job or can&apos;t get one? Or even if you get one but worry.
Guy install PCs in SMB – went to electrical school
Your own interest – not random
Prof cred
Get involved – patches, docs, send bug report, test case, fixes etc.
Blogs
Twitter
Wikipedia
Flickr
Web as good as we make it
Hiring – do you care enough about the web?
Best jobs found through networking – not advertised etc.
CUSTOMER PROBLEMS/CHALLENGES:
Struggling to keep pace with rapid storage growth: Customers are looking for a radically easier and faster way to manage storage at substantially better TCO
Time consuming to diagnose and troubleshoot degraded service: It&apos;s difficult to locate, isolate and resolve issues in the storage network
Difficult to analyze the capacity and performance of the storage system
Installation, set up, and configuration of storage systems are complex and time consuming
Eco-efficiency/budget constraints: Customers must manage more data and optimize performance, power, cooling, and space with the same or less resources
Difficult and disruptive to scale: It&apos;s difficult to keep up with rapid data growth and changing business strategies without disruption.
One of the factors that differentiates Sun is the fact that we have a commitment to open and standards- based technology.
Our open systems approach gives you the flexibility and the freedom to choose the best systems for your business and IT infrastructure. Sun systems are open in design – running on Solaris, Linux and Windows – and have a common architecture across the entire portfolio so customers can easily deploy Sun systems into their current IT infrastructure with minimal overhead and down time to your business.
Such wide interoperability and seamless integration offers businesses the opportunity to do more with less.
-Discount upto 50-60%, our products are the best they have been in a long time. 3 thumpers for the price of one
-Started with hardware discount, added other stuff later
-Countries priority based on developers, internet access, VC investment. Potential in India similar to China
-We will continue to add countries and offers
-Choice with Sun: Intel/AMD/S{ARC; Linux/Solaris/Windows; Solaris on multiple platforms
-How many of you are looking at hosting
-Free hostinmg: Hi5, MySpace and Bebo
-Joyent, Layered Tech, Navisite, Netmagic
-Startups are different from enterprise, do not go to a lot of classes, go to a community, talk to experts, ISVe/Sun.com/product engineering/SE
-Sun in the community, Startup camps
-Investing in the success of startups, Not to make money, help them be successful, make money if they grow
