Presentation from a briefing session I ran in Brighton on 7 December 2011 covering fundraising and social media. <My main aim is to inspire people to get on and do it - to pick up the reins and start trying to make it work.

1. “By this time next week Rodders…”
FUNDRAISING AND SOCIAL MEDIA
Mark Walker, SCIP

2. This briefing
• Framework
• Examples
• Suggestions
• Inspiration

3. A new fundraising challenge
What we’re used to
One application @ £1,000s
What we need to learn
100s of donations @ £10

4. Why social media?
Listening + understanding
Amplifying + sharing
Connecting + engaging
Cost-effective + usable
Growing + changing

5. Five top tips
• Start listening: Join in
• Be active: 30 mins/day
• Mini-campaigns: Attract attention
• Joined up thinking: Integrate
• Engaging stories: DNA

6. Yes we can!
Facebook
Twitter
YouTube
Website/Blog
$$$
People
Skills
Charisma
http://www.flickr.com/photos/8832710@N05

7. Planning
Integration
Storytelling
Training
Teamwork
Meetings
Budget
Policy
Luck

8. Do you have the right mix?
Recipe
Ingredients
Flavours
Skills
Familiar tools
Experience
“Moistness”
http://www.freeimagearchive.org

9. What to do
1. Plan
2. Tune in
3. Be useful
4. Be engaging
5. Measure

10. A sense of direction…
Where are we now
Where are we going?
How will we get
there?
http://londonist.com/2011/11/accessibletubemap.php

11. Short term campaigns
Two to three months
Community events
Timetable
Focus on action
Measure and reflect
http://www.freeimagearchive.org

12. Integration
• Print • Twitter
• Advertising • YouTube
• Direct mail • Website + Blog
• Press + PR • Email newsletters
• Events • Flickr, SurveyMonkey,
• Personal selling Slideshare, etc
• Seasonal sales • SMS
• Product development • Podcast
• Pricing
• Facebook

13. Twitter
Use it for • Which audiences?
• Listening/learning • What content?
• News • How frequently?
• Sharing • Who and when?
• Fundraising • Measurement - bitly
Questions to ask

14. YouTube
Use it for relevant to?
• Explaining • How will you produce
• Telling stories content?
• Fundraising • How frequently?
• Learning • Who and when?
• Measurement
Questions to ask
• Which audience is it

15. Your Website
Use it for • Up to date + accurate?
• Explaining • Can we easily update it
• Telling stories ourselves?
• Fundraising • Who can update it/when?
• News • Calls to action?
• Events • Feedback mechanisms?
• Opinion
• Campaigning/Influence
Questions to ask
• Who uses our site?

16. Facebook
Use it for • Groups vs Fan Pages
• Interaction/Sharing • Frequency/Workload
• Promotion • Privacy
• Campaigns/Influence – Staff, volunteers, servic
• Service Delivery e users
• Fundraising • Measurement
• News – Quantity vs quality
• Events
• Consultation
Questions to ask

17. Bolt-ons you may need
JustGiving/MyDonate/PayPal
EventBrite/Amiando
MailChimp/YMLP/DotMailer
Slideshare/Flickr/SoundCloud

18. Tuning In
http://www.flickr.com/photos/richevenhouse/2012636456

19. Tweetdeck

20. Be useful
http://www.flickr.com/photos/richevenhouse/2012636456

21. Be active

22. Be engaging

23. Measure. Improve.
Use a spreadsheet
Measure what you can
Do it often
Look for patterns
Share and learn together
Photo by Darren Hester via Flickr

24. Skills
How to use Facebook/Twitter/etc
How to use your phone/camera/etc
How to edit/upload/embed
How to tell stories/be engaging
What works/good ideas/experience
How to learn/Who can help

25. Equipment
Computer/internet
Mobile phone
Camera + mic + tripod

26. A social media checklist
What do we want to achieve?  Email newsletter
 What is our target?  YouTube
 Who do we want to reach?  SMS
 Who will help us reach them?  Blog
How will we achieve it?  Flickr
 What is our message?  PR
 What stories will we tell?  Print
 Which tools will we use?  Direct mail/post
 Where will we start?  Advertising
 Who is going to do what?  Other:
 What will we measure?
 Who will be involved?
What is in the communications mix?

27. Routine
30 minute steps
– Check out who’s doing what on Twitter
– Research your competition
– Post a blog entry
– Read a book/magazine/blog
– Share a useful snippet
– Produce a story for your monthly newsletter
– Review your plans
– Measure results

28. Five more top tips
1. Start. NOW!
2. Listen and learn
3. Keep practising
4. Measure what you do
5. Get to know your tools
Inc Facebook!!


29. Beth Kanter

30. www.hubspot.com/marketing-resources/
http://www.hubspot.com/marketing-
resources/

31. Where next?
• Beth Kanter/Howard Lake/Steve Bridger
• www.facebook.com/nonprofits
• Facebook for Dummies
• www.slideshare.net/scipmark
• NFP Tweetup
• Colleagues, trustees, volunteers
• www.IT4Communities.org.uk
• www.hubspot.com

32. Contact us
SCIP
Community Base
Queens Road, Brighton BN1 3XG
01273 234049
mark@scip.org.uk
www.scip.org.uk
@scipnews
www.slideshare.net/scipmark