Boost Your Online Presence with Search Engine Marketing Strategies
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This document provides an overview of search engine marketing (SEM) and how to boost website presence and build a brand online. It discusses key aspects of SEM including search engine optimization (SEO), pay-per-click (PPC) advertising, keyword research, optimizing web pages, submitting sites to search engines, and measuring success. The document also covers setting up and monitoring PPC ad campaigns and balancing SEM and SEO strategies.
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Boost Your Online Presence with Search Engine Marketing Strategies
- 4. How Does A Search Engine Work?
- 11. Universal Search Intent of Search
- 16. Keyword Research Suggestion Tools Free: http://adwords.google.com/select/KeywordToolExternal Free: http://www.google.com/insights/search/# Paid: http://www.wordtracker.com
- 20. Optimize Inner Site Pages EVERY PAGE! 5/8
- 39. Search Engine Marketing Schipul – The Web Marketing Company Phone: (281) 497.6567 x 533 Email: [email_address] Web Site: www.schipul.com Blog: www.thesemblog. com
Editor's Notes
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Crawlers: They follow links and read pages found Text of pages is stored in an “index” When you search, they look for pages with matching text Other factors involved in “ranking” those pages, are… location and frequency of words
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- This slide shows the difference in search engines when using the same term And that they are ALL not alike and have different algorithms for retrieving and ranking SERPs Now you know why search engines give different results, algorithms
- Google - uses its algorithm to gauge the importance of a web sites content based on a specific query Shows the algorithms at work Just by switching the order of the terms you get different results
- SEM is the positioning of your website in the search engines so that it is found by your target market. SEM is like direct marketing, so you want to make sure you’re there when someone is ready to buy. Just like how at home you get direct mailings all the time, you save up the ones you think you may use later, and when you’re ready to order that pizza, you have that coupon right there when you need it. In SEM, your targeted prospects are searching for your Website through relevant keywords, instead of you searching for them. SEM is also a cheaper strategy than traditional marketing campaigns that take longer and require more data collection and turnaround. And SEO is making changes to the actual site so that you will show up naturally in the SE. So WHY do you need SEM? If you have a website, then it is important to think about it when you are designing and building your business or organization online. Many people ask if there is a difference between traditional marketing and search engine marketing. There isn’t a big difference, SEM is only a buzz word people use. The only difference is, is that instead of you going out to look for your target market and try to get them come to you, you are already there when your target market is looking for you, you just have to make sure your website is about what they’re looking for. o what SEM and SEO is… it contains two main parts: SEM is the positioning of your website in the search engines so that it is found by your target market. SEM is like direct marketing, so you want to make sure you’re there when someone is ready to buy. Just like how at home you get direct mailings all the time, you save up the ones you think you may use later, and when you’re ready to order that pizza, you have that coupon right there when you need it. In SEM, your targeted prospects are searching for your Website through relevant keywords, instead of you searching for them. SEM is also a cheaper strategy than traditional marketing campaigns that take longer and require more data collection and turnaround. And SEO is making changes to the actual site so that you will show up naturally in the SE. So WHY do you need SEM? If you have a website, then it is important to think about it when you are designing and building your business or organization online. Many people ask if there is a difference between traditional marketing and search engine marketing. There isn’t a big difference, SEM is only a buzz word people use. The only difference is, is that instead of you going out to look for your target market and try to get them come to you, you are already there when your target market is looking for you, you just have to make sure your website is about what they’re looking for.
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
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- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com