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Guest Blog Posting to Build Links

        Advanced Link Building: Part 3




              Visible.net
                  By
              Cody Barrus
We Will Cover

●   What is Guest
    Posting
●   Finding quality guest
    post goals
●   Query Email
●   Writing the post
●   Follow Through
Long Term Goals


     ●   Grow your link building tools
     ●   Improve SERP results
     ●   Raise Page Rank
     ●   Increase referral traffic
     ●   Build your brand
Tools you will need

Download and install -
          Note: these are the same tools from Part 2

  ●   Google Chrome:
      https://www.google.com/intl/en/chrome/browser/
  ●   Install these Google Chrome extensions
           SEO Site Tools
              https://chrome.google.com/webstore/detail/diahigjngdnkdgajdbpjdeomopbpkjjc

           Status Pagerank/Alexa Toolbar
              https://chrome.google.com/webstore/detail/bjgpmafbkgcchdjehdpnfgfgbdfahapa
Finding a Site: Blog Search

●   Finding a site to guest post on can be
    difficult depending on your niche
●   First you can use a blog search as in Part 2.
    “blog:search term”
●   For example:
         Blog:college sports
         Blog:cooking
         Blog:organic living
Finding a Site: Guest Post Search

  ●   Another search tool you can use is the
      Guest Post search
  ●   Search “guest post search term”
  ●   For Example:
           guest post dogs
           guest post wine
           guest post boats
An Example

●   Here we searched “guest post cooking”
Checking the Site

●   Using our tools we check the site's as in Part 2
●   Check the PR on the Home Page
●   Make sure the content on the blog is high
    quality
Verify the Site Accepts Guest
            Posts

       Look for:
●   “Guest post” in blog titles
●   Multiple authors
●   Submit Page
Another Search Tool


●   So you've found a guest post
●   Now it's time to author search on google to see
    where else this author has guest posted
●   Search “author:author name”
●   Wherever this author has posted is open game
    for you to submit to
Before Reaching Out

●   This site has a PR higher than 2 and accepts
    guest posts, time to reach out!
●   Find the sites contact info, generally listed on a
    Contact or About page.
         Some sites have a submit
           page where you can
           submit your guest post
           directly
●   Brainstorm blog topics
Example of a Guest Post
               Proposal
●   Email is short and direct
●   Mentions site owner by name (if you can find it)
●   Gives a link to an example blog post
After They Say Yes:
              The Guest Post
●   Take your time and write informative and
    interesting content
●   Its ok to base your guest blog post on other
    posts you've read
         Don't copy anything
         write from your unique point of view
●   Research all facts
●   Include a Bio at the end which includes a link to
    your website
After the Post Has Been Posted:
       The Follow Through
●   If they forget to post a link to your site in the
    body of the blog post, email them a gentle
    reminder
●   Share a link to your guest
    blog post using your social
    networks like Facebook and
    Twitter
Benefits

●   It doesn't take many high quality backlinks to
    get results
●   The more backlinks you build, the great the
    benefits
●   Increase in SERPs and organic traffic
●   Increase referral traffic (take advantage of this
    by offering deals the day a post is published)
Good Luck

●   Slide show by Cody Barrus-
     cody.barrus@visible.net



          ●   Visible.net

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Advanced link building part 3

  • 1. Guest Blog Posting to Build Links Advanced Link Building: Part 3 Visible.net By Cody Barrus
  • 2. We Will Cover ● What is Guest Posting ● Finding quality guest post goals ● Query Email ● Writing the post ● Follow Through
  • 3. Long Term Goals ● Grow your link building tools ● Improve SERP results ● Raise Page Rank ● Increase referral traffic ● Build your brand
  • 4. Tools you will need Download and install - Note: these are the same tools from Part 2 ● Google Chrome: https://www.google.com/intl/en/chrome/browser/ ● Install these Google Chrome extensions  SEO Site Tools https://chrome.google.com/webstore/detail/diahigjngdnkdgajdbpjdeomopbpkjjc  Status Pagerank/Alexa Toolbar https://chrome.google.com/webstore/detail/bjgpmafbkgcchdjehdpnfgfgbdfahapa
  • 5. Finding a Site: Blog Search ● Finding a site to guest post on can be difficult depending on your niche ● First you can use a blog search as in Part 2. “blog:search term” ● For example:  Blog:college sports  Blog:cooking  Blog:organic living
  • 6. Finding a Site: Guest Post Search ● Another search tool you can use is the Guest Post search ● Search “guest post search term” ● For Example:  guest post dogs  guest post wine  guest post boats
  • 7. An Example ● Here we searched “guest post cooking”
  • 8. Checking the Site ● Using our tools we check the site's as in Part 2 ● Check the PR on the Home Page ● Make sure the content on the blog is high quality
  • 9. Verify the Site Accepts Guest Posts Look for: ● “Guest post” in blog titles ● Multiple authors ● Submit Page
  • 10. Another Search Tool ● So you've found a guest post ● Now it's time to author search on google to see where else this author has guest posted ● Search “author:author name” ● Wherever this author has posted is open game for you to submit to
  • 11. Before Reaching Out ● This site has a PR higher than 2 and accepts guest posts, time to reach out! ● Find the sites contact info, generally listed on a Contact or About page.  Some sites have a submit page where you can submit your guest post directly ● Brainstorm blog topics
  • 12. Example of a Guest Post Proposal ● Email is short and direct ● Mentions site owner by name (if you can find it) ● Gives a link to an example blog post
  • 13. After They Say Yes: The Guest Post ● Take your time and write informative and interesting content ● Its ok to base your guest blog post on other posts you've read  Don't copy anything  write from your unique point of view ● Research all facts ● Include a Bio at the end which includes a link to your website
  • 14. After the Post Has Been Posted: The Follow Through ● If they forget to post a link to your site in the body of the blog post, email them a gentle reminder ● Share a link to your guest blog post using your social networks like Facebook and Twitter
  • 15. Benefits ● It doesn't take many high quality backlinks to get results ● The more backlinks you build, the great the benefits ● Increase in SERPs and organic traffic ● Increase referral traffic (take advantage of this by offering deals the day a post is published)
  • 16. Good Luck ● Slide show by Cody Barrus- cody.barrus@visible.net ● Visible.net