De-Risk Your Business Model Guide

De-Risking Your Business Model: A Brief “How To” Guide v2.1 July 2008 Steve Barsh www.stevebarsh.com  blog.stevebarsh.com steve@barsh.com  +1.215.888.2101  twitter: sbarsh

Premises ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],stevebarsh.com

Trying to Raise Capital Too Early “Premature Pitching” ,[object Object],[object Object],[object Object],[object Object],[object Object],stevebarsh.com

Stop Waving, Start Pointing! AKA “Show me, don’t tell me.” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],stevebarsh.com

Risks? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],stevebarsh.com

Most investors are risk averse, and you should try to be too stevebarsh.com ,[object Object],[object Object],[object Object],[object Object]

Entrepreneur’s “Risk Dilemma” ,[object Object],[object Object],[object Object],[object Object],stevebarsh.com

How do you identify a risk? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],stevebarsh.com

Experiment / Test! stevebarsh.com ,[object Object],[object Object],[object Object]

Now that I have identified my risks, what do you do about it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],stevebarsh.com

Risk Types & De-Risking Approaches - 1 stevebarsh.com Management / team VC’s: Team! Team! Team! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Risk Types & De-Risking Approaches - 2 stevebarsh.com Product development ,[object Object],[object Object],Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Risk Types & De-Risking Approaches - 3 stevebarsh.com Market size ,[object Object],[object Object],[object Object],[object Object],[object Object],Customer / market demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Risk Types & De-Risking Approaches - 4 stevebarsh.com Pricing ,[object Object],[object Object],Sales cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],Capital plan ,[object Object],[object Object],[object Object]

Risk Types & De-Risking Approaches - 5 stevebarsh.com Exit value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Execution ,[object Object],[object Object],[object Object],[object Object],[object Object]

Risk Types & De-Risking Approaches - 6 stevebarsh.com Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Release Early, Release Often ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],stevebarsh.com

Collect Metrics As detailed and early as possible ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],stevebarsh.com

Estimates = Expectations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],stevebarsh.com

Risk, VC’s, and Pitching ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],stevebarsh.com

DreamIt De-Risking Advantage ,[object Object],[object Object],[object Object],[object Object],stevebarsh.com

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