With both the rise of content marketing and the decline in value of banners ads, marketers are faced with the challenge of finding new ways to attract and engage with users. Content Ads (a form of native ads which users content as the ad itself) now offer marketers the means to promote their marketing content in a way that users will see, respond to and ultimately engage. Zemanta offers a platform that allows advertisers to programmatically create and manage content ad campaigns. Zemanta's content ad platform allows marketers to organize their content, format the content dynamically for content ads, promote across the range of content ad networks and exchanges, automatically optimize and report across the entirety of their campaigns.

1. Content Ads, Amplified
Your Content Ad DSP for
the Next Evolution of Online Advertising

2. Today’s reality of online display ads

3. The nature of digital advertising
today is fundamentally shifting
as banner ads no longer deliver
99% of banner ads are
ignored
Banner ads have lost their luster

4. Let’s face it … people have never even wanted “ads”
(especially online display ads)
People spend time online to
… connect with others (social networking)
… get something done (work or shop)
… be entertained or informed (view
content)
They are not online to look at
intrusive advertising!
Source: Pew & Nielsen

5. Consumers’ attention is on content…
and quality, engaging content at that

6. Imagine being able to put your ad right here with the
content where users will see & engage with it

7. NOW YOU CAN,
WITH CONTENT ADS

8. Content Ads (n):
An ad which delivers marketing content
in a related environment
• Ads are served next to relevant, high-quality content on/across networks of websites
• Delivers a pull strategy approach: non-interruptive and value-enhancing, driving greater
engagement

9. Content Ads work across platforms …
… and deliver results
Source: “Benchmarking the effectiveness of native ads” study by IPG Media Lab May 2013
52% more views on Content vs.
Banner Ads
18% Higher Purchase Intent with
Content Ads

10. You may be buying content ads today ...

11. …but likely not at scale
Missing on the opportunity to drive maximum reach,
impact, and ROI of your content.

12. Why not?
Because managing & scaling
content ads takes
experience, skill and effort …

13. Zemanta helps make sense of the chaos
ORGANIZE
FORMAT
PROMOT
E
OPTIMIZE
REPORT

14. Zemanta helps make sense of the chaos
ORGANIZE
FORMAT
PROMOT
E
OPTIMIZE
REPORT

15. Get MORE from your Content Ads
Partner with Zemanta DSP for maximum impact and ROI

16. We aggregate and index your
marketing content for ease in
conducting and managing
larger scale campaigns
ORGANIZE

17. We format and re-assemble your
content into different ad types for
all supply channels
Examples of content ad formats
• Promoted recommendations
• Sponsored headlines (stream ads)
• Sponsored content/articles/posts
• In-text
FORMAT

18. We distribute your content
across our broad platform of
partners to deliver maximum
reach, programmatically
PROMOTE

19. We optimize content strategy for
maximum engagement and ROI:
• Contextual placement
• Audience selection
• Performance of ad format(s)
• Pricing and CPC
OPTIMIZE

20. We centralize reporting from all
supply sources into one easy
to manage dashboard
REPORT

21. Offering
Zemanta DSP is a fully managed service
We charge a percentage fee based on your total media spend
• 100% Full Media Cost Transparency
• No Arbitrage
• Fully aligned to deliver optimal performance for our clients
• Dedicated Campaign Team

22. Our platform delivers MORE for your content ads
Access across the top
discovery platforms
Fully Managed
Process
OptimizationReporting, Insights
and Analytics
MORE REACH MORE INSIGHTS MORE IMPACT MORE EFFICIENTLY

23. Happy Clients

24. 24
“Zemanta has been an excellent partner that has
allowed us to not just bring in an audience at scale,
but actually move the needle on our clients’
business goals. I absolutely see them as an
essential partner going forward in any of our
content marketing efforts.”
--Alec Painter, Associate Director, Content Marketing EmpowerMM

25. Maximum Reach.
Optimized for Engagement.
Superior Results.
Content Ads, Amplified
Get MORE from your content ads

26. Greg Gortz
VP Sales
greg@zemanta.com
As seen in:
Founded in 2007
Union Square Ventures Backed
40 Employees in New York, San Francisco, Seattle and Europe