Beyond theory: Lessons from real organisations on becoming a successful social business
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1. The document discusses lessons learned from real organizations that have tried to become social businesses. It provides advice on various aspects of adopting social business practices like whether a top-down or bottom-up approach is better, the importance of why over what, and whether enticing users is preferable to giving no other options. 2. It also discusses strategies for implementation like phased rollouts, focusing on adoption and communication, using personas and scenarios. The concept of "tiny habits" to encourage new behaviors is presented. 3. Key factors that can determine success are addressed, such as allowing freedom or exercising more control, using targeted training approaches, and designating coaches to support the transition to social business.
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Beyond theory: Lessons from real organisations on becoming a successful social business
- 1. Beyond theory:Trials & tribulations in becoming a successful social business Lessonslearnedfromreal organisations aboutbecominga social business
- 2. Introduction
- 5. ´BOTTOM–UP’ IS BETTERTHAN‘ TOP-DOWN’ True or false?
- 6. •Alignment •Strategy •Resources (Budget & Time) •No coordination •“Islands” •No long term strategy •“IT party” •No engagement •Resistence •Engagement •Natural Champions •Passion Bottom-up Top-down
- 7. Adoption curve Rogers innovationtheory(Diffusionof Innovations) Gabriel Tarde, EverettRogers.
- 8. ´WHY’ IS MORE IMPORTANT THAN‘WHAT’ True or false?
- 13. The cone
- 14. Mission –Vision/ Values-Strategy MissionWhywe exist StrategyWhatwe must do Vision Values Wherewe want togo Whatwe believein
- 15. ´WHO KNOWS BEST: USERS OR MANAGEMENT?’
- 16. Maslow’sROI HierarchyforEnterprise 2.0 Organizational agility Innovationculture Cross-org collaboration Employee satisfaction Customer satisfaction Revenu generation Cost-savings IMPACT ON ORGANIZATION SUCCESS MEASURABILITY OF BENEFITS SOFT HARD
- 17. REQUIREMENTS
- 18. Must haves Shouldhaves Couldhaves Won'thaves(or wouldhaves) Specific Measurable Achievable Relevant Time-bound
- 19. Requirement MoSCoW x# of Status updates M File sharingof xGB M IM chat x Nrof transcripts S … … Traditional requirements
- 22. ´ENTICING PEOPLE ONTO THE PLATFORM OR ZERO OTHER OPTIONS?’ Whichis better?
- 23. Back doors Avoidence ZERO-OTHER OPTIONS Confusion Dispersion TOO MANY OPTIONS
- 24. Recognition& Reward Phasedimplementation Adoption & Communication Migration
- 26. Personas (Groups, Teams or Project) Daily work activities Tools Invent new ways of working
- 27. Adoption curve Rogers innovationtheory(Diffusionof Innovations) Gabriel Tarde, EverettRogers.
- 28. Scenario building blocks Needforchange Whyare we doingthisscenario? Whatproblemwillitsolve? Knowledge / behavior Agreements? Skills How canI usethe tools? Knowledge WherecanI findmore information? Behavior How willithelp me in mydailywork? who will help me with my questions?
- 29. ´BIG BANG IMPLEMENTATIONOR SOCIAL EVOLUTION?’
- 30. Feeling of being held back… Irritation Can’tseethe forestforthe trees… Confusion
- 31. Vision/ Strategy THREE YEARS / THREE MONTHS Deliverable1 Deliverable2 Deliverable3 Deliverable4 Deliverable5 …… …… …… …… …… …… ……
- 32. First steps toSocial Business ActivityQ3 2014Q4 2014Q1 2015Q2 2015Smarter meetings MTSmarter meetings Credit dep. Paperless Meetings BoardPR CommissionSharing Information Finance / HRClient information (soft) Internal newsletterCo-creation MT documentsEducation (Academy) Education (Academy) MeetingsSoft InformationCo- creation Directors MeetingClient information (soft)
- 33. TINY HABITS Practicenew behavior
- 35. Whatis Tiny Habits? Behaviourthat… youdo daily takes littletime takes littleeffort Keep itSIMPLE Celebratesuccess
- 36. AFTERI [ANCHOR], I WILL[TINY HABIT] State yourTiny Habit
- 37. ´FREEDOMOR CONTROL?’ Whichis better?
- 38. 7 Habits forSocial Business Habit 1.Be pro-active Bylisteningbeingabletoparticipateandintervene 2.Begin withthe end in mind Workstep bystep towardsa result 3.Make priorities Enhanceproductivitybynotdoingsomethings 4.Respect interestsof others Collaborateforpositiveresult 5.Thinkwin-win Gettoknowcolleagues’ trueopinion 6.Gainfromdifferences Search forsynergyin oppositetypes 7.Take sufficientcare andrest Workhard, playhard
- 39. The 8th Habit: findingyourownvoice YourTALENT YourINCOME YourPASSION YourCAREER
- 40. Coordinatedchange I want … I need… I like…
- 41. Create a common social voice and approach MetricsandMeasurement Community management ReputationandRisk Management
- 42. ´TRAINING IS NOTADOPTION’ True or false?
- 46. Targetedtraining Completeness, quality Harmony & collaboration Innovationanda podium Action andprogress Targetedtraining Creative workshops Co-creation Testingplayground Thoroughpaper CBT Extensivemanual Best Practices Thoroughpaper Over the shouldersupport Open mindedsessions Forum CBT Innovators Earlyadopters Early majority Early majority Late majority Late majority
- 47. WorX coaches