Summary Of A Public Service Announcement

Summary Of A Public Service Announcement
A Public Service Announcement (PSA) pops up on television of a young woman, frail to the bones, staring at you with beaten eyes, devastated by
poverty. The next scene of the PSA shows the same women handcuffed and being led through the gates of the local county jail. This scene plays out
everyday of prisoners that have come from from difficult, impoverished backgrounds. Bryan Stevenson chronicled the lives of numerous poverty–
stricken prisoners during his time as a non– profit lawyer in Montgomery, Alabama. Co–founder of the Equal Justice Initiative, Stevenson focused on
how his organization could help change the unjust and discriminatory justice system. In Bryan Stevenson's book Just Mercy, poverty affects the lives
of those sentenced for criminal activity due to a lack of adequate and available legal, social, and medical resources.
Stevenson described many impoverished families who could not afford lawyers that had the background and knowledge needed to try their cases
successfully. Without the effectiveness of a strong attorney, prisoners were forced to plead guilty due to an inadequate defense and information
provided by their lawyers. In addition to lack of information given, lawyers were not spending adequate time on the poverty–related cases. With a quick
trial time and all the information not being exposed, condemned prisoners were forced to go for a guilty plea. Bryan Stevenson got a firsthand look at
unjust resources the impoverished prisoners
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Last week the White House released a short, celebrity...
Last week the White House released a short, celebrity packed, 60–second public service announcement (PSA) on the topic of sexual assault. 1 is 2
Many addressed those who are in control of preventing sexual assault as its intended audience was those who can put a stop to sexual violence: the
perpetrators or would–be offenders. Although this one minute announcement completes the task of bringing sexual assault to the forefront of
discussion, it fails to encompass central issues of rape culture: societal perceptions, the victim, and the justice system. Sexual assault is a phenomenon
that has been around for centuries. The culture of sexual assault is rooted in both legal practices and societal perceptions; in order for its reforms to be ...
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Historically, the United States has adopted the English common law, where "a conviction of rape required evidence that the perpetrator used force or
threats of force against the victim. Rape was defined as 'carnal knowledge of a woman forcibly and against her will'"(Decker, 2011). Under this
definition, in order for the court to determine sexual assault had indeed occurred, five factors needed to be proven: that the victim was a woman, that
the act was "illicit and criminal", that there was "penile–vaginal sexual intercourse during the attack", that "force" was used, and that the force was
"against the victim's will" (Reddington & Kreisel 2005). Over time, these traditional rape laws were criticized, because "the victim, not the
defendant...is on trial" (Spohn, 1999); instead of evaluating the offender's actions and the seriousness of the injuries, the case often focused on the
character of the victim, what he or she was wearing, the time and place, whether the victim was under the influence of alcohol or drugs, and other
details of the occurrence (Spohn, 1999). In fact, this traditional definition, which was largely used by most jurisdictions, emphasized two dimensions of
rape: force and consent.
Over the years each state has adopted different definitions of force and consent. Generally, "'forcible compulsion' is the statutory language used to
denote a force requirement" while "'incapacity to consent' generally means an inability to appraise or

Distracted Driving (Psas)
Each day in the United States, 8 people on average are killed in a distracted driving related accident (Centers for Disease Control and Prevention,
2016). Distracted driving can constitute anything from talking on the phone to reaching for a fallen object while driving. One way people have been
fighting to combat the deadliness of distracted driving is through PSAs. PSAs are Public Service Announcements, like commercials, that warn people
of dangerous activities and heighten their awareness of a problem. Even if people think no one pays attention to PSAs, if even one person saw and
understood a PSA, it would make a difference. PSAs are an important part of the prevention of distracted driving because it heightens peoples'
awareness of the ... Show more content on Helpwriting.net ...
Around 90% of participants in a study on reception of PSAs understood the PSA "eyes on the road hands on the wheel" to mean either "stay alert"
or "don't drive distracted" (US Department of Transportation, 2017). This implies that PSAs certainly get their message across when they are
viewed. On average, at least 70% of participants recognized a seat belt PSA, so PSAs stick in the memory of those who view them (US Department
of Transportation, 2017). According to the US Department of Transportation (2017), around 60% participants agreed that it was often or always
necessary for dynamic PSA signs on roads. In addition, the majority of participants strongly agreed that it was very important to provide information
on putting away mobile phones while driving. This shows that people are aware of the problem of distracted driving, and agree that awareness of this
problem in others is extremely important. Finally, the participants were asked if would change their behavior if they saw a PSA that said "eyes on the
road, hands on the wheel", "don't be a distracted driver", or "drive safely, text later it can wait". The overwhelming majority answered maybe,
probably yes, or definitely yes (US Department of Transportation, 2017). PSAs do make a huge difference in driving behavior and give people a
reminder of the consequences of distracted driving. The more immediate a reminder, the more it will affect your behavior, so PSAs on signs are even
more effective than those viewed on television or in other advertising. PSAs are important parts of preventing dangerous behavior like distracted

Advertising And Advertising : Different Types Of Advertising
Advertising is an important element in our world experience today. According to Merriam–Webster, advertising is defined as "the action of calling
something to the attention of the public especially by paid announcements." Everyday we experience a constant bombardment of multiple types of
advertising including print media, television, internet, and social media. Advertising comes in two forms: direct advertising, which has a strong call to
action and tries to get the viewer to take an action immediately, and indirect advertising, which introduces a theme or brand of some type. Apublic
service announcement (PSA) is a form of indirect messaging and often used to introduce a compelling thought or opinion. PSAs promote important
messages rather than seducing the public to purchase a product. However, it includes a unique purpose and meaning, educating the public regarding an
important matter typically related to health and safety items. Often funded by the Government or non–profits, PSA's are different than traditional
advertising, businesses often sponsor public service announcements specific to their field or their specialty. In 2011, BMW sponsored the advertisement
discussed herein, which relates to the importance of not drinking and driving. The powerful visual impact of BMW's advertisement challenges the
consumer to consider the consequences of driving while under the influence. Upon viewing the advertisement, the viewer immediately notices two
legs: one human, one

Public Service Announcement Essay
A highlight of this course for me personally was learning about the different levels of governments in Canada. This taught me which level of
government I should contact, based on the situation I am in. This would be very useful, because I do not want to contact the wrong level of
government, and end up embarrassing myself and wasting my precious time. My favourite assignment was creating the Public Service Announcement
(PSA). This is because, I am good at working with my voice, recording, and inserting sound effects. I was able to use these skills in the PSA radio
advertisement. During this assignment, I learned how to create a real PSA, but I also enjoyed working on it. For me, the most interesting civic issue
we studied was about not having enough bike lanes in some cities... Show more content on Helpwriting.net ...
When starting this course I believed the First Past the Post voting system was accurate and fair. But after covering this topic, I now believe it
needs to be changed, as it is not fair. It is not fair because the candidate only needs to get more votes than the other candidates in order to win.
Therefore, the candidate can win, even though majority of the population did not vote for that candidate. Something new I learned that really
surprised me was about the first speaker's corner, where the boy talks about people having a negative perspective on skateboarders. This really
surprised me because I saw skateboarders as regular people, I never thought anything bad about them. If anything, I was fascinated about the cool
moves and tricks they can do on their skateboards. Five years from now, the aspect of this course that I think I will remember the most, will be about
the different levels government. This is because only if I remember what each level of government is responsible for, I will be able to contact the right
one in the future, if there is an issue I need to talk to them

Essay on Public Service Announcements on Texting and Driving
Argumentative Essay Revision Shot to aim directly at people who tend to disregard warnings and are most like to be distracted drivers, texting and
driving PSA's bring awareness and self consciousness to the general public as they display from moderate to severe graphic scenes on what happens
when you take your eyes off of the wheel. A distracteddriving PSA ad is not only one of the best ways to alert people of the consequences of
unfocused driving, but it can also reduce the number of distracted driving incidents, thus keeping families not only careful and alert, but alive and safe.
In the last 5 years, the number of people who have watched safe driving PSA's has been increasing due to the shocking content of the videos, and ...
But these teens, however, were not the only ones to admit they were shaken by the content. According to TODAY, advertising executive Donny
Deutsch admitted: "It's one thing to intellectually get it into our brains, but when you see it this graphically ... I tell you, I couldn't get through this
[ad]." The shock these ads have left on people is solid proof PSA's are the absolute best way to keep people informed and aware of the consequences of
distracted driving. But of course, PSA's don't just shake people awake. Back in 2009, the Field family & their friends suffered a severe loss, the loss
of Josh Field, a bright young man who stole everyone's hearts. In a recent PSA interview video, we hear from Kathryn Field, Josh's mother.
Towards the end of the PSA video, she admits: "If Josh had more knowledge about the outcome of answering that cell phone, maybe he wouldn't
have, maybe he would have just left it". Clearly, PSA's do more than just shake us awake; they also have the power to save lives by giving us the
knowledge to stay safe. Think about it this way, if distracted driving PSA's were as popular 6–7 years ago as they are today, bringing people the
knowledge to make the right decision, then maybe Josh, and many others would have remembered the dangers and would have ignored that cell
phone and focused on the road. Sadly Josh wasn't fully informed of the dangers of distracted driving and so, he lost his life that day. Mrs.

Teen Dating Violence
What is Teen Dating Violence?
Teen Dating Violence (TDV) is described as the physical, emotional, or sexual abuse that occurs within a relationship while dating. TDV can occur in
person, or electronically by a current or former partner (CDC, 2014). Many adolescents and adults are unaware of the prevalence of TDV but a recent
national study revealed that nearly 10% of adolescents have reported being hit, slapped, or intentionally physically hurt by someone they had claimed
to be dating (CDC, 2014). About 20% of adult women who reported experiencing some form of intimate partner violence (IPV) also reported
experiencing TDV between the ages of 11–17 (CDC, 2014). Also, black students experience TDV (14%) at a significantly higher rate than... Show
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Some of the economic effects associated with IPV are as follows: employers lose between $3–5 billion dollars per year for increased medical costs of
battered victims and businesses lose an additional $100 million dollars in lost wages, sick days, and absenteeism. Also, nearly 2 million workdays are
lost to domestic violence annually and overall domestic violence costs the United States $67 billion dollars, annually (NCADV, n.d.). IPV causes a huge
lapse in profitability and productivity.
Using Public Service Announcements to Address otherPublic Health Issues Among Adolescents Public service announcements have long been a tool of
public health professionals and organizations to prevent public health crises through awareness and instruction. For this intervention, public service
announcements via television and radio stations will be implemented to bring about prevention of teen dating violence. Anti–tobacco campaigns have
utilized public service announcements to campaign the detrimental effects of tobacco consumption as well as raise awareness regarding cessation
resources. In 2000, California held a media campaign that accounted for a 2–3% reduction in the sales of cigarette packs. Despite the seemingly low
effect of media campaigning, it has been proven that each dollar invested in the anti–tobacco advertising results into a per capita decrease of 7.7 packs
of cigarettes (Atkin,

Advantages Of Commercial Advertising
Advertising
Advertising which uses various media as a tool is a persuasive and powerful force that is shaping behaviour and attitude in society. It is one of the
cost effective strategy which disseminates messages to educate people and plays a very significant role in everyday life, as indicators of social and
economic progress.
Advertising is defined as a non–personal communication of information of products and ideas by an identified sponsor through mass media in an effort
to persuade or influence behaviour. The ultimate aim of advertising intends to market the products to their target audience based on their needs and
wants. Now–a–days television advertising has now taken up these roles which has now become a fastest growing market in ... Show more content on
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But still the importance of Public service advertising has been overwhelmingly high from 1970's in India which has further led the researchers to
explore on the same. Public Service Advertisements had their first roots in UK and US prior to the years of the Second World War. During the World
War II, the President of US Roosevelt formed the War Advertising Council which is now called as the Ad council. This council forms the biggest
developer of public service advertisement campaigns on behalf of the government agencies and non–profit

Public Service Announcement (PSA)
The Public Service Announcement (PSA) does not do enough to impose distracted driving. Distracted driving threatens to become a deadly
epidemic on U.S. roads. In 2008, the National Highway Traffic Safety Administration (NHTSA) reported that nearly 6,000 people lost their lives and
more than half a million were injured in crashes involving driver distraction! With all the technology advancements, teens are finding new ways to
text and drive causing more crashes and deaths according to an article published by BUnow. One may say, "Well this will never happen to me." but if
the PSA is not doing enough to stop distracted driving with all the technological advancements, your loved one could be part of that 6,000. States are
passing a bill that fines

The Importance Of Public Service Announcements
No one gets up in the morning and says I think that I will drive distracted so that I can kill myself or take the life of an innocent bystander today, but
that is exactly what happens over nine times a day in the United States because of distracted driving. Nine lives are cut short. The United States
Department of Transportation reports that cell phones are involved in 1.6 million auto crashes each year that cause half million injuries. Individuals
who drive while sending or reading text messages are 23 percent more likely to be involved in a car crash than other drivers. There are many media
campaigns that have used Public Service Announcements with no effect on reducing the number of distracted driving incidents because teens are
overwhelmingly compelled to constantly monitor and respond to their cell phones because they do not believe that anything bad will ever happen
them. So, wasting more dollars on Public Service Announcements will not reduce the number of distracted driving incidents. Hopefully, technological
advances can countermand the teen brain. Nevertheless, some say that Public Service Announcements that make an emotional appeal utilizing
convincingly credible logical information do help reduce the number of distracted driving incidents by making teens aware of the terrible consequences
that can occur from distracted driving. Granted that, no one sets out to take the life of another or their own, but the teenage mind can't wrap its self
around the aftereffects

A Public Service Announcement ( Psa ) Can Help Reduce The...
A Public Service Announcement (PSA) can help reduce the number of distracted driving accidents by explaining the horrible effects of distracted
driving and the best ways to prevent distracted driving. Currently, the main source of distracted driving is cell phones. Cell phones cause a person to
text, call, and use social media while driving; all factors that can be a deadly distraction while driving. A cell phone causes much distraction for the
driver and may cause the driver to have a car crash that not only affects themselves, but also the surrounding people. As a community, we should be
educating people about distracted driving in order to prevent the problem and decrease the number of accidents. Public Service Announcements are
important as they provide people with evidence, resources to limit distraction while driving, and helpful/important information. Teenagers, children, and
even adults will be able to be informed. Even though educating people through a Public Service Announcement is important, it might not be viewed by
most people and will not be effective towards the younger viewers. Teenagers and even adults might dismiss a Public Service Announcement because
the announcement does not grab their attention or because the person might not care.
Over the past years, cell phones have completely transformed how Americans communicate. Unavoidably, these wireless devices have made a huge
impact on the nation's transportation system. Cell phones are the leading cause of

Effects Of Distracted Driving On Public Service Announcements
Over the years we have come to be excited and weary for the new technological advances. However, the outcome of these advances is causing major
controversial debates worldwide. A paramount complication with technology has been confronted such as; Distracted Driving and the effect on this
based on PSA's. One might say the public service announcements will affect the numbers of distracted driving, while others believe that public service
announcements is doing nothing to diminish the numbers of distracted drivers. With more than a handful of public service announcements on
distracted driving to give knowledge of the fatal consequences, it could be argued that PSA's have been seen yet ignored. Public service announcements
come in many various

Building A Project For Public Welfare
INTRODUCTION
Public private partnership refers to an association between a Government agency and a private–sector organization that intend to complete a project for
public welfare. This relationship is basically used to finance, build and purpose projects like public transportation systems, conference centers and
parks. Aiming for a project to be accomplished on priority or may be sooner can be allowed in the association with public private partnerships.
Typically, the PPP can be referred neither aprivatization not a partial privatization. Privatization has usually been defined as a course of shifting the
ownership, functioning or management of a service or action wholly or partly, from the government to the private sector.
The key difference between the PPP and privatization is that the responsibility for delivery and backing a particular activity lies with the private sector
in privatization. The PPP, on the other hand, involves full retention of responsibility by the government for rendering services. Under privatization, all
the risks inherent in the business rest with the private sector while, under the PPP, risks and rewards are shared between the government and the private
sector.
The Indian case
In the Indian circumstance, the term PPP is adopted for developing public assets in various forms as explained in schemes and modalities. According to
Ministry of Finance Government of India, "the PPP project means a project based on a contract or concession agreement,

The Public Service Announcement (PSA) From The Nature...
According to the United Nations Food and Agriculture Organization, an estimated eighteen million acres of forest are lost each year. Forests are
disappearing 2.4 acres a second by being cut, cleared or burned, and over eighty percent has already been destroyed. The Public Service Announcement
(PSA) from The Nature Conservancy is effective at convincing the audience of the importance to protect trees ("Deforestation PSA," 2011).
Pollution comes in many different forms such as air, water and soil. Air pollution occurs when wood and other substances are burned and release
dangerous gases causing global warming. When these gases are released into the air, it gets in the clouds causing it to mix with the water. Because of
this it, acid rain

Funding Infertility Treatment: The Impact of New Public...
Introduction Almost all humans have a biological urge to have a child. However this biological urge is not always easily fulfilled for some humans
because they suffer from infertility. Currently one in six Canadian couples is categorized as being infertility (Government of Canada, 2013). The World
Health Organization defines infertility as a "disease of the reproductive system defined by the failure to achieve a clinical pregnancy after 12 months or
more of regular unprotected sexual intercourse (World Health Organization, 2014). The inability to have a child naturally is a devastating medical
diagnosis and many infertility couples will only have a biological child with medical intervention. The most effective medical treatment for infertility is
In Vitro Fertilization (IVF). IVF is the process of collecting a women's eggs, and fertilization them with sperm then replanting the eggs into the women's
uterus (Human Fertilisation and Embryology Authority, 2011). IVF is an expensive medical treatment that many infertilitie Canadians will need to use
to fulfill their urge to a child. Even though one in six Canadian couples is define as infertilities the majority of Canada's provincial governments do not
fund infertility treatment through their health plans. Section one will examine New Public Management style of public administration. This section will
look at why New Public Management developed. Who was the first government to use NPM. The benefits and cons of NPM.

Information, Email And Online Commercial Without Leaving Room
Introduction
Information and communication technology has largely changed people's life in the modern world. For example, studying abroad was too difficult to
achieve in the past because of the long time taken information delivery and transportation. However, now these problems can easily solved by online
information, email and online commercial without leaving room. ICT makes progressive for the efficient for the public services providing through
cutting the services providing cost, enhancing the efficiency of the government and e–participation for citizens to take part in the election in a more
transparent way. E–government is defined by Kettani and Moulin (2014) as 'a process of reform in the way governments work, share information and
deliver services to external and internal clients'. The UN identified e–government as 'utilizing the internet and the world wide web for delivering
government information and services to citizens' (UN, 2003). The first wave of office automation between 1960s and 1970s allowed massive
reductions by cutting clerical jobs, the second wave of automation changes in the 1980s and 1990s reflecting the introduction of more complicated
IT–based procedures (Dunleavy, 2006:18). This essay will explore ways how ICT promote public services in developed and developing countries and
list suggestions to use IT systems efficiently.
In the first session, the essay will indicate that ICT promoted the efficiency with the development of technology providing

Public Service Announcement: Driving Role Models
The Public Service Announcement, " driving role models" , informs parents way of driving and how it affects their children; the video starts with a
kid and strings tied to his hands like a puppet informing how easily parents easily influence their children and if you use no words or anything
making it intimidating for the viewer. starting later in the video that the strings are attached to the father as that whatever the dad does controls and
affects the children to do the exact thing they are doing . There purpose was to show the people that you have to set a good example and be the role
model to show their children how to not just drive but in a way they make you think beyond not just driving but other bad choice they do for example,
the

Advantages Of Privatisation In Malaysia
The privatisation initiative in Malaysia was introduced at the correct juncture in the country's development. It is undeniable that the basis for
privatisation was in keeping with current economic thinking. The rationale for privatisation is based on the premise that governments should restrict
themselves to governing and not venture into running businesses. There are several reasons for this argument, including the undesirability of a large
bureaucracy, the inefficiencies of centralised planning and the crowding–out of private investment. The implementation of privatisation could be
undertaken in such a manner as to undermine the benefits that would otherwise accrue. The proper conduct of privatisation requires that efficiency and
transparency should be considered in the implementation process. Otherwise, the outcomes might not be efficient and there will be an extremely
welfare loss. The implementation of privatisation requires that proper institutions be... Show more content on Helpwriting.net ...
The PAP was reviewed annually with a view to identify measures to expedite the implementation of the programme and to determine the entities to be
privatised in the following two years. The PAP was guided by a study undertaken by private consultants who were commissioned by the government to
review the advisability of privatising government–owned entities (GOEs). The government at that time, did institute a plan for privatisation. The PMP
did define its objectives clearly; it also identified the activities that were to be privatised. The PMP did rank the priority by which projects were to be
privatised, indicating those that were of national importance. PAP was instead, concerned with the different categories of activities to be privatised and
the methods for restructuring non–profitable companies. This document also outlined the stages in the implementation of

The Ins and Outs of Public Administration
Leadership and Management POSDCORB: planning, organizing, staffing, directing, coordinating, reporting and budgeting. These tools are necessary
to perform the ongoing duties of a public administration. POSDCORB emphasizes professionalism, executive control functions, and organizational
theory to governmental organizations for the sake of efficient management practices (Chalekian, 2013).
Planning Planning involves the preparation for an organization to operate at desirable levels to achieve desirable outcomes. Decision making is
involved to resolve various issues that may confront public administrators (Chalekian, 2013).
Organizing Organizing describes compiling the activities an agency or organization may offer and create a reporting structure for the administration.
Strategies for success are set in place to create a hierarchy within an agency.
Staffing Staffing refers to the training of personnel to operate the agency's activities. Skill sets along with the measurement of an individual's progress
in certain tasks. The development of human resources comes into play to acquire personnel for training, hiring and firing.
Directing This management function involves leadership and the motivation of individuals to perform to the organization's expectations. Interpersonal
skills are needed by the management to lead the staff on a positive direction.
Coordinating Coordinating Entails the many functions of a company and "channeling" them into one

Combating Rampant Corruption Of Italy
The Law
In November 2012, the Italian Chamber of Deputies passed Anti–Corruption Law 190 for the purpose of combatting rampant corruption in Italy. The
law established the Commissione Nazionale per la Valutazione, la Trasparenza e l'IntegritГ delle Amministrazioni Pubbliche as the anti–corruption
authority in Italy. The law and authority go hand in hand.
Purpose
This national anticorruption authority (CIVIT) was tasked with implementing and overseeing standards on public officials to prevent corruption. The
authority was also constructed to ensure that public officials would comply with all initiatives and guidelines set by the authority. It was also to
determine the causes of public sector corruption and the necessary steps to fix consistent problems. It also needed to cooperate with international
anti–corruption bodies and report to parliament on the effectiveness of its initiatives. It is held accountable for progress made in the fight in Italy's
public sector corruption.
Implementation
All public administrations are required to create an anti–corruption plan and adopt a code of conduct for employees to prevent corruption. A
compliance officer is then placed to ensure that all guidelines are followed and that the created plan was implemented. The officer also makes sure the
plan complied with the authority. If the plan was not respected by employees, it would lead to sanctions and further disciplinary actions.
New Penalties Under 190
Bribery became an offence

Public Service Announcements Research Paper
Public service announcements have historically been used to inform and persuade audiences on a specific subject. Numerous theories and techniques
have been used to accomplish this. As television and film have evolved over time and spread to more diverse audiences, the subject matter and
techniques have also evolved. The environmental movement did not truly form until the mid–1900s; therefore, information on environmentally themed
public service announcements are limited. However, the PSAs that have been created took place in more modern era; thus, having greater previous
knowledge than other movements and fields. The relatively young environmental movement and the technical sociological aspects of PSAs lead to
meticulous and scientifically

Public Service Announcements (PSA)
Texting while driving has become a public epidemic especially within these past years'. With the growth of the public texting and driving, the Public
Service Announcements (PSA) have been put in place to help persuade the public to stop. Along with the creation of PSA's, the creation of doubt that
PSA actually work's has also come up. Though the result's of PSA and it's effectiveness are little. Compared to other law's that have been placed and
other methods being used, it's proving to be the most effective. The Government and committee's, when it come's to stopping a person from texting and
driving can do very little, while respecting their privacy and staying within the law. From the US Department of Transportation website,... Show more
content on Helpwriting.net ...
From the FHWA website, from it's Taking On Distracting Driving Article, "experts who spoke during the 2
–day event, attendees and the Web cast
viewers heard the testimony of families who have lost loved ones because someone else chose to send a text, dial a phone, or become occupied
with another activity while driving." These PSA's if used correctly can be very powerful in it's own way. Using Pathos as it's main persuasive
strategy rather then Logo's, inviting families of victim's who chose to text and drive. It can have an affect by showing the reality of it all. That
rather to tell the public this will happen, allow the PSA to show the results of texting and driving and have them consciously by themselves feel and
see that this can happen. To be fair, it is mostly teen's who are the ones who text and drive. From the WNDU website, under the article Teens making
PSA for Texting and Driving "It just so happens teens are entirely responsible for this PSA." These announcements' have to persuade teen's, thus have
are very graphic. While the victims have to be around the same age for it to work. Though many question whether these PSA's are too violent and
graphic. It's is a must that they be for the message to get

Public Service Announcement Analysis
Starting a new school year as a tenth grader, I thought there wouldn't be any big changes but there was, and there is. My classes became slightly
more difficult than they were last year, as a freshman. Which made it more challenging to keep up with all the class work, tests, quizzes, and
homework. Although, most of the assignments assigned became a bit effortless, of course effort is needed but it's just so simple to do. All of my
classes balance between those two, being challenging at times but also being simple. I, like every other student was enrolled into a World History
class. In History class, we were assigned a Public Service Announcement(PSA) just recently. In History class, we were able to choose our groups in
which we would work on the PSA together.... Show more content on Helpwriting.net ...
We then had to find a primary source ourselves from Modern Times about Transportation. After that was complete, our second task was to create and
design a storyboard for our actual PSA. My group and I went with a simple task of just drawing out the pictures we had in mind and putting captions
on them. In our storyboard we presented steam trains, steam boats from the Industrial Revolution and how the invention of the steam engine bettered
but also damaged the world. We then showed cruise ships, trains from modern times. We showed that for modern times trains are used for going to
point A to point B, and boats for example a cruise ship is for luxury. All in all, this bettered transportation for the future. As time passes, transportation
gets better and better. Since the Industrial Revolution the problem with transportation hasn't changed, it's altered a bit but it's still the same problem.
That is problem is pollution. For example, cars, they run on gasoline and they produce and release exhaust which pollutes the air. Polluting the air only
harms us, so

A Public Service Announcement From The American Heart...
The artifact I selected is a public service announcement from the American Heart Association. The American Heart Association has produced various
health issue ads and campaigns geared towards educating individuals on health risks, symptoms, prevention and facts about heart–related conditions. In
the beginning of this video, NBA player Paul George is seen playing basketball on a court by himself reflecting on how his mother's stroke was
devastating and sudden. Paul George then stresses the importance of knowing the signs of a stroke. This is known as the acronym F.A.S.T., Face
drooping, arm weakness, speech difficulty and time to call 9–1–1. He desires to make sure that every person is knowledgeable of these signs so they
will be prepared to act fast and possibly save someone's life. I came across this video while looking up information about heart–related issues caused by
high blood pressure. The message delivered in this video has become a reality for many in our nation. From this video, we learn that early detection is
critical in increasing the stroke survival rate.
The health issue that this artifact discusses is the significance of knowing and recognizing the warning signs of a stroke. The American Heart
Association has made it their mission to provide unlimited health information and research in the hopes of eliminating cardiovascular diseases as well
as helping society in maintaining a healthy lifestyle. "Stroke is the number 5 cause of death and a leading cause of

Privatization Of Public Assets For New Public...
On March 26th, Finance Minister, Mathias Cormann announced that the Government–owned health insurance company, Medibank Private, would be
sold on initial public offering. This announcement made Commonwealth treasurer, Joe Hockey, confident toward selling billions of dollars of public
assets. In return, the Abbott Government will help unlock funding for new public infrastructure projects through reinvestment of the sale proceeding
from existing Government–owned assets. The Commonwealth will provide states and territories incentive payments of 15 per cent of the sale price of
privatised assets, with the returns to be reinvested into new priority infrastructure projects. This Privatization decision is actually a trick from the
Government,... Show more content on Helpwriting.net ...
In consonance with opposition, the Government would lose Medibank's annual dividend payment of about $500,000 and sale will increase the
budget scarcity. Stephen Jones, ALP opposition assistant spokesperson on health and convener of the save Medibank alliance, criticize the
Government decision of privatization, receiving unexpected support from Former Liberal Prime Minister Malcolm Fraser, through a written letter in
which Fraser clearly opposes the proposed sale of Medibank Private in 2006. With this arguments, the article encourages the opposition of the sale of
Medibank, and that instead Medibank should be kept in public hands until future "people's Government" can implement any new system of reforms
and extensions for Medicare, Or else, the entire Australian healthcare system, Medicare, will be infected with Privatization, Outsourcing, charges and
fees. On February 15, the rally was conducted at Sydney town, demanding to save Medicare. Ian McCauley, writing in New Matilda, says, two third
of our $60 billion revenue gap is due to healthcare spending, but the decision of privatization must be fought or else the hospitals will soon be too
expensive. If Medibank Private is sold to big corporate,

Weber 's Stress On The Formal Aspect Of Organization
This model has been thoroughly critiqued. Many scholars have pointed out that Weber 's stress on the formal aspect of organization in fact ignored the
informal structure of relationships which represent the reality of organizational life. Goal displacement, where rules become an end in themselves is an
instance of an unwanted result of this rule bound method. Parsons highlights the potential rivalry which may arise between a bureaucrat 's authority
correlated to his rank in the hierarchy, and that taken from technical expertise (Parsons, 1960). Other members of the organization will not know who's
orders to follow regarding the mismatch– the person with the appropriate command or an individual possessing greater expertise. (Gouldner, 1959),
determines that individuals take their own ideologies into the workplace, which eventually affect bureaucracy, making the concept of a value–free
bureaucracy rather doubtful.
During the 1980's and 1990's the New Public Management approach placed focus on the economy, efficiency and effectiveness ofgovernment
organizations, instruments and programs, and higher quality service delivery. This new model of public sector management, often regarded by many
authors as "not a reform of the traditional public administration, but a transformation of the public sector and its relationship with government and
society" (Hoos, J., G.Jenei and L. Vass, 2003) emerged in the most advanced countries in addition to many developing ones.
NPM reforms were

Effectiveness of Public Service Announcements
Running Head: Effectiveness of Public Service Announcements
Submitted by
Your Name Goes Here
University Name
September, 2011
Contents
Introduction2
Literature review2
Research Question3
Research Methodology3
Conclusion3
Works Cited3
Introduction
Celebrity endorsements are one of the most famous methods of marketing used today. Celebrity endorsers are being used in about 25% of all the
advertisements that we can see on the television. Marketers are investing large sums of money to have a contract with the celebrities as they believe
that celebrities can affect the chances of success of a product. (Erica Weintraub Austina*, 2008) Kiakati... Show more content on Helpwriting.net ...
Petty and Cacioppo (1981) have developed the elaboration likelihood model of persuasion which explains the peripheral route to persuasion and the
central route. In the peripheral route, persuasive influences are more tangential to the issues at hand. For egg– in a PSA targeted against smoking in

youth, the peripheral route will show the teenagers having a better sex life after quitting smoking. (William G. Shadel, January 2009) Central
processing occurs when the person at hand is aware about the main message of the PSA and is motivated to consider its content. We will analyze the
use of celebrities for both these routes of persuasion and try to find out the effectiveness in each case.
A PSA is usually not presented to the audience at the time of action. A PSA is supposed to make the audience think and act on the message later. Thus
human memory plays a very important role in the success of a PSA. (Shen, Monahan, Rhodes, & Roskos–Ewoldsen, 2009) If the audience is attracted
by a PSA, likes it but is not able to recollect it later the whole exercise ends in futility. Many researchers have found that for the message to be
effective, retained and used highly credible sources of delivering the message have to be used and these sources of delivery should be able to create
a personal connect with the audience. (Joseph B. Walther1, 2010)In this context if we are using a public celebrity; he has his own personality and a
public image. We will try to

The Problem Of Pet Adoptions
Different Species, Similar Pain
Many would agree there isn't anything cuter than a plump, furry kitty. But apparently potential pet owners require a bit more "tugging" to put things in
perspective as a recent advertisement by The Shelter Pet Project suggests. By tugging, I'm referring the to the "heart strings" of the audience. The ad
features a somewhat large, orange cat looking into a bathroom mirror. Nothing too peculiar about that image right? Wrong. The text of the ad, 'Does
this fur make me look fat?' is within a cloud shaped thought bubble followed by the claim 'There's nothing wrong with shelter pets.' Joined with the
uncertainty and sadness of the cat's reflection; the ad depends heavily on the emotional connection these thoughts ... Show more content on
Helpwriting.net ...
After multiple experiences of rejection, people can sometimes be forced to wonder what they could change to become more desirable. The sincere
nature of the message resonates emphatically.
Though the ad has a clear message, there's most always a bigger picture. Pet seekers have more than a few choices of shelters from which to choose a
family companion. There are approximately 5,000 animal shelters nationwide. The advertisement has to also ensure that when someone decides to use
an animal shelter to adopt a pet; they solicit this shelters services as opposed to its numerous competitors. Even with the positivity the organization
represents, it is very much a business with precise organizational goals. How do you attract potential pet owners to your particular organization? You
align yourself with credible brands to hopefully gain their trust.
Beneath the cat is a blue animal scratch–like affect used to display the organizations web address within. The logos of the Humane Society, Maddie's
Fund and The Ad Campaign can be found to the lower right. The Shelter Pet Project website being referenced is strategic in that it serves as a
directional aid to guide the consumer to the collaborative site rather than the individual sites of all parties.
The small partner logos are best described as a testimony of the organizations integrity. For more than 60 years, The Humane Society of the United
States has

Iam Level 2 Certificate in Principles of Business and...
IAM Level 2
Certificate in Principles of
Business and Administration
Qualification handbook
2011 editionPublished by the IAM
© IAM 2011
Registered charity number 254807
Published 2011
All rights reserved.
This publication may not be reprinted or reproduced, or utilised in any form or by any electronic, mechanical or other means, now known or hereafter
invented, including photocopying and recording, or any information storage and retrieval system, without permission in writing from the publishers.
Design by AyDesignWorks ©2011 IAM IAM Level 2 Certificate in Principles of Business and Administration Qualification handbook 3
1 Introduction to the IAM Level 2 Certificate in Principles of Business and ... Show more content on Helpwriting.net ...
Candidates must complete all three mandatory units, worth
11 credits and, in addition to this, achieve a minimum of two credits from the choice of optional units. Barred combinations
Candidates can only complete either 204 Principles of supporting change in a business environment or 307 Principles of contributing to innovation and
change but not both.
Candidates may only complete one of the Principles of working in the public sector units. (Units
207 and 308)Introduction to the IAM Level 2 Certificate in Principles of Business and Administration
©2011 IAM IAM Level 2 Certificate in Principles of Business and Administration Qualification handbook 7
Qualification assessment
All of the units within the IAM Level 2 Certificate in Principles of Business and Administration will be assessed through individual on–line
multiple–choice question papers.
The number of questions and the length of the exam is dependent on the credit value (size) of the particular unit.
Mandatory units
Unit no. Unit title

Mistreatment Of A Child Essay
Women and children are both victims of mistreatment frequently in the nation. This type of mistreatment can be characterized as physical or
emotional abuse. People are not aware of this serious problem, because it occurs mostly behind closed doors. It would be a rare incident for a male
figure to abuse a woman or a child in a public area. The public service announcement attached to the end of this document depicts a dark story of
family members being abused. The image was collected from an electronic source that had other public announcements. The source conveyed multiple
misdemeanors in our society still today, such as drugs, drinking and driving. The public announcement on the last page was pulled from a website. The
website was a place for ... Show more content on Helpwriting.net ...
"He Has His Mother's Eyes" is a phrase presented on the image that means that the mother and the son are both being physically abused. When the
mother is being mistreated, the child would also experience this mistreatment when trying to protect her. The statement concluded through the phrase
given and most importantly, by the boy having an injury on the left side of his eye of some type of physical force. The area in which the injury has
occurred is done by someone, because it is hard to get that specific area injured by objects. When someone falls face forward, the bruising would
happen to the forehead or the cheeks because our eyes are concave, or slightly in the skull. In addition, the bruising around the eye is unique because it
is commonly associated with physical actions, like the hand. The importance of this is that it shows the mistreatment of a mother and a young son by
an individual. This mistreatment is illegal in this country regardless of age. The mistreatment of family members, like the mother and son, goes against
the American ideal. Families are meant to support one another and create a loving bond rather than having a distasteful relationship with one

Public Service Announcement: Best High
One day you are living a beautiful and content lifestyle, and then next day you are lying on the floor dead without telling your friends and family you
loved them. This could happen to you, if you do not avoid the dodgy lifestyle of a drug user and abuser. Every day drugs, such as: heroine are misused
in–order to get a certain feeling called a high. The high is suppose to make you feel good or forget about the world's everyday problems, but in most
cases, the use of these powerful drugs end up hurting, or even killing the users. The PSA "Best High" explains how heroine can easily be influenced
into using for amusement. In the Public Service Announcement (PSA), "Best High," produced by DrugFreeWorldInc, the company is reenacting a
story about

Canada 's Health Care System
Maintaining the health of the nation is one of the priorities of societies throughout the world. Canada 's health care system is an essential value for
Canadians because it provides them equal rights when getting access to government–funded medical care. However, the system is a subject to severe
criticism. A variety of factors, such as technological development, an aging population, and economic climate are a heavy burden on the health care
budget. This, in turn, leads to limitation of certain types of medical care and its availability, for instance, the lengthening of waiting time for some
kinds examinations and treatments. On the other hand, there is a category of the population that is willing to pay for these services, but the present
legislation does not allow for the opening of private clinics. Another matter is that privatization will cause inequalities in the health system. Thus, it is
vital to explore the effectiveness of partial health care privatization as the solution for some existing problems throughout the prism of Canadian values,
possible health outcomes, and improving of the health care quality.
Since 1984, the Canadian health care system is based on five principles of the Canada Health Act: universality, accessibility, portability,
comprehensiveness, and public administration (as cited in Madore & Tiedemann, 2005). This federal document introduces a frame how the public
health care has to be delivered across the country. The delivery of the health care

Public Service Philosophy Essay : Public Services
Public Service Philosophy Essay
"Public service" is a very vague idea for me. To me, there isn't a definite definition that can distinguish what is public service or not. From our
reading, it was pointed out that what public service used to mean, and what it now means has changed immeasurably. From Jobs That Matter,
Heather Krasna defines public service as significantly contributing "to solving problems in society or the world." I think the idea of "significantly
contributing" to society can be demoralizing to even the most altruistic of citizens. If I had to pinpoint what public service is, I believe public service
is volunteering one's time and energy for the greater good of the society as a whole. It's the selfless pursuit of ... Show more content on Helpwriting.net
...
Public service works can be found in both the public and private sector. Some obvious examples of public service works would be a public school
teacher, servicemen and women, and social workers. These jobs tend to contribute to the public good. Intuitively, works that wouldn't be considered
public service would be jobs that principally intent to serve for the profit of private individuals and conglomerates. With that said, I would consider
private bankers and entrepreneurs as non–public service work. I think there are apparent principle or a set of criteria by which we can distinguish
between public service work and non–public service work. The things to look out for are the objective of the job and who it benefits.
On a different note, proponents of Capitalism would argue that non–public service work like an entrepreneur would indirectly lead to public good. Their
business endeavors can lead to many job creation, and their products can benefit the public. This idea of an "invisible hand", coined by Adam Smith,
believes that an individual pursuing their own interest can ultimately benefit the public good more than if the individual was pursuing the interest of
the public. The same proponents would argue that their work has contributed more to society than governmental, "public service" work.
Honestly,

The Importance Of Public Service Advertisements
Public service announcements, or PSA, are some of the most influential forms of advertisements. In a darker colored advertisement posted by
Ekburg.RU called "Think of Both Sides", it depicts an inside view of a family in the car with the father driving and distracted on the phone. There are
two passengers in the car– his wife who is distracted by a map and their child. The key component of this picture is that you can see their small child,
who looks very innocent, in their rear–view mirror and a child in front of their car clearly filled with fear. The piece is very focused on the harms on
the family's children and the child close to being hit, rather than the distracted parents. According to The Association of Psychological Science, getting
hit by a vehicle is in the top three causes of deaths for children ages 5 to 9 (Why Kids Get Hit By Cars). The public service announcement not only
displays the importance of paying attention to what is in front of you, but also being aware of how your actions can harm others.
The first component, as well as the one that takes up the most space in the advertisement, is the parents. With both the husband on the phone, looking at
his wife and his wife holding a map, reciprocating a look towards her husband, both are clueless to what is in front of them: a little kid with fear
taking over his face. The reason why the parents are not focused on the road could be for the reasons that the man is on an important phone call as
well as that they also needed directions. Regardless of the reason, both are blind to the harms they are putting everyone in this situation in. It is very
clear that these adults did not consider their actions before doing them because they probably never considered that it could have been their child in the
situation the little boy is in. The children are not at fault.
The second, and considerably largest, component in the advertisement is the children: the one about to be struck by the car as well as the small child
in the backseat of the car. It is safe to say that both of these children are innocent people in the situation as they cannot control that the man and woman
are distracted. The child in front of the car is wearing a backpack and a nicer

Essay The Role And Functions Of New Zealand Government
The New Zealand Government has made significant changes to the economy throughout the last 15 years. The operation and organisation of business
activity in New Zealand has been affected by this changing economy. All aspects of the New Zealand Government have been altered. The reason for
this change was to improve the performance by being more efficient. The key reforms are privatisation and corporatisation of State Owned Enterprises
(SOEs) and restructuring government agencies.
The most significant change was the election of the Labour Party in 1984, which ended the Muldoon Administration. At this time,New Zealand was in a
rut because of poor economic management by the previous Government. Unemployment was high in 1983 and still ... Show more content on
Helpwriting.net ...
Some restructuring and reforms affected these sectors.
The New Zealand Government owned many enterprises such as State Insurance, Air New Zealand, New Zealand Rail, The Bank of New Zealand,
and Telecom. In 1987 most of these assets were sold. By doing this it meant the Government could pay off large accumulated debts and allow these
companies to become more efficient. After the sale of these SOEs that the New Zealand Government has become more efficient too, they can focus on
their primary task by providing essential services. Some of these services include public hospitals, education, benefits, and emergency relief.
From the reforms came a radical change in New Zealand trade. In 1984 the Government devalued the New Zealand Dollar by 20%, then in 1985
introduced a floating exchange rate. Along with that, the removal of agricultural subsidies and import tariffs. It allowed New Zealand to be a fairer
country to trade with. As a direct result, the trade competitive index jumped from 0.72 on 1985 to 0.98 in 1987. Foreign investment increased as the
New Zealand Dollar strengthened against the 'green back' and the pound. Consequently, importing and exporting firms benefited from the change in
policies.
The services that the New Zealand Government provides have ongoing restructuring (which means altering an already established department) in the
State Sector. The State Sector Act 1988, "which departmental Chief Executive is fully

Privatization: Metropolitan Boston Transit Authority...
Privatization: Metropolitan Boston Transit Authority (MBTA) and the California State Compensation Insurance Fund
According to Robert B. Denhardt, Public Administration an Action Orientation, privatization "is the use of non governmental agencies to provide
goods or services previously provided by government." (P.95). Privatization comes in various degrees, from the outright selling or transfer of
government ownership of assets (for example public utilities), to, as is more common in the United States – the contracting of goods or services to
private firms.
Contracting is not something new in government. For example the Defense Department procures new weapons systems from the private sector all the
time and the Pentagon oversees ... Show more content on Helpwriting.net ...
There are two common areas of privatization, transportation and garbage collection. In Boston for example, the Metropolitan Boston Transit Authority
undertook a huge effort to privatize public transportation. The result was a "private company and a coalition of unions each tentatively chosen to run
their own network of MBTA buses, at costs considerably below what the authority now pays according to a Boston Globe article (Metro, Monday Feb.
3, 1997). How they arrived at this strange equation is unknown but the stated goal was to cut costs though competition. "Such arrangements reflect the
belief that competition brings out the best among contenders–and that by inserting government units into a competitive environment, service recipients
stand to gain much while risking little." (Ammons, D. and Hill D. pg. 12).
Opponents of privatization argue that "any cost savings are attributable to reductions in service quality or to worker exploitation, especially through
lower wages and fewer benefits." (Ibid. 14). They argue further that "the free market has little sensitivity to the issue of equity...and if unfettered may be
expected to exclude nonpaying customers–even if the "public good" would be served by universal access." (Ibid. 14). In a study on trash collection,
while the contractual refuse collections was found to

Public Service Announcements
PSAs, or public service announcements, are sent out by government or local institutions to help reduce the number of incidents relating to a certain
area. PSAs are often about public safety, covering issues like bicycling protection, anti–drinking and drugs, and car safety. One big issue that is given a
lot of attention to by the Department of Transportation, highway safety, and police departments are distracted driving incidents that they believe can be
stopped. PSA's can help reduce the number of distracted driving incidents because if they are presented effectively, they can make the people think
about their driving skills and habits, and make them think about it both out of driving, and while driving. However, many people believe that PSAs...
On this other side of the argument, others claim that public service announcements actually do help. Many say that they can help reduce the
number of distracted driving incidents because if the announcement is presented effectively, it can make the people think about their driving skills
and habits, and make them think about it both out of driving, and while driving, which could very well lead a positive influence on their abilities.
In a similar survey taken by AAA to the one about driving distracted in 2012, they found that nearly 95% of drivers said texting while driving was
a very serious threat to their personal safety. In the AAA report, they say that researchers at MIT had published results from a study that found that
drivers who frequently used cell phones behind the wheel were more likely than those who did not to be reported or observed engaging in other
risky behaviors, such as frequent lane changing, speeding, and hard acceleration. In order to try to curb all of this, 46 states have enacted some sort
of texting bans with penalties ranging from 20 dollars to ten thousand and a year in prison. While this may not have all to do with public service
announcements, it's just as helpful. Recently in New Hampshire they passed a new phone and driving law, in which they distributed the law to schools
and posted them everywhere in

Public Service Announcement Project
Sometimes when you put off doing something you get hurt. I learned this while doing a project in my eighth grade English class. We were assigned a
Public Service Announcement project during the last weeks of school. Everyone was required to choose from a list of topics for their public service
announcement. Our topic was on what people can do to save the environment. We made the project with a mixture of photos from the internet and
photos we personally captured. Then, we added music and the project would be complete once we recorded. Two–thirds of the way done with our
project, my group decided to slow down our pace. We stopped the project altogether and we remembered the assignment once our teacher reminded us.
She told us that it was scheduled

Active For Life Public Service Announcement Analysis
According to, https://www.verywell.com/ they had said that " The physical and emotional health of an entire generalism and the economic health and
security of our nation is at stake". The reason being to this is to how the founders of this company have tried so hard to inform the community that
shows them how children should be more active, and physically do things outside. The importance of children being more active is so they could go
outside and do something healthy for their body and let them be unhealthy in any way. Children nowadays are very focused on being on their tablets,
laptops, phones, video games, etc....
Nowadays kids do not go outside and play they are into the new technology the world has brought up to this society. Children ... Show more content on
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(2011, June 9). Active For Life Public Service Announcement. [Video File]. Retrieved from https://www.youtube.com/watch?v=2syJ1bAMOvc,
"Nearly 30% of children are getting overweight or obese". This reason is because parents are not constantly checking their children on being healthy.
Sometimes parents don't see how their children can suffer from this. Some parents tend to not wanting to make food so they just buy their children
fast food that contains so many calories. What doesn't help is that parents do not get their children or encourage them to go outside and play. Instead,
they just give them a tablet to see and play with and they just sit or lay down and that does not help with their

Summary Of A Public Service Announcement

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