DMA North- The Power of Print, 07.03.12

Power of Print North
Doordrops and Inserts: Stronger together for today’s
marketing mix

Connect with the DMA…
• The #tag for this event is: #dmaprint

• LinkedIn: DMA: Direct Marketing Association (UK)
Limited

• Twitter: @DMA_UK/ @DMANorth

• DMA Website: http://www.dma.org.uk

• Email: dma@dma.org.uk or events@dma.org.uk

• Phone: 020 7291 3300 or 0161 918 6722

Thank you to today’s sponsor…

To find out more about Antalis McNaughton and how they can help you please visit

www.antalis-mcnaughton.co.uk

Today’s agenda
• 13.30 – 14:00 Registration and Coffee
• 14.00 – 14:10 Welcome from the Chairs
• 14.10 – 14.40 The Power of Paper
• 14.40 – 15.10 Doordrops and Inserts:
Brother and Sister Media
• 15.10 – 15:45 Research – How many
respond online?
• 15.45 – 16:15 Refreshment break
• 16:15 – 16:45 Integrating with the “digital
world”
• 16:45 – 17:30 Panel Debate and Close

Two Sides and Print Power
The Power and Sustainability of Print Media

7th March 2012

The Power and Sustainability of Print,th February, 2010
Print Power Presentation to Canon, 4 DMA, Leeds, March 2012

The European ‘Print Power’ campaign

Objective
Print Power aims to strengthen the position of print in
today’s multi-media world and maximise print’s share of
the total marketing & advertising spend in Europe.
PrintPower will tell the story of print and paper’s
sustainability and effectiveness

A pan-European initiative

The Power and Sustainability of Print, DMA, Leeds, March 2012


Communication
Effectiveness (brand Print Power)
Print Power will demonstrate to media-mix decision makers
the effectiveness of printed media as a vital channel for
marketing and advertising. Famous brands will be used to
prove the effectiveness of print media in newspapers,
magazines, direct mail, brochures, catalogues, folders,
corporate reports and general business communication.



Communication
Sustainability (brand Two Sides)

Two Sides promotes the responsible production and use of
print and paper and dispels common environmental
misconceptions by providing users with verifiable
information on why Print Media is an attractive, practical
and sustainable communications medium



Communication
• Keep the effectiveness campaign and sustainability
initiative separate
• Do not mix messages
• Effectiveness must be hard hitting, provocative, forceful
• Sustainability must retain authority and balance. Factual
and informative
• Mixing would dilute and reduce impact of each



Print Power Partners

Marketing &
1 2 3 4 5 Advertising
Audience

1. Pulp & paper production CEPI, CEPIFINE, CEPIPRINT, EPIS.
2. Paper merchants EUGROPA.
3. Printing INTERGRAF, ERA, VDMA, FEPE etc.
4. Publishing FIPP, FAEP, EPC, WAN-IFRA, ENPA, INMA, Fedma.
5. Postal & distribution IPC, Distripress, PostEurop


Print Power
The Effectiveness Campaign



Five ‘intrinsic’ qualities of print media:
• longevity
• authority
• reading (haptic) experience
• real world experience
• single attention
No other channel can offer this
combination of qualities

Print media ‘selling’ messages:
• Print has impact
• Print is creative
• Print engages
• Print is versatile
• Print is persuasive
Print = Effective
Specific themes: print and younger generations
(“digital natives”), innovation in printing, ....

Communication flow
QR code
Advertisements

Fulfillment
brochure
Direct mail
Marketing
&
Advertising
audience

Press
release
Website

Social Network
Sites Online banners



“I am the only thing you’re
looking at right now”
The Campaign:

• General ad
• Print is engaging
• Vital part of modern media mix



“The only thing missing
from your campaign is me”
The Campaign:

• General ad
• Print is engaging
• Vital part of modern media mix



Print Power Website
• News resource
• Links to other countries
• Key advantages of different
Print Media channels
• Registration page for data
capture


Focusing on the real returns for advertisers:
• Every £1.00 spent on Print Advertising yields £5.00 in
revenue Microsoft, UK study

• Reader exposure to an a magazine campaign will
increase sales revenue by 11.6% from 10% (non-
exposed), to 21.6%, (exposed) PPA survey 2008

• On average, for every £1.00 spent on direct mail,
£14.00 is generated, with some campaigns even
going up to £40.00 Royal Mail, UK

Do we always sell print media in this way?

Round Tables have created the basis of the
2011 campaign
• Well known Brands and designers discuss print media

• Three themes:

• Relevance in a multi-media world
• Creativity
• Integration

Four page exposure in Marketing Magazine, the UK’s
premium magazine for senior marketing people


2011 campaign
April theme: Relevance and Longevity
Venue: Stationers Hall


Print stands the test of time
Print is a place in the (integrated
communications) puzzle. Its part of the
journey In the past few months we
Print is usually the first port of call...will have seen Google, Vodafone,
always have a place in the marketing of Boden, Asos,, online retailers,
fashion brands investing in their own print
Sushma Sagar, Banana Republic magazines
Julia Hutchison, APA

I’m seeing people reappraising
Print is growing in importance to print.. Looking at its creative
us. People look at different appeal. Print is the only thing
channels for interest, but there are that plays to all the senses.
certain media where they definitely Print.... Needs to
Mark Thomson, Royal Mail
make the decision to buy. Print is be more targeted
one of the, and the web, Bastien Hibon,
surprisingly, is not. Mercedes GP
Danny Homan, Historic Royal
palaces
Print works best when we use it to inspire to The print medium is much
interaction. Print is an incredibly powerful tool. underestimated.
Print creates trust John Willacy, MC&C
One of the problem that print facesis that people
make the decision in print but google takes the
credit because its the last click.
Rik Haslem, RAPP UK
Rapp UK
Print Power Round Tables, 2011

2011 campaign
June theme: Creativity
Venue: PwC, More London


Brands get creative in print Part of the difficulty is
reasserting where print fits in
the value chain, engaging
We ensure that we integrate all types of
early enough with the client
media into our communications and that
Simon Steele, Guttenberg
they are measured accurately, both In B to B we’re
Networks
individually and collectively. But some of experimenting quite
our initiatives have specifically been heavily with print.
about print. It’s not what our customers Direct Mail....giving
would expect customers the
Sarah Speake, Google The targeted potential and chance of breathing
measurability that print gives us space among the
means that still forcing noise and the daily
Everything has changed and nothing
ourselves down that road. Print drudge of email
has changed. Print still does all the
represents about 1/3 of our overload
things it used to do brilliantly
overall spend and will continue Sarah Speake,
But Print is becoming an add-on. It’s
to do so, Google
not getting the same care and
Andy Graydon, Which?
attention and creativity
If you look at Cannes, and other
awards, there’s less good work in the
UK in print than there used to be If we recruit subscribers through a digital channel, we see 30 -40% churn at
David Prideaux, Publicis Chemistry the end of the year. If we recruit via a print channel, we’ll see 13 – 14% churn
and, at the end of 5 years, they’ll be significantly higher net lifetime values,
almost a 100% difference.
Print provides ‘Dwell Time’ in a blip-culture world. Print is an expensive
medium but you can see the returns from it.
Mike Colling, MC&C



2011 campaign
September theme: Integration
Venue: ‘Blue Fin’, offices of IPC


Print meets the integration challenge
Part of the difficulty is
reasserting where print fits in
With Print there is the opportunity to be
the value chain, engaging
a jump off point for an immersive world.
early enough with the client
Zaid Al-Zaldy, TBWA/London
Simon Steele, Guttenberg
Networks
Our spring catalogue is anticipated by Direct Marketing works for
customers like a subscription to a Sometimes digital leads to us us and my best pack have
magazine. But different channels being self-indulgent and we a 10% return rate, with a
engage. Print is the enabler to begin, forget the power of a TV ad. cost per sale of £12. . We
continue and further the conversation. You have to be clear what your mail people on the
I’m doing a shed load more print than brand is about and make it birthday of their pets as an
I was before. With packs we get a portable insurance reminder. It has
50% response to multi channel Andrew Warner, Expedia not worked on email but as
customers and retention rates have a birthday card it works
tripled. phenomenally.
Alison Lancaster, White Stuff Peter Markey RSA/More
Than

I am a big advocate of print
although I think the standard of I’ve ended the year with money remaining
print ads is declining in my digital budget because it is hard to
Andrew Warner, Expedia prove ROI in the way you can do with
direct mail.
Peter Market, RSA/More Than



2011 campaign
‘Grand Finale’

Autumn Seminar at Stationers’ Hall
7th November 2011

• Open Round Table hosted by
Marketing Magazine

• Two Sides 10 Country research
• Info on new B to C campaign
• Launch of the Print Power new
Magazine


Print Power Magazine
Promoting the effectiveness of Print in a multi-
channel world
Issue 1, March 2011
Two versions:
Generic –
10,000 copies for general distribution
(5,000 sent to printers by BPIF)
Personalized
10,000 to Print Media buyers and influencers
5,000 to advert responses

Decision to issue 3 x a year
Editor, Sam Upton and Designer, Richard Wise
appointed.

channel world
Issue 2, March 2011
Look and Feel of a ‘real’ magazine
More newsy and engaging
Adverts offset cost and add to experience
Maintain focus on key media channels
Thanks to Magazine Group for help and advice:
Will Stone/Terry Parry, UPM
Darren Coxon, Pensord
Patrick Fuller, APA
Andy Pike, Duplo International
Graham Leeson, Fuji UK Graphic Systems
Martin Webster, HSPG
Maxine Elliott, SAPPI UK Ltd
Richard Wilson, Flint Inks
Kathy Woodward, BPIF
Nick Barbeary, IOS/Lateral Group
Matthew Parker, Print and Procurement


channel world
Issue 2, March 2011
13,500 addressed copies will be sent in the
next two weeks

Reply paid card to get feedback

Telephone follow up to random recipients.

What works/what doesn’t

Next issues planned for February, June,
October 2012


Print Power Presentation to Canon, 4th February, 2010

The world of Print Media is changing
And we have a great environmental story


‘Two Sides’
The Sustainability Campaign


Is this the way we want the
world to see us?


The ‘Two Sides’ campaign
‘Two Sides’, advertisements


Two Sides messages are being developed
across Europe
Some variation but image consistent

Austria Italy Portugal Finland

‘Two Sides’, resources-laden website
c. 4000 visitors a month


‘Two Sides’, digital printed Sustainability booklet,
personalised for all members, March 2010

Translated into Finnish, Portuguese, Japanese!
Mills and Merchants have done versions
Other versions for printers and publishers

Misleading statements and misinformed anti paper
organisations are growing

Take this example........


Misleading statements and misinformed anti paper
organisations are growing

Or this........


‘Two Sides’, addressing Greenwash, Case Study:
BT
‘Do your bit for the
environment and go paper-free
‘Save ££’s and trees with
paper-free billing’

Outcome
BT have now changed messaging and do
not refer to ‘saving trees’ or ‘e-billing
being environmentally more friendly’.
Two Sides will now continue discussions
with other major Corporates.
Two Sides has credibility and can debate
with authority.


‘Two Sides’, addressing Greenwash,
New ‘Stop Greenwash’ Campaign
Active campaign to CEO’s and Head of Legal Department
• 53 Utilities
• 28 Banks
• 24 Telecoms

Two Stages
• General Letter to all CEOs and Head of Legal
• Specific letters to offenders, threatening action
• Open Letter to Newspapers

Widespread publicity for the campaign


43% of Banks
70% Utilities
30% Telecoms
were making false statements

• Widespread PR
• Lots of Trade Press coverage



Successful outcome!
• 83% of Banks
• 64% of Utilities
• 100% of Telecoms
have changed their messages!

Press and Radio coverage
Campaign Continues


Researching consumer opinions

Understanding how consumers view print and paper, in a multi media
world, is fundamental to devising new marketing campaigns


Consumers’ Environmental Perceptions of Print & Paper
Consumers’ Environmental Perceptions of Print &
Paper
Two Sides
European and US
Consumer Survey

A multi country survey commissioned by Two Sides, September,
2011
Not for distribution outside of the Print Power/Two Sides organisation

Paper
Two Sides
European and US
Consumer Survey

Results

2011

Paper
Survey Headlines
10 countries
UK, France, Germany, Italy,
Finland, Austria, Portugal,
The Netherlands, Spain, and
the USA
5,000 online interviews, 500
per country using the IPSOS
Consumer Panel
Split by gender, age and
religion
2011

Paper
Purpose
To discover the strength and
extent of public opinion about
the environmental impact of print
and paper
To discover how such opinions
may be playing a part in the
reduction of use of print media
as consumers are attracted to
new media channels

2011

Paper
Outcome
Research should deliver
valuable insights for a campaign
that aims to counter negative
attitudes to the use and sourcing
of paper and print (forest and
recycling issues).
Provide background material to
be used in publicising print and
paper’s attractiveness and
sustainability

2011

Paper
European Results
Results are for all European
countries participating
Age exceptions are given where
significant
No significant UK differences

2011

Paper
Consumers prefer paper and see it as a
sustainable way to keep records
Consumers like paper,
particularly the younger
generation! reading from paper, (83%
80% prefer
of 18 -24 yo)
74% believe that paper is more
pleasant than other media, (78% of 18-
24 yo)
54% agreed that paper records are
more sustainable than electronic
storage, (57% of 18–24 yo)
2011

Paper
And for important documents, consumers
want them on paper
How would you like to keep
important documents?
58% prefer to keep important
documents on paper, (63% of 18-24
yo)
27% prefer to keep electronically
16% have no preference

2011

Paper
Consumers want recyclable products but
maybe don’t connect this with paper
Recycling and renewability
issues
97% see recyclability as the sign of an
environmentally friendly product
68% understand that Print Media is based
on a renewable resource
49% believe that the industry has a low or
average recycling record
Consumers think that recycling rates in
Europe are c 20 - 40% (Act.69%)
2011

Paper
Is forestry a consumer concern?

Drivers of consumer concerns
43% said Poverty and Social inequality
is their main concern
22% are concerned about threats
against the environment
6% regard forestry as the most
worrying issue today

2011

Paper
Consumers are not aware of paper’s true
forest impact
Misunderstanding continues
80% believe European forests are
smaller or the same as 50 years ago.
(Act. 30% bigger)

Paper is seen as having the biggest
impact on the forest, bigger than fuel
and the same as construction.
(Act. Paper manufacture uses only 11% of the worldwide forest harvest.
Fuel and construction are the biggest users)

2011

Paper
There is a belief that forests are under
threat from the use of paper
Paper and Forests

76% believe that there is a connection
between paper manufacture and loss
of tropical rainforest
73% are concerned about print and
paper’s effect on forests

2011

Paper
E-communication is regarded as more
environmentally friendly
What’s the most
environmentally friendly way to
read? Electronically On Paper

Newspapers 67% 13%
Book 52% 28%
Magazines 62% 17%
Mail 71% 10%
2011

Paper
Print Media needs to promote its
environmental friendliness
Impact of advertising is limited
14% of consumers have seen adverts
promoting the environmental
sustainability of print media

2011

Paper
Adverts , where seen, have impact!

Consumers receptive to information
88% find adverts about print media’s
sustainability useful
75% think adverts are credible

2011

Paper
Lessons to be learned
Paper is still the preferred information medium for
reading and storage of documents – all ages
18-24 year olds appear to appreciate paper more
than older age groups
Paper is not seen as an environmentally friendly
way to read
Consumers do not understand that European
forests are getting bigger
Print and Paper is seen as a sustainable resource,
but this needs reinforcement
Consumers like recyclable products and need a
better understanding of the industry’s good record
Informative marketing is needed and can be
influential
2011

‘No wonder you love paper’

• Talks directly to consumers
• Builds on research showing preference for paper based
media
• Adverts being tested in 6 countries in January/February

Membership continues to be a priority
If you are a member – thank you and please
encourage others
If you are not – please join!
Contacts:

Martyn Eustace mje@twosides.info
Tim Bowler trb@twosides.info
Vince Collins vc@twosides.info
Sarah Collins sjc@twosides.info


Door Drops & Inserts:
Brother & Sister Media
March 7th 2012

Agenda

Customer journey
Targeting/ journey
Customer Integration
Measurement

The Customer Journey

ACTIVE EVALUATION
2. Information gathering, shopping

LOYALTY LOOP

#1 #3
#2
INITIAL MOMENT
CONSIDERATION OF
SET PURCHASE

4.
POSTPURCHASE EXPERIENCE
Ongoing exposure

Targeting/ Integration – A brief mention about the Creative!

Creative
Considerations are
key

We only have a split
second to make our
mark!

* Source:
Eyetracker Research
2011

Example: Easy to tear bold coupon on right receives more attention than at bottom


Summary of Eyetracker Research
Fronts are looked at more than backs
Offers must be bold and clear
Ensure the offers inside are advertised on the outside of the
leaflet
For FMCG and retailers, coupons must be easily accessible –
perforated & max of 2 sides to tear
Samples should be on contrasting backgrounds to ensure
standout
A pattern and flow of information processing exists:
Eye starts top centre left – key visual or offer
Move upwards – branding
Eye moves to right – further offers / coupons
OR drag eye to bottom with bold text then to the right

Last Click Doesn’t Win

The media mix required to produce a purchase is like organising a relay
team

The Magic Number

52%

The Answer is…….

[ ]
Yt =α + ∑[βi ∗ Xti ] + ∑φj ∗Zti +ε
i j

Measurement
Econometrics Multipliers
Split by Channel

Measurement
45%
41%
40%

35%
Response : Sale Conversion

30%
Avg Conv = 28%
30% 27%
24%
25%

18%
20%

15%

10%

5%

0%
Door Drops Loose Inserts Directories Supplements & Listings National Press

Measurement

Doordrop ROI: 1.91 DM ROI: 0.58 Doordrop ROI: 1.43 DM ROI: 0.81
Inserts ROI: 0.87 Inserts ROI: 1.66

Summary

Customer Journey
Targeting/ journey
Customer Integration
Measurement
Testing

2011 Research Project

CJ: Managing Director - All Response Media

Response rates declining

Consumers increasingly embracing the
internet

Measurement vital to understanding value

(still) Feel print medium only partially judged

Previous research:
◦ Online response = 52%
◦ Range was 24% to 76%

2011 - Insert Council collaborated with D2D
Council to include door drops

Clients from wider range of sectors:
◦ Charity, Finance & Retail

Timing: April - Jun 2011

Volume: 3m items

5 clients

11 titles / distribution methods

Excluding the retail client the average %
response to go online has risen….

56%

250,000 A4, 2pp leaflets
Distributed via Newshare
Mosaic targeting (from existing customers)
Overlaid on town catchments

Results:

80% of sales in-store
20% of sales online

90% of online sales from new customers

Upmarket charity that
appeals to older, more
male donors

800k inserts in both
national press and
lifestyle titles

Results:

59% of donations online

Similar to average %
across all activity

Cancer insurance product:
New to UK market

650k inserts in national
press and lifestyle titles

300k door drop /
Newshare

Results:

83% of response was online
All of door drop response was online

23% of all response was “Search Engine”

250k via Royal Mail door drop, 250k via
Newshare
Used customer profiles to target relevant
Financial ACORN Types

Results:

50% of leads were online
50% leads offline

27% of leads were converted to sale

Campaign similar to previous research
500k inserts across national and lifestyle
titles

Results:

Online response was 32% (up from 27% in
previous research)
◦ NB 3 response routes: Phone, coupon and web

Still affected by type of title
◦ Mass market TV title: 10%
◦ Mid market Sun: 29%
◦ Mid / upmarket Sat: 54%

Ave.

%
Response 20% 59% 83% 50% 32% 56%
online

Online response is increasing

Online response range: 20-83%
◦ “Personal” sectors are higher (as previous)
◦ Retail still had 20% online – and new customers!

Other factors affect % response online
◦ Product being promoted
◦ The number of response channels
◦ The readership demographics
◦ The online usage of that readership

Coupons (still) a chosen channel

Importance of phone

But increasingly web

With added new technologies….

Vital that client data is measured correctly

Online response is significant

Measurement is more vital than ever

New technology can make measurement
easier and more accurate

New response channels can bring new
customers

The Power of Print can work with the internet

A lot – so we had better measure it!

cj@allresponsemedia.com

Coffee break…

The next session starts at 16.15

Integrating with the ‘digital world’

By Alistair Ezzy
Business Development Director

Agenda

Evolution of Print

Digital print

Targeting

Digital Media

Summary

Evolution of Print
2011

Social Media
Email
Credit Crunch
Market trends favoured conventional packs
Print Management began to take off
More emphasis on pack cost

Mailings became more targeted
Bespoke mailing pieces
ROI was the key driver
Initially producing OPM for Agencies
1992 GI
Founded

Events have conspired against us

Our world became less about…

“Producing relevant and innovative marketing communications to
engage with the recipient and drive improved response rates”

…and more about…

“How cheaply we can produce an A4 Letter and enclose it to a DL
envelope?”

Case study – Sky

Sky wanted to use regionalisation to increase response. To do this
meant using colour imagery but given the variety of locations, it was
impossible to do this using conventional printing

The Test pack contained clear regionalisation from the area - this
included the TV region, Name of block of flats, Street Name or
Town Name. To emphasis timing, the date of the switch over was
included in that area in both packs

The Test Pack carried a map of where the recipient lived and what
was going to happen in their area. The Core pack contained
references to regions which were not supported by imagery and there
was only generic regionalisation in the brochure

Results

While the whole campaign met target, the test packs were 50%
more responsive.

Showed regionalisation and variable digital print works

Will use digital print on future campaigns

“We were delighted with the success of this campaign which used regional references
to make the pack more relevant to the recipient. GI Direct were instrumental in ensuring
the variability was efficient and accurate and their capability in digital print allowed the
campaign to be delivered ”

Fiona Millard
Print Production Manager, SKY

Case study – Adrian Flux

Insurance company wanted to improve the response rates from
their monthly trigger insurance mailings

With assistance from GI Direct, changed 25,000 packs per
month to maximise the use of colour personalisation

Now use 30 different variable images per month based on
vehicle the customer owns. Gender and age images used
initially but not as effective

Multiple images and highlight colour

Results

Percentage of people taking out a new policy were 1.27%

Now percentage of new policyholders is 1.81%

This shows an increase of over 30% of new policyholders

Have rolled out use of digital variable to more campaigns

CRUK – Free Will Service

Twice a year

Personalised with solicitors’ names
and addresses

Volume varies from 500,000 to
1,400,000

Geographic segmentation – 252
segments

Local solicitors are part of campaign

Molson Coors

Segmentation to postcode sector to nearest two pubs

Personalised with pub name

Strong offer and call to action

Drive time analysis

QR Code usage

DMA Mobile & Shopping – What’s going on? October 2011

What is a QR code?

A QR (Quick Response) Code is a 2d barcode that contains a
website address
When scanned by a Smartphone, it takes the user direct to the
website

It can:
Take your customer to the relevant part of your website
Take your customer to an App to download
Link them directly to an offer
Take them to a phone number to call

Sky Pop Up
Part of a fully integrated multi channel campaign

Used as a trigger to other stages of the customer
journey

Use of QR code extended life of door drop

Added content and movement to static printed
piece

What are Microsites?

a mini-website - typically only has 1-3 pages
sits outside the main website

ToysRUs
cute baby competition
sits on GI’s servers, customers upload pictures and details

Habitat
used as an offer page from the emails, the offer has a printable offer with
personalised barcode

Habitat - PURL

Text, links and imagery vary
depending on segmentation

Creating the offer: PURL

Fully personalised offers

Fully personalised graphics

Easy and quick to implement

Powerful reporting

Augmented Reality

AR is a way of creating a 3D virtual image of a product using print, a
webcam and a website

Social Media

Communities with a common interest
Creating Conversations
Can be integrated with Direct Marketing
Different response mechanisms and measurement

A perception gap

Brands Consumers

Neolane 2012

Are consumers ready?

Razorfish

Neolane 2012

Social Media - examples

Mont Blanc sent beautifully written letters that were bogus requests for
money.
The strapline was ‘There is nothing more genuine than a hand-written
letter’.
It was sent to bloggers and leading journalists and created £33,000
worth of ‘free’ media.

RNLI were looking to target younger people.
They sent 12 influential YouTube video bloggers a controversial
message in a box - ‘Your generation has been branded selfish, ignorant
and violent’. The box also contained a camera along with an invitation to
rewrite the headlines.
Each blogger generated a massive response online resulting in
hundreds of thousands of young people learning about the RNLI. And
500 young people aged 16 to 22 joined the RNLI as volunteers.

Case Studies from Mail Media Centre website www.mmc.co.uk

Mobile

Over a quarter of adults (27 per cent) and almost half of teenagers
(47 per cent) now own a smartphone, according to Ofcom’s latest
Communications Market Report. Most (59 per cent) have
acquired their smartphone, which includes devices such as
iPhones, Blackberrys and Android phones, over the past year

37 per cent of adults and 60 per cent of teens are ‘highly addicted’
to them

Ofcom: Communications Market Report August 2011

Summary

Relevance to recipient

Print has a role in multi channel campaigns

Is a launching pad

Can be a link into Social Media

Complementary not competitive

Thank you!

Alistair Ezzy
Business Development Director
GI Direct
07970 232 491
alistair.ezzy@gi-solutionsgroup.com

www.gi-solutionsgroup.com
www.creativeformats.com

We hope you enjoyed today’s session
Presentations will be emailed to you tomorrow.
A final thank you to all of today’s speakers:
Mark Davies, TNT Post
CJ, All Response Media
Martyn Eustace, Two Sides
Kelly Farrington, Media Wow
Alistair Ezzy, GI Solutions Group
and of course our sponsor:
Antalis McNaughton

Please return your completed evaluation forms and badges to the registration
desk we look forward to seeing you again!

DMA North- The Power of Print, 07.03.12

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DMA North- The Power of Print, 07.03.12