The document discusses next-generation publisher tools from Markerly that allow readers to engage with content in new ways. Markerly provides analytics on what content readers copy, share, and comment on. It also recommends related articles to readers based on what sections of articles they interact with most. This level of engagement data and ability to share specific quotes, images or comments could increase page views and social sharing for publishers.

1. 
Next-Generation Publisher Tools
Next-Generation Publisher Tools

2. Copy & Paste Analytics
 82% of sharing is done by copy & paste
 Actionable analytics on what readers are copying
and pasting

3. Micro-content Sharing
 Allows readers to share specific pieces of text or
photos from your site
 Increase in page views up to 10%

4. Micro-commenting
 Readers can comment directly on photos
 Share photo comments across all social networks

5. Micro-analytics
 See what sentences are being copy &
pasted/shared
 Understand how your readers are actually
consuming your content

6. Copy & Paste Heat Maps
These screenshots are from the
same article.
Markerly clearly shows you what
readers are engaging with.

7. Most Valuable Tweets
 See how many click backs your most popular
supporters are bringing you
 Engage your most popular tweeters directly from
Markerly’s dashboard

8. Recommended Articles
 Markerly recommends of-interest articles for your
readers
 Increase page views with recommended articles
based not only on tags, but on the text readers are
engaging with

9. Pete Cashmore, Mashable, CEO
“For instance, if I see a quote I like, I'd like to share that
to my Twitter account. Or if I see an image within an
article, I sometimes want to share just that picture to
my Pinterest page. Sometimes I want to share just the
video embedded in a news story, not the news story
itself. That's why my prediction for 2013 is the rise of
"microcontent sharing".

10. Anthony Ha, TechCrunch Reporter
“(At least, that’s true for me — tweeting provocative or
interesting quotes from articles is one of my main
modes on Twitter.) Markerly makes that process easier.”