The Secret to Increasing Your NPO’s Online Donations using Social Media
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This presentation shares how nonprofit organizations can best use social media within your online marketing and fundraising efforts. The objective is to show you how making some small adjustments to your social media and web marketing can make big differences in your fundraising and awareness efforts. Find additional online resources for getting the most out of your online social media marketing at http://tendenci.com/social-strategy.
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The Secret to Increasing Your NPO’s Online Donations using Social Media
- 1. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 The Secret to Increasing Your NPO’s Online Donations using Social Media Presented at Melbourne Netsquared by Sarah Worthy | @sarahmworthy Houston NetSquared Co-Organizer and Tendenci Community Manager http://facebook.com/net2houston | http://tendenci.com @sarahmworthy| @tendenci | @NET2Houston
- 2. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 About Sarah Worthy http://tendenci.com http://spaceuphouston.org http://startupdigest.com/Houston Content Community Challenges http://spacepts.com http://startupweekend.org @sarahmworthy| @tendenci | @NET2Houston
- 3. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
- 4. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Our Agenda! 1) Social Strategy 2) Craft Great Content for Social Sharing Online 3) The Top 3 Things Most NonProfit’s Get Wrong 4) NonProfits + Social Media = Doing Good Online Powerhouse! 5) Tips for Aussie NPO Social Media Regulations Download this presentation and find additional resources: http://tendenci.com/social-strategy @sarahmworthy| @tendenci | @NET2Houston
- 5. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Houston to Melbourne... via Kayak?! @sarahmworthy| @tendenci | @NET2Houston
- 6. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
- 7. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 The Truth is Out There... Social media has been most successful when used as an indirect, rather than a direct, source for increasing your online fundraising dollars. Download this presentation and find additional resources: http://tendenci.com/social-strategy @sarahmworthy| @tendenci | @NET2Houston
- 8. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Raise Your Hand... If You Have a Social Media Strategy @sarahmworthy| @tendenci | @NET2Houston
- 9. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Strategy Leads to Success Image: www.nonprofitsocialnetworksurvey.com | @sarahmworthy| @tendenci @NET2Houston
- 10. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Strategy Aligns Goals with Metrics Image: www.nonprofitsocialnetworksurvey.com | @sarahmworthy| @tendenci @NET2Houston
- 11. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 It’s A Conversation... @sarahmworthy| @tendenci | @NET2Houston
- 12. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Social Media Strategy Resource Guide: http://tendenci.com/social-strategy @sarahmworthy| @tendenci | @NET2Houston
- 13. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
- 14. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Measure Your Site’s Analytics 1. Visit Trends Month vs month AND year vs year 1. Engagement Trends Pages/visit & Time on site 1. Top Traffic Sources Search Engines vs. Referring Sites Look at Social Media referrers 1. Top Keyword Branded vs. Non-branded • Top Content @sarahmworthy| @tendenci | @NET2Houston
- 15. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 You Want Share-able Content @sarahmworthy| @tendenci | @NET2Houston
- 16. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Measure Your Social Influence @sarahmworthy| @tendenci | http://thesemblog.com @NET2Houston
- 17. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Still Asking How? How do you create content on social media that attracts people to your site? How do you use social media to increase visitors to your site? How can we use social media for online fundraising? @sarahmworthy| @tendenci | @NET2Houston
- 18. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 How? What? @sarahmworthy| @tendenci | @NET2Houston
- 19. What do People Share Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Most? This Kangaroo With A Broken Arm thinks you'd have a better chance of finding someone if you'd just have the confidence to put yourself out there. This hedgehog with a daisy in her hair wishes you would spend a bit more time volunteering. This Lionjust read your drunken status update from last night. just read your drunken status update from last night. http://www.buzzfeed.com/expresident/animals-who-are-extremely-disappointed-in-you | @sarahmworthy| @tendenci @NET2Houston
- 20. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
- 21. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 NonProfits + Social Media = Doing Good Online Powerhouse @sarahmworthy| @tendenci | @NET2Houston
- 22. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
- 23. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Donation Magnet Checklist: Does your website and donation page match your Brand? Do forms take less than 2 clicks to submit? Do you have clear call to action buttons to Donate? @sarahmworthy| @tendenci | @NET2Houston
- 24. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 ??? Am I on the right site? ??? Who am I giving my money to? @sarahmworthy| @tendenci | @NET2Houston
- 25. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
- 26. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Does your website and donation page match your Brand? @sarahmworthy| @tendenci | @NET2Houston
- 27. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Let’s Become a Member! @sarahmworthy| @tendenci | @NET2Houston
- 28. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
- 29. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
- 30. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
- 31. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
- 32. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
- 33. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Do forms take less than 2 clicks to submit? @sarahmworthy| @tendenci | @NET2Houston
- 34. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
- 35. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Do you have clear call to action buttons to Donate? @sarahmworthy| @tendenci | @NET2Houston
- 36. You Think You Can... Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 ... Here’s How You Image: @sarahmworthy| @tendenci | http://kimpeccable.wordpress.com @NET2Houston
- 37. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 The Most Successful NonProfits Think Differently! Image: @sarahmworthy| @tendenci | http://testifycomm.wordpress.com @NET2Houston
- 38. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Listen Strategically Image: cafepress @sarahmworthy| @tendenci | @NET2Houston
- 39. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Make it Personal, With Lists! @sarahmworthy| @tendenci | @NET2Houston
- 40. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Make Sharing Easy! Image: cafepress @sarahmworthy| @tendenci | @NET2Houston
- 41. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Make a Donation On Your Website Download this presentation and find additional resources: http://tendenci.com/social-strategy @sarahmworthy| @tendenci | @NET2Houston
- 42. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Use Flickr and Youtube http://www.flickr.com/good/ http://www.youtube.com/nonprofits @sarahmworthy| @tendenci | @NET2Houston
- 43. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Engage on 3 (or more) Platforms @sarahmworthy| @tendenci | @NET2Houston
- 44. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Aussie NPOs and Social Media @sarahmworthy| @tendenci | @NET2Houston
- 45. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Transparency @sarahmworthy| @tendenci | @NET2Houston
- 46. Accountability Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
- 47. Respect Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 @sarahmworthy| @tendenci | @NET2Houston
- 48. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 "For me, it's not the technology, it's the people and their behaviour. Technology is not necessarily going to help to fundraise. It's going to remove the barriers to fundraising." ~ Laila Takeh, head of digital engagement at Unicef @sarahmworthy| @tendenci | @NET2Houston
- 49. Connecting Houston NonProfits, Entrepreneurs, and Technologists for Social Good #NET2 Download this presentation and find additional resources: http://tendenci.com/social-strategy Thank you! Let’s Connect! If you have questions, please email: @sworthy@tendenci.com or Tweet: @sarahmworthy @sarahmworthy| @tendenci | @NET2Houston
Editor's Notes
- I’m going to show you how to use social media effectively within your online marketing and fundraising efforts. Find this presentation along with links to reports and other online resources for getting the most out of your online social media marketing at http://tendenci.com/social-strategy .
- Here’s a little more about me - I work for Schipul Technologies, and while I wear a lot of hats - my main responsibilities revolve around our open source CMS platform - Tendenci, which gives nonprofit organizations an affordable website option specifically addressing the unique needs that nonprofits have with their online marketing programs. I’m also involved with several Houston nonprofit organizations as a volunteer, and I primarily use my experience with online and event marketing to help these organizations - I build awareness, help find sponsors and members, and I manage multiple websites and social media Brands as a result. I’m also a huge geek and I love discovering the newest tech tools and toys and finding ways to use technology to make my day to day life more fun!
- this doesn’t include youtube, flickr, vimeo, slideshare etc. the accounts I manage / co-manage This gives me a somewhat unique perspective - I balance Tendenci and Schipul online Brand Personas with multiple Houston nonprofits including the Houston Netsquared meetup. My company, Schipul/Tendenci, sponsors the meetups and provides food, drinks and more importantly - time for me and my co-organizers to organize and host the monthly meetups during our day job. You could kind of say that by day, I’m a for-profit marketer and by night I’m a nonprofit marketing volunteer...
- My objective today is to show you how making some small adjustments to your social media and web marketing can make big differences in your fundraising and awareness efforts. I’d like to ask that you save any big questions for the end so we can spend time discussing them in depth, however I don’t mind if you have any quick clarification questions during my presentation.
- Kayak ! This is fun and I also felt like this ties into what I’m going to talk about today and how Tech isn’t “magic”. It has its limits to how you can use it - This is just a great example of how we need to have reasonable expectations of what online communities and software can do - there’s no miracles and everybody makes mistakes sometimes... You should double check your results, and take reasonable precautions instead of just rushing in blindly online.
- When I’m talking to people about social media marketing, both nonprofits and for-profits, I often here this belief that “if you tweet it, they will donate/buy/join” - that just isn’t true. Social media isn’t a magic button that brings in fundraising dollars, you need to have a plan and objectives in place and you will need to put in time and effort before you start to see results. My perspective on approaching social media is to be optimistic and also realistic. The great thing is, that if you look at social media with the right mind set, then you can be successful with your online fundraising.
- When you really dig into the case studies of nonprofits that have had success with fundraising online - the promotions and community sharing happens on social, but the money arrives either on your website or at the event, a physical location. Thus far, social media is a great way to generate awareness and build relationships with new potential donors which can then lead to increased traffic and donations. One example of this is a report by wirth consulting on “the state of social media use in Australian NonProfit Organizations” 2012 (www.wirthconsulting.com/au/research) The report shares examples of successful nonprofits using social media to increase fundraising efforts such as the Oxfam AustraliaWorld Food Day 2011 East Africa Food Crisis Appear. The event was enormously successful at raising money for Oxfam’s cause by integrating social media marketing to spread the word about their fundraising event. The money, however, wasn’t shared on social networks or even on Oxfam’s website but in the restaurants where participants went to donate. Offline. That’s why it is important for you to set objectives that keep you focused on how and why you are using social media within your fundraising and cause awareness campaigns - and you get those objectives from your social media strategy
- so - how do you tell if your social media strategy is working - oh wait, do you have a strategy? because most nonprofits don’t ... Who here has a social media strategy? nonprofits or for profits -
- NTEN’s 2012 Social Media Benchmark study did a survey of their nonprofit members who reported that strategy was the #1 factor for a successful social networking program. Yet, most nonprofits don’t have a social media strategy in place.
- Your social media strategy will give you a roadmap that you can refer to as you go to make sure your on track and heading towards the destination your organization intends. Your social media roadmap will include “pit stops” where you can measure and correct course, and so you’re measuring what you’re doing with metrics specific to your original objectives. Without a strategy, there’s no telling where you’re going to end up - and your goals on social media begin wanting to increase fundraising, but you end up not having anything to show for it or no way to measure it in place. Strategy helps you determine your objectives AND the measurement tools you’ll use to gauge success throughout your campaigns
- Without going in-depth into developing a social media strategy, let’s think about social media as having a conversation with someone using a social network as your communication tool - just like making a phone call or sitting and having a cup of coffee with someone. Be genuine and be interested in the person you are talking to and you’ll be on the right path. If you don’t have one or you believe your strategy needs improvement - go online to http://tendenci.com/social-strategy where I’ve shared resources and a template to help nonprofits create effective social media strategies.
- Your strategy is still a conversation - it is just one that you spent time planning and preparing for. Kind of like when you are getting ready to go out on a first date and you want to make a good impression. I’m going to spend the most time talking about measurement and management today, and here are my 7 core components of a social media strategy to show how they all fit into the big picture. your strategy is the guidebook to follow - because you’ll constantly be going through this whole cycle
- I’m a strong believer that your greatest success will come from bringing the people you connect with on social networks to your website where they can learn more and donate, join, volunteer, and share with their network. Your content on social media should be more like an icebreaker that you use to start your conversation and find people who have things in common with you. This conversation can then be moved to your website later on. The reason you want to bring people to your website is because your website is where the transactions for donations and fees for things like events, memberships and other programs and services occurs. Also, People come to your website to learn more about you and credibility is key. Potential donors want to know what your organization uses donations for, who is involved, and hear the stories of the people who are affected (positively) by your organization’s work. Social Networks don’t provide a space for you to truly provide all of this additional information, nor should it -
- Measurement - you need to measure your website’s analytics and traffic: This is so that you can see where your visitors come from, who converts, what content on your website is bringing in new traffic and where your online donations and supporters are coming from. Measurement let’s you know if you are still on course - if you aren’t getting the results you expected, take a minute to analyze why and adjust to try to get the optimal results are you reaching the RIGHT people? lots of retweets/follows is worthless if they aren’t your target audience that will be interested in supporting your organization first one (ifest event - search engines and referring sites) second with lots of direct traffic is re-elect sylvia garcia / billboards sending direct traffic to the site
- You also want to measure your social media influence and analytics - 31% of site referral traffic comes from social media shares!!!! Who’s site are they referring to? You don’t just want organic/search traffic and visitors to come from directly seeing your social content, you want them to bring their friends with them when they come to your website It’s about Relationships The more your content is shared on a social network - the more people will see it, and the more opportunities for them to go to your site to find out more information about you Search Engines (Google+ in particular) are using social ratings and social “likes”/shares to determine search ranks Gen Y and Millenials are more likely to trust a recommendation from one of their online connections than from a friend or family member
- chart by Dharol Tankersley, Schipul When you measure your site traffic, conversions, etc. you are probably looking at meeting goals around events, memberships, donations whereas Social Influence is about your brand’s awareness, your organization’s “reach” online - and it is more referring to impressions, and potential for something you send out to reach more people - and there is dollar value from social networks, Some Tools for measuring social influence: klout facebook insights bit.ly tubemogul youtubeinsight twitter: grader.com More free tools: http://www.socialbrite.org/2010/12/16/12-free-tools-to-measure-your-social-influence/
- How is the wrong question - often hear people ask me “how” to do it - but the real question you should be asking isn’t how? - it’s why? (next slide)
- Simon Sinek spoke in a TED talk on How Great Leaders Communicate and he talks about the golden circle. This is so true for creating great content that inspires, engages and guides people. It’s not what or how you do it, it’s why you do it - focus on your organization’s why! Instead of asking how to do all of this - start with answering Why you do it? Are you focusing on the outer circle tasks only? Key to success is to start in the center and work your way out when creating your strategy and implementing your social media and online fundraising campaigns 1) Your cause should always be the central focus of your communications, not you, not your organization, but the reason - the why 2) What is interesting about your cause? what needs does your cause have? what is relevant around your cause now? 3) Who benefits from your cause? Who is part of your cause (volunteers, sponsors, staff, benefactors, donors, members) What is being said about your cause? Who is talking about your cause and what are they saying? 4) Now this is easy - take what you’ve written down and researched and create your communications strategy using that information
- What do people like to share? (some go-to ideas to look for when crafting shareable content) ** remember - ask yourself “Would I share this on my personal network?” before you post for your organization. IF you won’t go share it, why would you expect anyone else to? Animals who are extremely disappointed in you - look at the shares, this is in less than 4 months Here are some “social media go to ideas” for share-able content - remember to keep the content focused so that it also talks about “WHY you/your org does the work you do” 1) Facebook, Twitter, and Google+ should be your go-to’s. 2) Pictures and Videos are Share-Able 3) cute animals, food, people (especially kids) 4) stuff about them - people love to share and talk about themselves - so share stuff about people who care about your cause. Here are some examples
- (ie how do I know what people will read and share, versus ignore?) Tailor your message so it is shareable - and also communicates your organization’s objectives. Example: BARC is Houston’s city animal control. Their why is because they don’t want to have to ever put an animal to sleep who could have a great home - so they share content that will encourage people to adopt pets. Pictures like how cute these cats are bring out the animal lover in all of us. And, when you share the cats in bikinis photo on your Facebook wall (who here really wouldn’t share this?) - look at how you also share the information about their adoption program? Look at who is mentioning, sharing, and retweeting your posts and what content is being shared 1) Note same people repeatedly sharing - those are your strongest digital supporters - reach out to them and develop the relationship 2) Note trending content topics? the content your org writes with the most “shares” should be noted, and measured to create your content marketing strategy for BARC Houston on twitter, people were talking about what people did with their pets, etc... Storytelling is a complicated subject for people to wrap their brains around - It gets simpler if you focus on: 1) make the story about someone else, not you or your organization - like here with the owner and his dog 2) make sure the story is focused on the WHY your organization exists (in this case, BARC’s why is getting pets into good homes, so they can share a story about returning a pet to his home instead of having to go to the shelter.)
- (how to use your content, social media, and your website to win!) NonProfits can do awesome things with social media, if you do it the right way - and that starts with your website because, as I mentioned earlier - your website is where you are sending your social connections and “closing the deal”
- Your website is Homebase - and if you can make sure your website is in tip-top shape, then when new visitors find you through social discovery, you’re website will have everything they need to find handy, especially your donation page Here’s an example of a great nonprofit organization homepage layout 1) donate calls to action in the navigation, header above, and in the body below the fold. (the footer is cut off and there is more info there) 2) Integration with social media: flickr, twitter, youtube, facebook - bring your social content to your homepage (helps with SEO and offers new visitors validation they are on the right page and shows social cred) 3) direct information about what to do, about us, contact form, etc.
- http://blog.tendenci.com I’m going to share 3 small things that most nonprofit websites are doing wrong that, if corrected, could lead to big improvements because you don’t want to lose the donation when they finally leave Facebook and visit your website..
- The org’s site has an entirely different look and feel to it going from the donation page to the form to sign-up. Additionally - the new donation form doesn’t even carry the other site’s name or logo and when I saw this, my first thought was “am I on the right site? who am I really giving money to?”
- Keep the donation pages simple, make it as easy and few clicks as possible to increase donations Integrate social ** You can see here how Mission Australia has a consistent look and feel as you move from the homepage to the donation page. The donation page makes it simple for anyone to select their option - one off/supporter, how much, and info about where the money is going to. Tell people where their donations are going to be spent: break it down into something people understand: $5 feeds one of our sheltered animals for a month
- Let’s join Texas State Aquarium!
- And I still haven’t been asked for my credit card information so there’s no telling how many more clicks... this is ridiculous!
- That was painful - don’t subject your donors to that process... if they have to click more than twice to take an action on your site - you’re losing donors and supporters.
- Where are the donations/sponsor call to action buttons? Don’t forget to include calls to action for financial support! Tell people exactly what you want them to do, and you may have different actions based on who shows up, so make all of them easy to find. Looked everywhere and if there is a request for sponsors/donors - it is not easy to find - did I try the sitemap? - nope, there is no sitemap!!!??? *as a note - this is a brand new site and I know the amazing peeps at Netsquared.org are still finding things they missed and correcting them as they migrate from their old site. *
- So - I’ve given you some tools and tips on how to develop a strategy for your social network to integrate it with your website and move past just believing to having a solid plan Now - I’m going to go beyond the basics and share some of my own “secrets” for social media marketing
- Think of ways to get a little money from a lot of people - that’s really where social media fits into your strategy. It really all goes back to Chris Andersen’s theory of “The Long Tail” and while large sponsorships/donations are great - successful nonprofits view their organization more like a “social enterprise” where the goal is to provide services, training, and educational opportunities through membership programs. These organizations think donations should come in large and small packages, and the bulk of the organization’s revenue should come from offering value back to the community. With the younger generations’ tiny savings and poor economy, those little donations help. Social media is a way to reach a lot of people with very little cost to you.
- Do you know what you’re listening for? Or are you just trying to wade through everything on the internet, overwhelmed by all that incoming data? How do you listen better? You start tracking and measuring what people strategically: Homework/Action Item #1: signup for one monitoring tool to start monitoring what is being said about your organization and automatically notify you. tip: solve people’s problems on social media as a way to “start the conversation” - look for problems you know how to solve and respond with an offer to help set-up monitoring of what’s being said about you, your organization, your cause, and who’re the influencers in your niche on your social channels? Make a list of things your donors have in common with your organization and then find other leaders in those interests on twitter, facebook, linkedin and start listening and joining in on conversations. (Branch out from talking about just one main topic) Tools: Google Alerts http://addictomatic.com tweetcharts.com - reporting on tweet trends based on a keyword/phrase you enter https://www.vizify.com/ tweetsheet http://sxoop.com/twitt er/ http://www.whatthetrend.com/
- twitter list image: http://mashable.com strategic listening - I use tweetdeck (free), and create twitter lists - some private/some public. I use tweetdeck to add columns based on my lists, and hashtag searches, you can search trending topics I also search for problems people have that I know how to solve - that’s my #1 tip for starting a new conversation with someone online that you don’t know - solve a problem for them (provide a link to a page with the solution, offer to introduce them to someone who can solve their problem) - notice them, show you care and that you can help. Be helpful
- Pick one: Make sure every one of your organization’s social media site accounts links back to your website: Add a sharethis.com or addthis.com widget (or another one - I just like these 2 the best) to your blog or website Integrate your social media feeds with your website homepage link from website to social profiles, especially your website’s donation “thank you” page - make it easy for donors to share their support with their network!! “ What a lost opportunity to convert their donors into Facebook Fans, Twitter and Pinterest Followers, and blog subscribers!” Thank you email newsletter - put your social links in there too - after someone donates, the best thing you can do for your organization is get them to tell all their friends about it! http://sparked.com - find online volunteers http://addthis.com - easy and free w ay to add any social sharing buttons to a website
- most nonprofit websites make it 7% (or more) harder to donate online than to purchase something from an ecommerce site - people want to GIVE you money, and you make it harder on them? what’s the process for your nonprofit donation form? go online, donate $10 to your cause and more importantly, pay attention to the process is it more than 1 page/click to donate? how much personal information are you asking for and how much do you really need? how long does it take to complete? do they get a confirmation email? what does the page you go to after the donation is complete look like... how can you make that better?
- multiplatform conversations increase engagement TechSoup's international partners in Australia, Hong Kong and the United Kingdom are now accepting applications from qualifying organizations in those regions. To participate in the Flickr donation program, apply directly to either TechSoup itself or one of the partners listed below: Videos and photos are a great way to share your organization’s “Why” - particularly when we’re talking about transparency. A photo or a video is much harder to refute and adds to your credibility Aside: Format matters too: According to the Buddy Media report, Strategies for Effective Tweeting: a Statistical Overview , “tweets containing less than 100 characters receive 17% higher engagement than longer tweets.” While Twitter limits your messages with their 140 character limit, Facebook, Google + and others do not so keep the 100 character limit in mind.
- multiplatform conversations increase engagement
- How to integrate the new Australian regulations and social media guidelines into your social media marketing campaigns. Retweet more! (especially during events) On average, Australia’s non profits tweet roughly once a day and re-tweet once every three days. Use a hashtag! (ie #NET2) - monitor the hashtag (you can save it, use it to retweet, tip: obtain a hashtag and a twitter account that are the same, so no one can create a user name with your hashtag and start maliciously tweeting from it) Only 1 in 10 Australian NFPs use Twitter hashtags. indicating a lost opportunity to gain greater coverage from individuals and organisations that use hashtags to monitor news and information delivered through this classification mechanism. Use Lists! The low rate of non profits in Lists also indicates that this research and classification mechanism isn’t being encouraged as a method of branding exposure. screenshot and save anything you delete on your website to avoid scandal (australian tip)
- Tips to do this: 1) create a page on your website that has your social media policies and link from your social profiles 2) include calls to action on the page so people can quickly (remember the 2 click rule) get to a donate or support /join/volunteer/register etc (go back to your primary objectives to determine where to focus) 3) don’t make it a wall of text - use this The Fundraiser and the Organisation must ensure that:the Organisation is correctly identified by name, street address and ABN or other registration number;{where do they do this on profiles?}the general class of Beneficiaries that the Organisation serves are identified so that viewers of the Social Media Site are aware of them;{where do they do this?} individual Beneficiaries are not identified without their consent; information on the Social Media Site is regularly updated; to engage with content that’s relevant, interesting, and about your WHY? The Fundraiser or the Organisation may install a link to another website in order to inform viewers of the Social Media Site about the terms and conditions of any offers or Events.
- 1) I would just schedule a daily tweet that links to the information on your website and you can even have fun with the law a bit and joke that you “have to do it” and so you just auto-scheduled the tweet daily forever ;) 2) this information is all generally on your donations page (or should be) so just link straight there - remember social sharing buttons, or have a donation landing page just for social linking for easier measurement 4.1 The Fundraiser or the Organisation must provide the following information on the Social Media Site:4.1.1 4.1.2.4.1.3 4.1.4how Donations are to be collected;general information about security measures used to protect collection of funds;how Donations are receipted;how the Donors’ identity is protected from publication on the Social Media Site
- Respond Quickly, Don’t Delete, Don’t Feed the Trolls My main thing here is you have to now appoint someone and maybe you didn’t have a full time person - 1) whoever is responsible should get in the habit of a daily review of content - use a checklist google doc with all the accounts and dates, and if anything needs to be deleted, screenshot beforehand and save the images and links then delete. Post this on your website where you are allowed to have it - link to it from your policies page and tell people “here is what we deleted, and why” (could be your blog post content- each time you delete something just blog about it and voila -multitask efficiency!) Also - make sure items that are not deleted are referred to in the document as “didn’t delete, but this is questionable, or here is why I felt this should be here” so that you have a record that can be audited showing your compliance 2) include “spam” opt-out options on your newsletter and have a place on your website people can submit to be removed, have instructions on how people can remove themselves from facebook/goolge+ and other social networks (because you can’t remove them, they have to) Tip* don’t put an intern in charge How do you identify offensive and negative comments? Here’s an example of comments to one post by Planned Parenthood on Facebook - Any of these could fall within the general definitions so how do you decide? Best advice - make clear policies and post them on your website, link from your social media profile page to the policies and define what that means for your organization remember: go back to the “WHY” and stay on focus 5.1 The Fundraiser or the Organisation will promptly remove comments about the Organisation or Event or other activities of the Organisation if the Organisation considers the comments are likely in any way to be misleading or deceptive or damaging to the reputation of the Organisation, Event or activity, Donors or Beneficiaries.5.2 Spam will be removed immediately from the Social Media Site.5.3 The Fundraiser or Organisation should take care to avoid sending spam to Donors, Beneficiaries or other Social Media Sites. The Fundraiser or Organisation should take care to ensure that images of Beneficiaries comply with the FIA Standard of Ethics and Professional Conduct.The Organisation should appoint a person to review and moderate the Social Media Site to ensure compliance with this Standard. Three good rules of thumb for responding to positive feedback include:Thank them. Thank your audience for the kind words they leave on your blog post, Twitter or Facebook wall. Return the favor. Is someone sharing your original content on Twitter? Take note of their latest post and share it with your network. Addthemasaguestcontributor.Takenoteofthoseindividualswhoreallyhavethe voice and passion to contribute something of value that your community will relish. Respond Quickly, Don’t Delete, Don’t Feed the Trolls
- http://www.guardian.co.uk/society/2012/may/17/charities-text-giving-donations Social media was simply an enabler, said Kieran Hines, practice leader, global financial services at Datamonitor, who felt that "the next step has to be around how you collect donations". He added that very few charities had mobile-optimised websites: "It's very hard to see a charity's page, let alone donations page." Maryam Mossavar, industry manager, education, non-profits and government at Google, agreed that the challenge with technology was to make all the platforms accessible.
- Thanks again!