Malt-O-Meal Factory Business Analysis

Malt-O-Meal Factory Business Analysis
Our trip to Malt–O–Meal factory (Campbell factory) was very interesting. I learned a lot about mass
production food factories. In addition, learning about quality control and safety measures helped me
gain a greater appreciation for the safe packaged food I consume on a regular basis. I learned that
malt–o–meal originally started as MOM brands in Owatonna. The branch in Northfield opened in
1961 and is called the Campbell factory. The factory employs 690 workers. The average time at the
company is 15 years. I don't know food industry so I would like context for if this is a relatively
high or low retention rate. This plant alone makes over 1 million pounds of cereal per year.
Additionally they have the ability to make many types of cereals. ... Show more content on
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This is done through the ATP test. ATP is a source of energy for all living organisms. Thus by testing
for it we can get an estimate for the number of organisms living on a surface. She demonstrated this
principle with Finely and I. We both had our hands swabbed before His (2,400) Mine (680). Then
we were aloud to wash our hands His (210) Mine was down to (68). Both of us would have passed
as "clean equiptment." I enjoyed listening to the job description as a food scientist/ engineer. It
sounds like a cross between a lot of administrative meetings (making sure regulations and laws are
met) and being an engineer (constantly working on projects for the most efficient outcome). I am
curious to know if St. Olaf sends many alumni into the food science masters programs or has anyone
currently employed in a similar job. The conclusion of the presentation was great. We learned that
workers at malt o meal can take 3 bags of cereal a day. I wonder how much each bag actually costs
to produce? It must not be anywhere close to the $6 per bag it is sold for in the store. I really
appreciated the Honey Nut Scooters I got at the end of the day. This cereal is going to be the perfect
snack during finals and senior
... Get more on HelpWriting.net ...

Brief History Of Beer Is The Most Popular Alcoholic...
Brief History of Beer
Beer is the most popular alcoholic beverage worldwide, and the third–most popular drink overall
after water and tea. The average American drinks the equivalent of "38 six–packs of beer, a dozen
bottles of wine and two quarts of distilled spirits like gin, rum, single malt Scotch, or vodka" a year,
according to the New York Times.
Research has shown that people have been brewing this famous beverage as early as several
thousand years before the Common Era. Recent studies claim that the production and consumption
of beer was a major factor in the development of civilized society, arguing that the important and
often spiritual role beer played in traditional ceremonies and feasts contributed to the development
of ritual ... Show more content on Helpwriting.net ...
Production Understanding how beer is fermented is important to recognize the importance of several
raw ingredients required in the process. Pure water, quality malts and hops are essential in the
brewing process. A source of pure water is necessary to brew good beer. As such, the water used in
brewing is purified to rigidly set standards. If it does not have the proper calcium or acidic content
for maximum activity of the enzymes in the mash, it must be brought up to that standard. Barley,
which is the main raw material in beer, must first be left to begin to germinate.This process is called
malting. This prerequisite stage of production of beer forms an industry in itself, called the malting
industry. During the malting process, the grain is allowed to germinate with heated water in a vat for
a process known as "mashing". Then it is spread out in layers for a week to germinate and finally
germination is halted by drying in a kiln or by a kilning process. This beginning of germination is
called the malting. During the malting process the grain is first steeped for approximately three
days, then it is spread out in layers for a week to germinate and finally germination is halted by
drying in a kiln or by a kilning process. The germination process creates a number of enzymes,
notably alfa–amylase and beta–amylase, which will be used to convert the starch in the grain into
sugar. Depending on the amount of roasting, the malt will take on dark colour and strongly

How Beer Has Changed Our Side, Time
Beer has been around longer than a few countries today. It has a lot more history to it than one might
believe, for example, Raley states that "Historians speculate that prehistoric nomads may have made
beer from grain & water before learning to make bread." (Raley 1998) Despite that speculation no
person can deny the time and effort has been put to perfecting a fine brew. Brewing beer can be very
rewarding however it does requires time, the right ingredients, and most importantly the complex
steps to create the perfect beer. Unfortunately for brew masters one of the most important pieces to
crafting the perfect beverage is not on our side, time. As John Palmer explains in his instructional
book How to Brew "The primary phase for ales is often 2 – 5 days, but 1 – 3 weeks is normal for a
lager." (Palmer, 2006) what he is referring to is the time from the boiling process to turn your
ingredients (which we will talk about shortly) to the long fermentation stages, and finally racking
and bottling. There are unofficial sources claiming to have some ales done in less than a week while
some lagers were said to take over a year. The most crucial and potentially most dangerous stages all
involve the uncertainty of time. A task such as bottling your brew too early can cause an eruption of
the bottle which could be dangerous for all involved. While not all incidents involving time are
physically dangerous it is extremely off–putting to think rushing that beer during the racking phase

Research Paper On Whiskey
Whiskey is a unique spirit, with a unique taste. Period. While it would be wrong to say whiskey is
unique in its own right since other spirits have some traits in common with whiskey. Vodka, for the
most part is also made of grain. Brandy is kept to mature in barrels. Rum has a similar range of
unaged and aged expressions, as does the Mexican favorite tequila. Those last three often benefit
from aging in used whiskey barrels. Gin may not seem to be related, but its grain spirit, and its
ancestral cousin, genever, is barrel–aged in the Netherlands to make a surprisingly whiskey–like
spirit. But no other spirit inspires as much passion as whiskey! There are countless more vodkas
than there are whiskeys, with indigenous "designer" brands popping up in every country but are
there books that examine the differences among them? Do people collect them? Tequila inspires
brand loyalty, but can you name the master distiller of your favorite brand? Do Gin bottles sell for
over $100,000 at auctions? Cognac may reach those dizzying heights but does it command the huge
sales that Whiskey does? Whiskey overtook brandy in terms of popularity and consumer preference
over a century back and has never looked back... Whiskey is a ... Show more content on
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No single spirit has stimulated such curiosity or inspired such connoisseurship as has whiskey.
Single malts were but the beginning, with its burgeoning popularity, newer variants began
appearing: Blended, Bourbons, Cask Strength, Single Barrel, Wood Finish and Vintage; but how did
this golden liquid cherished by millions around the world come to

Brewery Investigation
PRE–INVESTIGATION #2 – Brewing Equipment and Brewery Profile 1
Pre–investigation #2 – BREWING EQUIPMENT AND BREWERY PROFILE
Dennis Metz
University of South Florida
PRE–INVESTIGATION #2 – Brewing Equipment and Brewery Profile 2
Equipment:
Airlock, Boiling Pot, Bottles, Bottle Capper, Bottle Caps, funnel, Bottle Brush, Fermenter, tubing,
Siphon/Hose, Racking Cane, Stirring Paddle and a Thermometer.
Recipe:
5 pounds of Hopped Malt Extract syrup.
Water – 5 gallons.
1–2 ounces of Hops
1 packet of dry yeast.
3/4 cup of sugar (necessary for Priming).
Malt Extract:
Malt Extract can be purchased in dry or liquid form an comes Hopped or Unhopped.
Water
Beer is mostly water and good water will yield good beer!. Tap water is ok and you should avoid
using distilled as it lacks minerals.
Hops
Hops are available in several varieties and depending on which variety you chooses will depend
weather they're added at the ... Show more content on Helpwriting.net ...
Place a cap on each bottle and enjoy in about two weeks.
Green Bench Brewing Co. is St. Petersburg's first craft microbrewery. It boasts a 15–barrel brew
house housed inside a 6,000 sq. ft. warehouse and a 1,500 sq. ft. tasting room, which is viewable
through a large window adjacent to the bar. They also have a 6,000 foot beer garden in the courtyard
attached to the side of the brewery..
Khris (the owner and brew master) has a fervent passion for brewing beer and has won several

statewide medals in brewing competitions within the last few years. His history of brewing beer
started as he worked for Cigar City Brewing. It was there that he began honing his passion and craft
of brewing. He worked for Southern Brewing and Winemaking for two years where taught brewing
classes and was responsible for many of their award winning beers.
They have a plethora of IPAs, DIPAs, Stouts (dry and milk), Farmhouse Ales, Brown Ales, Pale
Ales, Micro IPAs, Black PAs, Double Stouts just to name a

The Creation Of Beer : An Overview Essay
Estefania Zavala
Professor J. Dartley
BIO–130–602WC
October 23,2016
The creation of beer can be dated back to over 5,000 years ago in ancient Mesopotamia. Located in
the South of Mesopotamia , the cultivation of cereals also around the time of the creation of the first
forms of writing, the Sumerians were practicing the art of brewing beer. Artifacts excavated from
the ruins of ancient cities prove that brewing beer was already an established custom. Around 4,000
years ago, there was also evidence of Chinese brewing their own beer from rice, honey, grapes, and
hawthorn fruits. However the Sumerians made their beer from twice baked barley bread. Beer
allowed a more abundant sharing of an ingredient not very easy to cultivate at the beginning. In fact,
it was easier to do a lot of beer with a bit of grain that much bread with the same amount of grain.
Many beers are made by soaking breads fermented, cooked in water and leaving ferment the
mixture.
The beer is the oldest drink that the human being has produced and consumed even taking into
account the very significant modifications that it has suffered throughout the times. Its appearance
and influence in the life of man and their integration in the most diverse of cultures has taken
various versions that fix their origin in different stages of the history of humanity, and even in
different geographical and cultural scenarios.
Despite the countless opinions dating back to the emergence of the beer, recent

Analyzing The Manufacturing Process Of Whisky
Alcoholic Beverages
Whisky
Alexandra Moore 1411491 22/01/2015
This report will be illustrating the manufacturing process of Whisky.....
Table of Contents
Alcoholic Beverages –an introduction 3
Whiskies 3
Alcohol and Health 3
Guidelines 3
The Effects of Drinking Alcohol 3
Who is the consumer? 4
How Whisky is made? 4
The Process 4
The Materials Used 4
Malting 5
Grinding 5
Mashing 5
Fermentation 6
Distillation 6
Aging 7
Limitations 7
Alcohol Regulations 8
Retail Regulations 8
Manufacture Regulations 8
Conclusion 8
Works Cited 3
Alcoholic Beverages –an introduction
Alcoholic beverages have been around for thousands of years, some Stone Age beer jugs show that
fermented beverages were being produced as early as 10,000 B.C.[Hanson, David J. 1997]. In the
past beer was used as a substitute to drinking water, it was considered safer due to the unsanitary

ways that water was delivered, as the process boiled off any bacteria [Cahill, Mero M. There are
many different types of alcoholic beverages on the market, these are classified into the following
groups beer, wine and spirits (Alcoholic Beverages).
Beer – According to [Motarjemi, Yasmine Moy, Gerald Todd, Ewen. 2014] beers 'are alcoholic
beverages brewed from germinated barley (malt), hops, yeast and water.' It is also stated that beer
can be dated back to 9500BC, making it one of the worlds oldest prepared beverages.
Wine – According to [Motarjemi, Yasmine Moy, Gerald Todd, Ewen. 2014] wines 'are alcoholic

State University Of Missouri 's Alcohol Policy
University of Missouri
University of Missouri's alcohol policy for their tailgate functions is comparable to Missouri State
University's. Mizzou's Rules and Regulations handbook states under the alcohol policy on page 8
that "Students and their guests are not permitted to consume, manufacture, use, possess, sell, or
distribute alcohol in or on the premises of the University–owned or –operated residential or dining
locations, regardless of their age."
As well, stated under Mizzou's tailgating policy they state that tailgating is a longstanding tradition
before Mizzou football contests, built on the tradition of enjoying the fellowship of friends, the
Mizzou Spirit, and great Mizzou Football. The University of Missouri and Mizzou Athletics
encourage responsible tailgating in an effort to enhance the game day experience, ensure a safe
game day atmosphere to all fans, and preserve the beauty of campus.
Individuals, groups and organizations holding or participating in tailgate parties are responsible for
their own conduct, and are expected to respect the rights of other and the entire University
community.
Individuals are responsible for compliance with all local and state laws governing alcohol
consumption.
University Rules permit the use of alcoholic beverages at tailgate parties or picnic activities at
NCAA intercollegiate athletic events only on the day of the event and in the general proximity of the
event, including outdoor locations or in outdoor parking areas.
In

Television Advertisements Impact On Customer 's Buying...
Television advertisements Impact On Customer's Buying Behavior for the 'Health Drinks which
makes milk richer of Children's' in the area of Vadodara city ABSTRACT The concepts of health
and energy have perhaps never been as popular–or pursued/coveted– as they are now. With market
rivalries becoming an intense affair, brand strategists and marketers are eager to refresh their brand's
positioning and image. The focus on functional health benefits has allowed India to become the
world's largest market for malt–based hot drinks with US$1.1 billion in 2015 retail sales, with room
for additional growth. In addition to health–oriented marketing initiatives, growth of malt–based hot
drinks in India has been aided by a young population, growing ... Show more content on
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(LEE, 7th May, 2016) The focus on functional health benefits has allowed India to become the
world's largest market for malt–based hot drinks with US$1.1 billion in 2015 retail sales, with room
for additional growth. By 2020, India is expected to account for 47% of global malt–based hot
drinks retail volume sales, up from 41% in 2015. Marketing initiatives such as age segmentation,
combined with continued growth in GDP and population, are expected to contribute to an 8% retail
volume CAGR for malt–based hot drinks for 2015–2020, up from the 7% CAGR for 2010–2015.
India's success with malt–based hot drinks represents a situation where a product category that has
been around for decades is expected to grow faster over the forecast period than during the review
period, due to the combined forces of greater income and nutrition knowledge. SELECTED
COUNTRIES: 2015 PER CAPITA RETAIL VOLUMES FOR MALT–BASED HOT DRINKS AND
TOTAL HOT DRINKS Country Malt–based hot drinks (kg) Total hot drinks (kg) Malt–based hot
drinks as percentage of total hot drinks India 0.2 0.4 50.0% Malaysia 1.1 2.5 44.0% Singapore 1.2
3.0 40.0% UK 0.1 2.8 3.6% US 0 2.7 0.0% Source: Euromonitor International In addition to health–
oriented marketing initiatives, growth of malt–based hot drinks in India has been aided by a young
population, growing knowledge of health and nutrition, and an

Essay Madcap Case Analysis
Madcap Case Analysis
Problem Definition:
Considering 4 elements of the marketing mix and the case discussion of the general trends in the
industry, it seems that MCB is experiencing problem with place and determining its target market.
The case provides many examples of the company's difficulties in gaining more retail locations,
maintaining sufficient inventory level, and, the most important, improper positioning of its product,
which impeded the MCB to reach its potential customers.
Key Facts:
<ul>
<li> 95% of beer was distributed through a three–tier system: producer – wholesaler – retailer. Since
there were about 6 thousand brands and the retails stores could only carry forty – fifty brands, it was
quite difficult to ... Show more content on Helpwriting.net ...
<li> Based on the volume, ."..craft brew segment represented by four types of establishments:
microbreweries, brewpubs, regional breweries, and contract breweries." (Madcap 23)
<li> The majority of the mainstream beer drinkers were low–middle income consumers who were
loyal to their favorite brands.
<li> Only about 15% of beer drinkers were craft brew drinkers and were not brand loyal.
</ul>
Alternative Solutions
<ul>
<li> Move towards the mainstream beer drinkers
<li> Move towards the craft beer drinkers
</ul>
Analysis of Alternative Solutions
Move towards the mainstream beer drinkers
According to the case, the beer market was dominated by four largest brewing companies:

Anheuser–Busch, Miller Brewing, Adolph Coors, and Stroh. These four companies collectively
."..commanded 89.8% of the market share." (Madcap 21) The best selling brands they produced like
."..Budweiser, Bud Light, Miller Lite, and Coors were generally priced between $4–5 per six–pack"
(Madcap 22) and, based on this fact, belonged to premium–priced beers. Therefore, for the MCB to
move towards the mainstream drinkers, it has to reduce prices, which will cause several negative
outcomes.
Pricing in a range of $5–6 per six–pack indicates that Zebra is a higher quality beer and, since the
demand on the beer market is

Beer Classification Paper
The history of beer dates back hundreds of years prior to written history. Besides water and tea, beer
is one of the most–frequently consumed beverages in the world. Contrary to popular belief, that all
beers are typically the same, there are many variances in color, flavor, strength, production method,
ingredients and origin. Beer can be divided into 2 broad sub–categories: ale and lager. Ales were the
first type of beer ever created before brewers knew the role yeast played during the beer making
process. Ale yeasts flocculate at the top of the fermentation tank and are brewed from malted barley
using a warm fermentation. The yeast ferments the beer quickly, which gives it a full bodied and
fruity taste. They also contain hops, which ... Show more content on Helpwriting.net ...
Something else that adds to the taste of a beer, are additional ingredients. The last major difference
between ales and lagers are there supplementary ingredients. Ales typically have more of a malty
taste, due to an elevated amount of hops, malts, and roasted malts that are added during production.
Ale brewers, typically have more leeway with how they produce their beer, and tend to add a several
different ingredients during brewing, like the ones mentioned above. These extra ingredients are
referred to as, adjuncts. Brewers of lagers only have a few, simple ingredients: malted grain, hops,
yeast, and water. The production method of lagers is somewhat due to the stringent Reinheitsgebot
Law, also known as the "German beer purity law". This law prohibits any adjuncts during the
brewing process of lagers, only permitting water, barely, and hops as ingredients. Tea and water
maybe two of the most consumed beverages in the world, but beer is right behind in a close third.
Beer is gradually becoming more and more popular. This is evident through the new trends of beer
companies that have begun to accommodate for the new low calorie beer trend. Corona, Heineken,
and Anheuser–Busch have led the pack by producing "Corona Lite", "Heineken Lite", and
"Budweiser Select". With more and more companies attending to these trends, beer has broadened
their target market. Overall, these companies are innovating the deeply historic

Analysis of A.E. Housman’s Terence, this is stupid stuff...
A.E. Housman's "Terence, this is stupid stuff" is a poem that starts out as a friend of Terence talking
to him, but it then shifts to Terence talking to his friends. Then shifts from a humorous tone to a
more serious tone. It also shifts in setting, time, place, and idea. This poem demonstrates figurative
language which is language employing figures of speech; language that cannot be taken literally or
only literally. This poem also has several different poetic devices, which is a device that contributes
to content and poetic structure that does not involve meaning in term of language. This poem in
certain lines is very hard to follow without knowing the background.
The first verse of this poem Terence friend is speaking to ... Show more content on Helpwriting.net
...
Terence uses humor in this verse to get across his point. Terence says, "And malt does more than
Milton can To justify God's ways to man". When Terence uses malt he is using it as a synecdoche,
which is a figure of speech in which a part is used for the whole. Malt is only half the beer you
could never just drink the malt. Milton is a famous poet and he was the first to say to justify God's
way of man. It is a famous line from his story "Paradise Lost".
The third verse moves to a serious tone. Terence is saying how the world is full of evil that there is
less good than evil. For instance he says, "Much good, but much less good than ill . . .Luck's a
chance, but trouble's sure . . .". This is the theme of the poem. He is describing his view of the
world, which is his poetry. He goes on to say that "And I will friend you, if I may . . .In the dark and
cloudy day". He is saying that through his poetry that he will befriend you.
The forth verse changes setting, time, place, tone, and idea. Terence changes from discussing his
poetry to giving an example of interpretive fiction, which provides valid insights into the nature of
human life or behavior. He begins telling a story of a king that everyone is trying to poison, but they
don't know that everyday he takes a little poison so he is immune to there attempts. Housman says,
"I tell the tale that I heard told . . .Mithridates, he died old". This is an example of alliteration, which
is The

Craft Brewer Research Paper
Craft brewing is the most rapidly growing segment of the brewing industry, averaging 12%
annualized growth over the past 10 years [1]. At present there are more than 4,000 craft breweries in
the USA. The Brewer Association defines a craft brewer as small, independent and traditional. Small
means that annual production is of 6 million barrels of beer or less. Independent means that an
alcohol industry company, that is not itself a craft brewer, has limited economic interest. Traditional
means that the majority of the beers flavor is derived from traditional or innovative brewing
ingredients.
There are many styles of craft beer, but in general they tend to be more heavily hopped, and
prepared from 100% malt, when compared to light lager beers

The Brewery Group Denmark
Exploring Corporate Strategy
CLASSIC CASE STUDIES
The Brewery Group Denmark: Faxe, Ceres and Thor
Flemming Agersnap
The case study explains the strategic moves of Brewery Group Denmark (BGD), a small Danish
brewery fighting for a position in a world market. The case shows how small companies can co–
exist with giant competitors in an international context and how a coherent international strategy can
be built whilst allowing for different local strategies. BGD is an example of a firm which has
achieved a distinctive position in a highly competitive industry by focusing on importing Danish
beer into selected markets, through a network of alliances. The case provides an opportunity to
consider the strengths and weaknesses of the company's ... Show more content on Helpwriting.net ...
Carlsberg owned 38 per cent of the predominantly nonvoting B–shares of Ceres, but without a seat
on the board of the company. Carlsberg declared that it had no wish for a more active role in the
management of Ceres or BGD, rather its involvement was said to be an investment for financial
reasons. Others argued that the investment could be seen as a defensive investment guarding against
a foreign acquisition of Ceres.
Exhibit 2 Organisation diagram (simplified)
Exploring Corporate Strategy by Johnson, Scholes & Whittington
2
The Brewery Group Denmark: Faxe, Ceres and Thor
INTERNATIONAL DEVELOPMENT
Despite the dominance of Carlsberg, in its annual report BGD could lay claim to being the largest
Scandinavian beer exporter. This was because Carlsberg placed emphasis on licensing agreements or
local production for its foreign markets, while BGD's strategy was export led: 'Eighty–three out of
every hundred bottles of beer that we produce are sold in foreign markets.' By 1995 the percentage
of export sales by region of the world was as follows: western Europe 63 per cent, the Americas 10
per cent, eastern Europe 22 per cent, others 5 per cent. The development of BGD's operations in
some of these markets is now reviewed.

Italy
More than 30 years ago, Ceres entered into co–operation with a slaughterhouse for pork (Tulip) in a

Crazy Horse Lur. Dorris's Crazy Horse Malt Liquor
The Hopi tribe is neglected of the recognition of their peaceful lifestyle due to stereotypical ideals
that suggest Native Americans are savages. "The Hopi tribe are peace–loving people who have kept
their culture intact due to the large part of living in isolated areas of Northeastern Arizona"
(Warpaths). What kept the Hopi tribe alive was living in isolation, this means that the Hopi Tribe
wanted to be left alone, this also suggests that the Hopi tribe did not want to be involved in conflict.
In fact, the Hopi strived towards being in a state of total reverence and respect for all things, to be at
peace with these things, and to live in accordance with the instructions of Maasaw, the Creator or
Caretaker of Earth. The Hopi observed their traditional ceremonies for the benefit of the entire
world. Some people who oppose the fact that Native Americans are not savages and are human
beings suggest that they are savage hunters who hunt and kill people impulsively, which is untrue
because they preferred being isolated to avoid conflict with other tribes or military who wanted to
hurt their people. In "Crazy Horse Malt Liquor" Dorris brings to light the issue of the bottle having a
native beside a Pony soldier, the enemy of the natives that massacred their people. This disrespect of
culture is uncivilized because the manufacturers of the Crazy Horse Malt Liquor bottle neglect the
natives' suffering. "It will place a dense and civilized population in large tracts of the country

The Process of Making Beer Essay
The Process of Making Beer
Malting Preparation
The dried grain kernels need to absorb moisture in the softening House so that the barley can
germinate. This process takes 50 hours. Throughout this time the barley is aired and washed using
pumps. Through the water separator, the barely "dives" – as the brewers like to say – into the
softening vat.
(Here place a picture Fig. No x)
Round softening vats and water separation prepare the grain during the even and slow insertion of
the barley. (Picture 2/3).
How the Malt is prepared
In every beer, the most important ingredient is malt. Bottom fermenting beers uses barley malt,
while top fermenting beers allow the use of other malts. For example, in addition to barley malt,
wheat malt ... Show more content on Helpwriting.net ...
Moisture, Temperature and the length of the drying process determine if light or dark malt (and with
it the ingredients for lighter and darker beer styles) will be made and give malt its typical malt
aroma.
Finished Malt for the Brewery
The finished brewing malt contains only 3 or 4% moisture and is now ready to be stored. It is
cleaned and separated from the germinating malt, dusted and polished and then stored in silos that
are well ventilated and protected from dust development. The germination sets biological changes
within the kernel into action: Enzymes are activated or newly created. These developments are only
interrupted by the kiln–drying. During the mash (the mixing of the ground malt with water) the
enzymes – as desired – become active again.
The malt is now ready for the brewing process. Production methods will differ from brewery to
brewery, as well as according to brewery equipment and beer types. Athenian Brewery S.A uses its
own production methods; however the main processes will be similar. The description below applies
to the production of a typical lager beer in a brewery with a lauter tun installed.
Brewing Area
The first stage in the brewing process is the preparation of the wort. After the malt is crushed to grist
of suitable fineness, and preliminary treatment of the adjuncts takes place to facilitate extraction, the
malt and adjuncts are mixed with brewing water to form a mash.

Malt Shop In The 1950's
I would LOVE to open a 1950's style malt shop in Arizona off the old highway Route 66. My malt
shop would be located somewhere between Flagstaff and Williams, Arizona. My malt shop will be
easy for travelers to access the shop from Interstate 40, and I would have the store's face pointed
towards the Interstate so everyone could see it. It will be beautifully lit up with neon signs and
lights. I will have the shop decorated just like malt shops were back in the 50's such as, black and
white checkered floors, spinning red bar stools, marble counter tops with gooseneck soda spouts,
marble–topped tables, and wireframe sweetheart chairs. The malt shop will have pictures and other
memorabilia from the 1950's era. The malt shop would be similar to

Stereotypes In Crazy Horse Malt Liquors In America
Latinos are all illegal immigrants or dangerous thugs who sleep around, do drugs, and break the law,
universal generalizations seen in the twenty–first century. Stereotypes have become a method of
systematic suppression in America, a way to judge Latino immigrants and their children, to trap
them in an endless cycle of misery and discrimination. Michael Dorris perfectly explains negative
stereotypes influencing a minority in "Crazy Horse Malt Liquor," thus sparking my interest in
stereotyping. Dorris describes the stereotypical views of Native Americans, and how they have a
pattern of being negative, similar to how stereotypes about Latinos tend to be negative. The people
of America have a tendency to form opinions about Latinos based on stereotypes, stereotypes that
aren't necessarily true. Stereotypes have become part of a system; Hollywood exploits them and then
used as a form of judgment, which harms both the physical and mental health of both Latino
immigrants and Latino citizens. Thus, my question was formed; how do stereotypes influence the
safety of Latino immigrants in America? I first wanted to look at how stereotypes about Latino
immigrants influenced children, particularly in school systems. The article "Double Disadvantage or
Signs of Resilience? The Elementary School Contexts of Children From Mexican Immigrant
Families," by Robert Crosnoe, examines the effect negative stereotyping has had on children of
Latino immigrants, specifically in the education

Stereotypes In Michael Dorris's Crazy Horse Malt Liquor
Currently, there is a problem with American's. That problem is allowing themselves to be influenced
by stereotypes. Stereotypes allow people to organize the world, but sometimes the stereotypes are
negative. How do stereotypes affect the decisions of Americans about other people in their everyday
lives? In Michael Dorris's essay "Crazy Horse Malt Liquor", he is trying to raise awareness of
Native Americans stereotypes. The article begins by stating that Americans honor Indians in odd
ways, and continues by saying Native Americans have become popular in culture. Dorris then
continues by explaining how the Hornell Brewing Company use the imagery of Crazy Horse, a
native leader, to sell their brand of liquor. Next Dorris speaks about the modern day social illness
that the Native American population suffers. Dorris talks about how the U.S. government took the
land of the Native then speaks about how people play warrior and still continue these stereotypes. A
documentary by Kristi Jacobson and Lori Silverbush, known as A Place at the Table, talks about
food insecurity in America. The documentary starts off by showing different people in America not
knowing when their next meal is. This theme continues by showing the story of Barbie Izquierdo, a
single mother who has trouble feeding her children and barely survives on food stamps. The
documentary shows Barbie taking part of a program called witness to hunger raising awareness for
food insecurity in America. Barbie manages to get a job working to help people qualify for food
stamps. Sadly Barbie no longer qualifies for food stamps and can barely afford to feed her children
on her current paycheck. Gordon Parks talks about a young boy that lives in the favelas of Brazil: in
an article called Flavio's Home. The article begins with Parks explaining his hatred for poverty and
explains why he was in Brazil. Parks then meets Flavio, a poor boy who barely survives every day.
Flavio then introduces Parks to his family. (insert family scene). Eventually Parks left the house and
headed towards his hotel and felt guilt. Parks felt guilt when he compared his hotel room to the Da
Silva shack and his dinner to theirs. The next day Parks goes back to catacumba to talk to

A History Of The World
In A History of the World in Six Glasses, Standage discusses how beer and wine are made in terms
of the ingredients and how each beverage is related to each social class. The ingredients are what
differentiate one beverage from another beverage. An Ingredient is the main component that makes
the beverage unique and gives it an identity. An ingredient is what makes people to choose a
beverage from wide range of options. An ingredient gives the color, the texture and the taste to a
beverage which makes it unique from other beverages. When it comes to the social classes, beer and
wine played a huge role to set up the structure of the social classes. Both beer and wine made each
stage of social class devote to a certain beverage that would represent their social class. This essay, I
will describe how Tom Standage's text, A History of the World in Six Glasses, discusses the
relationship and the differences between ingredients of the beer and wine and the social classes with
regard to beer and wine. This synthesis will explain how the beer and wine were viewed in the in
terms of ingredients and how each social class was devoted to a certain beverage. To start off,
ingredients differ from each beverage and they give a specialty to each drink. Wine and Beer have a
lot of common qualities in terms of their ingredients and how they are made. For example, Standage
states, "Beer on the other hand, could be made from cereal crops, which were abundant and could be

The Methodology Behind Beer Production And Beer Analysis
Purpose
The purpose of this experiment was to mimic and understand the methodology behind beer
production and beer analysis. The type of beer produced was based on being a Paulener Weissbier
clone. Furthermore, this type of homemade beer followed the extract brewing methodology for beer
production. The analysis of beer consists of measuring various key factors that the beer industries
use to assert the quality of beer. These characterizations of a product are alcohol percentage, SRM
Colour, International bitter units and specific gravity.
It is important to address that for this specific lab alcohol percentage was replaced with total
carbohydrates. This was done since alcohol percentage was extremely hard to quantify with the
current ... Show more content on Helpwriting.net ...
of crushed Munich malt and 2 oz. flaked wheat was inserted into a muslin bag and tied at bout ends.
When the temperature of the water in the source pan reached 150 F the grain bag was introduced
into the saucepan. The muslin bag was kept in the saucepan for 20 minutes, under temperatures
raging between 155 to 165F, occasionally being squished by a wooden spoon with the intention to
promote the extraction of sugars. After the 20 minutes at 155–165F the grain bag was removed and
placed in a strainer above the pan.
When the water in the kettle reached the boiling point the strainer (with the grain bag in it) was put
on top of the kettle. When the strainer was put in place water was slowly poured from the saucepan
over the grain into the kettle. The kettle was heated until fully boiling. Once the kettle starts boiling
2.75 lbs of dried malt extract and 0.6 oz of Haletauer hops (in a muslin bag) for 60 minutes. After
the 60 minutes a sterilized lid was placed on top of the kettle and allowed to cool for a few minutes,
following this, the kettle was put in a cold–water bath.
The kettle was allowed to cool for at leas 30 min or until the temperature inside reached 45 C. when
the liquid was sufficiently cooled the lid was removed and the liquid stirred to introduce oxygen into
the mixture (its important to note that the mixture was exposed to the atmosphere less than 60 sec).
The mixture was transferred to the fermentation bucket and mix with the brewer's spoon. A package

Essay on Speaking Out About Malt
Speaking Out about Malt Case 8.3 Page 404–405, Moral Issues in Business The case of Whitewater
Brewing and Mary Davis touches upon several views and moral issues that are not specifically black
or white. Case 8.3 specifically deals with a business called Whitewater Brewing Co. Whitewater
Brewing, as its name sounds, is a manufacturer of alcoholic refreshments, selling its brands to
various consumers. The article in particular focuses upon a specific Whitewater product, Rafter.
Rafter is being targeted to match other similar products that are bottled in a 40 ounce size. The
unfortunate part is that these 40 ounce size refreshments are not only popular with inner–city
teenagers but in the area where Whitewater sells these 40 ounce ... Show more content on
Helpwriting.net ...
Ralph Jenkins, CEO of Whitewater, writes to Mary Davis to express the company's views on her
behavior and to ask her to first clear all further comments (regarding her personal views on liquor
production) with the business. Mary feels this to be an invasion of her right to free speech.
Additionally Mary informs Ralph Jenkins that she seeks to pursue her article further and even speak
at an engagement about her views (personal ones). Mr. Jenkins remains adamant that Mary adhere to
his requests further escalating things to state she can either comply or resign. So does Davis have a
moral right to free speech in the workplace, or can Whitewater determine the extent to her 'free'
speech? Also what would Davis's best path ethical path be? The second is the easiest to answer so I
will do that now. Davis could simply put resign, enabling her to champion her beliefs and become a
martyr for her cause, as it were. As for the first question the answer is not a simple clear cut one, and
ultimately will be an individual one. Currently there is already legal precedent that allows
companies to require employees not to "act or speak disloyally". Take the following case: In Korb v.
Raytheon, 574 N.E.2d 370, 410 Mass. 581 (1991), Raytheon terminated Lawrence Korb after
receiving complaints of his public involvement in an anti–nuclear proliferation nonprofit known as
the

Carlsberg Essay
Introduction
Carlsberg! Probably the best beer in the world!!! Right?
The Carlsberg family was from beginning was fueled by their desire to make beer of the highest
quality. The head of the family JC Jacobson founded the company in 1847 and named the beer after
his 1st son Carl. Brewing beer was extremely difficult but the family never gave up on their goal and
their struggle finally paid off. When they found a method to growing pure yeast used in brewing this
discovery showed that their beer was always the highest of quality and revolutionized the way beer
was made. The unique Carlsberg taste became famous. And as early as 1868 began its first exports.
Today the Carlsberg group we are dedicated to family tradition of quality and continuously ... Show
more content on Helpwriting.net ...
Beer was seen by the public as a special kind of wine and is mostly consumed by people in higher
positions. As of today, Carlsberg is the leading brewery group in the country. There are forty
breweries within the country which of most are local companies bought out by Carlsberg not to
impose its own brand but to promote better brewing systems to be able to improve the quality of
beer in the country. In this time however, laws regulating labor rights has not been well implemented
and scandals has been rampant. Unions that were supposed to take care of employee rights are under
the control of the government and are in support of the investors or

The Drug Prevention Paper : Beer
Ellen Torman Drug Prevention Paper: Beer
Considered to be one of the biggest staples of high school and college parties and arguably the
ultimate source of peer pressure for teens all around the United States, beer has almost always had a
place in almost any celebratory setting for teenagers and adults alike. One of the most commonly
used legal "drugs" in the world, while beer can be seemingly harmless if consumed in small
amounts and in great moderation, it's impacts on the human body and also society can be
detrimental if consumed irresponsibly. In this paper, I will be discussing beer's effects on the body,
it's origins and history, how it is made, periods of spike and decline in it's use, probable short and
long–term side effects of ... Show more content on Helpwriting.net ...
The origins of beer and it's history have been dated back to around 7000 BC in China where the
Chinese would produce fermented drinks that were made of rice and fruit. Additionally, research has
found that at around 3500–3100 BC, fermented drinks that could closely resemble beer were brewed
in Western Iran. Through it's thousands of years of production and utilization within societies, beer
has been playing an important role in many different cultures throughout history. In fact, according
to CBS news, "The brewing of alcohol seems to have been a very early development linked with
initial domestication, seen during Neolithic times in China, the Sudan, the first pottery in Greece and
possibly with the first use of maize." (CBS NEWS) Thus, it would be safe to argue that beer played
a notable part in the development of early civilizations around the globe. Continuing on with it's vast
history, at around 3000 BC, beer and the practices of it's brewing and production began to spread out
from the Middle East to European civilizations through tribes of Germanic and Celtic origins.
Jumping forward to the years of the industrial revolution in the 19th century, beer was finally ridded
of it's domestically–produced roots and moved on to be a widely popular, income–drawing business
through means of industrial production. As of today, the production and distribution of beer has
bloomed far

Beer Market in the U.S.A: An Analysis
The Market. How should one think about market definition in the U.S. beer industry? Is there a
single "beer market," or are there several markets? If there are two or more markets, how would you
identify them? How does demand substitutability and/or supply substitutability affect market
boundaries in the industry? How high is demand substitutability and supply substitutability across
segments of the industry, and in particular across the different markets you have identified?
We find two markets in the beer industry: Alcoholic beer market and Nonalcoholic beer market.
The demand substitutability heavily affects the market boundary in the industry. People who cannot
consume alcohol can never try alcoholic beer. On the other hand, ... Show more content on
Helpwriting.net ...
This may result in a monopoly. Merger gives MillerCoors more than 30% of the market share and a
chance to fairly compete with Anheuser–Busch. Consumers may benefit customers due to price war:
Joint venture of MillerCoors was expected to reduce the production and transportation cost of the
company. Now both the companies can brew beers at the combined locations and save on
transportation and other costs. When the operations merged then hundreds of employees may be
laid–off which is expected to reduce employee–related costs.3 Reduced cost will enable MillerCoors
to reduce price in the hope to gain market share. Consequent price decreases by Anheuser–Busch
may start a price war which will benefit customers.
4. Small Firms. Craft brewing has been the fastest growing segment of the beer industry, but very
few craft brewers have reached annual sales levels of 50,000 barrels or more. Magic Hat, however,
has reached annual sales of over 150,000. Why has Magic Hat been relatively successful, and does it
have the potential to keep growing? If you were to enter the craft brewing market next summer,
what would be your sales objective over the following 5 years? What strategy would you use to
achieve that objective?
Key success factors of

Coors Case
–––––––––––––––––––––––––––––––––––––––––––––––––
Case 4.0 Adolph Coors –––––––––––––––––––––––––––––––––––––––––––––––––
Index
Index 2
Introduction 3
Background 3
Porter's 5 forces analysis 5
SWOT 13
PESTDN 21
Generic Strategy 23
Current Strategy 24
Cluster Analysis 24
The value chain for Adolph Coors Brewery 26 Balanced Scorecrad 31 Hill & Slack models 32 The
Wheel of Consistency explanation 39 Core competencies 40 Strategy 41
–––––––––––––––––––––––––––––––––––––––––––––––––
Introduction
In this case an analysis of the Adolph Coors Brewery will be made, to see what the competition is
like within the industry, what are the company's strengths compared to their competitors. What are
their weaknesses and ... Show more content on Helpwriting.net ...
So the brewing industry stayed in a fast growth stage in 1960 to 1980. After the fast development,
the demand grew less than 1% between 1980 and 1985. With the large advertisement investment
(about 10% of sales) and more choices, the beer industry had owned a fix drinking market share. For
these, the brewing industry had already established a strong foothold which meant they already
reached the maturity stage.
In the plc diagram above, the beer brands Coors Light and Coors Banquet is shown in relation to
their respective stages of their lifecycles. Coors light is the newest beer of the two and is in the
beginning of the growth face. Coors Banquet is more towards the beginning of the mature face,
since it's their oldest brand and it is not growing that much anymore.
–––––––––––––––––––––––––––––––––––––––––––––––––
Porter's 5 forces analysis
Industry Competitors – Rivalry among Existing Firms

High fixed costs
– Raw materials cost major breweries over half of their net revenues.
– Large volumes results in high storage costs. Beer storage is also difficult.
Slow industry growth
– The industry grow is staggered (less than 1%). This will result in a market share competition that
will benefit the companies who have the means to survive, e.g. the means to lower their costs.
Numerous or equally balanced competitors
– Equally balanced competitors' posses the financial power to wage a financial price war. The
competitors are able to guard their interests and are

The Pros And Cons Of Expectable Housing In Highland Park
Moreover, affordable housing in Highland Park seems to be decreasing for longtime residents
because of prices of rent and mortgages beginning to increase with each year. As on the graph from
Zillow.com, it shows the median sale price from September 1, 2017 as being $646, 448 and the
median listing price is $728, 944. Based on this evidence from Zillow.com, housing prices is going
to continue to increase. Although, Zillow predicts by October 31, 2018 the median listing price of
houses are going to stay the same price as it is now. Furthermore, the price of houses in Highland
Park will continue to increase, which may be due to current economy or the rate of inflation.
In Highland Park, alterations are being executed to its neighborhood's ... Show more content on
Helpwriting.net ...
Equally important, the affluent residents of Highland Park, who believe gentrification brings better
housing and restoration of old buildings. Also, the affluent residents believe gentrification provides
the neighborhood to become more safer and increases public safety. While, there are more safety
regulations being implemented due to the increase of new people in the neighborhood. Although,
there is more cultural/racial tension between many Hispanics and Caucasians because of each side
believing in their own versions of misconceptions that they own the neighborhood and no one but
that race should continue living in Highland Park. For example, a seemingly appearing Caucasian
said, "Get out of our neighborhood, you wetback" (Anonymous). Grounded on this comment about
a particular Hispanic, who wanted to remain anonymous felt as the reference was intended for all,
who were not Caucasian. The neighborhood's safety has increased since the 1980s were there used
to be bars on many of the windows and doors of homes or businesses. In the past, Highland Park
was recognized as being one of the most dangerous neighborhood's due it being in the middle of
gang territory for the Avenues. According to Baba, the owner of Vintage Tattoo on York Blvd in
Highland Park, who was interviewed by Max Sullivan for "Gentrification in Highland Park", a
YouTube video. Baba, states describe Highland Park's past, "In the 1940s and 1950s, this

Adamson Research Paper
Adamson, meaning 'the son of Adam', was a surname passed down for many generations. Its
Scottish heritage has remained known as my family recognizes it to this day. Both of my parents are
native Americans and so are their parents and grandparents, but our family before that arrived from
Scotland. My family is known to have been a strong war fighting family with drive that branched off
to different locations all over the world. The Adamson family country of origin is Scotland. More
specifically according to a page from the House of Names, "They were first found in the county of
Berwickshire on the eastern English/Scottish border, where they held a family seat from very
ancient times, before the Norman invasion of 1066 A.D." (Adamson Family Crest, Coat of Arms and
Name History). Our family that came from Scotland did not pass on the Scottish traditions. There
were many visits to Scotland to visit many other family members, but my family that moved to ...
Show more content on Helpwriting.net ...
There are not that many different colors or symbols. The main colors are gold, red, white, and black.
Gold stands for elevation of the mind, white is for peace, red is military strength, and black is grief
(SYMBOLISM OF HERALDIC COLORS, FURS, LINES & ORDINARIES or...What does it mean
if your coat of arms bears a red boar's head?). The symbols in the crest are the acacia leaves, gold
roundles, crosses, and rings. The acacia branch is the biggest symbol and it represents "eternal and
affectionate remembrance" (SYMBOLISM OF HERALDIC COLORS, FURS, LINES &
ORDINARIES or...What does it mean if your coat of arms bears a red boar's head?). The gold
roundles are a symbol for justice, virtue, wealth and prosperity. The crosses which are Crosslet
Fitchees, a combination of a cross and a sword, stand for unshakeable faith. The rings stood for
fidelity. Though the symbols have relation to my family's character today, there is more importance
in our family

The English Liquor Is A Liquor Brand Produced By Miller...
Olde English liquor is a malt liquor brand produced by Miller Products that was established in 1964.
Malt liquor is a strong lager or ale in which sugar, corn or other aides are added to the malted barley
to boost the total amount of fermentable sugars and consequently boost the concluding alcohol
concentration without creating a heavier or sweeter taste. Malt liquor is beer with a much higher
alcohol content which contributes to higher alcohol addiction. Legally, it often includes any
alcoholic beverage with 5% or more alcohol by volume made with malted barley. Initially it was
sold in small sizes (16 and 20 ounce bottles) until the introduction of the 40 ounce in 1980.
The average 40 ounce is sold for $2.69 making it very affordable for ... Show more content on
Helpwriting.net ...
Our Code requires compliance with MillerCoors policies, guidelines and the law including anti–
corruption and bribery laws that apply to our work, such as the Foreign Corrupt Practices Act and
the UK Bribery Act. MillerCoors employees are responsible for understanding and following the
Code and are required to annually complete training and affirm the Code. The principles in our Code
also apply to all MillerCoors officers and directors.
There is also a section dedicated to social responsibility. Social responsibility is defined as an ethical
agenda and suggests that an organization or individual has an obligation to act for the benefit of
society at large; specifically in the communities it serves. This company has only had negative
impacts on the communities, at which it is sold in, contributing the increase of urban youth drinking
as well as alcoholism in urban communities. This section proves to be the most interesting. It
statement is as follows:
We self–regulate our marketing and advertising to ensure all materials primarily reach legal–
drinking–age audiences and meet our rigorous internal standards. We adhere to the Beer Institute
Advertising and Marketing Code and our own stringent marketing compliance standards. We fully
participate in periodic industry–wide investigations conducted by the Federal Trade Commission.
Every two years we train our advertising agency partners and conduct in–depth training with all
sales and

How To Brew Persuasive Essay
Want to try out something strong and worth your time of brewing? Then, the Belgian Dark Strong
ale will be the great choice to brew. This recipe yields about 6 gallons of beer.
Main Ingredients
8 pounds of Belgian Pilsner malt
4 pounds of Belgian Pale malt
2 pounds of Marris Otter malt
1 pound of flaked oats
1 ounce of Magnum hops that contains about 13.6% of alpha acid
1 pound of Dark Candi Inc. D Belgian candi syrup, for 60 minutes
1 pound of Dark Candi Inc. D2 Belgian candi syrup, for 60 minutes
1 pound of turbinado sugar, for 60 minutes
1 tablet of Whirlfloc, for 15 minutes
1/2 teaspoon of Wyeast yeast nutri–blend, for 10 minutes
1 package of Wyeast 3787 Trappist High Gravity yeast
How To Brew?
Step #1 – Heat about 3 gallons of tap water to attain a boiling temperature of 160oF and then add the
mash to it. ... Show more content on Helpwriting.net ...
The temperature at this point should be about 149oF
Step #3 – Take a different container and heat up to 1 gallon of water attaining a boiling point of
202oF.
Step #4 – Mix this water solution to the mash and keep on stirring fr about 60 minutes, until it
comes to rest. At this point, the temperature should be about 168oF.
Step #5 – Leave the mixture for 15 minutes. Again in another container, bring to boil 0.5 gallons of
water at 172oF.
Step #6 – Drain out the wort slowly and add in the mash mixture. Make sure that the wort runs clear
and is free of all grain particles.
Step #7 – Sparge the mash into 0.5 gallons of water and bring it to boil at 172oF. Add the hops at
this point at the given time intervals, as mentioned

Mountain Man Brewing Company
Mountain Man Brewing Company | To: | Chris Prangel | From: | 001706975 | CC: | David Nasser |
Date: | 3/4/2013 | Re: | Bringing the Brand to Light | Comments: | For the first time in the company's
history, Mountain Man Brewing Company is experiencing declining sales in response to changes in
beer drinkers' preferences. Mr. Prangel's response to this problem is introducing a "light beer" form
of the popular Lager. In the past six years, the "light beer" industry as increased at an annual rate of
4% while sales of traditional beer has been declining annually by 4%. Although this seems like a
probable solution, there are two major problems Mr. Prangel is facing: 1.) Mountain Man's current
target market will not approve of this new ... Show more content on Helpwriting.net ...
BREAK EVEN AND BREAK EVEN IN MARKET SHARE IN 2 YEARSBy keeping the same
price for light as the lager, breakeven in dollar amount is almost $10,000,000 which then translates
into 100,473 barrels. Within two years, Mountain Man Light will have to produce almost
$10,000,000 in sales and sale 20% of what Mountain Man Lager has worked almost a century to
sale. As for the market share, Mountain Man Light will need to gain a 26% of the market share in 2
years to break even. This seems very unrealistic since the leading brand light beer now consumers
32.9% and the second leading brand holds 17.8% of the market. Mountain Man Light will have to
become the second leading brand in the market within only 2 years (assuming that the sales of "light
beer" continue to grow annually by 4%). CANNIBALIZATION RATEBecause Mountain Man
Lager produces so many units and produces such high sales already, the difference in
cannibalization of 5% to 20% is pretty significant (almost 1,000,000). Two year contribution with a
5% cannibalization rate is $32,895,226.42 compared to $31,988,859.59 with a 20% cannibalization
rate. This is a major loss in sales of the Mountain Man Lager. If cannibalization is inevitable, the
lower percentage of cannibalization is the best option, it yields a higher contribution. Anything
above 20% is unnecessary and definitely not worth introducing the Mountain Man

Study of Fungi in Three Different Types of Media
All three fungi, Pleurotus pulmonarius, Pycnoporus sanguineus and Trichoderma sp. were grown in
three different type of media MEA, PDA and GYMP under conditions of pH 5.5 and temperature of
27.
Based on the graphs, Pleurotus pulmonarius grew faster in the medium of MEA followed by GYMP
and PDA. Pycnoporus sanguineus and Trichoderma sp. grew faster in MEA medium as well but
followed by PDA and then GYMP. The accumulative growth for Pleurotus pulmonarius in MEA
medium is 2.11875, PDA medium is 1.393333, and GYMP is 2.166666667. The accumulative
growth for Pycnoporus sanguineus in MEA medium is 2.247916667, PDA medium is 2.475, and
GYMP is 2.348333333. The accumulative growth for Trichoderma sp in MEA medium is about 2.64
( 2.641666667) cm, PDA medium is about 2.53 (2.529166667) cm, and GYMP is about 2.85
(2.852777778) cm.
In triplicates of Pleurotus pulmonarius, white mycelium colonies were formed in both MEA and
PDA media, but white and orange colony were observed in GYMP medium. The MEA medium
causes Pleurotus pulmonarius to form dense mycelia, but less dense in media PDA and GYMP.
Totally, none of the media contributed to sporulation from Pleurotus pulmonarius and moreover, in
MEA medium, it took 6 days for it to grow to the maximum length provided while the GYMP
medium, it took 7 days. As for the PDA medium, even after 7 days, it did not reach the maximum
length of the petri dish.
For Pycnoporus sanguineus, orange and white colonies is formed in all three media. This

Supervalu Vs Frosted Flakes
The differences between the name brand cereal Frosted Flakes and the off brand values, Malt O
Meal and SuperValu is that the Frosted Flakes were actually healthier and better for you than the
other cereals. The three only had one thing in common and it was 0g Trans. Fat per serving. While
Frosted Flakes and Malt O Meal share 0 mg Cholesterol per serving. Out of the three the SuperValu
cereal was probably the worst for you with 555g of Calories per serving, and 560mg of Sodium. If I
had to chose one cereal out of these three I would probably chose the name brand Frosted Flakes
cereal since it has 10g of Sugar, 150mg of Sodium, and only 110g of Calories per serving. In order
from best to worst it would probably be Frosted Flakes, Malt O Meal

Informative Speech: Suntory Whisky
"Suntory Whisky" Topic: Suntory Whisky Organization: Topically Specific Purpose: I want my
audience to understand more about Suntory whisky and the history behind it. I. INTRODUCTION
A. Attention getter: In the movie "Lost in Translation" a director is telling a non–Japanese speaking
actor to advertise a whisky. This scene in the movie increased awareness of whisky in Japan,
specifically Suntory, which is what I'm talking about today. B. Relevance: Whisky is a common
liquor; most will have tried some sort of whisky and might be interested in what the more expensive
options are. C. Credibility statement: I wouldn't call myself a whisky enthusiast, but I enjoy trying
the various types of whisky that I can get my hands on. D. Central idea: Suntory whisky is arguably
one of the more ... Show more content on Helpwriting.net ...
II. Body A. Point #1: In 1923, Shinjiro Torii wanted a whisky that had the essence of Japanese
nature. He wanted it to be hand–crafted by artisans. He dreamt of creating a refined yet complex
whisky for delicate Japanese palates to enhance their dinners. 1. Shinjiro Torii invested his family
fortune to pursue his dream of building the first Japanese whisky distillery. The Yamazaki Distillery,
Japan's first whisky distillery, began construction in Yamazaki on the outskirts of Kyoto in 1923.
Japan's first whisky, Suntory Shirofuda (white label) launched. It was poorly received by the market
and failed due to it imitating Scottish whiskies. Torri continued to search for Japanese whisky, and
Suntory Kakubin (square bottle) was born; it became Japan's No.1 seller (The Yamazaki Single Malt
Whisky, 2017). 2. Suntory cultivated the growth of Japan's whisky culture by opening Torys bars
throughout the country. At Torys bars, Suntory revolutionized the way to drink whisky by
introducing "Highball" around 1960. 3. This is a well–known drink that is made of whiskies, rye
whiskies, or bourbon with ginger

Financial Analysis of Greencore Group Plc
THE FINANCIAL ANALYSIS OF
GREENCORE GROUP PLC
Contents EXECUTIVE SUMMARY 1 INTRODUCTION 2 COMPANY SHARE PRICE 3
CAPITAL STRUCTURE 7 Total capital as of March 2010 8 Total capital as of March 2009 9
DIVIDEND POLICY 10 FUTURE DIRECTION 12 Conclusion 13 Bibliography 14 Company
Share Price Information Bibliography 15 Appendixes 17
EXECUTIVE SUMMARY
In today's climate it's hard to find a company still making profits comparable to their previous
financial year. Sustainable growth is hard to achieve for most global organisations, their debt's are
piling up as money is not as available as before so other means of generating profit are being
thought of to try to reduce operating costs and increase profitability. ... Show more content on
Helpwriting.net ...
This seems to signal poor prospects for the company and the price of shares start to fall.
February 2010
In this month Greencore had announced that they were to sell off their Malt distilling unit to Axereal
a French co–op which consisted of Agralys and Epis Centre merging. The main purpose of selling
off this unit was so that they could focus on their key operatives and reduce overall debt. Our
analysis is that this has lessened the perceived value of the company and the general share price for
the month has dropped. Within the same month Greencore announced that they will issue
206,637,211 with voting rights the total amount of shares issued amounted to 210,541,928,

Crazy Horse Malt Liquor
People have a natural tendency to stereotype, given to them the minute they can form ideas. These
stereotypes are seen as wrong by the twenty–first century society of America, something humanity
should fight within. They are seen as immoral, a human instinct to be fought. Stereotyping is
generally viewed as a negative thing: many people even claim it's evil, a way to oppress those
different from others. It is commonly thought to have a major influence on the way people perceive
others, often influencing their perceptions negatively, thus being seen as having a bad effect on the
way people view other cultures or ideas. However, other people claim that stereotyping can have a
positive influence over the lives of others, and is not innately bad. Thus begging the question; is
stereotyping inherently bad, or has it done some good for the world too?
In his article "Crazy Horse Malt Liquor," renowned author Michael Dorris speaks of stereotyping
against a culture. Being of Native American descent himself, he refers to many common ways the
American people stereotype against Native Americans, often unintentionally offending them for
seemingly innocuous actions. He speaks of streets and football teams named in honor of fallen
tribes, cartoon images, media generalizations that portray Native Americans a specific way, one that
creates distance between the Indians and the rest of the world. Dorris also explains that because of
stereotyping against Native Americans, the twenty–first

Why (MALT) Is The Mucosa-Associated Lymphoid Tissue
The mucosal surfaces that line the gastrointestinal, respiratory, and urogenital tracts are sites of
information and material exchange between the environment and the body. These mucus–covered
surfaces provide a physical barrier to infection and contain approximately 75% of the body's total
lymphocytes and large numbers of commensal microbes. The mucosae prevent pathogen entry,
however these thin, permeable surfaces remain particularly vulnerable to infection. (1) The mucosa–
associated lymphoid tissue (MALT) is the organized and compartmentalized tissue that makes up
our mucosal immunity. MALT, which is almost fully independent from our systemic immunity, is
further divided into the gut–associated lymphoid tissues (GALT) and the nasopharyngeal–associated
lymphoid tissues (NALT). Within these tissues are B–cell zones, T–cell zones, and subepithelial
regions where APCs initiate adaptive immune responses both locally and distally in mesenteric
lymph nodes. The B–cell regions contain high concentrations of secretory IgA antibodies, which
largely regulate the humoral immune response in MALT. The MALT also houses microfold cells (M
cells) that sample antigens from the nasal and intestinal mucosa and transport them to APCs where
they are processed within a Peyer's patch or mesenteric lymph node. (1) ... Show more content on
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One of the more common vaccinations in use today is an intranasal spray against influenza, called
FluMist. FluMist is a live influenza vaccine containing a temperature–sensitive attenuated virus
designed to work within the relatively cool temperatures of the nasal mucosal surfaces.

Case Study Of Glenmorangie
To–
Bernard Arnault, CEO,
Louis Vuitton Moët Hennessy
From–
Mackenzie Blyth
Purpose–
In this assignment I have chosen to investigate how Glenmorangie single malt scotch whisky
distillery use the marketing mix to be competitive with other distilleries.
Background Information–
Glenmorangie has been distilling its single malt whisky since it was established in 1843. The
distillery lies on the banks of the beautiful Dornoch Firth, surround by barley fields, just on the
border of the Royal Burgh of Tain. Whilst on your tour around the distillery, you will see the process
all the way from masking and fermentation to distillation and maturation. During this you will see
all the casks, and gain a wide range of knowledge on Glenmorangie, its ... Show more content on
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This is backed up by the reviews from tripadvisor as they are in many different languages, different
countries, all year round, with different types of people and groups going, from tourists to locals,
going by yourself or going as a group Glenmorangie invite all to come and visit their distillery. It is
appealing to all segments of the market, glenmorangie reach an even wider market due to their use
of different types of advertising; TV adverts, brochures, selling in shops, at the distillery, at airports
and online. However they do not reach as wide an audience as they could, they have a very weak
and nearly non–existent social media presences meaning they are not reaching as wide an audience
as they could, whether that be in buying their malt whisky or visiting their beautiful distillery. They
have lovely staff, and people often want to go back, creating repeat customers. Overall
Glenmorangie effectively use the marketing mix to be the best distillery, as they are 4th in the

Malt-O-Meal Factory Business Analysis

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