1. SOCIAL MEDIA
http://marketingassassin.files.wordpress.com/2009/09/social-media.jpg

2. http://www.vedainformatics.com/blogs/wp-content/uploads/2009/03/global-social-media-296x300.jpg

3. Agenda
• Overview
• Power of Social Media
• Twitter
• Facebook
• YouTube
• LinkedIn
• What to consider (REACH)

5. Social media is like dog food.
Bite-sized chunks over time.

6. Media disseminated through
social interactions - Wikipedia

7. Web 2.0 :
open content, open access,
adaptive and constantly changing
Two sided communication, Many-
to-many, speaking and listening

8. Social media
yes or no?

9. Why should you have a social
media strategy?

10. Power of Social Media - Gen Y
http://www.thomastalkstech.com/images/geny1.jpg

11. Power of Social Media- Worldwide
1. China
2. India
3.
4. United States
5. Indonesia

12. Power of Social Media- New Zealand

13. If they are saying nothing about you,
you are not even in the game. If
people say you stink, at least you are in the
conversation and you can turn it around.”
Thomas Hoen, Director of Brand Communications & new media at Eastman Kodak Co.

15. United Airlines breaks guitars

16. Opportunities

17. What does conversation do ?

18. Builds brand awareness

19. Increases visibility

20. Expands communities

21. Generates interest

22. Improves search engine ranking

23. Overview over the social media
landscape

24. Overview of social media sites

26. Overview of social media sites

27. A comparison
Business oriented
Social networking Video sharing
Microblogging site social networking
site website
site
first interaction/ deeper interaction,
professional
meeting, events,
networking, more complex
Why use it generate interest, discussions,
recruiting, messages, SEO
real-time updates, content sharing,
recommendations
news, interaction market research

28. • Customer service
• Specials/Deals
• Promotions
• News

29. • Fan pages
• Contests
• Specials/Deals
• Games
• Polls
• Promotions
• Application

31. Professional networking, News, Company
information, Recruitment, Company statistics

32. New features, Ads, Events, Education

33. Things to consider before engaging:
eal cost
valuation & Measurement
lignment
onsistency
onesty & Transparency

34. Website
Sabrina.nagel@ecentre.org.nz
http://www.vedainformatics.com/blogs/wp-content/uploads/2009/03/global-social-media-296x300.jpg