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Introduction to social media
Who are we…,[object Object],Bio I'm a Business Strategist, Social Media enthusiast, Toastmaster, Les Mills instructor, wake & snowboarder, soccer fan, health freak & food lover.,[object Object], ,[object Object], ,[object Object],Bio Sales, marketing and the quest for ultimate customer service, plus a dash of email and social media marketing for fun.,[object Object]
This session will explain,[object Object],What social media is,[object Object],Why it is important for business,[object Object],Why you should have a social media strategy,[object Object]
1. What is social media?,[object Object]
Introduction to social media
Social media is like dog food. Bite-sized chunks over time.,[object Object]
open content, ,[object Object],					open access,[object Object],=> Constantly,[object Object],changing,[object Object]
It’s a new environment, which is changing how we engage with the world.,[object Object],© 2010,[object Object]
What is Social Media,[object Object],Social media creates customer centric businesses using web-based technologies.  ,[object Object]
Builds brand awareness,[object Object]
Increases visibility,[object Object]
Expands communities,[object Object]
Benefits,[object Object]
Improves search engine ranking,[object Object]
2. Why do you need to know about social media? ,[object Object]
Power of Social Media - Gen Y,[object Object],14%,[object Object],78%,[object Object]
Power of Social Media- Worldwide,[object Object],  China,[object Object],  India,[object Object],  United States,[object Object],  Indonesia,[object Object]
Years to reach 50 million users,[object Object],13 years,[object Object],4 years,[object Object],38 years,[object Object],3 years,[object Object],6 years = 500 million,[object Object],17 months = 3 million,[object Object]
80% of US companies use social media for recruitment.,[object Object]
The fastest growing segment on facebook is 55-65 year old females.,[object Object]
50% of the mobile internet trafficin the UK is for facebook		Imagine what this means for		bad customer experiences.,[object Object]
The ROI of social media is that your business,[object Object],will still exist in 5 years.,[object Object],By Eric Qualman,[object Object]
Power of Social Media- New Zealand,[object Object],60%,[object Object]
“,[object Object],		        If they are saying nothing about you, 	        you are not even in the game. If people say you stink, at least you are in the conversation and you can turn it around.” ,[object Object],Thomas Hoen, Director of Brand Communications & new media at Eastman Kodak Co.,[object Object]
3. Case studies,[object Object]
How Obama tweetedhis way to theWhite House.,[object Object]
Introduction to social media
How AirNZ uses social media,[object Object]
Introduction to social media
Case study-,[object Object],Tweet4yourTee,[object Object],© 2010,[object Object]
© 2010,[object Object]
Case study-Unleashed,[object Object]
Approx. 50% of traffic was from social media sites,[object Object],25% sign-up rates,[object Object]
Social media for a good cause,[object Object]
Natalie,[object Object]
Social Media and the press,[object Object],© 2010,[object Object]
© 2010,[object Object]
4. Whatto consider when engaging in social media? ,[object Object]
R,[object Object],eal cost,[object Object],valuation & Measurement,[object Object],lignment,[object Object],onsistency,[object Object],onesty & Transparency,[object Object],E,[object Object],A,[object Object],C,[object Object],H,[object Object]
R,[object Object],eal cost,[object Object],Needs proper resourcing & planning,[object Object]
E,[object Object],	valuation & Measurement,[object Object],Evaluate progress & results,[object Object],Measure website traffic, leads etc.,[object Object]
A,[object Object],lignment,[object Object],Social media strategy = business strategy,[object Object]
C,[object Object],onsistency,[object Object],Consistent across channels,[object Object],Consistent engagement,[object Object],Consistent personality,[object Object]
H,[object Object],onesty & Transparency,[object Object],React to negative & positive feedback,[object Object],Clarify purpose ,[object Object]
Level of engagement ,[object Object]
5. How do you implement a social media strategy? ,[object Object]
Reactive (Protect),[object Object],Proactive (Exploit),[object Object]
6. The tools/channels,[object Object]
Overview of social media sites,[object Object]
Introduction to social media
A comparison,[object Object]
7. How do you measure your social media efforts?,[object Object]
Analytics,[object Object]
Volume and automation  ,[object Object]
Introduction to social media
Some tools,[object Object],Hootsuite – Managing most common social media sites	http://hootsuite.com/,[object Object],Tweetdeck - better mobile application,[object Object],	http://www.tweetdeck.com/,[object Object],Spredfast –  Social media campaign managementhttp://spredfast.com/,[object Object],Google alerts – set up alerts for,[object Object],	keywords you are monitoring,[object Object],	http://www.google.com/alerts,[object Object],Tweetbeep– like google alerts for,[object Object],twitter	http://tweetbeep.com/,[object Object],Icerocket & twingly – search engines for blogs etc. 	http://www.icerocket.com	http://www.twingly.com/,[object Object]
Recap:,[object Object],What is social media,[object Object],Why it is important for business,[object Object],Why you should have a social media strategy,[object Object]
The one day workshop will,[object Object],How a social media strategy can help you drive your business strategy,[object Object],How to implement a social media strategy,[object Object],Explain how the different tools can be used 	(focus on FB, Twitter, LinkedIn),[object Object]
Questions?,[object Object],Tom.Reidy@catalyst90.com,[object Object],021 779 298,[object Object],@TomReidy,[object Object],Sabrina.nagel@ecentre.org.nz,[object Object],021 022 62 170,[object Object],@sabrinanagel,[object Object],workshop@catalyst90.com,[object Object]

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Introduction to social media

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Editor's Notes

  1. I am not an expert- I am a user of social media
  2. Show social media revolution video
  3. Everyone wants…that is true.Nobody know how- with our help you will know how.And you will get the results that you expect.
  4. there is a lot out there, youdont need to do everything from day one, it is a journey and you can take one step at a time
  5. It is constantly changingDifference between sm and website: website is one-way conversation (even with blogs = limited interactivity), sm is two way communication and real-time
  6. Biggest social shift since the invention of the telephoneListening becomes more important than speaking, Two sided communication: not the traditional broadcasting one way approach, but giving customers a opportunity to have a voice, and give your business the opportunity to listen, individuals within an organisation connect with individual out of the organisation=> making companies more personal and approachable
  7. It is expanding the ways and means of which businesses can be closer to their customers, how does it do that:
  8. Builds awareness: by engaging on a personal level, people find out what you and your company does
  9. Increases visibility: it levels the playing field as small businesses have the same tools then corporates; sm interactions are real-time hence information spreads faster
  10. Extending your offline community into the online world, possibility of targeting different segments, also social networks facilitates building communities as humans want to belong to groups, another way of connecting with like-minded people
  11. Opportunities for market research (competitive research as well as R&D), recruitment and others
  12. The more material you have online the better is your exposure and the more ranks you can occupy->important for brand mgmt
  13. Show social media revolution video
  14. 78% believe in peer recommendations, only 14% trust advertising
  15. Facebookover 500 million users
  16. 4 square: 1mill in a year, 2mill in 3mths and 1.5 to reach 3mill
  17. Nz: 65% is two thirds use facebookSocial media usage in relation to population is bigger than US
  18. One of my clients is unleashed: we made sure that the social media strategy was implemented before the launch of website
  19. Shift worldwidereadership of newspapers all over the world is declining:We no longer search for news, the news find to us
  20. Social media has changed how the press operates as well. Social media has lifted a barrier to entry: You no longer have to wait for the press to pick up your story but you can broadcast/publish yourselfPress uses social media to find stories and validating stories through trusted relationships (e.g. #eqnz)
  21. Cost: it is not free and not easy, you get back what you put in, needs proper resourcing
  22. Always need to evaluate your progress & results: tangibles like increased website traffic can be measured as long as its online you can measure it
  23. Alignment: the social media strategy needs to be aligned with business strategy
  24. Consistency across the different channels or sites- dont want a disjointed campaign but leverage of the different channels e.g. Blog & twitterBut also consistent engagement: time mgmt, set aside time for rt, comments etcConsistent Personality: Voice also should be positive, same rules than in face-to-face communication: never send anything you wouldnt say in person
  25. so react to negative & positive feedback: Ability to publicly solve a problem shows that you are compassionate and caring company,What is purpose of tool, e.g.
  26. 3 levels, and understoodDepends on industry and businesswe encourage the 3rd – best practise by avoiding the place where conversation is happening, missing out on opportunity to listen
  27. Implementation of social media strategy is no different than implementing any other strategy
  28. Many tools/channels out there but will focus on 4 most popular
  29. Youtube: Second biggest search engine after googleGood for SEO as videos rank high, 200mil videos watched daily
  30. As with everything it is important to measure progress and results, we recommend using analytics tools such as google analytics or catalystsonar to measure website traffic etc.
  31. Once you have a certain amount of engagement you will find logging on to each individual tool cumbersome. you can automate some of the processes and managing the volume of interaction by using aggregation tools such as hootsuite or tweetdeck, thus working more efficiently ….You might doubt the relevance of the tweets you are seeing on the screen…
  32. The separation between business and personal lifes doesn’t exist anymore, they are blurring, nothing we can do about it, so we either learn to manage it or ??
  33. Spredfast: campaign management but also more sophisticate reporting(Also: Chatter (salesforce)- private collaboration space for companiesNing: create your own social network