My deck for a talk at MicroConf 2014 in Prague, focused on how to beat the revenue cliff after launching a product.

2. THE REVENUE C L I F F

3. YOU SHOULD
B E A T I T

4. EVERGREEN
CONTENT
EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION

5. >

11. 50% of revenue
= $20k
= 0
= 1
worst month
promotion
baby

12. +valuable

13. +valuable
+free

14. +valuable
+free
+shareable

15. +valuable
+free
+shareable
+similar

16. K E E P I T
RELEVANT
EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION

20. THE POWER OF
T H E D R I P

21. TWO OUTCOMES

22. T I E R E D
P R I C I N G
EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION

23. T I E R E D P R I C I N G
1x
2.2x
5x

24. N O T I E R S ?
N O P O T E N T I A L .

25. T i e r s ?
REVENUE/ U P S E L L .

26. CROSS
PROMOTION
EVERGREEN CONTENT KEEP IT RELEVANT TIERED PRICING CROSS-PROMOTION

30. J /V DEALS

32. + $85,543 (48.4%) + $91,444 (51.6%)

33. DEVELOP AN ECOSYSTEM