The document discusses segment tracking for live streaming. It introduces segment tracking and the three main event types: track, identify, and page. Common semantic events are proposed for web conferencing, including session started/ended, user engaged, stream enabled/disabled, and user joined/left. Examples are given for how to implement these semantic events in segment tracking. The goal is to establish a standard set of events and properties to generate useful analytics data across tools for live streaming and web conferencing.

1. Intro to Segment
& Tracking for live streaming
07 JUIN 2016 - #LIVESTORMTALKS - EN/FR - 25MIN
Gilles Bertaux • CEO @ Livestorm

2. Gilles Bertaux
CEO @LIVESTORMAPP
Ex. Growth @ Mention + Designer @ TOTEMS
My twitter: @gillesbertaux
🖖

3. What’s the smartest
webinar so>ware
for B2B lead
generaAon?

4. We’re Livestorm. We do browser-based
webinars for sales and user training.
Click to learn more.

5. This is how doing webinars looks like…

6. This is how whatever
webinar tool looks
like…
Pipedrive
Segment
Helpscout
Hubspot
Your stack
Insert webinar tool here

7. Poor UX,
No data,
Dumb so>ware…
…No business.

8. This is how webinars should will work:
Pipedrive
Segment
Helpscout
Hubspot
Your stack
Livestorm

9. This is how webinars should will feel:

10. Audience Segmentation
100% real-time in the browser CRMs & Marketing integrations
Analytics &
Segmentation
Design
Real-time & No
download
CRM & Marketing
integrations

11. Apply for beta @ livestorm.co

12. What we’ll cover
• Small introducAon to Segment
• Tracking for web-conferencing
• Next steps for live streaming

13. One API to rule them all, and in
the darkness bind them.

16. 3 event types
• Track: action event (signed up, button clicked…)
• Identify: creates or identifies user based on cookie
• Page: sends a page load event

17. We all send the same events.
We have the same data.

18. Signup, Subscrip:on started,
Account created…

19. One API. One standard. Across
every tool for every usage.

20. HUGE
gain of time

21. One tracking framework.
Name Why Properties Location
Name of the event
Description. Why
are we tracking
this?
Properties to send
in params.
Where is it sent?

22. SignedUp, NewUSerCreated,
newCustomer…Y U NO
HAVE A NAMING
CONVENTION?

23. Object + AcAon framework.

24. « Account » + « Created ».

25. « Panier » + « Vidé ».

26. There are special events for
special businesses. Segment
calls them seman:c events.

27. Let’s consider a
e-commerce business.

28. • Viewed Product Category
• Viewed Product
• Added Product
• Completed Order
Ecommerce SemanAc Events
analytics.track('Viewed Product Category', {
category: 'Games'
});

29. • Viewed Product Category
• Viewed Product
• Added Product
• Completed Order
Ecommerce SemanAc Events
analytics.track('Viewed Product Category', {
category: 'Games'
});
Note the irony 😏

30. • Viewed Product Category
• Viewed Product
• Added Product
• Completed Order
Ecommerce SemanAc Events
analytics.track('Viewed Product', {
id: '507f1f77bcf86cd799439011',
sku: 'G-32',
name: 'Monopoly: 3rd Edition',
price: 18.99,
category: 'Games'
});

31. • Viewed Product Category
• Viewed Product
• Added Product
• Completed Order
Ecommerce SemanAc Events
analytics.track('Added Product', {
id: '507f1f77bcf86cd799439011',
sku: '45790-32',
name: 'Monopoly: 3rd Edition',
price: 18.99,
quantity: 3,
category: 'Games'
});

32. • Viewed Product Category
• Viewed Product
• Added Product
• Completed Order
Ecommerce SemanAc Events
analytics.track('Completed Order', {
orderId: '50314b8e9bcf000000000000',
total: 30,
revenue: 25,
shipping: 3,
tax: 2,
discount: 2.5,
coupon: 'hasbros',
currency: 'USD',
products: […]
});

33. SemanAc events for web-
conferencing & live
streaming.

34. Why is this important:
Live streaming is booming. And it will generate a
shitload of data. Yummy data.

35. Our proposal
Semantic events for web-conferencing

36. • Session started/ended
• User engaged
• Stream enabled/disabled
• User joined/left
Web-conferencing semanAc events
analytics.track(‘Session started', {
session_id: '12345678'
});

37. • Session started/ended
• User engaged
• Stream enabled/disabled
• User joined/left
analytics.track(‘User engaged', {
type: 'poll',
id: ‘12345678’,
content: ‘Yes’
});
Web-conferencing semanAc events

38. • Session started/ended
• User engaged
• Stream enabled/disabled
• User joined/left
analytics.track(‘Stream enabled', {
id: '507f1f77bcf86cd799439011',
type: 'screensharing',
resolution: '1280x720'
});
Web-conferencing semanAc events

39. • Session started/ended
• User engaged
• Stream enabled/disabled
• User joined/left
analytics.track(‘User joined', {
id: '50314b8e9bcf000000000000',
name: ‘gilles bertaux'
});
Web-conferencing semanAc events

40. Let’s move to Q&A.

41. We’re Livestorm. We do browser-based
webinars for sales and user training.
Click to learn more.

42. Q: Can I have the slides?
A: https://livestorm.co
Q: Who are you again?
Gilles Bertaux (@gillesbertaux)
CEO @ Livestorm
Notre produit : https://livestorm.co