Slideshows for Tag: branding http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif SlideShare http://www.slideshare.net/ Thu, 05 Oct 2006 16:33:04 GMT SlideShare feed for Slideshows for Tag: branding Brands & Blogs http://www.slideshare.net/marketingfacts/brands-blogs

from: marketingfacts 1 year ago

Tags: blogging blogs brands

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from: marketingfacts 1 year ago

Tags: blogging blogs brands

]]> Thu, 05 Oct 2006 16:33:04 GMT http://www.slideshare.net/marketingfacts/brands-blogs marketingfacts@slideshare.net(marketingfacts) Brands & Blogs marketingfacts <div class='snap_preview'><img src="http://cdn.slideshare.net/brands-blogs-13182-thumbnail-2?1160065984" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/marketingfacts">marketingfacts</a> 1 year ago</p><p></p><p>Tags: <a href="/tag/blogging" style="" title="" class="" target="" id="" >blogging</a> <a href="/tag/blogs" style="" title="" class="" target="" id="" >blogs</a> <a href="/tag/brands" style="" title="" class="" target="" id="" >brands</a> </p></div> blogging,blogs,brands, Brands & Blogs
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]]> 3847 2 http://cdn.slideshare.net/brands-blogs-13182-thumbnail-2?1160065984 Restaurando el poder de las marcas http://www.slideshare.net/carloscaicedo/restaurando-el-poder-de-las-marcas

from: carloscaicedo 1 year ago

Exposición sobre los ciclos de vida de los productos presentada en la materia Estrategias de Marca y Precio dentro de la Especialización en Gerencia en Informática Organizacional de la Universidad Icesi

Tags: mercadeo icesi

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from: carloscaicedo 1 year ago

Exposición sobre los ciclos de vida de los productos presentada en la materia Estrategias de Marca y Precio dentro de la Especialización en Gerencia en Informática Organizacional de la Universidad Icesi

Tags: mercadeo icesi

]]> Thu, 05 Oct 2006 16:37:17 GMT http://www.slideshare.net/carloscaicedo/restaurando-el-poder-de-las-marcas carloscaicedo@slideshare.net(carloscaicedo) Restaurando el poder de las marcas carloscaicedo Exposición sobre los ciclos de vida de los productos presentada en la materia Estrategias de Marca y Precio dentro de la Especialización en Gerencia en Informática Organizacional de la Universidad Icesi <div class='snap_preview'><img src="http://cdn.slideshare.net/restaurando-el-poder-de-las-marcas-10547-thumbnail-2?1160066237" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/carloscaicedo">carloscaicedo</a> 1 year ago</p><p>Exposición sobre los ciclos de vida de los productos presentada en la materia Estrategias de Marca y Precio dentro de la Especialización en Gerencia en Informática Organizacional de la Universidad Icesi</p><p>Tags: <a href="/tag/mercadeo" style="" title="" class="" target="" id="" >mercadeo</a> <a href="/tag/icesi" style="" title="" class="" target="" id="" >icesi</a> </p></div> mercadeo,icesi, Restaurando el poder de las marcas
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]]> 2162 3 http://cdn.slideshare.net/restaurando-el-poder-de-las-marcas-10547-thumbnail-2?1160066237 Amar la marca Aneiap http://www.slideshare.net/jant/amar-la-marca-aneiap

from: jant 1 year ago

Presentacion en el CONAL 2006

Tags: love marks aneiap motivar marcas mercadeo

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from: jant 1 year ago

Presentacion en el CONAL 2006

Tags: love marks aneiap motivar marcas mercadeo

]]> Wed, 18 Oct 2006 14:06:00 GMT http://www.slideshare.net/jant/amar-la-marca-aneiap jant@slideshare.net(jant) Amar la marca Aneiap jant Presentacion en el CONAL 2006 <div class='snap_preview'><img src="http://cdn.slideshare.net/amar-la-marca-aneiap-28181-thumbnail-2?1161180360" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/jant">jant</a> 1 year ago</p><p>Presentacion en el CONAL 2006</p><p>Tags: <a href="/tag/love-marks" style="" title="" class="" target="" id="" >love marks</a> <a href="/tag/aneiap" style="" title="" class="" target="" id="" >aneiap</a> <a href="/tag/motivar" style="" title="" class="" target="" id="" >motivar</a> <a href="/tag/marcas" style="" title="" class="" target="" id="" >marcas</a> <a href="/tag/mercadeo" style="" title="" class="" target="" id="" >mercadeo</a> </p></div> love marks,aneiap,motivar,marcas,mercadeo, Amar la marca Aneiap
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]]> 2910 0 http://cdn.slideshare.net/amar-la-marca-aneiap-28181-thumbnail-2?1161180360 Growing a Brand. Growing a Team. http://www.slideshare.net/BrandAutopsy/growing-a-brand-growing-a-team

from: BrandAutopsy 1 year ago

It's natural for a brand to grow. But brand growth isn't an entitlement. Nor is it the result of launching new products and new marketing campaigns. Brand growth is the by-product of syncing the purpose, the vision, and the passion of the business with the actions of its employees. In this presentation, John Moore shares lessons he�s learned first-hand from helping grow the Whole Foods and Starbucks brands as well as growing the teams responsible for making growth happen within those businesses. You'll learn how complacency, conservatism, and conceit will derail the growth of any brand and the growth of any team. And, you�ll leave with advice on how to instill a sense of purpose within project teams to thrive during times of change. NOTE: This presentation was delivered at the In-HOWse Designer Conference held in Chicago on Monday, October 30.

Tags: starbucks marketing autopsy brand moore

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from: BrandAutopsy 1 year ago

It's natural for a brand to grow. But brand growth isn't an entitlement. Nor is it the result of launching new products and new marketing campaigns. Brand growth is the by-product of syncing the purpose, the vision, and the passion of the business with the actions of its employees. In this presentation, John Moore shares lessons he�s learned first-hand from helping grow the Whole Foods and Starbucks brands as well as growing the teams responsible for making growth happen within those businesses. You'll learn how complacency, conservatism, and conceit will derail the growth of any brand and the growth of any team. And, you�ll leave with advice on how to instill a sense of purpose within project teams to thrive during times of change. NOTE: This presentation was delivered at the In-HOWse Designer Conference held in Chicago on Monday, October 30.

Tags: starbucks marketing autopsy brand moore

]]> Sun, 29 Oct 2006 04:12:55 GMT http://www.slideshare.net/BrandAutopsy/growing-a-brand-growing-a-team BrandAutopsy@slideshare.net(BrandAutopsy) Growing a Brand. Growing a Team. BrandAutopsy It's natural for a brand to grow. But brand growth isn't an entitlement. Nor is it the result of launching new products and new marketing campaigns. Brand growth is the by-product of syncing the purpose, the vision, and the passion of the business with the actions of its employees. In this presentation, John Moore shares lessons he�s learned first-hand from helping grow the Whole Foods and Starbucks brands as well as growing the teams responsible for making growth happen within those businesses. You'll learn how complacency, conservatism, and conceit will derail the growth of any brand and the growth of any team. And, you�ll leave with advice on how to instill a sense of purpose within project teams to thrive during times of change. NOTE: This presentation was delivered at the In-HOWse Designer Conference held in Chicago on Monday, October 30. <div class='snap_preview'><img src="http://cdn.slideshare.net/growing-a-brand-growing-a-team-28382-thumbnail-2?1162095175" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/BrandAutopsy">BrandAutopsy</a> 1 year ago</p><p>It's natural for a brand to grow. But brand growth isn't an entitlement. Nor is it the result of launching new products and new marketing campaigns. Brand growth is the by-product of syncing the purpose, the vision, and the passion of the business with the actions of its employees. In this presentation, John Moore shares lessons he�s learned first-hand from helping grow the Whole Foods and Starbucks brands as well as growing the teams responsible for making growth happen within those businesses. You'll learn how complacency, conservatism, and conceit will derail the growth of any brand and the growth of any team. And, you�ll leave with advice on how to instill a sense of purpose within project teams to thrive during times of change. NOTE: This presentation was delivered at the In-HOWse Designer Conference held in Chicago on Monday, October 30.</p><p>Tags: <a href="/tag/starbucks" style="" title="" class="" target="" id="" >starbucks</a> <a href="/tag/marketing" style="" title="" class="" target="" id="" >marketing</a> <a href="/tag/autopsy" style="" title="" class="" target="" id="" >autopsy</a> <a href="/tag/brand" style="" title="" class="" target="" id="" >brand</a> <a href="/tag/moore" style="" title="" class="" target="" id="" >moore</a> </p></div> starbucks,marketing,autopsy,brand,moore, Growing a Brand. Growing a Team.
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]]> 30064 92 http://cdn.slideshare.net/growing-a-brand-growing-a-team-28382-thumbnail-2?1162095175 Getting through: Communication, Network Communities & Marketing http://www.slideshare.net/uriba/getting-through-communication-network-communities-marketing

from: uriba 1 year ago

An intro to viral & community marketing given at tinylove's distributor event. for full presentation download with annotations, details, and links to photographers refer to my blog. http://tinyurl.com/w2plw

Tags: marketing viral marketing marketing communications marcom communities

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from: uriba 1 year ago

An intro to viral & community marketing given at tinylove's distributor event. for full presentation download with annotations, details, and links to photographers refer to my blog. http://tinyurl.com/w2plw

Tags: marketing viral marketing marketing communications marcom communities

]]> Mon, 30 Oct 2006 18:57:00 GMT http://www.slideshare.net/uriba/getting-through-communication-network-communities-marketing uriba@slideshare.net(uriba) Getting through: Communication, Network Communities & Marketing uriba An intro to viral & community marketing given at tinylove's distributor event. for full presentation download with annotations, details, and links to photographers refer to my blog. http://tinyurl.com/w2plw <div class='snap_preview'><img src="http://cdn.slideshare.net/getting-through-communication-network-communities-marketing-5461-thumbnail-2?1162234620" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/uriba">uriba</a> 1 year ago</p><p>An intro to viral & community marketing given at tinylove's distributor event. for full presentation download with annotations, details, and links to photographers refer to my blog. http://tinyurl.com/w2plw</p><p>Tags: <a href="/tag/marketing" style="" title="" class="" target="" id="" >marketing</a> <a href="/tag/viral-marketing" style="" title="" class="" target="" id="" >viral marketing</a> <a href="/tag/marketing-communications" style="" title="" class="" target="" id="" >marketing communications</a> <a href="/tag/marcom" style="" title="" class="" target="" id="" >marcom</a> <a href="/tag/communities" style="" title="" class="" target="" id="" >communities</a> </p></div> marketing,viral marketing,marketing communications,marcom,communities, Getting through: Communication, Network Communities & Marketing
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]]> 6985 2 http://cdn.slideshare.net/getting-through-communication-network-communities-marketing-5461-thumbnail-2?1162234620 ZAG http://www.slideshare.net/BrandAutopsy/4-business-book-money-quotes

from: BrandAutopsy 1 year ago

From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from Marty Neumeier’s book, “ZAG: A Whiteboard Overview.” Learn more at Marty’s book companion website: www.ZagBook.com.

Tags: business marketing books brand autopsy

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from: BrandAutopsy 1 year ago

From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from Marty Neumeier’s book, “ZAG: A Whiteboard Overview.” Learn more at Marty’s book companion website: www.ZagBook.com.

Tags: business marketing books brand autopsy

]]> Mon, 06 Nov 2006 02:36:50 GMT http://www.slideshare.net/BrandAutopsy/4-business-book-money-quotes BrandAutopsy@slideshare.net(BrandAutopsy) ZAG BrandAutopsy From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from Marty Neumeier’s book, “ZAG: A Whiteboard Overview.” Learn more at Marty’s book companion website: www.ZagBook.com. <div class='snap_preview'><img src="http://cdn.slideshare.net/business-book-money-quotes-issue-4-15561-thumbnail-2?1162780610" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/BrandAutopsy">BrandAutopsy</a> 1 year ago</p><p>From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from Marty Neumeier’s book, “ZAG: A Whiteboard Overview.” Learn more at Marty’s book companion website: www.ZagBook.com.</p><p>Tags: <a href="/tag/business" style="" title="" class="" target="" id="" >business</a> <a href="/tag/marketing" style="" title="" class="" target="" id="" >marketing</a> <a href="/tag/books" style="" title="" class="" target="" id="" >books</a> <a href="/tag/brand" style="" title="" class="" target="" id="" >brand</a> <a href="/tag/autopsy" style="" title="" class="" target="" id="" >autopsy</a> </p></div> business,marketing,books,brand,autopsy, ZAG
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]]> 2904 0 http://cdn.slideshare.net/business-book-money-quotes-issue-4-15561-thumbnail-2?1162780610 Succesvoller zijn http://www.slideshare.net/resultblog/succesvoller-zijn

from: resultblog 1 year ago

Presentatie Ogilvy tijdens Sanoma Special Day.

Tags: sanoma ogilvy blommers actie respons

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from: resultblog 1 year ago

Presentatie Ogilvy tijdens Sanoma Special Day.

Tags: sanoma ogilvy blommers actie respons

]]> Tue, 07 Nov 2006 22:10:00 GMT http://www.slideshare.net/resultblog/succesvoller-zijn resultblog@slideshare.net(resultblog) Succesvoller zijn resultblog Presentatie Ogilvy tijdens Sanoma Special Day. <div class='snap_preview'><img src="http://cdn.slideshare.net/succesvoller-zijn-27298-thumbnail-2?1162937400" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/resultblog">resultblog</a> 1 year ago</p><p>Presentatie Ogilvy tijdens Sanoma Special Day.</p><p>Tags: <a href="/tag/sanoma" style="" title="" class="" target="" id="" >sanoma</a> <a href="/tag/ogilvy" style="" title="" class="" target="" id="" >ogilvy</a> <a href="/tag/blommers" style="" title="" class="" target="" id="" >blommers</a> <a href="/tag/actie" style="" title="" class="" target="" id="" >actie</a> <a href="/tag/respons" style="" title="" class="" target="" id="" >respons</a> </p></div> sanoma,ogilvy,blommers,actie,respons, Succesvoller zijn
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]]> 1802 0 http://cdn.slideshare.net/succesvoller-zijn-27298-thumbnail-2?1162937400 Brand Vision to Action http://www.slideshare.net/wheresthesausage/brand-vision-to-action

from: wheresthesausage 1 year ago

How we help teams create an inspiring vision and the action plans to turn this into growth

Tags: marketing brand positioning brand vision

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from: wheresthesausage 1 year ago

How we help teams create an inspiring vision and the action plans to turn this into growth

Tags: marketing brand positioning brand vision

]]> Fri, 10 Nov 2006 12:51:08 GMT http://www.slideshare.net/wheresthesausage/brand-vision-to-action wheresthesausage@slideshare.net(wheresthesausage) Brand Vision to Action wheresthesausage How we help teams create an inspiring vision and the action plans to turn this into growth <div class='snap_preview'><img src="http://cdn.slideshare.net/brand-vision-to-action-7143-thumbnail-2?1163163068" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/wheresthesausage">wheresthesausage</a> 1 year ago</p><p>How we help teams create an inspiring vision and the action plans to turn this into growth</p><p>Tags: <a href="/tag/marketing" style="" title="" class="" target="" id="" >marketing</a> <a href="/tag/brand-positioning" style="" title="" class="" target="" id="" >brand positioning</a> <a href="/tag/brand-vision" style="" title="" class="" target="" id="" >brand vision</a> </p></div> marketing,brand positioning,brand vision, Brand Vision to Action
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]]> 11087 1 http://cdn.slideshare.net/brand-vision-to-action-7143-thumbnail-2?1163163068 Engagement, Flow, Presence http://www.slideshare.net/bepperiva/engagement-flow-presence

from: bepperiva 1 year ago

A brief introduction to the key factors explaining users' behavior in Web 2.0

Tags: web 2.0 engagement flow presence marketing

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from: bepperiva 1 year ago

A brief introduction to the key factors explaining users' behavior in Web 2.0

Tags: web 2.0 engagement flow presence marketing

]]> Sun, 12 Nov 2006 20:12:14 GMT http://www.slideshare.net/bepperiva/engagement-flow-presence bepperiva@slideshare.net(bepperiva) Engagement, Flow, Presence bepperiva A brief introduction to the key factors explaining users' behavior in Web 2.0 <div class='snap_preview'><img src="http://cdn.slideshare.net/engagement-flow-presence-3168-thumbnail-2?1163362334" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/bepperiva">bepperiva</a> 1 year ago</p><p>A brief introduction to the key factors explaining users' behavior in Web 2.0</p><p>Tags: <a href="/tag/web-2-0" style="" title="" class="" target="" id="" >web 2.0</a> <a href="/tag/engagement" style="" title="" class="" target="" id="" >engagement</a> <a href="/tag/flow" style="" title="" class="" target="" id="" >flow</a> <a href="/tag/presence" style="" title="" class="" target="" id="" >presence</a> <a href="/tag/marketing" style="" title="" class="" target="" id="" >marketing</a> </p></div> web 2.0,engagement,flow,presence,marketing, Engagement, Flow, Presence
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]]> 3260 0 http://cdn.slideshare.net/engagement-flow-presence-3168-thumbnail-2?1163362334 Will your brand have a voice in the fast forward future http://www.slideshare.net/adliterate/will-your-brand-have-a-voice-in-the-fast-forward-future

from: adliterate 1 year ago

Slides for WPP presentation on the effect of PVRs

Tags: None

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from: adliterate 1 year ago

Slides for WPP presentation on the effect of PVRs

Tags: None

]]> Fri, 24 Nov 2006 21:18:15 GMT http://www.slideshare.net/adliterate/will-your-brand-have-a-voice-in-the-fast-forward-future adliterate@slideshare.net(adliterate) Will your brand have a voice in the fast forward future adliterate Slides for WPP presentation on the effect of PVRs <div class='snap_preview'><img src="http://cdn.slideshare.net/will-your-brand-have-a-voice-in-the-fast-forward-future-17378-thumbnail-2?1164403095" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/adliterate">adliterate</a> 1 year ago</p><p>Slides for WPP presentation on the effect of PVRs</p><p>Tags: None</p></div> Will your brand have a voice in the fast forward future
View SlideShare presentation or Upload your own. (tags: presentation branding)
]]> 1234 0 http://cdn.slideshare.net/will-your-brand-have-a-voice-in-the-fast-forward-future-17378-thumbnail-2?1164403095 Brands and 2.0 - proceed with caution http://www.slideshare.net/adliterate/brands-and-20-proceed-with-caution

from: adliterate 1 year ago

A collection of slides about the relationship between brands and the wonderful world of 2.0

Tags: brands web2.0

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from: adliterate 1 year ago

A collection of slides about the relationship between brands and the wonderful world of 2.0

Tags: brands web2.0

]]> Fri, 24 Nov 2006 21:26:00 GMT http://www.slideshare.net/adliterate/brands-and-20-proceed-with-caution adliterate@slideshare.net(adliterate) Brands and 2.0 - proceed with caution adliterate A collection of slides about the relationship between brands and the wonderful world of 2.0 <div class='snap_preview'><img src="http://cdn.slideshare.net/brands-and-20-proceed-with-caution-11715-thumbnail-2?1164403560" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/adliterate">adliterate</a> 1 year ago</p><p>A collection of slides about the relationship between brands and the wonderful world of 2.0</p><p>Tags: <a href="/tag/brands" style="" title="" class="" target="" id="" >brands</a> <a href="/tag/web2-0" style="" title="" class="" target="" id="" >web2.0</a> </p></div> brands,web2.0, Brands and 2.0 - proceed with caution
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]]> 5996 1 http://cdn.slideshare.net/brands-and-20-proceed-with-caution-11715-thumbnail-2?1164403560 PROYECTE SU IMAGEN PERSONAL http://www.slideshare.net/jorgeever/proyecte-su-imagen-personal

from: jorgeever 1 year ago

Excelentes ideas de como mejorar la imagen personal que proyecta

Tags: imagen personal

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from: jorgeever 1 year ago

Excelentes ideas de como mejorar la imagen personal que proyecta

Tags: imagen personal

]]> Mon, 27 Nov 2006 05:51:16 GMT http://www.slideshare.net/jorgeever/proyecte-su-imagen-personal jorgeever@slideshare.net(jorgeever) PROYECTE SU IMAGEN PERSONAL jorgeever Excelentes ideas de como mejorar la imagen personal que proyecta <div class='snap_preview'><img src="http://cdn.slideshare.net/proyecte-su-imagen-personal-7924-thumbnail-2?1164606676" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/jorgeever">jorgeever</a> 1 year ago</p><p>Excelentes ideas de como mejorar la imagen personal que proyecta</p><p>Tags: <a href="/tag/imagen" style="" title="" class="" target="" id="" >imagen</a> <a href="/tag/personal" style="" title="" class="" target="" id="" >personal</a> </p></div> imagen,personal, PROYECTE SU IMAGEN PERSONAL
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]]> 9455 8 http://cdn.slideshare.net/proyecte-su-imagen-personal-7924-thumbnail-2?1164606676 a brand is a business person's best friend http://www.slideshare.net/adliterate/a-brand-is-a-business-persons-best-friend

from: adliterate 1 year ago

Some slides on why brands matter to businesses

Tags: None

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from: adliterate 1 year ago

Some slides on why brands matter to businesses

Tags: None

]]> Mon, 27 Nov 2006 10:13:37 GMT http://www.slideshare.net/adliterate/a-brand-is-a-business-persons-best-friend adliterate@slideshare.net(adliterate) a brand is a business person's best friend adliterate Some slides on why brands matter to businesses <div class='snap_preview'><img src="http://cdn.slideshare.net/a-brand-is-a-business-persons-best-friend-15547-thumbnail-2?1164622417" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/adliterate">adliterate</a> 1 year ago</p><p>Some slides on why brands matter to businesses</p><p>Tags: None</p></div> a brand is a business person's best friend
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]]> 3798 0 http://cdn.slideshare.net/a-brand-is-a-business-persons-best-friend-15547-thumbnail-2?1164622417 Starbucks Tribal Knowledge http://www.slideshare.net/BrandAutopsy/tribal-knowledge

from: BrandAutopsy 1 year ago

This presentation deck was used in a recent teleconference. The information is from my book, "TRIBAL KNOWLEDGE: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture." TRIBAL KNOWLEDGE shares some of the principles that have made Starbucks an endearing and enduring brand. I learned this "tribal knowledge" first-hand from my eight-years working deep inside the Starbucks marketing department. More information can be found at www.tribalknowledge.biz. SHORT BIO: John Moore is a former long-time Starbucks marketer and current Marketing Medic with the Brand Autopsy Marketing Practice (www.brandautopsy.com).

Tags: john moore brand autopsy marketing

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from: BrandAutopsy 1 year ago

This presentation deck was used in a recent teleconference. The information is from my book, "TRIBAL KNOWLEDGE: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture." TRIBAL KNOWLEDGE shares some of the principles that have made Starbucks an endearing and enduring brand. I learned this "tribal knowledge" first-hand from my eight-years working deep inside the Starbucks marketing department. More information can be found at www.tribalknowledge.biz. SHORT BIO: John Moore is a former long-time Starbucks marketer and current Marketing Medic with the Brand Autopsy Marketing Practice (www.brandautopsy.com).

Tags: john moore brand autopsy marketing

]]> Wed, 06 Dec 2006 04:33:17 GMT http://www.slideshare.net/BrandAutopsy/tribal-knowledge BrandAutopsy@slideshare.net(BrandAutopsy) Starbucks Tribal Knowledge BrandAutopsy This presentation deck was used in a recent teleconference. The information is from my book, "TRIBAL KNOWLEDGE: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture." TRIBAL KNOWLEDGE shares some of the principles that have made Starbucks an endearing and enduring brand. I learned this "tribal knowledge" first-hand from my eight-years working deep inside the Starbucks marketing department. More information can be found at www.tribalknowledge.biz. SHORT BIO: John Moore is a former long-time Starbucks marketer and current Marketing Medic with the Brand Autopsy Marketing Practice (www.brandautopsy.com). <div class='snap_preview'><img src="http://cdn.slideshare.net/starbucks-tribal-knowledge-6468-thumbnail-2?1165379597" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/BrandAutopsy">BrandAutopsy</a> 1 year ago</p><p>This presentation deck was used in a recent teleconference. The information is from my book, "TRIBAL KNOWLEDGE: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture." TRIBAL KNOWLEDGE shares some of the principles that have made Starbucks an endearing and enduring brand. I learned this "tribal knowledge" first-hand from my eight-years working deep inside the Starbucks marketing department. More information can be found at www.tribalknowledge.biz. SHORT BIO: John Moore is a former long-time Starbucks marketer and current Marketing Medic with the Brand Autopsy Marketing Practice (www.brandautopsy.com).</p><p>Tags: <a href="/tag/john" style="" title="" class="" target="" id="" >john</a> <a href="/tag/moore" style="" title="" class="" target="" id="" >moore</a> <a href="/tag/brand" style="" title="" class="" target="" id="" >brand</a> <a href="/tag/autopsy" style="" title="" class="" target="" id="" >autopsy</a> <a href="/tag/marketing" style="" title="" class="" target="" id="" >marketing</a> </p></div> john,moore,brand,autopsy,marketing, Starbucks Tribal Knowledge
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]]> 30251 48 http://cdn.slideshare.net/starbucks-tribal-knowledge-6468-thumbnail-2?1165379597 ROI of Second Life Brand Presence http://www.slideshare.net/vedrashko/roi-of-second-life-brand-presence

from: vedrashko 1 year ago

The presentation was given at Massachusetts Innovation and Technology Exchange and discusses the hidden benefits of brand presence in Second Life. The talking points are posted here: http://www.hhcc.com/?p=269

Tags: in-game advertising consumer research marketing second life virtual worlds

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from: vedrashko 1 year ago

The presentation was given at Massachusetts Innovation and Technology Exchange and discusses the hidden benefits of brand presence in Second Life. The talking points are posted here: http://www.hhcc.com/?p=269

Tags: in-game advertising consumer research marketing second life virtual worlds

]]> Tue, 12 Dec 2006 04:45:00 GMT http://www.slideshare.net/vedrashko/roi-of-second-life-brand-presence vedrashko@slideshare.net(vedrashko) ROI of Second Life Brand Presence vedrashko The presentation was given at Massachusetts Innovation and Technology Exchange and discusses the hidden benefits of brand presence in Second Life. The talking points are posted here: http://www.hhcc.com/?p=269 <div class='snap_preview'><img src="http://cdn.slideshare.net/roi-of-second-life-brand-presence-2054-thumbnail-2?1165898700" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/vedrashko">vedrashko</a> 1 year ago</p><p>The presentation was given at Massachusetts Innovation and Technology Exchange and discusses the hidden benefits of brand presence in Second Life. The talking points are posted here: http://www.hhcc.com/?p=269</p><p>Tags: <a href="/tag/in-game-advertising" style="" title="" class="" target="" id="" >in-game advertising</a> <a href="/tag/consumer-research" style="" title="" class="" target="" id="" >consumer research</a> <a href="/tag/marketing" style="" title="" class="" target="" id="" >marketing</a> <a href="/tag/second-life" style="" title="" class="" target="" id="" >second life</a> <a href="/tag/virtual-worlds" style="" title="" class="" target="" id="" >virtual worlds</a> </p></div> in-game advertising,consumer research,marketing,second life,virtual worlds, ROI of Second Life Brand Presence
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]]> 10129 3 http://cdn.slideshare.net/roi-of-second-life-brand-presence-2054-thumbnail-2?1165898700 Marketing to Europe: iPod http://www.slideshare.net/JNathan/marketing-to-europe-ipod

from: JNathan 1 year ago

A look at Apple's marketing strategy for the iPod in Europe, and how it differs on a country by country basis

Tags: apple ipod marketing europe

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from: JNathan 1 year ago

A look at Apple's marketing strategy for the iPod in Europe, and how it differs on a country by country basis

Tags: apple ipod marketing europe

]]> Wed, 13 Dec 2006 20:50:57 GMT http://www.slideshare.net/JNathan/marketing-to-europe-ipod JNathan@slideshare.net(JNathan) Marketing to Europe: iPod JNathan A look at Apple's marketing strategy for the iPod in Europe, and how it differs on a country by country basis <div class='snap_preview'><img src="http://cdn.slideshare.net/marketing-to-europe-ipod-25319-thumbnail-2?1166043057" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/JNathan">JNathan</a> 1 year ago</p><p>A look at Apple's marketing strategy for the iPod in Europe, and how it differs on a country by country basis</p><p>Tags: <a href="/tag/apple" style="" title="" class="" target="" id="" >apple</a> <a href="/tag/ipod" style="" title="" class="" target="" id="" >ipod</a> <a href="/tag/marketing" style="" title="" class="" target="" id="" >marketing</a> <a href="/tag/europe" style="" title="" class="" target="" id="" >europe</a> </p></div> apple,ipod,marketing,europe, Marketing to Europe: iPod
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]]> 23135 27 http://cdn.slideshare.net/marketing-to-europe-ipod-25319-thumbnail-2?1166043057 Brand Blogging 101 http://www.slideshare.net/robbhecht/brand-blogging-101

from: robbhecht 1 year ago

Using 2.0 media vehicles to brand your business ideas

Tags: business branding pr advertising marketing

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from: robbhecht 1 year ago

Using 2.0 media vehicles to brand your business ideas

Tags: business branding pr advertising marketing

]]> Sat, 16 Dec 2006 16:32:41 GMT http://www.slideshare.net/robbhecht/brand-blogging-101 robbhecht@slideshare.net(robbhecht) Brand Blogging 101 robbhecht Using 2.0 media vehicles to brand your business ideas <div class='snap_preview'><img src="http://cdn.slideshare.net/brand-blogging-101-23374-thumbnail-2?1166286761" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/robbhecht">robbhecht</a> 1 year ago</p><p>Using 2.0 media vehicles to brand your business ideas</p><p>Tags: <a href="/tag/business" style="" title="" class="" target="" id="" >business</a> <a href="/tag/branding" style="" title="" class="" target="" id="" >branding</a> <a href="/tag/pr" style="" title="" class="" target="" id="" >pr</a> <a href="/tag/advertising" style="" title="" class="" target="" id="" >advertising</a> <a href="/tag/marketing" style="" title="" class="" target="" id="" >marketing</a> </p></div> business,branding,pr,advertising,marketing, Brand Blogging 101
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]]> 18433 5 http://cdn.slideshare.net/brand-blogging-101-23374-thumbnail-2?1166286761 outside in http://www.slideshare.net/machiel/outside-in

from: machiel 1 year ago

on thinking, people, organisations, brands and media (english)

Tags: denken is leuk innovatie strategie media advertising

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from: machiel 1 year ago

on thinking, people, organisations, brands and media (english)

Tags: denken is leuk innovatie strategie media advertising

]]> Mon, 18 Dec 2006 09:52:03 GMT http://www.slideshare.net/machiel/outside-in machiel@slideshare.net(machiel) outside in machiel on thinking, people, organisations, brands and media (english) <div class='snap_preview'><img src="http://cdn.slideshare.net/outside-in-25007-thumbnail-2?1166435523" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/machiel">machiel</a> 1 year ago</p><p>on thinking, people, organisations, brands and media (english)</p><p>Tags: <a href="/tag/denken-is-leuk" style="" title="" class="" target="" id="" >denken is leuk</a> <a href="/tag/innovatie" style="" title="" class="" target="" id="" >innovatie</a> <a href="/tag/strategie" style="" title="" class="" target="" id="" >strategie</a> <a href="/tag/media" style="" title="" class="" target="" id="" >media</a> <a href="/tag/advertising" style="" title="" class="" target="" id="" >advertising</a> </p></div> denken is leuk,innovatie,strategie,media,advertising, outside in
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]]> 2530 0 http://cdn.slideshare.net/outside-in-25007-thumbnail-2?1166435523 Digital Experience Design + The Digital Agency http://www.slideshare.net/darmano/digital-experience-design-the-digital-agency

from: darmano 1 year ago

A brief synopsis of the role of Digital Experience Design within an Agency setting. The teams behind it and the value it provides as we move from message to experience + community

Tags: community digital experience agency design

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from: darmano 1 year ago

A brief synopsis of the role of Digital Experience Design within an Agency setting. The teams behind it and the value it provides as we move from message to experience + community

Tags: community digital experience agency design

]]> Fri, 22 Dec 2006 18:22:10 GMT http://www.slideshare.net/darmano/digital-experience-design-the-digital-agency darmano@slideshare.net(darmano) Digital Experience Design + The Digital Agency darmano A brief synopsis of the role of Digital Experience Design within an Agency setting. The teams behind it and the value it provides as we move from message to experience + community <div class='snap_preview'><img src="http://cdn.slideshare.net/digital-experience-design-the-digital-agency-28979-thumbnail-2?1166811730" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/darmano">darmano</a> 1 year ago</p><p>A brief synopsis of the role of Digital Experience Design within an Agency setting. The teams behind it and the value it provides as we move from message to experience + community</p><p>Tags: <a href="/tag/community" style="" title="" class="" target="" id="" >community</a> <a href="/tag/digital" style="" title="" class="" target="" id="" >digital</a> <a href="/tag/experience" style="" title="" class="" target="" id="" >experience</a> <a href="/tag/agency" style="" title="" class="" target="" id="" >agency</a> <a href="/tag/design" style="" title="" class="" target="" id="" >design</a> </p></div> community,digital,experience,agency,design, Digital Experience Design + The Digital Agency
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]]> 32260 12 http://cdn.slideshare.net/digital-experience-design-the-digital-agency-28979-thumbnail-2?1166811730 B2B Portal - Knowledge Base http://www.slideshare.net/targetseo/b2b-portal-knowledge-base

from: targetseo 1 year ago

All you wanted to know about business to business portal (b2b portal) featured article provided by world's leading textile and fashion industry b2b portal fibre2fashion.com

Tags: b2b portal textile fashion fabrics

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from: targetseo 1 year ago

All you wanted to know about business to business portal (b2b portal) featured article provided by world's leading textile and fashion industry b2b portal fibre2fashion.com

Tags: b2b portal textile fashion fabrics

]]> Wed, 27 Dec 2006 07:16:45 GMT http://www.slideshare.net/targetseo/b2b-portal-knowledge-base targetseo@slideshare.net(targetseo) B2B Portal - Knowledge Base targetseo All you wanted to know about business to business portal (b2b portal) featured article provided by world's leading textile and fashion industry b2b portal fibre2fashion.com <div class='snap_preview'><img src="http://cdn.slideshare.net/b2b-portal-knowledge-base-11795-thumbnail-2?1167203805" alt ="" style="border:1px solid #C3E6D8;float:right;" /> <p>from: <a href="http://www.slideshare.net/targetseo">targetseo</a> 1 year ago</p><p>All you wanted to know about business to business portal (b2b portal) featured article provided by world's leading textile and fashion industry b2b portal fibre2fashion.com</p><p>Tags: <a href="/tag/b2b" style="" title="" class="" target="" id="" >b2b</a> <a href="/tag/portal" style="" title="" class="" target="" id="" >portal</a> <a href="/tag/textile" style="" title="" class="" target="" id="" >textile</a> <a href="/tag/fashion" style="" title="" class="" target="" id="" >fashion</a> <a href="/tag/fabrics" style="" title="" class="" target="" id="" >fabrics</a> </p></div> b2b,portal,textile,fashion,fabrics, B2B Portal - Knowledge Base
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]]> 3689 2 http://cdn.slideshare.net/b2b-portal-knowledge-base-11795-thumbnail-2?1167203805