Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

1. WELCOME
Introduction Of Digital Marketing

2. DIGITAL MARKETING, ALSO CALLED ONLINE
MARKETING, IS THE PROMOTION OF BRANDS
TO CONNECT WITH POTENTIAL CUSTOMERS
USING THE INTERNET AND OTHER FORMS OF
DIGITAL COMMUNICATION. THIS INCLUDES NOT
ONLY EMAIL, SOCIAL MEDIA, AND WEB-BASED
ADVERTISING, BUT ALSO TEXT AND
MULTIMEDIA MESSAGES AS A MARKETING
CHANNEL.

3. Types Of Website Traffic?
1.Organic Traffic
2.Inorganic Traffic
3.Direct Traffic
4.Social Traffic
5.Refferal Traffic

4. What is SEO (search engine optimization)
SEO ~ It is a technic to increase a visibility of our
website over the SEO.

5. Types Of SEO
White Hat Seo ~ According to google guidelines Don’t copy
anything.
Black Hat Seo ~ Copy Content to google.
Gray Hat Seo ~ They are mix white hat and black hat.

6. Off Page SEO
1. Directory Submission ~ Directory Submission is a process
of submitting your website URL to various web directories
(websites) with the aim of building backlinks thus
increasing business growth. This is the off-page SEO
technique, used to generate outsider links for your website.

7. Classified Submission.
Classified submission is advertisements that are
posted to offer information to new customers. Many
business companies are hiring professionals who
know what is classified submission these days.

8. Social Bookmarking Submission
Social bookmark submission is an off-page
optimization activity that enables you store your
links on online bookmarking sites.These links or
bookmarks are the tagged pages on the web that
can be accessed from any computer with internet
access.

9. Image Optimization & Submission
Image Optimization ~ Image optimization refers to
the process of creating and delivering high-quality
images in the right format, dimension, and resolution
for whatever device is accessing them, all while
keeping the smallest possible file size.
Submission ~ Image submission is all about attracting more visitors to your
website and promoting it. You may want to connect the image back to your
website where potential visitors can enjoy other pieces of content.

10. Blog Creation & submission
Blog Creation ~ Blog SEO is the practice of creating and updating a blog to
improve search engine rankings. This approach usually includes keyword
research, link building, image optimization, and content writing
Submission ~ Blog submission is a simple and effective
off-page SEO activity that allows users to reach new
audiences and visitors by displaying high-quality content.
This might be a helpful exercise for your blog if you are
someone who regularly posts new and relevant information.

11. BLOG COMMENTING
Use your full (and real) name instead of your brand name or a keyword. If
you need to use your brand name, make sure to still use your full name along
with it. Spammy comments often simply use a brand name, and you want to
appear as non-spammy as possible.

12. PPT SUBMISSION
PPT submission SEO refers to the practice of creating and
sharing PowerPoint presentations online for the purpose of
improving search engine optimization (SEO) and increasing
website traffic.

13. PDF SUBMISSION
PDF submission is an off-page SEO technique that is one of
the most influential way backlinking. It helps in submitting
the PDF to various sites and gain the maximum visibility for
your website. The PDF documents can be optimized for
getting higher ranks in the results of the search engine.

14. VIDEO SUBMISSION
Video submission refers to submitting your
distinctive products, company intro, or
publishing any type of service in the submission
sites. Video submission generally is done in two
ways. You can either upload the video to
websites like YouTube, Dailymotion, Twitter,
etc.

15. PROFILE SUBMISSION
It is an off page SEO technique involving creating profiles in
sites and linking them back to your site. Yes, it is definitely
valid and will increase your rankings. Yes, you can, indeed, do
it all by yourself. All you need to do is create a profile and link
it back to your site.

16. ARTICLE SUBMISSION
Article submission is an off-page optimization activity. It
refers to attracting traffic by submitting SEO optimized
articles to popular article submission directories. It is a long
term SEO activity which helps increase backlinks and boost
pagerank of your website or blog.

17. PRESS RELEASE
Press release submission refers to writing about new events,
products or services of the company and submitting it to PR
sites. It is an off-page SEO strategy the helps popularize your
events, products or services on the web to improve SEO of your
site.

18. WHAT IS CRAWLING ?
In the context of SEO, crawling is the process in which search engine bots
(also known as web crawlers or spiders) systematically discover content on a
website. This may be text, images, videos, or other file types that are
accessible to bots. Regardless of the format, content is exclusively found
through links.
Crawling is essential because it enables search engines to understand
your website's content and relevance. If a web page isn't crawled, it
won't appear in search engine results pages, making it difficult for
potential customers to find you.

19. WHAT IS INDEXING ?
Indexing is how search engines organize the information and
the websites that they know about. Indexing is part of a
normal search engine process – arguably the most important,
because content that is not in the index has no possibility of
ranking for a search result.
Indexing is the practice of compiling economic data into a single
metric or comparing data to such a metric.

20. THANK YOU
Created By ~ ROHIT PRAJAPATI