Getting your first 1,000 users: Tips for product promotion and user acquisition
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Getting your first 1,000 users: Tips for product promotion and user acquisition
- 1. Getting your first 1,000 users
- 3. Roy PovarchikBen Lang @roypovar@benln ben@mapme.com roy@roypovarchik.com
- 4. Some tips on getting your first users
- 5. Product Hunt
- 11. Only 2014 61,497 comments 628,466 total upvotes 23,501,457 unique visits to products 3,652 collections created
- 13. Tips Be active, comment, submit Don’t ask for votes Post early in the day Comment as “maker” Answer questions quickly Build an awesome product
- 14. Hacker News
- 20. Tips Be active, comment, gain karma Make sure content is relevant Ask a few people for upvotes Send /newest URL Don’t vote from same IP
- 21. Getting blogs to write about you PR
- 27. Tools to use
- 32. Tips • Find the right journalist • Keep it short • Give an angle, story • Send at the right time • Follow up on Twitter, Facebook • Build something awesome
- 33. People to Follow Gabriel Weinberg - @yegg Leo Widrich - @leowid Iris Shoor - @irisshoor Sacha Greif - @sachagreif Nir Eyal - @nireyal Ryan Hoover - @rrhoover Andrew Chen - @andrewchen Hunter Walk - @hunterwalk
- 34. Blogs to Follow Quick Sprout KissMetrics Little Big Details Quora Startup-Marketing
- 35. Blogging
- 36. Reasons to visit Educate user Thought Leadership Start Of A Funnel SEO
- 40. It’s easier to get people interested in your content than your product It’s easier to get people interested in the product behind the content their reading
- 42. Writing Write for your users Post regularly and frequently Write under your name Use relevant images Great headlines Over 1,200 words Help users Don’t talk about yourself Use images
- 43. Post on social media Twitter - 4,4,3,3,2,1 Add share buttons Post to relevant groups Reach out to influencers Blog Directories Email Marketing Promote
- 44. Have a clear CTA Use “Content Upgrades” Offer Email subscription Convert
- 47. A community of startup marketers and growth hackers looking to read and share interesting content
- 48. The people that spread the news and can build hype and momentum for companies
- 49. 12,000 New visitors in 48 hours Retweeted over 452 times 270 new email sign ups
- 50. Host Your Own Content
- 51. Interesting to read Informative Case studies Real Numbers Screenshots Your Content Should be:
- 52. Comment Upvote Engaged Promote others Answer questions 3 Weeks before publishing
- 53. Post Early Relevant headline Great Description Right Category Post to social multiple times Inc. mentions Post the GH link to relevant groups Ask for upvote Vote from different IP’s Promotion
- 54. Twitter
- 55. Twitter is a great way to engage with prospects and share links
- 56. Tweet frequently Post blog posts Post Landing pages Tap into conversations Use search Use hashtags Follow influencers
- 57. You want to engage with people that are interested in your product
- 58. Follow Followers of influences
- 59. +
- 60. Thank you
- 61. Roy PovarchikBen Lang @roypovar@benln ben@mapme.com roy@roypovarchik.com
- 62. http://roy.roypovarchik.com www.benlang.me For more tips, tricks and insights