11. “Brand is a stand-in, a euphemism, a shortcut
for a whole bunch of expectations, worldview
connections, experiences, and promises that a
product or service makes, and these allow us to
work our way through a world that has thirty
thousand brands that we have to make
decisions about every day.”
SETH GODIN
12. “Our brand will only ever be the
memory of the experience our
people had when interacting with us”
STEVE SAMMARTINO
13. B = T + DBRAND TRUST DELIGHT
THE BRAND GAP : MARTY NUEMEIER
49. AWESOME IS …
Getting Shit Done
Improving my skills
Build my network of awesome people
Collaborating with others
Recognition for my hard work
Expressing myself