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India Collaboration Lab: New Alliances for Water and
Sanitation
Innovation Pitch Session Presentations
22 October 2013
New Delhi, India
DLF Foundation
Lt. Gen Rajender Singh, PVSM,SM,VSM (Retd.)
CEO, DLF Foundation
singh-rajender@dlf.in
About DLF Foundation
 DLF Foundation was established in 2008 as the philanthropic arm of DLF
Limited as a charitable organization, under the direct patronage of Mr. K.P.
Singh, the Chairman of the DLF Group. The Foundation believes in ‘Building
India’ from the grass roots by fostering innovative strategies in the fields of
Education, Employment linked Skill Development, Healthcare,
Infrastructure Development, Community Development, Labour Welfare
and Environmental Sustainability.
 The Foundation has launched three major flagship initiatives such as (a)
Skill a Million Programme, (b) Nurturing Talent Programme and (c) Village
Cluster Development Programmes.
Major Flagship Programs
Urban Water Management under
Gurgaon Renewal Mission
 Vision: Making Gurgaon a Water Neutral City
 Project Duration: Ongoing
 Project Objectives:
 To take direct visible action to contribute towards groundwater recharge.
 To inculcate habit among residents to stop wastage of water.
 To mobilise and align all stakeholders towards contributing to the issue.
 Beneficiaries: Gurgaon Citizens, RWAs, HUDA and MCG officials
Seminar on Water Management in Gurgaon
Need of the project
 Haryana is a water deficit state and the deficit is only likely to become
more acute unless a composite action plan involving all stakeholders is
evolved now. Gurgaon also faces vital infrastructural and utility services
and water scarcity is one of them.
 The water experts present at the seminar chalked out a number of
recommendations and suggestions during a day long deliberations.
 The seminar under GRM was attended by state government officers,
retired officials, academicians and representatives of NGOs, private
developers, consultancy firms RWAs and the media.
Population and Water Demand
(according to government statistics)
Population Water Demand
Present Population
(Year 2012)
15.70 lac persons 80 MGD
Floating Population
(Year 2012)
2.00 lac persons Included above
Projected Population
By year 2021 37 lac persons 232 MGD
By year 2025 40 lac persons 305 MGD
Population and Requirement
(according to civil society estimate)
S.No. Description Population Requireme
nt in MGD
Requireme
nt in
Cusecs
Area
1 Present 23 Lac 176 MGD 325 Sector 1 - 57
2. Projected
2015
30 Lac 238 MGD 440 Sectors 1 - 67
3. Projected
2021
40 Lac 313 MGD 580 Sector 1 - 98
4. Projected
2025
50 Lac 388 MGD 720 Sectors 1- 115
5. Projected
2031
60 Lac 450 MGD 830 Due to
increase in
FAR of
existing areas
Action, Success, Impact and Challenges
 Action: DLF Foundation has created 45 water harvesting structures
around the city.
 Success and Impact: The water harvesting structures have been
successful in groundwater recharge.
 Challenges: Involvement of community to address the water issues
 How to inculcate attitudinal change and how to upgrade and include
technical partnership.
 How to undertake reduction of wastage and equitable distribution of water.
Next steps
 Ensure adequate supply of drinking water through water treatment plants,
storage facilities and distribution network. Local administration to expedite
construction of these facilities.
 Raw canal water and tertiary treated sewage to be made available to the
developers so that ground water is not used for construction and
development of the city and does not come to a stand still.
 Promote sector wise water harvesting by HUDA and private developers.
Efforts to be made to harvest rain water flowing from roads also.
 Recycled water through dual plumbing should be used instead of drinking
water for car washing, irrigating lawns and plantations, washing of
corridors/ passages and for construction work.
 All STPs should be upgraded to tertiary levels. Small units of STPs can be
created at the places where large scale use of recycled water can be made.
This would reduce transportation cost of water.
 For large scale construction activity, raw sewage connection should be
given so that it is treated and reused for construction.
Recommendations
 All government buildings, commercial complexes and multistoryed
residential complexes must have rainwater harvesting system in place
immediately.
 Rooftop water harvesting in individual houses must be done through storm
water drains. All run off should be collected in reservoirs, treated and
distributed.
 The state water policy should find a solution to interdepartmental
problems and ensure better accountability among department of irrigation
and public health, HUDA and Municipal bodies controlling water supply to
various target groups.
 Pricing policy to be used to prevent wastage of irrigation water.
 Recycling of sewage water will save ground water table from further
decline. Water to be saved by covering Western Jamuna Canal with solar
panels.
 Three dams to be built to resolve the water scarcity not only in Gurgaon
but in the entire state of Haryana.
Partnerships
 It is proposed that partnership with HUDA, MCG, State Irrigation
Department, Corporates, RWAs and civil society should be undertaken to
resolve distinct water issues in the city and across the state of Haryana.
 DLF Foundation through GRM project to stimulate this process and achieve
meaningful results.
Thank You
India Collaboration Lab: New Alliances for Water and Sanitation
Sustainable Provision of Safe Drinking Water and Building
Community-Level Capacity for Water Resource Management,
District Warangal, Andhra Pradesh
Safe Water Network
Subhash Jain, Project Leader
sjain@safewaternetwork.org
India Collaboration Lab: New Alliances for Water and Sanitation
Company overview
Safe Water Network India is a not-for-profit Trust,
formed in October 2009, aimed at delivering safe,
affordable drinking water to the quality-affected
habitations in Andhra Pradesh and Uttar Pradesh in
India.
We advance decentralised community-based
models, prove their sustainability, foster best
practice and work with others to take models to
scale.
India Collaboration Lab: New Alliances for Water and Sanitation
Project vision, objectives and beneficiaries
Vision
Accelerate efficient, cost-effective delivery of
sustainable yet safe, affordable water solutions
to those in need
Project Duration
Ongoing
Beneficiaries
Families
Women and children
20% belong to SC/ST
Field
Market
Develop
-ment Network
Scale
Project Objectives
• Expand safe water access to an
additional 180,000 people
• Improve community health outcomes
• Build local capacity and job readiness
for water system operators, with focus
on youth and women
• Install Remote Monitoring System at
100% of Stations to track key
operational and consumption metrics
• Create locally sustainable service
capabilities in operating clusters that
ensure economic viability and advance
new models for revenue generation
India Collaboration Lab: New Alliances for Water and Sanitation
Project targets and operations overview
Government estimates that 94% of rural Indians have drinking water access
Since 2008, the Indian government has spent ~$20 billion on rural water
At most, only half of all water sources are functional and safe
Market Need
100,000 systems
200 million people
India Collaboration Lab: New Alliances for Water and Sanitation
Project targets and operations overview
Government Tenders
Punjab 1470
Bihar 400
Karnataka 300
Private
WHI 616
Naandi 444
Sarvajal 154
SMAAT 198
Waterlife 120
eHealth Point 120
Non-profit
Bala Vikas 250
Byrraju Foundation 150
Sai Baba Trust 115
Safe Water Network 26
APMAS 15
Small Private entrepreneurs
Opportunistic 2,000
Total 6,378
Through an innovative system of provisioning
small water systems owned and operated by
the village community and local entrepreneurs,
the Safe Drinking Water Project can service up
to 180,000 additional people over 3 years and
improve water use efficiency by 30%.
India Collaboration Lab: New Alliances for Water and Sanitation
Success, impact and challenges
Successes
• Successful pilot in two states
• 35 Safe Water Stations installed
• Safe Water Access: ~175000
• Remote Monitoring Effectiveness
• Secured funding for cluster expansion
• Tablet-based Rural Marketing Program
• Dissemination: Field Insights and Toolkits
Challenges
• Reaching out to the weaker sections
• Water shortage and reject water management
posing environmental challenges
4
31
India Collaboration Lab: New Alliances for Water and Sanitation
Success, impact and challenges
Micro-Watershed Study for Water Resource Management and Reject Management
Topography of the watershed: Digital elevation
model (DEM)
Drainage density for the watershed
India Collaboration Lab: New Alliances for Water and Sanitation
Partnerships sought and value of engagement
Partners Sought
• Public Sector Undertakings
• Multilateral agencies
• Local governments
Benefits of Participation
• Corporate Engagement
• Skills-based engagement to
enable employees to apply their
expertise
• Peer exchange for insights
• Guide Safe Water Network’s
future initiatives
• Organize a wider engagement
with sector players
“Together, we solve water!”
India Collaboration Lab: New Alliances for Water and Sanitation
Further questions
Low financing options for
Safe Drinking Water Program
is a challenge; what needs to
be done to attract investment
for such provisioning?
Water extraction for irrigation
and chemical application for
agriculture are posing serious
challenges to scarce water
resources. What would help
the farmers to give priority to
protect safe drinking water
sources?
India Collaboration Lab: New Alliances for Water and Sanitation
Villagineer Technologies Pvt. Ltd.
Ajit Sharma
Director - Business Development
ajit.sharma@villagineer.com
India Collaboration Lab: New Alliances for Water and Sanitation
Company overview
There is no effective, trusted way to do sector specific market research on
the underserved markets (such as rural, semi-urban, urban slums, etc.) and
find local facilitators, collaborate with catalytic champions and access
distributors to help penetrate those markets.
Business Challenge for Social Enterprise
& Development Ecosystem
India Collaboration Lab: New Alliances for Water and Sanitation
IDENTIFYING
SUITABLE REGIONS
ENABLING
CHAMPIONS
Enable Businesses with identifying suitable regions, and
provide high level sector specific integrated information
to access & penetrate under-served markets
Enable Champions (CSRs, NGOs, HNIs) to leverage
businesses and complimentary resources to further
development and make initiatives sustainable
ACCESS & VISIBILITY Visibility to Champions and Businesses across all
interested parties
Sector, Geographic & Economic oriented Market
Research Data
India Collaboration Lab: New Alliances for Water and Sanitation
The GLOCAL online platform
Providing Market Research data to Businesses and Involving Champions with affinity to a region to
engage in sustainable development process.
Connect with Rural Opportunity
Integrated Data about LocationsGET:
Local and Impact ChampionsCONNECT:
Suitable LocationsSEARCH:
Businesses, Champions, LocationsLIST:
Agriculture
Education
Energy
Water & Sanitation
Livelihood
Healthcare
Financial Inclusion
Tech for Development
Our focus Sectors
India Collaboration Lab: New Alliances for Water and Sanitation
A set of influential contacts are collected at each block/GP
level (Eg.)
 Sarpanch (progressive thinkers)
 Influential local teachers, agriculturalists, health
professionals
 Hungry local entrepreneurs
 Key local distributors
These become the backbone for:
 Further deeper data collection
 Periodic validation of data
 Identifying local entrepreneurs, Self-help groups, etc.
 Identifying local distributors
 Hiring local staff, premises, etc.
 Feedback on Organizations work (businesses, development orgs)
India Collaboration Lab: New Alliances for Water and Sanitation
Our Supporters
Please write to us at:
ajit.sharma@villagineer.com
www.villagineer.com
Ph: +91 9829038032/8379025145
India Collaboration Lab: New Alliances for Water and Sanitation
Women-led Water Management
Institute of Rural Research and Development
Anjali Godyal, Program Leader-Capacity Building
a.godyal@irrad.org
Lalit Mohan Sharma, Group Leader-Natural Resource Management
lalit.sharma@irrad.org
India Collaboration Lab: New Alliances for Water and Sanitation
Company overview
Institute of Rural Research and Development, an initiative of the S.M. Sehgal
Foundation registered as a trust in India, works in Haryana and Rajasthan.
Mission
Further the wellbeing of rural communities
Approach
• Community-led integrated village development
• Scale tested, replicable models
- water management
- agricultural income enhancement
- good governance
India Collaboration Lab: New Alliances for Water and Sanitation
Project vision, objectives and beneficiaries
Vision
Women-managed water resources achieve water safety and security for rural
communities.
Duration
Ongoing
Objectives
• Create awareness among women about right to safe drinking water
• Build leadership among women to advocate for water rights
• Exploit maximum water harvesting potential
• Facilitate equitable distribution and purification of water
Beneficiaries
• Women and children
• Communities and government
India Collaboration Lab: New Alliances for Water and Sanitation
Project targets and operations overview
From Sufferers to Change Makers
• Organizing women in collectives and building awareness about water entitlements
• Building leadership among women
• Building skills of women to manage water resources
Supply Side Management
• Augment : Water resource
• Purify and distribute: Equitably
• Mobilize: Financial and Technical resource
Efficient Resource Management
Women-led Water Management
Women managed water resources
Water Crisis in Mewat
Ground water based erratic public water supply No water availability for 110 days annually
Women and children suffer most
Demand Side Management
Sensitized government and community
Empowered Women
• Voice: Right to access to safe drinking water
• Change: User to conservator
India Collaboration Lab: New Alliances for Water and Sanitation
Success, impact and challenges
Successes
1. Women realize their right to water and demand it
2. Women assume leadership to address the water problems
3. Water harvesting structures collect 14 million kilolitres of water annually,
enough to serve 271 average–sized villages
Challenges
1. Women’s narrow role in traditional patriarchal society
2. Unavailability of relevant data in the public domain
3. Limited financial and technical resources
4. Limited availability of trained human resources
} Seven
villages
India Collaboration Lab: New Alliances for Water and Sanitation
Partnerships sought and value of engagement
Partners Sought
1. Corporate partner for financial support to maximize water harvesting potential
2. Technology Partner to address salinity and contamination issues
3. NGO partners to advocate for law enforcement and policy change
4. Organizations to capture and share geo-physical and hydrological data
Benefits of participation
1. Mobilize technical and financial resources
2. Learn from the work of other organizations
3. Build network for advocacy
4. Scale the number of beneficiaries
India Collaboration Lab: New Alliances for Water and Sanitation
Further questions
What indicators should we identify to assess the impact of the project?
How can we persuade the conservative communities to allow women to
participate in public spaces ?
How do we engage women in long term advocacy?
How can we use water to address the larger issue of gender discrimination ?
What are available cost effective de-salination technologies suitable for rural
application?
What are nitrate removal technologies available?
India Collaboration Lab: New Alliances for Water and Sanitation
The Magic of Two Drops!
Siddharth Bountra
Phone: +91 9971301338
E-mail: sbountra@devalt.org
Faustina Gomez
Phone: +91 9871113914
E-mail: fgomez@devalt.org
TARA
Contact:
India Collaboration Lab: New Alliances for Water and Sanitation
Company overview
TARA is a 25 year old social enterprise that aims
to create “ sustainable livelihoods” on a large scale
In the area of WASH, TARA:
• Incubates green businesses and develops business models to provide access to safe
water to communities
• Develops infrastructure to provide safe drinking water and sanitation solutions to
communities
• Generates demand for access to safe water solutions among communities and
schools
India Collaboration Lab: New Alliances for Water and Sanitation
• Affordable
• Easy to use − Add 2 drops / litre
− Wait for 30 mins
− Water is safe to drink
TARA provides AFFORDABLE and RELIABLE water
purification solutions to BoP households
Aqua+ “The Magic of Two Drops” is:
− Re. 1 per day-cheaper than tobacco
• Aspirational − Filter-like water within budget
Beneficiaries: BOP (Monthly income > Rs. 6000)-not enough disposable income to
buy an offline filter
Geographic Focus: Slums, Rural & Urban Villages, Small Towns
Project vision, objectives and beneficiaries
India Collaboration Lab: New Alliances for Water and Sanitation
Context – Problem Statement
• Available solutions are not affordable
• Affordable solutions are not reliable
Hard nut to crack
• Expensive
• Cumbersome
• Low Priority
• Financial Stress: Loss of income due to sick days
• Emotional Stress: Illness sometimes leading to death
• Children: Death due to diarrhea & Loss of school days
Leads to
Water Purification for BoP households is
India Collaboration Lab: New Alliances for Water and Sanitation
Success, impact and challenges
• Sold 110,000 bottles – Established product acceptability
• Signed contracts in hand for 540,000 bottles FY 2013~14
• Provided safe drinking water to 50,000 households
Success/Impact
Challenges
• Creating demand & ensuring repeat purchase
• Tapping the government distribution network
• Expanding channel partner network
India Collaboration Lab: New Alliances for Water and Sanitation
Partnerships sought and value of engagement
Channel partners-to expand reach to new geographies and
increase product sales
• NGO’s, Commercial & Social Enterprises- with wide distribution network
• Corporates (CSR) & UN Agencies-Work on projects that enable access to
safe drinking water to the poor
Value for channel partners
• Social Impact
• Profitable-40% margin
• Risk-free
• Tap into existing delivery network
India Collaboration Lab: New Alliances for Water and Sanitation
Further questions
• Are there any other distribution models for dissemination of
Aqua+?
• How do we increase the demand for the product and ensure
repeat use?
India Collaboration Lab: New Alliances for Water and Sanitation
Annexure
India Collaboration Lab: New Alliances for Water and Sanitation
TARA
Marketing Plan for 2011 ~ 12
Product Brief
Aqua+ is:
• 50 ml bottle of Sodium Hypochlorite
Solution (Liquid Chlorine)
• MRP is Rs. 30 per bottle
• Last for 1 month for a family of 5
• Easy to use: 2 drops per litre; wait 30
mins; water is safe to drink
India Collaboration Lab: New Alliances for Water and Sanitation
TARA
Marketing Plan for 2011 ~ 12
Competition
Chlorine Tablets
− Not easily available
− Bitter taste of purified water
Low cost water filters
− Not affordable by the BoP
− Spare parts not easily available
Boiling
− Rising fuel prices makes it very expensive
India Collaboration Lab: New Alliances for Water and Sanitation
TARA
1 million HHs provided with
safe drinking water over 3
years
Provision of Income
Generating Activities (IGA)
to local community
Reduction of carbon footprint
by replacing boiling
Marketing Plan for 2011 ~ 12
Social Value
SD
Social Equity
Environmental
Quality
Economic
Effeciency
India Collaboration Lab: New Alliances for Water and Sanitation
TARA
Marketing Plan for 2011 ~ 12
Market Size
According to McKinsey Global Institute:
167 million families in Indian BoP
X
1% market share
X
1 bottle per month for 12 months
=
20 million bottles or Rs. 600 million every year
Easier said than done but it provides long term target
India Collaboration Lab: New Alliances for Water and Sanitation
Affordable drinking water
Tata Swach Silver Nanotech Water Purifiers
Tata Chemicals Ltd.
Mr. Parag Gadre, Head – Water Purifiers Business
pgadre@tatachemicals.com
India Collaboration Lab: New Alliances for Water and Sanitation
Company overview
Tata Chemicals Ltd
A US$ 2.5 Bn company established since 1939, Tata Chemicals has key interest in
consumer products like edible salt, pulses and water purifiers other than its chemicals
and crop nutrition business.
Tata Swach Silver Nano-tech Water Purifiers
Tata Swach Silver Nanotech water purifiers were launched in 2009 and are available at
starting range of US$ 16.65 only. Since inception, Tata Swach has touched the lives of
more than 5 million consumers.
With advanced nano-silver technology in its low-cost water purifiers, the Company aims
to make safe drinking water an affordable and accessible reality for the masses.
The purifier offers 400 litres of safe drinking water at a running cost of only US$ 1.
Exchange Rate US$ 1 = INR 60
India Collaboration Lab: New Alliances for Water and Sanitation
Project vision, objectives and beneficiaries
VISION
make safe drinking water an affordable and accessible reality for the masses
Water-borne diseases has been a major deterrent to the social upliftment of many developing countries.
Every 15sec, a child dies of water-borne diseases*. Diarrheoa being the most fatal of them.
OBJECTIVE
Provide safe and affordable water-purification solutions through concurrent channels
PROJECT DURATION
Ongoing since Dec’2009
BENEFICIARIES
Families especially children below the age of 5 who are most susceptible to water-borne
diseases
* SOURCE: WHO, UN report on developing nations sanitation and health – 2006-07
India Collaboration Lab: New Alliances for Water and Sanitation
Project targets and operations overview
Co-creating with Customers
After extensive research on need for safe
drinking water, 600+ pre-placements of
product prototype were done to capture
and implement the needs of the customer
Customer Need How Tata Swach fulfils it
A family of 5 to use the purifier cartridge for 10-12 months Cartridge to pass 3,000 liters of water @1.5ltrs
consumption per person per day
A family of 5 should require to fill the container only once Min Capacity of containers = 7.5 liters @1.5 ltrs
consumption per person per day
Most consumers do not have electricity at home Purifier to work without electricity
Most consumers do not have running water at home Purifier to work without running water
India Collaboration Lab: New Alliances for Water and Sanitation
Success, impact and challenges
Impact: The low cost water purifier, Tata Swach, has reached out to more than 1 Mn
households across India
Partnering with NGOs, Agencies and Private/ Public organizations, Tata Swach continues to
reach out to masses for whom safe drinking water is a distant reality.
Challenges: Low awareness levels and inability to reach out to the rural masses hinders the
rate of reduction of incidences of water-borne diseases
Rural entrepreneur/ SHG Federation set up
Promotional drive Women using Tata Swach in Bihar
India Collaboration Lab: New Alliances for Water and Sanitation
Success, impact and challenges… Contd
Safe drinking water awareness through Sakhi
Retail in rural Maharashtra
Safe drinking water served to millions at
important community gatherings :
Above - the Ghats of Varanasi, Uttar
Pradesh
Side top – Pandharpur Ekadashi, rural MH
Side bottom – MahaKumbh , Uttar Pradesh
India Collaboration Lab: New Alliances for Water and Sanitation
Partnerships sought and value of engagement
Partners Sought
1. Corporate partners with rural penetration due to scope of work.
Eg. The Tea Board of India commenced welfare program for Tea Garden workers with
distribution of Storage Offline Water Purifiers where Tata Swach Complied all validation and Tendering Criteria
scoring above competition and distributed over 42,000 Purifier + Bulbs in Mar’13 at Tea Gardens in Assam. Other
examples of distribution of Tata Swach to employees – TAFE, Tata Power, Tata Steel, Tata Motors, Vodafone
2. NGOs with village-level entrepreneurs (VLEs)/SHEs
Eg. SRTT, Sakhi Retail, US-AID & Dharma partnered with Tata Swach to create awareness
amongst rural households and at high footfall areas like schools, Anganwadis etc and providing Tata Swach to these
families
Benefits of participation
• Joint partner in providing safe drinking water to masses
• Part of CSR activities of the Organization
• Source of income for SHEs/VLEs connected with NGO
• Visibility
India Collaboration Lab: New Alliances for Water and Sanitation
Further questions
Topics for Discussion during Project Clinics
• Continuous monitoring of impact of safe drinking water consumption
• Geographical scalability of the project
• Scope of multiple-partnership model
India Collaboration Lab: New Alliances for Water and Sanitation
Mission Jal - Water Management in Agriculture
Tata Chemicals Society for Rural Development
Alka Talwar – Head Community Development
atalwar@tatachemicals.com
India Collaboration Lab: New Alliances for Water and Sanitation
Company overview
Tata Chemicals Society for Rural Development (TCSRD)
TCSRD helps communities achieve self-sufficiency in natural resource management, provides
livelihood support, and helps in the building of health and education infrastructure through
participatory development and involvement of the community at all stages of the process.
Environment Conservation
• Rural Enterprise
Development
• Okhai Handicrafts
• Uday – Rural BPO
• Self- help groups &
Group Enterprise
• Okhamandal Livelihood
project
• Divya Dristi (Eye Camps)
• Medical Camps
• Swach Jal Mission
• Brick paved tracks
• Rural sanitation
• Pond Management
• Water & Salinity
Ingress Management
• Agriculture
Development
• Rural Energy
• Save the whale shark
& coral reef campaign
• Bio-diversity Reserve
• Lion Conservation
• Eco Clubs
• Rural energy
Natural Resource Management
Livelihood Support & promotion Health, Education, Infrastructure
Environment Conservation
India Collaboration Lab: New Alliances for Water and Sanitation
Project vision, objectives and beneficiaries
Vision: Mission Jal aims to work with the farming community to reduce the usage of
water in agriculture
Project Duration:
Ongoing
Project Objectives:
Reduce water use in agriculture
Beneficiaries:
Communities at large
Water withdrawals by sector
(Source: IWMI, 2006)
India Collaboration Lab: New Alliances for Water and Sanitation
Project targets and operations overview
Engagement
&
Awareness
Sensitize & improve
knowledge of Users
through multi stakeholder
engagement
Sustainability &
Responsible
Usage
Water
Stewardship
■ Sensitize farmers & villagers to the
issue of water scarcity
■ Water SHG at village level
■ Leverage expertise through multi-
stakeholder engagement
Sustainable usage of
shared resources & Local
Water Management
Replicate the Model with
ownership by users
■ Develop self sustaining models to be
owned by users
■ Develop case studies for model
replications
■ External Reporting
■ Risk Assessment
■ Responsible Usage of shared resources
■ Optimize / benchmark water usage in
agriculture using best suitable technologies
■ Watershed Management –responsible
usage, revival of deteriorated resources,
replenish storages, recharge GW, etc.
India Collaboration Lab: New Alliances for Water and Sanitation
LaserLevelling
Ensuringevendistributionof
water&inputs,20-40%
watersaving
Tensiometer
Measuringsoilmoisture
DeepPloughing/Sub-
soiling,DirectSeededRice
CropRotation
Micro-Irrigation
Mulching
Various Technology & Techniques
61
India Collaboration Lab: New Alliances for Water and Sanitation
Success, impact and challenges
Successes:
1. Successful pilot in two states which reached 10,000 families
2. Secured funding to implement project in 3 more states
3. Implemented laser leveling in 250 acres & intercropping in 100 acres.
4. Impact of laser leveling in paddy:
a. Water consumption reduced by 20%
b. Productivity increased by 20%
c. Energy consumption (Diesel) decreased by 20%
Challenges:
1. Community Mobilization
2. Capability Building (Technical and Operational)
3. Impact Assessment
4. Sustained Interest level from other stakeholders
5. Project continuation by community independently
India Collaboration Lab: New Alliances for Water and Sanitation
Implementation Steps to start a project in an area of 300 Villages:
• Identify target area : current target area is Sambal District
• Partner with funding agencies, local NGO and government
departments
– Partner with research institutions in the area willing to
analyze baseline data and data throughout the project from
demonstration plots and farmer participatory research plots
– Partner with local NGOS with access to water conservations
and agriculture experts as well as experienced field workers
• Seek approval / support from district level authority
– As required.
• Seek approval and support for the project from local
governmental bodies
– E.g. Gram Panchyat and Gram Samithi, farmers clubs and
associations and schools by conducting meetings with
relevant people
• Mobilization of community Thru’ successful demonstrations,
sharing data and discussions.
Select an area of covering
atleast 300 villages
Identify target area
Partner with funding agencies /
NGO / Govt.
Seek approval / support from
District Level Authority (as req.)
Seek approval from local govt.
& relevant associations
Initiate community mobilization
thru’ demonstrations
Partnerships for horizontal deployment
India Collaboration Lab: New Alliances for Water and Sanitation
Further questions
1. How to mobilize Community for a potential threat not coming in immediate
future?
2. How to ensure the continuation of project by community post corporate
intervention?
3. How do you ensure that technology and tools are available almost at the doorstep
of the farmers ?
3. How to replicate the model in other areas given the challenge of depleting water
resources?
4. How do you ensure that communities continue to benefit while not loosing focus
on water as economic consideration may overpower sustainable use of water
resource?
India Collaboration Lab: New Alliances for Water and Sanitation
WaterWheels by Wello
Sruthi Sadhujan, Business Development & Impact
sruthi@wellowater.org
India Collaboration Lab: New Alliances for Water and Sanitation
Company Overview
Wello is a disruptive social venture with a
bold mission: to deliver clean water to a
thirsty world. We co-create disruptive and
low-cost solutions to transport, store, and
purify water.
India Collaboration Lab: New Alliances for Water and Sanitation
Project targets and operations overview
The WaterWheel is a 50L rolling
drum that eases the burden of
water collection, allowing users
to transport 3-5x more water in
one trip than through traditional
methods.
problem solution
the poverty trap
India Collaboration Lab: New Alliances for Water and Sanitation
Project vision, objectives and beneficiaries
Project Duration: Ongoing
Project Objectives:
+ Reduce time spent/distance walked in
order to collect water
+ Improve health, education, and financial
outcomes for men, women, and children
Beneficiaries:
Women and girls
Families
Vision: to deliver opportunities to break free from the cycle of poverty for 1,000,000+ people
in the next 5 years
India Collaboration Lab: New Alliances for Water and Sanitation
Success, impact and challenges
Challenges:
1. Experimenting with pricing and financing
2. Monitoring WaterWheels consistently and
collecting in-depth impact metrics
Successes:
1. 9-month pilot in four locations, impacting over 300 lives
2. Secured funding for manufacturing tooling that will
allow us to fulfill large orders quickly
Gita, Ahmedabad
Gajendra, Madhya Pradesh
Pattu, Rajasthan
India Collaboration Lab: New Alliances for Water and Sanitation
Partnerships sought and value of engagement
Partners Sought
1.Partners to broaden and deepen
Wello’s reach across India in 2014
2.Partners interested in focused pilots
targeting girls education, income
generation, agriculture, and
sanitation
Benefits of participation:
1.In-depth data on consumer
behavior, preferences, and impact at
the BOP level
2.Provocative rural marketing via
company-branded WaterWheels
India Collaboration Lab: New Alliances for Water and Sanitation
Further questions
Can you think of any other innovative ways the WaterWheel can be
implemented?
MAKING
OUR
CUSTOMER
S LEADERS
IN
ENVIRONM
ENTAL
PERFORMA
NCE
1er juin
2014
- 72 -
MAKING OUR CUSTOMERS
LEADERS IN ENVIRONMENTAL
PERFORMANCE
22 October 2013
MAKING OUR
CUSTOMERS
LEADERS IN
ENVIRONMENTAL
PERFORMANCE
22 October 2013
SUEZ ENVIRONNEMENT,
A WORLD LEADER IN WATER
AND WASTE MANAGEMENT
MAKING OUR
CUSTOMERS
LEADERS IN
ENVIRONMENTAL
PERFORMANCE
22 October 2013
-
A WORLD LEADER IN WATER AND WASTE
MANAGEMENT
WATER
97 million people supplied with
drinking water
1,200 drinking water production sites
66 million people benefiting from
sanitation services
2,300 wastewater treatment sites
10,000 water treatment plants in 70
countries
a drinking water network
covering some 240,600 kilometres
WASTE
50 million people benefiting from
waste collection services
Over 466,000 industrial and
commercial customers
44 million tonnes
of waste treated
11.3 million
tonnes of secondary raw materials
48 incinerators for non-hazardous
waste throughout the world (46 for
energy recovery)
Positioning across the whole of the water and waste value chain
MAKING OUR
CUSTOMERS
LEADERS IN
ENVIRONMENTAL
PERFORMANCE
22 October 2013
- 75 -
KEY INTERNATIONAL POSITIONS
Water Waste Water & Waste
79,549
employees
€15.1
billion in revenue in 2012
Population served (in M) North America South America Europe Africa/Middle East Asia
Drinking water 4.5 8.5 33.5 16.3 33.8
Wastewater treatment 8.5 8.4 30.4 15.9 3.1
Waste collection 45 4 4
MAKING OUR
CUSTOMERS
LEADERS IN
ENVIRONMENTAL
PERFORMANCE
22 October 2013
-
FONDS SUEZ ENVIRONNEMENT INITIATIVES
is focused on several priorities
Engages in practical activities to
promote access to water,
sanitation, waste water treatment
and waste management for
vulnerable population groups in
developing countries.
MAKING OUR
CUSTOMERS
LEADERS IN
ENVIRONMENTAL
PERFORMANCE
22 October 2013
-
SEVERAL PRIORITIES
Improving access
to basic services
in the developing
world
Building
capacities
Responding to
emergencies
Encouraging
innovation and
sharing
experiences
Meeting social
needs in France
MAKING OUR
CUSTOMERS
LEADERS IN
ENVIRONMENTAL
PERFORMANCE
22 October 2013
-
INSTITUT DE FRANCE AWARD
This Award recognises projects and innovations contributing to increase
access to essential services in the water, sanitation and waste management
fields, for underprivileged people in developing countries.
Two Awards of EUR 50,000 each will be presented at a ceremony to take
place at the Institut de France:
The "Access to Essential Services" Award for an institution or non-
profit organisation
The "Social Entrepreneurship" Award for a social entrepreneur in one
of the areas covered by the Award.
Applications are invited from 2nd September 2013 until 15 December
2013.
For more information: http://www.prix-initiatives.com/
Questions? Comments?
Contact:
Ms. Rosedel Davies-Adewebi
Project Manager – Social Enterprise and Impact Investing
rdaviesadewebi@unglobalcompact.org
+1.646.926.0438

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New Alliances for Water and Sanitation- India Collaboration Lab Innovation Pitch Sessions

  • 1. India Collaboration Lab: New Alliances for Water and Sanitation Innovation Pitch Session Presentations 22 October 2013 New Delhi, India
  • 2. DLF Foundation Lt. Gen Rajender Singh, PVSM,SM,VSM (Retd.) CEO, DLF Foundation singh-rajender@dlf.in
  • 3. About DLF Foundation  DLF Foundation was established in 2008 as the philanthropic arm of DLF Limited as a charitable organization, under the direct patronage of Mr. K.P. Singh, the Chairman of the DLF Group. The Foundation believes in ‘Building India’ from the grass roots by fostering innovative strategies in the fields of Education, Employment linked Skill Development, Healthcare, Infrastructure Development, Community Development, Labour Welfare and Environmental Sustainability.  The Foundation has launched three major flagship initiatives such as (a) Skill a Million Programme, (b) Nurturing Talent Programme and (c) Village Cluster Development Programmes.
  • 5. Urban Water Management under Gurgaon Renewal Mission  Vision: Making Gurgaon a Water Neutral City  Project Duration: Ongoing  Project Objectives:  To take direct visible action to contribute towards groundwater recharge.  To inculcate habit among residents to stop wastage of water.  To mobilise and align all stakeholders towards contributing to the issue.  Beneficiaries: Gurgaon Citizens, RWAs, HUDA and MCG officials
  • 6. Seminar on Water Management in Gurgaon
  • 7. Need of the project  Haryana is a water deficit state and the deficit is only likely to become more acute unless a composite action plan involving all stakeholders is evolved now. Gurgaon also faces vital infrastructural and utility services and water scarcity is one of them.  The water experts present at the seminar chalked out a number of recommendations and suggestions during a day long deliberations.  The seminar under GRM was attended by state government officers, retired officials, academicians and representatives of NGOs, private developers, consultancy firms RWAs and the media.
  • 8. Population and Water Demand (according to government statistics) Population Water Demand Present Population (Year 2012) 15.70 lac persons 80 MGD Floating Population (Year 2012) 2.00 lac persons Included above Projected Population By year 2021 37 lac persons 232 MGD By year 2025 40 lac persons 305 MGD
  • 9. Population and Requirement (according to civil society estimate) S.No. Description Population Requireme nt in MGD Requireme nt in Cusecs Area 1 Present 23 Lac 176 MGD 325 Sector 1 - 57 2. Projected 2015 30 Lac 238 MGD 440 Sectors 1 - 67 3. Projected 2021 40 Lac 313 MGD 580 Sector 1 - 98 4. Projected 2025 50 Lac 388 MGD 720 Sectors 1- 115 5. Projected 2031 60 Lac 450 MGD 830 Due to increase in FAR of existing areas
  • 10. Action, Success, Impact and Challenges  Action: DLF Foundation has created 45 water harvesting structures around the city.  Success and Impact: The water harvesting structures have been successful in groundwater recharge.  Challenges: Involvement of community to address the water issues  How to inculcate attitudinal change and how to upgrade and include technical partnership.  How to undertake reduction of wastage and equitable distribution of water.
  • 11. Next steps  Ensure adequate supply of drinking water through water treatment plants, storage facilities and distribution network. Local administration to expedite construction of these facilities.  Raw canal water and tertiary treated sewage to be made available to the developers so that ground water is not used for construction and development of the city and does not come to a stand still.  Promote sector wise water harvesting by HUDA and private developers. Efforts to be made to harvest rain water flowing from roads also.  Recycled water through dual plumbing should be used instead of drinking water for car washing, irrigating lawns and plantations, washing of corridors/ passages and for construction work.  All STPs should be upgraded to tertiary levels. Small units of STPs can be created at the places where large scale use of recycled water can be made. This would reduce transportation cost of water.  For large scale construction activity, raw sewage connection should be given so that it is treated and reused for construction.
  • 12. Recommendations  All government buildings, commercial complexes and multistoryed residential complexes must have rainwater harvesting system in place immediately.  Rooftop water harvesting in individual houses must be done through storm water drains. All run off should be collected in reservoirs, treated and distributed.  The state water policy should find a solution to interdepartmental problems and ensure better accountability among department of irrigation and public health, HUDA and Municipal bodies controlling water supply to various target groups.  Pricing policy to be used to prevent wastage of irrigation water.  Recycling of sewage water will save ground water table from further decline. Water to be saved by covering Western Jamuna Canal with solar panels.  Three dams to be built to resolve the water scarcity not only in Gurgaon but in the entire state of Haryana.
  • 13. Partnerships  It is proposed that partnership with HUDA, MCG, State Irrigation Department, Corporates, RWAs and civil society should be undertaken to resolve distinct water issues in the city and across the state of Haryana.  DLF Foundation through GRM project to stimulate this process and achieve meaningful results.
  • 15. India Collaboration Lab: New Alliances for Water and Sanitation Sustainable Provision of Safe Drinking Water and Building Community-Level Capacity for Water Resource Management, District Warangal, Andhra Pradesh Safe Water Network Subhash Jain, Project Leader sjain@safewaternetwork.org
  • 16. India Collaboration Lab: New Alliances for Water and Sanitation Company overview Safe Water Network India is a not-for-profit Trust, formed in October 2009, aimed at delivering safe, affordable drinking water to the quality-affected habitations in Andhra Pradesh and Uttar Pradesh in India. We advance decentralised community-based models, prove their sustainability, foster best practice and work with others to take models to scale.
  • 17. India Collaboration Lab: New Alliances for Water and Sanitation Project vision, objectives and beneficiaries Vision Accelerate efficient, cost-effective delivery of sustainable yet safe, affordable water solutions to those in need Project Duration Ongoing Beneficiaries Families Women and children 20% belong to SC/ST Field Market Develop -ment Network Scale Project Objectives • Expand safe water access to an additional 180,000 people • Improve community health outcomes • Build local capacity and job readiness for water system operators, with focus on youth and women • Install Remote Monitoring System at 100% of Stations to track key operational and consumption metrics • Create locally sustainable service capabilities in operating clusters that ensure economic viability and advance new models for revenue generation
  • 18. India Collaboration Lab: New Alliances for Water and Sanitation Project targets and operations overview Government estimates that 94% of rural Indians have drinking water access Since 2008, the Indian government has spent ~$20 billion on rural water At most, only half of all water sources are functional and safe Market Need 100,000 systems 200 million people
  • 19. India Collaboration Lab: New Alliances for Water and Sanitation Project targets and operations overview Government Tenders Punjab 1470 Bihar 400 Karnataka 300 Private WHI 616 Naandi 444 Sarvajal 154 SMAAT 198 Waterlife 120 eHealth Point 120 Non-profit Bala Vikas 250 Byrraju Foundation 150 Sai Baba Trust 115 Safe Water Network 26 APMAS 15 Small Private entrepreneurs Opportunistic 2,000 Total 6,378 Through an innovative system of provisioning small water systems owned and operated by the village community and local entrepreneurs, the Safe Drinking Water Project can service up to 180,000 additional people over 3 years and improve water use efficiency by 30%.
  • 20. India Collaboration Lab: New Alliances for Water and Sanitation Success, impact and challenges Successes • Successful pilot in two states • 35 Safe Water Stations installed • Safe Water Access: ~175000 • Remote Monitoring Effectiveness • Secured funding for cluster expansion • Tablet-based Rural Marketing Program • Dissemination: Field Insights and Toolkits Challenges • Reaching out to the weaker sections • Water shortage and reject water management posing environmental challenges 4 31
  • 21. India Collaboration Lab: New Alliances for Water and Sanitation Success, impact and challenges Micro-Watershed Study for Water Resource Management and Reject Management Topography of the watershed: Digital elevation model (DEM) Drainage density for the watershed
  • 22. India Collaboration Lab: New Alliances for Water and Sanitation Partnerships sought and value of engagement Partners Sought • Public Sector Undertakings • Multilateral agencies • Local governments Benefits of Participation • Corporate Engagement • Skills-based engagement to enable employees to apply their expertise • Peer exchange for insights • Guide Safe Water Network’s future initiatives • Organize a wider engagement with sector players “Together, we solve water!”
  • 23. India Collaboration Lab: New Alliances for Water and Sanitation Further questions Low financing options for Safe Drinking Water Program is a challenge; what needs to be done to attract investment for such provisioning? Water extraction for irrigation and chemical application for agriculture are posing serious challenges to scarce water resources. What would help the farmers to give priority to protect safe drinking water sources?
  • 24. India Collaboration Lab: New Alliances for Water and Sanitation Villagineer Technologies Pvt. Ltd. Ajit Sharma Director - Business Development ajit.sharma@villagineer.com
  • 25. India Collaboration Lab: New Alliances for Water and Sanitation Company overview There is no effective, trusted way to do sector specific market research on the underserved markets (such as rural, semi-urban, urban slums, etc.) and find local facilitators, collaborate with catalytic champions and access distributors to help penetrate those markets. Business Challenge for Social Enterprise & Development Ecosystem
  • 26. India Collaboration Lab: New Alliances for Water and Sanitation IDENTIFYING SUITABLE REGIONS ENABLING CHAMPIONS Enable Businesses with identifying suitable regions, and provide high level sector specific integrated information to access & penetrate under-served markets Enable Champions (CSRs, NGOs, HNIs) to leverage businesses and complimentary resources to further development and make initiatives sustainable ACCESS & VISIBILITY Visibility to Champions and Businesses across all interested parties Sector, Geographic & Economic oriented Market Research Data
  • 27. India Collaboration Lab: New Alliances for Water and Sanitation The GLOCAL online platform Providing Market Research data to Businesses and Involving Champions with affinity to a region to engage in sustainable development process. Connect with Rural Opportunity Integrated Data about LocationsGET: Local and Impact ChampionsCONNECT: Suitable LocationsSEARCH: Businesses, Champions, LocationsLIST: Agriculture Education Energy Water & Sanitation Livelihood Healthcare Financial Inclusion Tech for Development Our focus Sectors
  • 28. India Collaboration Lab: New Alliances for Water and Sanitation A set of influential contacts are collected at each block/GP level (Eg.)  Sarpanch (progressive thinkers)  Influential local teachers, agriculturalists, health professionals  Hungry local entrepreneurs  Key local distributors These become the backbone for:  Further deeper data collection  Periodic validation of data  Identifying local entrepreneurs, Self-help groups, etc.  Identifying local distributors  Hiring local staff, premises, etc.  Feedback on Organizations work (businesses, development orgs)
  • 29. India Collaboration Lab: New Alliances for Water and Sanitation Our Supporters Please write to us at: ajit.sharma@villagineer.com www.villagineer.com Ph: +91 9829038032/8379025145
  • 30. India Collaboration Lab: New Alliances for Water and Sanitation Women-led Water Management Institute of Rural Research and Development Anjali Godyal, Program Leader-Capacity Building a.godyal@irrad.org Lalit Mohan Sharma, Group Leader-Natural Resource Management lalit.sharma@irrad.org
  • 31. India Collaboration Lab: New Alliances for Water and Sanitation Company overview Institute of Rural Research and Development, an initiative of the S.M. Sehgal Foundation registered as a trust in India, works in Haryana and Rajasthan. Mission Further the wellbeing of rural communities Approach • Community-led integrated village development • Scale tested, replicable models - water management - agricultural income enhancement - good governance
  • 32. India Collaboration Lab: New Alliances for Water and Sanitation Project vision, objectives and beneficiaries Vision Women-managed water resources achieve water safety and security for rural communities. Duration Ongoing Objectives • Create awareness among women about right to safe drinking water • Build leadership among women to advocate for water rights • Exploit maximum water harvesting potential • Facilitate equitable distribution and purification of water Beneficiaries • Women and children • Communities and government
  • 33. India Collaboration Lab: New Alliances for Water and Sanitation Project targets and operations overview From Sufferers to Change Makers • Organizing women in collectives and building awareness about water entitlements • Building leadership among women • Building skills of women to manage water resources Supply Side Management • Augment : Water resource • Purify and distribute: Equitably • Mobilize: Financial and Technical resource Efficient Resource Management Women-led Water Management Women managed water resources Water Crisis in Mewat Ground water based erratic public water supply No water availability for 110 days annually Women and children suffer most Demand Side Management Sensitized government and community Empowered Women • Voice: Right to access to safe drinking water • Change: User to conservator
  • 34. India Collaboration Lab: New Alliances for Water and Sanitation Success, impact and challenges Successes 1. Women realize their right to water and demand it 2. Women assume leadership to address the water problems 3. Water harvesting structures collect 14 million kilolitres of water annually, enough to serve 271 average–sized villages Challenges 1. Women’s narrow role in traditional patriarchal society 2. Unavailability of relevant data in the public domain 3. Limited financial and technical resources 4. Limited availability of trained human resources } Seven villages
  • 35. India Collaboration Lab: New Alliances for Water and Sanitation Partnerships sought and value of engagement Partners Sought 1. Corporate partner for financial support to maximize water harvesting potential 2. Technology Partner to address salinity and contamination issues 3. NGO partners to advocate for law enforcement and policy change 4. Organizations to capture and share geo-physical and hydrological data Benefits of participation 1. Mobilize technical and financial resources 2. Learn from the work of other organizations 3. Build network for advocacy 4. Scale the number of beneficiaries
  • 36. India Collaboration Lab: New Alliances for Water and Sanitation Further questions What indicators should we identify to assess the impact of the project? How can we persuade the conservative communities to allow women to participate in public spaces ? How do we engage women in long term advocacy? How can we use water to address the larger issue of gender discrimination ? What are available cost effective de-salination technologies suitable for rural application? What are nitrate removal technologies available?
  • 37. India Collaboration Lab: New Alliances for Water and Sanitation The Magic of Two Drops! Siddharth Bountra Phone: +91 9971301338 E-mail: sbountra@devalt.org Faustina Gomez Phone: +91 9871113914 E-mail: fgomez@devalt.org TARA Contact:
  • 38. India Collaboration Lab: New Alliances for Water and Sanitation Company overview TARA is a 25 year old social enterprise that aims to create “ sustainable livelihoods” on a large scale In the area of WASH, TARA: • Incubates green businesses and develops business models to provide access to safe water to communities • Develops infrastructure to provide safe drinking water and sanitation solutions to communities • Generates demand for access to safe water solutions among communities and schools
  • 39. India Collaboration Lab: New Alliances for Water and Sanitation • Affordable • Easy to use − Add 2 drops / litre − Wait for 30 mins − Water is safe to drink TARA provides AFFORDABLE and RELIABLE water purification solutions to BoP households Aqua+ “The Magic of Two Drops” is: − Re. 1 per day-cheaper than tobacco • Aspirational − Filter-like water within budget Beneficiaries: BOP (Monthly income > Rs. 6000)-not enough disposable income to buy an offline filter Geographic Focus: Slums, Rural & Urban Villages, Small Towns Project vision, objectives and beneficiaries
  • 40. India Collaboration Lab: New Alliances for Water and Sanitation Context – Problem Statement • Available solutions are not affordable • Affordable solutions are not reliable Hard nut to crack • Expensive • Cumbersome • Low Priority • Financial Stress: Loss of income due to sick days • Emotional Stress: Illness sometimes leading to death • Children: Death due to diarrhea & Loss of school days Leads to Water Purification for BoP households is
  • 41. India Collaboration Lab: New Alliances for Water and Sanitation Success, impact and challenges • Sold 110,000 bottles – Established product acceptability • Signed contracts in hand for 540,000 bottles FY 2013~14 • Provided safe drinking water to 50,000 households Success/Impact Challenges • Creating demand & ensuring repeat purchase • Tapping the government distribution network • Expanding channel partner network
  • 42. India Collaboration Lab: New Alliances for Water and Sanitation Partnerships sought and value of engagement Channel partners-to expand reach to new geographies and increase product sales • NGO’s, Commercial & Social Enterprises- with wide distribution network • Corporates (CSR) & UN Agencies-Work on projects that enable access to safe drinking water to the poor Value for channel partners • Social Impact • Profitable-40% margin • Risk-free • Tap into existing delivery network
  • 43. India Collaboration Lab: New Alliances for Water and Sanitation Further questions • Are there any other distribution models for dissemination of Aqua+? • How do we increase the demand for the product and ensure repeat use?
  • 44. India Collaboration Lab: New Alliances for Water and Sanitation Annexure
  • 45. India Collaboration Lab: New Alliances for Water and Sanitation TARA Marketing Plan for 2011 ~ 12 Product Brief Aqua+ is: • 50 ml bottle of Sodium Hypochlorite Solution (Liquid Chlorine) • MRP is Rs. 30 per bottle • Last for 1 month for a family of 5 • Easy to use: 2 drops per litre; wait 30 mins; water is safe to drink
  • 46. India Collaboration Lab: New Alliances for Water and Sanitation TARA Marketing Plan for 2011 ~ 12 Competition Chlorine Tablets − Not easily available − Bitter taste of purified water Low cost water filters − Not affordable by the BoP − Spare parts not easily available Boiling − Rising fuel prices makes it very expensive
  • 47. India Collaboration Lab: New Alliances for Water and Sanitation TARA 1 million HHs provided with safe drinking water over 3 years Provision of Income Generating Activities (IGA) to local community Reduction of carbon footprint by replacing boiling Marketing Plan for 2011 ~ 12 Social Value SD Social Equity Environmental Quality Economic Effeciency
  • 48. India Collaboration Lab: New Alliances for Water and Sanitation TARA Marketing Plan for 2011 ~ 12 Market Size According to McKinsey Global Institute: 167 million families in Indian BoP X 1% market share X 1 bottle per month for 12 months = 20 million bottles or Rs. 600 million every year Easier said than done but it provides long term target
  • 49. India Collaboration Lab: New Alliances for Water and Sanitation Affordable drinking water Tata Swach Silver Nanotech Water Purifiers Tata Chemicals Ltd. Mr. Parag Gadre, Head – Water Purifiers Business pgadre@tatachemicals.com
  • 50. India Collaboration Lab: New Alliances for Water and Sanitation Company overview Tata Chemicals Ltd A US$ 2.5 Bn company established since 1939, Tata Chemicals has key interest in consumer products like edible salt, pulses and water purifiers other than its chemicals and crop nutrition business. Tata Swach Silver Nano-tech Water Purifiers Tata Swach Silver Nanotech water purifiers were launched in 2009 and are available at starting range of US$ 16.65 only. Since inception, Tata Swach has touched the lives of more than 5 million consumers. With advanced nano-silver technology in its low-cost water purifiers, the Company aims to make safe drinking water an affordable and accessible reality for the masses. The purifier offers 400 litres of safe drinking water at a running cost of only US$ 1. Exchange Rate US$ 1 = INR 60
  • 51. India Collaboration Lab: New Alliances for Water and Sanitation Project vision, objectives and beneficiaries VISION make safe drinking water an affordable and accessible reality for the masses Water-borne diseases has been a major deterrent to the social upliftment of many developing countries. Every 15sec, a child dies of water-borne diseases*. Diarrheoa being the most fatal of them. OBJECTIVE Provide safe and affordable water-purification solutions through concurrent channels PROJECT DURATION Ongoing since Dec’2009 BENEFICIARIES Families especially children below the age of 5 who are most susceptible to water-borne diseases * SOURCE: WHO, UN report on developing nations sanitation and health – 2006-07
  • 52. India Collaboration Lab: New Alliances for Water and Sanitation Project targets and operations overview Co-creating with Customers After extensive research on need for safe drinking water, 600+ pre-placements of product prototype were done to capture and implement the needs of the customer Customer Need How Tata Swach fulfils it A family of 5 to use the purifier cartridge for 10-12 months Cartridge to pass 3,000 liters of water @1.5ltrs consumption per person per day A family of 5 should require to fill the container only once Min Capacity of containers = 7.5 liters @1.5 ltrs consumption per person per day Most consumers do not have electricity at home Purifier to work without electricity Most consumers do not have running water at home Purifier to work without running water
  • 53. India Collaboration Lab: New Alliances for Water and Sanitation Success, impact and challenges Impact: The low cost water purifier, Tata Swach, has reached out to more than 1 Mn households across India Partnering with NGOs, Agencies and Private/ Public organizations, Tata Swach continues to reach out to masses for whom safe drinking water is a distant reality. Challenges: Low awareness levels and inability to reach out to the rural masses hinders the rate of reduction of incidences of water-borne diseases Rural entrepreneur/ SHG Federation set up Promotional drive Women using Tata Swach in Bihar
  • 54. India Collaboration Lab: New Alliances for Water and Sanitation Success, impact and challenges… Contd Safe drinking water awareness through Sakhi Retail in rural Maharashtra Safe drinking water served to millions at important community gatherings : Above - the Ghats of Varanasi, Uttar Pradesh Side top – Pandharpur Ekadashi, rural MH Side bottom – MahaKumbh , Uttar Pradesh
  • 55. India Collaboration Lab: New Alliances for Water and Sanitation Partnerships sought and value of engagement Partners Sought 1. Corporate partners with rural penetration due to scope of work. Eg. The Tea Board of India commenced welfare program for Tea Garden workers with distribution of Storage Offline Water Purifiers where Tata Swach Complied all validation and Tendering Criteria scoring above competition and distributed over 42,000 Purifier + Bulbs in Mar’13 at Tea Gardens in Assam. Other examples of distribution of Tata Swach to employees – TAFE, Tata Power, Tata Steel, Tata Motors, Vodafone 2. NGOs with village-level entrepreneurs (VLEs)/SHEs Eg. SRTT, Sakhi Retail, US-AID & Dharma partnered with Tata Swach to create awareness amongst rural households and at high footfall areas like schools, Anganwadis etc and providing Tata Swach to these families Benefits of participation • Joint partner in providing safe drinking water to masses • Part of CSR activities of the Organization • Source of income for SHEs/VLEs connected with NGO • Visibility
  • 56. India Collaboration Lab: New Alliances for Water and Sanitation Further questions Topics for Discussion during Project Clinics • Continuous monitoring of impact of safe drinking water consumption • Geographical scalability of the project • Scope of multiple-partnership model
  • 57. India Collaboration Lab: New Alliances for Water and Sanitation Mission Jal - Water Management in Agriculture Tata Chemicals Society for Rural Development Alka Talwar – Head Community Development atalwar@tatachemicals.com
  • 58. India Collaboration Lab: New Alliances for Water and Sanitation Company overview Tata Chemicals Society for Rural Development (TCSRD) TCSRD helps communities achieve self-sufficiency in natural resource management, provides livelihood support, and helps in the building of health and education infrastructure through participatory development and involvement of the community at all stages of the process. Environment Conservation • Rural Enterprise Development • Okhai Handicrafts • Uday – Rural BPO • Self- help groups & Group Enterprise • Okhamandal Livelihood project • Divya Dristi (Eye Camps) • Medical Camps • Swach Jal Mission • Brick paved tracks • Rural sanitation • Pond Management • Water & Salinity Ingress Management • Agriculture Development • Rural Energy • Save the whale shark & coral reef campaign • Bio-diversity Reserve • Lion Conservation • Eco Clubs • Rural energy Natural Resource Management Livelihood Support & promotion Health, Education, Infrastructure Environment Conservation
  • 59. India Collaboration Lab: New Alliances for Water and Sanitation Project vision, objectives and beneficiaries Vision: Mission Jal aims to work with the farming community to reduce the usage of water in agriculture Project Duration: Ongoing Project Objectives: Reduce water use in agriculture Beneficiaries: Communities at large Water withdrawals by sector (Source: IWMI, 2006)
  • 60. India Collaboration Lab: New Alliances for Water and Sanitation Project targets and operations overview Engagement & Awareness Sensitize & improve knowledge of Users through multi stakeholder engagement Sustainability & Responsible Usage Water Stewardship ■ Sensitize farmers & villagers to the issue of water scarcity ■ Water SHG at village level ■ Leverage expertise through multi- stakeholder engagement Sustainable usage of shared resources & Local Water Management Replicate the Model with ownership by users ■ Develop self sustaining models to be owned by users ■ Develop case studies for model replications ■ External Reporting ■ Risk Assessment ■ Responsible Usage of shared resources ■ Optimize / benchmark water usage in agriculture using best suitable technologies ■ Watershed Management –responsible usage, revival of deteriorated resources, replenish storages, recharge GW, etc.
  • 61. India Collaboration Lab: New Alliances for Water and Sanitation LaserLevelling Ensuringevendistributionof water&inputs,20-40% watersaving Tensiometer Measuringsoilmoisture DeepPloughing/Sub- soiling,DirectSeededRice CropRotation Micro-Irrigation Mulching Various Technology & Techniques 61
  • 62. India Collaboration Lab: New Alliances for Water and Sanitation Success, impact and challenges Successes: 1. Successful pilot in two states which reached 10,000 families 2. Secured funding to implement project in 3 more states 3. Implemented laser leveling in 250 acres & intercropping in 100 acres. 4. Impact of laser leveling in paddy: a. Water consumption reduced by 20% b. Productivity increased by 20% c. Energy consumption (Diesel) decreased by 20% Challenges: 1. Community Mobilization 2. Capability Building (Technical and Operational) 3. Impact Assessment 4. Sustained Interest level from other stakeholders 5. Project continuation by community independently
  • 63. India Collaboration Lab: New Alliances for Water and Sanitation Implementation Steps to start a project in an area of 300 Villages: • Identify target area : current target area is Sambal District • Partner with funding agencies, local NGO and government departments – Partner with research institutions in the area willing to analyze baseline data and data throughout the project from demonstration plots and farmer participatory research plots – Partner with local NGOS with access to water conservations and agriculture experts as well as experienced field workers • Seek approval / support from district level authority – As required. • Seek approval and support for the project from local governmental bodies – E.g. Gram Panchyat and Gram Samithi, farmers clubs and associations and schools by conducting meetings with relevant people • Mobilization of community Thru’ successful demonstrations, sharing data and discussions. Select an area of covering atleast 300 villages Identify target area Partner with funding agencies / NGO / Govt. Seek approval / support from District Level Authority (as req.) Seek approval from local govt. & relevant associations Initiate community mobilization thru’ demonstrations Partnerships for horizontal deployment
  • 64. India Collaboration Lab: New Alliances for Water and Sanitation Further questions 1. How to mobilize Community for a potential threat not coming in immediate future? 2. How to ensure the continuation of project by community post corporate intervention? 3. How do you ensure that technology and tools are available almost at the doorstep of the farmers ? 3. How to replicate the model in other areas given the challenge of depleting water resources? 4. How do you ensure that communities continue to benefit while not loosing focus on water as economic consideration may overpower sustainable use of water resource?
  • 65. India Collaboration Lab: New Alliances for Water and Sanitation WaterWheels by Wello Sruthi Sadhujan, Business Development & Impact sruthi@wellowater.org
  • 66. India Collaboration Lab: New Alliances for Water and Sanitation Company Overview Wello is a disruptive social venture with a bold mission: to deliver clean water to a thirsty world. We co-create disruptive and low-cost solutions to transport, store, and purify water.
  • 67. India Collaboration Lab: New Alliances for Water and Sanitation Project targets and operations overview The WaterWheel is a 50L rolling drum that eases the burden of water collection, allowing users to transport 3-5x more water in one trip than through traditional methods. problem solution the poverty trap
  • 68. India Collaboration Lab: New Alliances for Water and Sanitation Project vision, objectives and beneficiaries Project Duration: Ongoing Project Objectives: + Reduce time spent/distance walked in order to collect water + Improve health, education, and financial outcomes for men, women, and children Beneficiaries: Women and girls Families Vision: to deliver opportunities to break free from the cycle of poverty for 1,000,000+ people in the next 5 years
  • 69. India Collaboration Lab: New Alliances for Water and Sanitation Success, impact and challenges Challenges: 1. Experimenting with pricing and financing 2. Monitoring WaterWheels consistently and collecting in-depth impact metrics Successes: 1. 9-month pilot in four locations, impacting over 300 lives 2. Secured funding for manufacturing tooling that will allow us to fulfill large orders quickly Gita, Ahmedabad Gajendra, Madhya Pradesh Pattu, Rajasthan
  • 70. India Collaboration Lab: New Alliances for Water and Sanitation Partnerships sought and value of engagement Partners Sought 1.Partners to broaden and deepen Wello’s reach across India in 2014 2.Partners interested in focused pilots targeting girls education, income generation, agriculture, and sanitation Benefits of participation: 1.In-depth data on consumer behavior, preferences, and impact at the BOP level 2.Provocative rural marketing via company-branded WaterWheels
  • 71. India Collaboration Lab: New Alliances for Water and Sanitation Further questions Can you think of any other innovative ways the WaterWheel can be implemented?
  • 72. MAKING OUR CUSTOMER S LEADERS IN ENVIRONM ENTAL PERFORMA NCE 1er juin 2014 - 72 - MAKING OUR CUSTOMERS LEADERS IN ENVIRONMENTAL PERFORMANCE 22 October 2013
  • 73. MAKING OUR CUSTOMERS LEADERS IN ENVIRONMENTAL PERFORMANCE 22 October 2013 SUEZ ENVIRONNEMENT, A WORLD LEADER IN WATER AND WASTE MANAGEMENT
  • 74. MAKING OUR CUSTOMERS LEADERS IN ENVIRONMENTAL PERFORMANCE 22 October 2013 - A WORLD LEADER IN WATER AND WASTE MANAGEMENT WATER 97 million people supplied with drinking water 1,200 drinking water production sites 66 million people benefiting from sanitation services 2,300 wastewater treatment sites 10,000 water treatment plants in 70 countries a drinking water network covering some 240,600 kilometres WASTE 50 million people benefiting from waste collection services Over 466,000 industrial and commercial customers 44 million tonnes of waste treated 11.3 million tonnes of secondary raw materials 48 incinerators for non-hazardous waste throughout the world (46 for energy recovery) Positioning across the whole of the water and waste value chain
  • 75. MAKING OUR CUSTOMERS LEADERS IN ENVIRONMENTAL PERFORMANCE 22 October 2013 - 75 - KEY INTERNATIONAL POSITIONS Water Waste Water & Waste 79,549 employees €15.1 billion in revenue in 2012 Population served (in M) North America South America Europe Africa/Middle East Asia Drinking water 4.5 8.5 33.5 16.3 33.8 Wastewater treatment 8.5 8.4 30.4 15.9 3.1 Waste collection 45 4 4
  • 76. MAKING OUR CUSTOMERS LEADERS IN ENVIRONMENTAL PERFORMANCE 22 October 2013 - FONDS SUEZ ENVIRONNEMENT INITIATIVES is focused on several priorities Engages in practical activities to promote access to water, sanitation, waste water treatment and waste management for vulnerable population groups in developing countries.
  • 77. MAKING OUR CUSTOMERS LEADERS IN ENVIRONMENTAL PERFORMANCE 22 October 2013 - SEVERAL PRIORITIES Improving access to basic services in the developing world Building capacities Responding to emergencies Encouraging innovation and sharing experiences Meeting social needs in France
  • 78. MAKING OUR CUSTOMERS LEADERS IN ENVIRONMENTAL PERFORMANCE 22 October 2013 - INSTITUT DE FRANCE AWARD This Award recognises projects and innovations contributing to increase access to essential services in the water, sanitation and waste management fields, for underprivileged people in developing countries. Two Awards of EUR 50,000 each will be presented at a ceremony to take place at the Institut de France: The "Access to Essential Services" Award for an institution or non- profit organisation The "Social Entrepreneurship" Award for a social entrepreneur in one of the areas covered by the Award. Applications are invited from 2nd September 2013 until 15 December 2013. For more information: http://www.prix-initiatives.com/
  • 79. Questions? Comments? Contact: Ms. Rosedel Davies-Adewebi Project Manager – Social Enterprise and Impact Investing rdaviesadewebi@unglobalcompact.org +1.646.926.0438

Editor's Notes

  1. Project Title Company and Company Logo Project Leader Name and Title Project Leader Email
  2. Directions Provide a brief overview of the company managing this project. We encourage you to include pictures and/or short videos on this or any slide to further support your message. Example Company: The Water Access Company was started in 2005 in Delhi with the goal of providing potable water to rural families across India.
  3. Directions Briefly introduce the project by outlining the following: -Vision -Project Duration -Project Objectives -Beneficiaries We encourage you to include pictures and/or short videos on this or any slide to further support your message. Example Vision: The Water Access project aims to provide potable water to 20,000 rural villages in India. Project Duration: Ongoing Project Objectives: Increase access to potable water Improve health outcomes Beneficiaries: Families Women and children
  4. Directions Provide a brief overview of the company managing this project. We encourage you to include pictures and/or short videos on this or any slide to further support your message. Example After conducting extensive research in the field we find that current models of potable water delivery wasted at least 5 cubic liters per trip and served mostly urban areas. Through an innovative system of delivery access point managed by local entrepreneurs, the Water Access project can service up to 10x more families and reduce water waste by 50%.
  5. Directions Discuss the types of partnerships that you think will help this project upscale and/or overcome challenges. Aim to make a specific request of a stakeholder group as outlined in the example. Briefly describe the value to participants of engaging with this project. It also best to be specific here. Directions Discuss the types of partnerships that you think will help this project upscale and/or overcome challenges. Aim to make a specific request of a stakeholder group as outlined in the example. Briefly describe the value to participants of engaging with this project. It also best to be specific here. Example Partners Sought Corporate partner who can provide volunteers for 6 months to train additional entrepreneurs to become water access points in local areas Academic partner who can help develop a framework to evaluate impact Benefits of participation: Visibility of company and organization in tier II and III cities.
  6. Directions Use this space to pose any questions or suggest any topics you would especially like to be discussed during the project clinics. Example How can we extend the staff’s capacity to implement the project in additional regions?
  7. Wello is a disruptive social venture with a bold mission: to deliver clean water to a thirsty world. In collaboration with our intended users, we create low-cost solutions to transport, store, and purify water.
  8. See the water crisis is complicated. It’s not just about clean water, but also about accessing water. Imagine if I asked you to put your checked luggage (approx. 20 kilos) on your head and walk from India Gate to this auditorium. That’d be difficult right? Hundreds of millions of women and girls across the world make a similar trek every day in order to collect water, but they struggle to meet their families’ needs. Combine the health consequences of not having enough water with the physical and time burden of carrying it, and you’ve got the makings of a dire situation. The WaterWheel is a 50L rolling drum that eases the burden of water collection, allowing users to transport 3-5x more water in one trip than using traditional methods.
  9. Over the next year, Wello is developing a low-cost filtration solution and shipping efficient design to scale our impact. How many times have you wished for an extra hour in the day? For the women and girls that we work with, an extra hour or two can mean going to school or earning more money. In our next 5 years of operations, Wello aims to deliver this kind of opportunity to 1 million people across the world. In an ideal world, there would be abundant water running through taps in every household, but that’s far from reality, so in the meantime, let’s make water easier to access where it already exists and encourage both men and women to share in the responsibility.
  10. We’ve spent the past 9 months rigorously piloting the WaterWheel across 4 locations in India. We’ve brought positive change to over 300 lives, to WaterWheel owners like Gita, who spends significantly less time waiting for her local slum tap to turn on and more time quilting and turning in recyclables for an income. We recently secured funding to take our business to the next level – scaling manufacturing. Our biggest challenge at this time is conducting experiments to better understand our customer segments and their willingness to pay, as well as gaining in depth understanding of our impact.
  11. We’re seeking partners – corporate, NGO, and everything in between – to get 5000 units out across India in 2014, through projects specifically targeting education, income generation, agriculture, and sanitation. The WaterWheel turns heads and gets people talking – we know that. When you buy WaterWheels for your project areas, Wello will provide company-branded wheels or wheels with social marketing messages of your choice. Think of it as a rolling billboard, that with help from Wello and an implementing NGO, will deliver impact, provide consumer insights at the BOP level, and take your brand deep into the rural market.
  12. We’re constantly seeking new ways of applying the WaterWheel in business-oriented partnerships. For example, can the WaterWheel be used to deliver milk to/from a dairy cooperative and how can we incentivize everyone involved? The possibilities are endless, and I’d love to hear your thoughts. Thank you so much for your time.
  13. Revenue outside Europe Data at 31/12/2011