The Austin Commuter Challenge was is a fun social cycling event that will help the city of Austin create a benchmark for commuter data.

1. Bicycle Sport Shop presents

3. Austin Commuter Challenge Goal: Create a benchmarking tool for the City of Austin that will track the success of Public Works promotions and initiatives. The Austin Commuter Challenge will use greenlight’s innovative commuter competition website to capture participant data for benchmarking. Presented by: Bicycle Sport Shop

4. Greenlight Dashboard allows participants to: View Trips and Miles Ridden Record Rides Save favorite commutes Tag a Trip

11. Presented by: Bicycle Sport Shop POTENTIAL BIKE COMMUTER HAS CONSIDERED BIKE COMMUTING HAS TRIED BIKE COMMUTING Regular/semi-regular bike commuters New bike commuters Aspiring bike commuters Potential bike commuters Defined as people who have commuted regularly or semi-regularly (at least once a month) in the past, this target group faces a series of deterrents that make cycling less appealing (i.e. rough roads, fear of getting doored). These issues are often the focus of current initiatives such as infrastructure improvements and safety enhancements. Defined as Chicagoans who have just started bike commuting or have tried it once. This group still faces a number of deterrents, mainly from not feeling comfortable or safe on the road and/or not knowing tips and tricks to riding that would make their ride easier (i.e. panniers, fenders). Not having tried bike commuting, but having considered it, possibly through the recommendation or suggestion of a friend, this group faces a number of barriers to taking their first ride, the most common being to overcome perceived danger of riding on the roads. In addition, aspiring cyclists may not own a bike or know the appropriate gear/security equipment necessary to ride in Austin. Anyone capable of riding a bike is a potential bike commuter. This group faces the largest barrier to modeshift, which is acknowledging bicycling as a form of transportation and recognizing its utilitarian benefits and viability.

12. Current solutions tend to focus on the community (i.e. infrastructure improvements, safety enhancements) and hope that the individual will join in. We also focus on promoting the benefits of cycling and enhancing the city’s infrastructure to allow for a safer, more bike-friendly community. Such initiatives work well in encouraging current cyclists to ride more, but seldom address the lack of knowledge/know-how and perceived value gaps that new and aspiring cyclists face. The Austin Commuter Challenge will do this by addressing the social and emotional barriers to cycling while leveraging opportunities for cyclists to identify with other cyclists and the ideals of riding. Presented by: Bicycle Sport Shop

14. Recognize utility Proactively find and inform potential cyclists of the benefits of cycling Convince them it is fast and safe Ease monetary barrier Feel socially comfortable Make them feel welcome Engage corporate partners and communities Provide new & potential cyclists with an opportunity to interact Feel physically comfortable Education regarding gear and apparel Education regarding rules and riding tips Feel safe on the road Ease new cyclists into the habit of street riding Promote the use of city bike map, map my ride, etc. Connect to personal values Political, sustainability, health, well-being A connection to cyclists w/ similar ideals The Austin Commuter Challenge in conjunction with Bicycle Sport Shop and it’s partners will focus on spread of “know-how”, making new cyclists feel welcome, connecting cycling to personal values and helping inexperienced riders overcome false perceptions of danger, inconvenience, and discomfort. Presented by: Bicycle Sport Shop

15. Austin Commuter Challenge Popular social media sites like Facebook , Ning and twitter will allow us to connect with participants, educate them and connect them with other cyclists. Presented by: Bicycle Sport Shop

17. Austin Commuter Challenge A Greener Healthier Austin Please contact us for more information Chris Carter - Chris_C@BicycleSportShop.com Marketing/Promotions Manager or Leslie Luciano - Leslie_L@BicycleSportShop.com Community Relations Manager Presented by: Bicycle Sport Shop