Business plan structure

1. Business Plan Structure
Typical structure for abusiness planfor a start-upventure
1. cover page and table of contents
2. executive summary
3. mission statement
4. business description
5. business environment analysis
6. SWOT analysis
7. industry background
8. competitor analysis
9. market analysis
10. marketing plan
11. operations plan
12. management summary
13. financial plan
14. attachments and milestones
Typical questions addressedby a business planfor a start-upventure
1. What problem does the company's product or service solve? What niche will it
fill?
2. What is the company's solution to the problem?
3. Who are the company's customers, and how will the company market and sell its
products to them?
4. What is the size of the market for this solution?
5. What is the business model for the business (how will it make money)?
6. Who are the competitors and how will the company maintain a competitive
advantage?
7. How does the company plan to manage its operations as it grows?
8. Who will run the company and what makes them qualified to do so?
9. What are the risks and threats confronting the business, and what can be done to
mitigate them?
10. What are the company's capital and resource requirements?
11. What are the company's historical and projected financial statements?