A presentation for Blog Action Day featuring ten of the best marketing campaigns promoting awareness of climate change, along with some lessons for marketers on what works when it comes to oot
Global Terrorism and its types and prevention ppt.
10 Great Climate Change Marketing Campaigns
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Best Selling Author of Likeonomics CEO of Influential Marketing Group
10 Great Climate Change Campaigns And What They Can Teach Marketers
ORIGINALLY PUBLISHED ON OCTOBER 15, 2009
2. 10 Great Climate Change Campaigns: And What They Can Teach Marketers
By Rohit Bhargava (www.influentialmarketingblog.com)
10. www.blackle.com
Marketing Lesson: Offer a twist on something that your audience will already recognize.
A black version of Google uses less energy and estimates note that if the real Google were black, it would save about 750 megawatt hours per year of electricity.
13. Why did I share this?
Blog Action Day is a global movement of bloggers to all discuss the same issue on a single day. This year, the topic is global warming and for my contribution I thought it fitting to spotlight some of the best and most creative marketing thinking that is out there from passionate people helping spread awareness of climate change.
It is my hope that through sharing these campaigns I can not only be part of the movement, but also to help inspire other marketers like me to think bigger about the world we live in and how marketing can help save it.
See the results of Blog Action Day at: http://www.blogactionday.com
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