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20+ thoughts to boost your
online sales
Roger Willcocks
Wrap up
1. A plan
New Returning
Visits/traffic sources % increase % increase
Orders/conversions % increase % increase
Average order values % increase % increase
2. Navigation
3. Category pages
4. Copy
5. Reviews
6. Photography
7. Video
8. Content marketing
9. Social
10. Mobile
11. Personalisation
Attributes Behaviour Profiles
12. Payments
13. Packaging
14. Delivery & returns
15. Loyalty
16. Emails
17. Catalogues
18. Performance
19. Analytics
20. User testing
21. A good proposition
Desirable products
Well presented
Attractively priced
Securely paid for
Nicely & quickly delivered
22. Keep it simple
“The best website is one that the
customer doesn’t notice”
roger@screenpages.com
@screenpages
01932 333 592
23 & 24. Platform & agency

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Ecommerce Forum: 20 Big Ideas (Roger Willcocks, Screen Pages)