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“Parking Frenzy 2.0” by Games2win:
  The #1 Game App in the world!

        5 Tipping Points
     & what they taught us.
Data Point:
On the 7th of June‟12, our Parking Frenzy 2.0
game became the No.1 Game & No.1
Overall App in the USA.
Tipping Point 1:
We trended towards #1 in the UK, Australia and
other countries before the US became No. 1




                          #1 App on the
                           USA iTunes
                              Store
Tipping Point 2:
On the day we achieved Rank No.1 in the USA,
our download velocity stabilized at 450k App
installs per day.



                                  #1 App on the
                                   iTunes Store
Tipping Point 3:
To achieve Rank No.1 in the USA, the App had
been downloaded 1.5 million times (globally)
within 8 days of its launch.




                                   #1 App
                                   position
Tipping Point 4:
On the day of reaching the No.1 rank, this is what
the download data of the top countries looked like.
Tipping Point 5:
Daily Active Users (DAUs) climbed to about 600k
on the day we reached Rank No.1 and stabilized
from that day onwards.




                                  #1 App
                                  position
5 pointer Summary
1. Build support : Attain download volumes in other relevant
   geographies.

2. Watch your growth rate : we improved by 100K each day
   before peaking at 450K downloads a day.
3. Get 1.5 million downloads globally : The faster it‟s
   done, the more likely it will reach the No.1 spot.
4. Aim to be #1 on the iTunes USA Store : it‟s the Holy Grail
   of App Ranks, is the toughest to reach and gets you
   maximum recognition.
5. Virality through Daily Active Users : Users drive organic
   downloads. We needed at least 600k DAUs a day!
Important Notes
• Games2win did not invest in any advertising or marketing or
   promoting „Parking Frenzy 2.0‟. All the metrics are „organic‟
   and generated via the iStores directly.
• The charts are from our accounts at flurry & appfigures.com
• The „intent‟ of sharing this data (which few publishers share) is
   to help developers gain some insights about what to expect to
   reach the No.1 position on the iTunes App stores on the basis
   of our experience. Please note that each app is unique &
   hence data cannot be generalized.
• Also review our important blog that covers subjective
   discussion on the Parking Frenzy 2.0 success - The 5 lessons
   we learnt from our No.1 iTunes Game - Parking Frenzy
Visit our Business blog
  Games2winmedia.com
                                     Contact

Alok Kejriwal -                     Tejas Shah -                   Mahesh Khambadkone -
CEO and Co-Founder                  Business Intelligence          COO and Co-Founder
E-mail – alok@games2win.com         E-mail – tejas@games2win.com   E-mail – mahesh@games2win.com
Facebook – facebook.com/rodinhood   LinkedIn – Tejas Shah          LinkedIn – Mahesh Khambadkone
LinkedIn – Alok Kejriwal            Twitter – @tejas986            Twitter – @khambadkone
Twitter – @rodinhood

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Some key data points that our No.1 iTunes Game App in the world taught us!

  • 1. “Parking Frenzy 2.0” by Games2win: The #1 Game App in the world! 5 Tipping Points & what they taught us.
  • 2. Data Point: On the 7th of June‟12, our Parking Frenzy 2.0 game became the No.1 Game & No.1 Overall App in the USA.
  • 3. Tipping Point 1: We trended towards #1 in the UK, Australia and other countries before the US became No. 1 #1 App on the USA iTunes Store
  • 4. Tipping Point 2: On the day we achieved Rank No.1 in the USA, our download velocity stabilized at 450k App installs per day. #1 App on the iTunes Store
  • 5. Tipping Point 3: To achieve Rank No.1 in the USA, the App had been downloaded 1.5 million times (globally) within 8 days of its launch. #1 App position
  • 6. Tipping Point 4: On the day of reaching the No.1 rank, this is what the download data of the top countries looked like.
  • 7. Tipping Point 5: Daily Active Users (DAUs) climbed to about 600k on the day we reached Rank No.1 and stabilized from that day onwards. #1 App position
  • 8. 5 pointer Summary 1. Build support : Attain download volumes in other relevant geographies. 2. Watch your growth rate : we improved by 100K each day before peaking at 450K downloads a day. 3. Get 1.5 million downloads globally : The faster it‟s done, the more likely it will reach the No.1 spot. 4. Aim to be #1 on the iTunes USA Store : it‟s the Holy Grail of App Ranks, is the toughest to reach and gets you maximum recognition. 5. Virality through Daily Active Users : Users drive organic downloads. We needed at least 600k DAUs a day!
  • 9. Important Notes • Games2win did not invest in any advertising or marketing or promoting „Parking Frenzy 2.0‟. All the metrics are „organic‟ and generated via the iStores directly. • The charts are from our accounts at flurry & appfigures.com • The „intent‟ of sharing this data (which few publishers share) is to help developers gain some insights about what to expect to reach the No.1 position on the iTunes App stores on the basis of our experience. Please note that each app is unique & hence data cannot be generalized. • Also review our important blog that covers subjective discussion on the Parking Frenzy 2.0 success - The 5 lessons we learnt from our No.1 iTunes Game - Parking Frenzy
  • 10. Visit our Business blog Games2winmedia.com Contact Alok Kejriwal - Tejas Shah - Mahesh Khambadkone - CEO and Co-Founder Business Intelligence COO and Co-Founder E-mail – alok@games2win.com E-mail – tejas@games2win.com E-mail – mahesh@games2win.com Facebook – facebook.com/rodinhood LinkedIn – Tejas Shah LinkedIn – Mahesh Khambadkone LinkedIn – Alok Kejriwal Twitter – @tejas986 Twitter – @khambadkone Twitter – @rodinhood