The document outlines Bresslergroup's process for developing new indoor/outdoor products. It discusses growing market trends in home gardening, outdoor cooking and entertainment. Bresslergroup uses user research, brainstorming, and prototyping to develop concepts that improve convenience, sustainability and access to knowledge between indoor and outdoor spaces. The presentation explores potential product opportunities such as modular trays, smart gardening tools, and outdoor tablets to help bridge the transition between indoor and outdoor activities.

1. Breaking Through the Screen Door:
Near Future Indoor/Outdoor Product Development
16 March 2010
Rob Tannen, PhD, Director of Research
Mathieu Turpault, Director of Design
www.bresslergroup.com
www.bresslergreen.com
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2. Bresslergroup Overview
• 40 years of research-driven product development experience
• User research, Industrial & Interface Design, Engineering and Product
Development
• Consumer, commercial, sustainable design & medical markets
• International, multi-cultural staff
• Over 100 international design awards
g
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3. Consumer Brand Experts
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4. Focus for Product Innovation
• Gardening
• Growing produce
• Yard care
• C ki
Cooking & E ti
Eating
• Entertaining
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5. “The Screen Door”
– Gap between indoor and
outdoor worlds
– Limited focus on transition
between these two domains
b t th t d i
– Few products support
different types of outdoor
activities
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6. Product Development Process
1. Market and Product Research
2. Observational Consumer Research
3. Data Triangulation & Synthesis
4. Idea Brainstorming
5. Concept Generation
6. Concept Refinement
7. Consumer Concept Feedback
8. Design Development
9. Engineering
10. Prototyping
P t t i
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7. 1. Market Research – Growth in Home Gardening
• Green – Cost and freshness of food
• Safety – Supply chain and ingredients
• Demographics –Senior gardeners, Younger households
• Technology – Smart devices going outdoors and helping gardeners
Sources: Garden Media Group, National Gardening Association
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8. 1. Market Research – Changes in Outdoor Dining
• Economics – Dining out less, cooking at home more
• Technology – Full kitchen functionality outdoors; still a
need to move food and materials back and forth from inside
the home.
Sources: Hearth, Patio and Barbecue Association (HPBA), HGTVPro.com
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9. 1. Market Research – Home Entertainment Moving Outdoors
• “Staycation” – Home entertainment and nesting
• Technology – Wireless networks and information devices;
outdoor home entertainment systems
Sources: American Institute of Architects, CNN
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10. 2. Observational Research – Gardening
• Older gardeners want to minimize risk of injury and discomfort
while gardening (ergonomic design, maintenance, weight)
• Younger generation more comfortable with electric/battery than gas
• Everyone wants more convenience, but not automation.
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11. 2. Observational Research – Cooking Outdoors
• Grilling is often a very interactive and social activity
• Cumbersome and inconvenient to move food, dishes, etc.
between indoors and outdoors
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12. 3. Data Triangulation
• Increased participation in • Wireless networks, RFID tagging,
gardening at both ends of Ubiquitous computing
age curve
• Battery-powered tools, solar power
yp , p
• Bringing the kitchen outside systems
• Combined enjoyment of
outdoor cooking & • Re-usable containers that are less
entertaining wasteful
• Better access to information to spend gardening
time more efficiently and effectively
effectively.
• “Greener” gardening tools provide power and
labor-savings without the noise, smell and mess
of gas.
• More ergonomic and convenient method of
g
shuttling food, utensils and supplies between
garden, kitchen sink, fridge, kitchen and outdoors
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13. Product Opportunities: Breaking
Through the Screen Door!
• Connecting associated indoor
and outdoor activities
• Bring smarter, electronic
technology outdoors
• Providing sustainable, energy-
efficient solutions
ffi i t l ti
• Improving overall ergonomics,
appropriate labor-savings
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14. 4. Idea Brainstorming
• Cross industries
• Cross disciplinary
• Cross cultural
• Idea generation
• Role Playing
• Story telling
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15. Scenarios for Product Innovation
• Energy & Resource Conservation
• Convenience & Ergonomics
• Access to Knowledge
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16. 5. Composite Persona
“Manny”
• Early 30’s, recently started home
gardening, but has a lot to learn
• Attentive to sustainability and
recycling, but doesn’t want to give up
convenience
• Likes high-tech tools, but not the
learning curve
• Enjoys cooking and socializing but
socializing,
doesn’t want to have to run around
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17. 5. Energy & Resource conservation
Solar Roofing
Solar roofing singles provide
valuable electricity to
recharge all g
g garden and
outdoor power equipments
running on batteries
Power Equipment
Near future will see a
dramatic increase of
battery powered
outdoor equipments
requiring new ways of
managing energy for
the outdoor
Water Collection
Enables effective collection and
supports the watering needs of a
growing garden
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18. 5. Energy & Resource conservation
Power Station
Universal standards for
battery charging such as
induction charging will
simplify the user steps and
improve outdoor product
usability as a whole
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19. 5. Energy & Resource conservation
Water Collection
Supplemental water collection
systems will reduce water
consumption. Water collection
systems will be increasingly
designed-in in the future and
provide real solutions to watering
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needs.

20. 5. Convenience
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21. 5. Convenience
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22. 5. Convenience
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23. 5. Convenience
Modular staging tray
A modular tray system
system,
including a nesting cast iron
grill enables the user to
stage their cookout in
advance, The stack ability of
the system makes it easier
carry all that is necessary in
a limited number of trip
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24. 5. Convenience
Modular tray system
Simplifies storage, helps keep
clutter to a minimum and enables
the h t t
th host to setup th stage f a
t the t for
night long of grilling reducing the
number of back and forth trip
through the screen door.
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25. 5. Convenience
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26. 5. Convenience
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27. 5. Convenience
Venting
Radial active venting
reduces smoke and
open up the area for
social interaction
Social grilling Entertainment
Cooking outdoor and entertaining Wireless wifi
are often linked according to connectivity enables
research and gathering around outdoor wireless
the grill is a social event. The speakers to play the
design of this grill fosters selected music outside
communication, social interaction
and entertainment
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28. 5. Convenience
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29. 5. Knowledge
• Problem – Learning curve, nursery plant replacement, high cost
• Trends – Increasingly techy new gardeners entering the market
• Technology – Smart devices going outdoors and helping gardeners
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30. 5. Knowledge
Affordable RFID Tags
g
The technology of active RFID tags and its cost
are coming down dramatically and will soon
enable inexpensive RFID tags to track all sorts of
data from light exposure to soil moisture or
nutrient content
Consumer Outdoor Tablet
It is already here but we expect to
see simpler and more dedicated
touch screen enabled devices geared
toward fact checking and
troubleshooting. This type of device
can have significant positive impact
for outdoor use and gardening in
particular
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31. 5. Knowledge
Active RFID Tags
Active RFID Tags will replace
paper tags and will provide
valuable information for gardeners
to monitor and improve the growth
of their valuable investment
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32. 5. Concept Refinement - Knowledge
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33. 5. Concept Refinement - Knowledge
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34. 5. Concept Refinement - Knowledge
Plants can get smarter too through the integration of low
cost RFID tags. We envision that nurseries will sell plants
with companion tags that replace traditional plant placards
Sunlight, moisture
Sunlight moisture, care instructions are embedded and can
be queried by readers embedded in mobile devices.
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35. Q&A
– Product design quarterly trend reports
– www.bresslergroup.com
– www.breslergreen.com
– Rob Tannen, PhD, Director of Research
rtannen@bresslergroup.com
– Mathieu Turpault, Director of Design
mturpault@bresslergroup.com
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