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Is the digital revolution  killing TV advertising? Les Binet DDB Matrix
“The 30 second ad is dead” ,[object Object],[object Object],[object Object]
“ Bollocks!”
Youngsters watch a  bit  less TV. But then they always have done.
Total TV viewing is static.  Commercial viewing is  rising .
Fragmentation is  reducing  the cost of reaching people with TV.
TV is becoming  more  effective, not less.
The IPA dataBANK shows that… ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Future ,[object Object],[object Object],[object Object],[object Object],[object Object]
The future looks  bright for TV advertising

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