Is Digital Revolution Killing TV Advertising? Les Binet Argues No

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Les Binet's presentation from the IPA strategy group debate on "Is the digital revolution killing TV advertising?" in London on 1st August 2007.

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Is the digital revolution killing TV advertising? Les Binet DDB Matrix

“The 30 second ad is dead” ,[object Object],[object Object],[object Object]

Youngsters watch a bit less TV. But then they always have done.

Total TV viewing is static. Commercial viewing is rising .

Fragmentation is reducing the cost of reaching people with TV.

TV is becoming more effective, not less.

The IPA dataBANK shows that… ,[object Object],[object Object],[object Object],[object Object],[object Object]

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The future looks bright for TV advertising

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