SlideShare a Scribd company logo
1 of 29
Download to read offline
Open APIs + Software Competitions = Innovative &
Creative Solutions
 Alex Gaber              Brandon Kessler
  API Evangelist           CEO
  Layer 7 Technologies     ChallengePost


  October 4, 2012
Housekeeping
 Questions
 - Chat any questions you have and we’ll answer them at the end of this call

 Twitter                                                     facebook.com/layer7

 - Today’s event hashtag:
                                                              layer7.com/linkedin
   - #L7webinar
                                                              layer7.com/blogs
 - Follow us on Twitter:
   - @layer7
   - @challengepost
   - @intalex
   - @bkessler



                                                                                    2
The Layer 7 API Delivery & Management Platform Includes


 Transformation         Routing       Traffic Control      Composition
                                                                              Authentication    Entitlements        API Keys     Single Sign On




    Throttling       Prioritization    Caching
                                                          Security             Token Service      OAuth 1.x        OAuth 2.0   OpenID Connect




 API Gateway                                                                   API Identity Broker



Health Tracking       Performance      Global Staging      Config Migration   Developer        Plans           API Explorer       API Docs
                                                                              Enrollment




    Workflow      Patch Management     Policy Migration     Reporting           Quotas          Rankings           Analytics      Forums




 API Service Manager                                                           API Developer Portal


                                                                                                                                     Layer 7 Confidential
Over 250+ Global Customers
Financial Services   Communications   Public Sector   Select Others




                                                           Layer 7 Confidential
Layer 7 Helps With API Platforms and Ecosystems


Helping Customers Build Ecosystems Around Their APIs

• APIs that are Easy to Use and Accessible

• Providing Developer Access Portal
• Success Metrics and Goals for the API Platform
• Promoting APIs Through Social Media
• Facilitate Participation in Hackathons and Online Challenges



                                                         Layer 7 Confidential
The Problem with Hackathons

            Fixed Time Constraints - limit the quality of solutions delivered, and
            prevent the ability to participate due to existing obligations.



            Cash Rewards - often a great incentive for driving healthy competition,
            it will also incentivize participants to be in it “just for the money.”



            Location in an office building or business setting - this will also limit the
            participants who are geographically close. Developers may want to
            work at their home office.


            Connections and networking. By being offline, many interactions are in
            physical reality, and fail to make the future LinkedIn business
            connections.




                                                                                      Layer 7 Confidential
Challenge Post




                 Layer 7 Confidential
Using Software Competitions to Drive Innovation

chal·lenge chă-lənj noun: An interesting task or problem | verb: To call to engage in a competition
Value Proposition of Challenges


     Innovation | Apps and platform enhancement
Value Proposition of Challenges


     Innovation | Apps and platform enhancement

     Grow Your Developer Ecosystem | Attract developers
Value Proposition of Challenges


     Innovation | Apps and platform enhancement

     Grow Your Developer Ecosystem | Attract developers

     Superior ROI | Value of submissions greater than prize amount
Value Proposition of Challenges


     Innovation | Apps and platform enhancement

     Grow Your Developer Ecosystem | Attract developers

     Superior ROI | Value of submissions greater than prize amount

     Branding & Awareness | Your product, your APIs, your team
About ChallengePost


     Platform | Easy-to-use, Public Voting, Expert Judging, Social Sharing, Recognition
About ChallengePost


     Platform | Easy-to-use, Public Voting, Expert Judging, Social Sharing, Recognition

     Competition Services | Creation, Management, Promotion
About ChallengePost


     Platform | Easy-to-use, Public Voting, Expert Judging, Social Sharing, Recognition

     Competition Services | Creation, Management, Promotion

     Network | 300,000 registered developers and tech enthusiasts
About ChallengePost
Developer Marketing


     Tools (APIs & SDKs)
Developer Marketing


     Tools (APIs & SDKs)

     Portal
Developer Marketing


     Tools (APIs & SDKs)

     Portal

     Support
Developer Marketing


     Tools (APIs & SDKs)

     Portal

     Support

     Outreach
Making a Challenge Compelling


     Meaningful | Focus on Impact
Making a Challenge Compelling


     Meaningful | Focus on Impact

     API or SDK Documentation | Clear, Simple, User-friendly
Making a Challenge Compelling


     Meaningful | Focus on Impact

     API or SDK Documentation | Clear, Simple, User-friendly

     Website content and layout | Value proposition, Rules, Prizes, Dates, Resources
Making a Challenge Compelling


     Meaningful | Focus on Impact

     API or SDK Documentation | Clear, Simple, User-friendly

     Website content and layout | Value proposition, Rules, Prizes, Dates, Resources

     Structure & Incentives | Not just financial rewards, Other logistics
Making a Challenge Compelling


     Meaningful | Focus on Impact

     API or SDK Documentation | Clear, Simple, User-friendly

     Website content and layout | Value proposition, Rules, Prizes, Dates, Resources

     Structure & Incentives | Not just financial rewards, Other logistics

     Outreach | Gorilla marketing, Online and in-person
Hackathons vs Challenges


     Hackathons | Networking, Fun, Local, Apps not usually sustainable or complete
Hackathons vs Challenges


     Hackathons | Networking, Fun, Local, Apps not usually sustainable or complete

     Challenges | Working software apps, National or Global, Great in combination
                   with Hackathons
Questions?


     ChallengePost, Inc.
     425 West 13th Street, Suite 504
     New York, NY 10014
     http://challengepost.com
     212-675-6164


     Brandon Kessler, CEO
     brandon@challengepost.com
Questions?




       Alex Gaber             Brandon Kessler
       API Evangelist         CEO
       Layer 7 Technologies   ChallengePost




                                                3

More Related Content

What's hot

2012 10 cloud security architecture
2012 10 cloud security architecture2012 10 cloud security architecture
2012 10 cloud security architectureVladimir Jirasek
 
Virtual Data Center VDC - Azure Cloud Reference Architecture CRA
Virtual Data Center VDC - Azure Cloud Reference Architecture CRAVirtual Data Center VDC - Azure Cloud Reference Architecture CRA
Virtual Data Center VDC - Azure Cloud Reference Architecture CRAAmmar Hasayen
 
Extending Enterprise Security into the Cloud
Extending Enterprise Security into the CloudExtending Enterprise Security into the Cloud
Extending Enterprise Security into the CloudCA API Management
 
Ea2009 Cloud Computing Discussion
Ea2009 Cloud Computing DiscussionEa2009 Cloud Computing Discussion
Ea2009 Cloud Computing DiscussionMarc Caltabiano
 
Security in the Hybrid Cloud at Liberty Mutual
Security in the Hybrid Cloud at Liberty MutualSecurity in the Hybrid Cloud at Liberty Mutual
Security in the Hybrid Cloud at Liberty MutualVMware Tanzu
 
Cloud security for banks - the central bank of Israel regulations for cloud s...
Cloud security for banks - the central bank of Israel regulations for cloud s...Cloud security for banks - the central bank of Israel regulations for cloud s...
Cloud security for banks - the central bank of Israel regulations for cloud s...Moshe Ferber
 
NIC 2017 Azure AD Identity Protection and Conditional Access: Using the Micro...
NIC 2017 Azure AD Identity Protection and Conditional Access: Using the Micro...NIC 2017 Azure AD Identity Protection and Conditional Access: Using the Micro...
NIC 2017 Azure AD Identity Protection and Conditional Access: Using the Micro...Morgan Simonsen
 
Cloud security what to expect (introduction to cloud security)
Cloud security   what to expect (introduction to cloud security)Cloud security   what to expect (introduction to cloud security)
Cloud security what to expect (introduction to cloud security)Moshe Ferber
 
Transforming cloud security into an advantage
Transforming cloud security into an advantageTransforming cloud security into an advantage
Transforming cloud security into an advantageMoshe Ferber
 
Managing Security on AWS
Managing Security on AWSManaging Security on AWS
Managing Security on AWSAWS Summits
 
Cloud security and security architecture
Cloud security and security architectureCloud security and security architecture
Cloud security and security architectureVladimir Jirasek
 
Cloud Security: A New Perspective
Cloud Security: A New PerspectiveCloud Security: A New Perspective
Cloud Security: A New PerspectiveWen-Pai Lu
 
Paul hobbs @ Verzon Digital Media Services
Paul hobbs @ Verzon Digital Media ServicesPaul hobbs @ Verzon Digital Media Services
Paul hobbs @ Verzon Digital Media ServicesPaul Hobbs
 
Ma story then_now_webcast_10_17_18
Ma story then_now_webcast_10_17_18Ma story then_now_webcast_10_17_18
Ma story then_now_webcast_10_17_18Zscaler
 
Get an office 365 expereience your users will love v8.1
Get an office 365 expereience your users will love v8.1Get an office 365 expereience your users will love v8.1
Get an office 365 expereience your users will love v8.1Zscaler
 
Cyxtera - Operational Complexity: The Biggest Security Threat to Your AWS Env...
Cyxtera - Operational Complexity: The Biggest Security Threat to Your AWS Env...Cyxtera - Operational Complexity: The Biggest Security Threat to Your AWS Env...
Cyxtera - Operational Complexity: The Biggest Security Threat to Your AWS Env...Cyxtera Technologies
 
SECURE CLOUD ARCHITECTURE
SECURE CLOUD ARCHITECTURESECURE CLOUD ARCHITECTURE
SECURE CLOUD ARCHITECTUREacijjournal
 

What's hot (20)

2012 10 cloud security architecture
2012 10 cloud security architecture2012 10 cloud security architecture
2012 10 cloud security architecture
 
Virtual Data Center VDC - Azure Cloud Reference Architecture CRA
Virtual Data Center VDC - Azure Cloud Reference Architecture CRAVirtual Data Center VDC - Azure Cloud Reference Architecture CRA
Virtual Data Center VDC - Azure Cloud Reference Architecture CRA
 
Security As A Service In Cloud(SECaaS)
Security As A Service In Cloud(SECaaS)Security As A Service In Cloud(SECaaS)
Security As A Service In Cloud(SECaaS)
 
Extending Enterprise Security into the Cloud
Extending Enterprise Security into the CloudExtending Enterprise Security into the Cloud
Extending Enterprise Security into the Cloud
 
Ea2009 Cloud Computing Discussion
Ea2009 Cloud Computing DiscussionEa2009 Cloud Computing Discussion
Ea2009 Cloud Computing Discussion
 
Security in the Hybrid Cloud at Liberty Mutual
Security in the Hybrid Cloud at Liberty MutualSecurity in the Hybrid Cloud at Liberty Mutual
Security in the Hybrid Cloud at Liberty Mutual
 
PCI and the Cloud
PCI and the CloudPCI and the Cloud
PCI and the Cloud
 
Cloud security for banks - the central bank of Israel regulations for cloud s...
Cloud security for banks - the central bank of Israel regulations for cloud s...Cloud security for banks - the central bank of Israel regulations for cloud s...
Cloud security for banks - the central bank of Israel regulations for cloud s...
 
NIC 2017 Azure AD Identity Protection and Conditional Access: Using the Micro...
NIC 2017 Azure AD Identity Protection and Conditional Access: Using the Micro...NIC 2017 Azure AD Identity Protection and Conditional Access: Using the Micro...
NIC 2017 Azure AD Identity Protection and Conditional Access: Using the Micro...
 
Cloud security what to expect (introduction to cloud security)
Cloud security   what to expect (introduction to cloud security)Cloud security   what to expect (introduction to cloud security)
Cloud security what to expect (introduction to cloud security)
 
Transforming cloud security into an advantage
Transforming cloud security into an advantageTransforming cloud security into an advantage
Transforming cloud security into an advantage
 
Managing Security on AWS
Managing Security on AWSManaging Security on AWS
Managing Security on AWS
 
Cloud security and security architecture
Cloud security and security architectureCloud security and security architecture
Cloud security and security architecture
 
Cloud Security: A New Perspective
Cloud Security: A New PerspectiveCloud Security: A New Perspective
Cloud Security: A New Perspective
 
Paul hobbs @ Verzon Digital Media Services
Paul hobbs @ Verzon Digital Media ServicesPaul hobbs @ Verzon Digital Media Services
Paul hobbs @ Verzon Digital Media Services
 
Ma story then_now_webcast_10_17_18
Ma story then_now_webcast_10_17_18Ma story then_now_webcast_10_17_18
Ma story then_now_webcast_10_17_18
 
Get an office 365 expereience your users will love v8.1
Get an office 365 expereience your users will love v8.1Get an office 365 expereience your users will love v8.1
Get an office 365 expereience your users will love v8.1
 
Cyxtera - Operational Complexity: The Biggest Security Threat to Your AWS Env...
Cyxtera - Operational Complexity: The Biggest Security Threat to Your AWS Env...Cyxtera - Operational Complexity: The Biggest Security Threat to Your AWS Env...
Cyxtera - Operational Complexity: The Biggest Security Threat to Your AWS Env...
 
IoT security compliance checklist
IoT security compliance checklistIoT security compliance checklist
IoT security compliance checklist
 
SECURE CLOUD ARCHITECTURE
SECURE CLOUD ARCHITECTURESECURE CLOUD ARCHITECTURE
SECURE CLOUD ARCHITECTURE
 

Similar to Open APIs + Software Competitions = Innovative & Creative Solutions

Build an api eco-system you can be proud of
Build an api eco-system you can be proud ofBuild an api eco-system you can be proud of
Build an api eco-system you can be proud ofCisco DevNet
 
Craft Conference 2015 - Evolution of the PayPal API: Platform & Culture
Craft Conference 2015 - Evolution of the PayPal API: Platform & CultureCraft Conference 2015 - Evolution of the PayPal API: Platform & Culture
Craft Conference 2015 - Evolution of the PayPal API: Platform & CultureDeepak Nadig
 
Evolution of PayPal API Platform at API Meetup
Evolution of PayPal API Platform at API MeetupEvolution of PayPal API Platform at API Meetup
Evolution of PayPal API Platform at API MeetupDeepak Nadig
 
apidays LIVE New York 2021 - 5 Pragmatic steps to unlock Open Finance with AP...
apidays LIVE New York 2021 - 5 Pragmatic steps to unlock Open Finance with AP...apidays LIVE New York 2021 - 5 Pragmatic steps to unlock Open Finance with AP...
apidays LIVE New York 2021 - 5 Pragmatic steps to unlock Open Finance with AP...apidays
 
API Product Management - Driving Success through the Value Chain
API Product Management - Driving Success through the Value ChainAPI Product Management - Driving Success through the Value Chain
API Product Management - Driving Success through the Value ChainApigee | Google Cloud
 
Platform for Secure Digital Business
Platform for Secure Digital BusinessPlatform for Secure Digital Business
Platform for Secure Digital BusinessAkana
 
Evolution of the PayPal API Platform Enabling the future of Money at QCon San...
Evolution of the PayPal API Platform Enabling the future of Money at QCon San...Evolution of the PayPal API Platform Enabling the future of Money at QCon San...
Evolution of the PayPal API Platform Enabling the future of Money at QCon San...Deepak Nadig
 
Standardizing APIs Across Your Organization with Swagger and OAS | A SmartBea...
Standardizing APIs Across Your Organization with Swagger and OAS | A SmartBea...Standardizing APIs Across Your Organization with Swagger and OAS | A SmartBea...
Standardizing APIs Across Your Organization with Swagger and OAS | A SmartBea...SmartBear
 
I Love APIs Europe 2015: Technical Sessions
I Love APIs Europe 2015: Technical SessionsI Love APIs Europe 2015: Technical Sessions
I Love APIs Europe 2015: Technical SessionsApigee | Google Cloud
 
Telliant-Pres-_9-2-22 (1).pdf
Telliant-Pres-_9-2-22 (1).pdfTelliant-Pres-_9-2-22 (1).pdf
Telliant-Pres-_9-2-22 (1).pdfSethNarayanan1
 
Cross Platform Mobile Apps with APIs from Qcon San Francisco
Cross Platform Mobile Apps with APIs from Qcon San FranciscoCross Platform Mobile Apps with APIs from Qcon San Francisco
Cross Platform Mobile Apps with APIs from Qcon San FranciscoCA API Management
 
Getting Started with API Standardization in SwaggerHub
Getting Started with API Standardization in SwaggerHubGetting Started with API Standardization in SwaggerHub
Getting Started with API Standardization in SwaggerHubSmartBear
 
Melbourne API Management Seminar
Melbourne API Management SeminarMelbourne API Management Seminar
Melbourne API Management SeminarCA API Management
 
Content Strategy and Developer Engagement for DevPortals
Content Strategy and Developer Engagement for DevPortalsContent Strategy and Developer Engagement for DevPortals
Content Strategy and Developer Engagement for DevPortalsAxway
 
Openbar Leuven \\ Using API Management to improve developers productivity \\ ...
Openbar Leuven \\ Using API Management to improve developers productivity \\ ...Openbar Leuven \\ Using API Management to improve developers productivity \\ ...
Openbar Leuven \\ Using API Management to improve developers productivity \\ ...Openbar
 
[WSO2 Summit Brazil 2018] The API-driven World
[WSO2 Summit Brazil 2018] The API-driven World[WSO2 Summit Brazil 2018] The API-driven World
[WSO2 Summit Brazil 2018] The API-driven WorldWSO2
 
Api management customer
Api management customerApi management customer
Api management customernick_garrod
 

Similar to Open APIs + Software Competitions = Innovative & Creative Solutions (20)

API strategy with IBM API connect
API strategy with IBM API connectAPI strategy with IBM API connect
API strategy with IBM API connect
 
Webcast: Apigee Edge Product Demo
Webcast: Apigee Edge Product DemoWebcast: Apigee Edge Product Demo
Webcast: Apigee Edge Product Demo
 
Build an api eco-system you can be proud of
Build an api eco-system you can be proud ofBuild an api eco-system you can be proud of
Build an api eco-system you can be proud of
 
Craft Conference 2015 - Evolution of the PayPal API: Platform & Culture
Craft Conference 2015 - Evolution of the PayPal API: Platform & CultureCraft Conference 2015 - Evolution of the PayPal API: Platform & Culture
Craft Conference 2015 - Evolution of the PayPal API: Platform & Culture
 
Webcast: Apigee Edge Product Demo
Webcast: Apigee Edge Product DemoWebcast: Apigee Edge Product Demo
Webcast: Apigee Edge Product Demo
 
Evolution of PayPal API Platform at API Meetup
Evolution of PayPal API Platform at API MeetupEvolution of PayPal API Platform at API Meetup
Evolution of PayPal API Platform at API Meetup
 
apidays LIVE New York 2021 - 5 Pragmatic steps to unlock Open Finance with AP...
apidays LIVE New York 2021 - 5 Pragmatic steps to unlock Open Finance with AP...apidays LIVE New York 2021 - 5 Pragmatic steps to unlock Open Finance with AP...
apidays LIVE New York 2021 - 5 Pragmatic steps to unlock Open Finance with AP...
 
API Product Management - Driving Success through the Value Chain
API Product Management - Driving Success through the Value ChainAPI Product Management - Driving Success through the Value Chain
API Product Management - Driving Success through the Value Chain
 
Platform for Secure Digital Business
Platform for Secure Digital BusinessPlatform for Secure Digital Business
Platform for Secure Digital Business
 
Evolution of the PayPal API Platform Enabling the future of Money at QCon San...
Evolution of the PayPal API Platform Enabling the future of Money at QCon San...Evolution of the PayPal API Platform Enabling the future of Money at QCon San...
Evolution of the PayPal API Platform Enabling the future of Money at QCon San...
 
Standardizing APIs Across Your Organization with Swagger and OAS | A SmartBea...
Standardizing APIs Across Your Organization with Swagger and OAS | A SmartBea...Standardizing APIs Across Your Organization with Swagger and OAS | A SmartBea...
Standardizing APIs Across Your Organization with Swagger and OAS | A SmartBea...
 
I Love APIs Europe 2015: Technical Sessions
I Love APIs Europe 2015: Technical SessionsI Love APIs Europe 2015: Technical Sessions
I Love APIs Europe 2015: Technical Sessions
 
Telliant-Pres-_9-2-22 (1).pdf
Telliant-Pres-_9-2-22 (1).pdfTelliant-Pres-_9-2-22 (1).pdf
Telliant-Pres-_9-2-22 (1).pdf
 
Cross Platform Mobile Apps with APIs from Qcon San Francisco
Cross Platform Mobile Apps with APIs from Qcon San FranciscoCross Platform Mobile Apps with APIs from Qcon San Francisco
Cross Platform Mobile Apps with APIs from Qcon San Francisco
 
Getting Started with API Standardization in SwaggerHub
Getting Started with API Standardization in SwaggerHubGetting Started with API Standardization in SwaggerHub
Getting Started with API Standardization in SwaggerHub
 
Melbourne API Management Seminar
Melbourne API Management SeminarMelbourne API Management Seminar
Melbourne API Management Seminar
 
Content Strategy and Developer Engagement for DevPortals
Content Strategy and Developer Engagement for DevPortalsContent Strategy and Developer Engagement for DevPortals
Content Strategy and Developer Engagement for DevPortals
 
Openbar Leuven \\ Using API Management to improve developers productivity \\ ...
Openbar Leuven \\ Using API Management to improve developers productivity \\ ...Openbar Leuven \\ Using API Management to improve developers productivity \\ ...
Openbar Leuven \\ Using API Management to improve developers productivity \\ ...
 
[WSO2 Summit Brazil 2018] The API-driven World
[WSO2 Summit Brazil 2018] The API-driven World[WSO2 Summit Brazil 2018] The API-driven World
[WSO2 Summit Brazil 2018] The API-driven World
 
Api management customer
Api management customerApi management customer
Api management customer
 

More from CA API Management

Api architectures for the modern enterprise
Api architectures for the modern enterpriseApi architectures for the modern enterprise
Api architectures for the modern enterpriseCA API Management
 
Mastering Digital Channels with APIs
Mastering Digital Channels with APIsMastering Digital Channels with APIs
Mastering Digital Channels with APIsCA API Management
 
Takeaways from API Security Breaches Webinar
Takeaways from API Security Breaches WebinarTakeaways from API Security Breaches Webinar
Takeaways from API Security Breaches WebinarCA API Management
 
API Design Methodology - Mike Amundsen, Director of API Architecture, API Aca...
API Design Methodology - Mike Amundsen, Director of API Architecture, API Aca...API Design Methodology - Mike Amundsen, Director of API Architecture, API Aca...
API Design Methodology - Mike Amundsen, Director of API Architecture, API Aca...CA API Management
 
Liberating the API Economy with Scale-Free Networks - Mike Amundsen, Director...
Liberating the API Economy with Scale-Free Networks - Mike Amundsen, Director...Liberating the API Economy with Scale-Free Networks - Mike Amundsen, Director...
Liberating the API Economy with Scale-Free Networks - Mike Amundsen, Director...CA API Management
 
API360 – A How-To Guide for Enterprise APIs - Learn how to position your ente...
API360 – A How-To Guide for Enterprise APIs - Learn how to position your ente...API360 – A How-To Guide for Enterprise APIs - Learn how to position your ente...
API360 – A How-To Guide for Enterprise APIs - Learn how to position your ente...CA API Management
 
API Monetization: Unlock the Value of Your Data
API Monetization: Unlock the Value of Your DataAPI Monetization: Unlock the Value of Your Data
API Monetization: Unlock the Value of Your DataCA API Management
 
Revisiting Geddes' Outlook Tower - Mike Amundsen, Director of API Architectur...
Revisiting Geddes' Outlook Tower - Mike Amundsen, Director of API Architectur...Revisiting Geddes' Outlook Tower - Mike Amundsen, Director of API Architectur...
Revisiting Geddes' Outlook Tower - Mike Amundsen, Director of API Architectur...CA API Management
 
Managing Identity by Giving Up Control - Scott Morrison, SVP & Distinguished ...
Managing Identity by Giving Up Control - Scott Morrison, SVP & Distinguished ...Managing Identity by Giving Up Control - Scott Morrison, SVP & Distinguished ...
Managing Identity by Giving Up Control - Scott Morrison, SVP & Distinguished ...CA API Management
 
Enabling the Multi-Device Universe
Enabling the Multi-Device UniverseEnabling the Multi-Device Universe
Enabling the Multi-Device UniverseCA API Management
 
Building APIs That Last for Decades - Irakli Nadareishvili, Director of API S...
Building APIs That Last for Decades - Irakli Nadareishvili, Director of API S...Building APIs That Last for Decades - Irakli Nadareishvili, Director of API S...
Building APIs That Last for Decades - Irakli Nadareishvili, Director of API S...CA API Management
 
The Art of API Design - Ronnie Mitra, Director of API Design, API Academy at ...
The Art of API Design - Ronnie Mitra, Director of API Design, API Academy at ...The Art of API Design - Ronnie Mitra, Director of API Design, API Academy at ...
The Art of API Design - Ronnie Mitra, Director of API Design, API Academy at ...CA API Management
 
APIs Fueling the Connected Car Opportunity - Scott Morrison, SVP & Distinguis...
APIs Fueling the Connected Car Opportunity - Scott Morrison, SVP & Distinguis...APIs Fueling the Connected Car Opportunity - Scott Morrison, SVP & Distinguis...
APIs Fueling the Connected Car Opportunity - Scott Morrison, SVP & Distinguis...CA API Management
 
Adapting to Digital Change: Use APIs to Delight Customers & Win
Adapting to Digital Change: Use APIs to Delight Customers & WinAdapting to Digital Change: Use APIs to Delight Customers & Win
Adapting to Digital Change: Use APIs to Delight Customers & WinCA API Management
 
Balancing Security & Developer Enablement in Enterprise Mobility - Jaime Ryan...
Balancing Security & Developer Enablement in Enterprise Mobility - Jaime Ryan...Balancing Security & Developer Enablement in Enterprise Mobility - Jaime Ryan...
Balancing Security & Developer Enablement in Enterprise Mobility - Jaime Ryan...CA API Management
 
5 steps end to end security consumer apps
5 steps end to end security consumer apps5 steps end to end security consumer apps
5 steps end to end security consumer appsCA API Management
 
Best Practices You Must Apply to Secure Your APIs - Scott Morrison, SVP & Dis...
Best Practices You Must Apply to Secure Your APIs - Scott Morrison, SVP & Dis...Best Practices You Must Apply to Secure Your APIs - Scott Morrison, SVP & Dis...
Best Practices You Must Apply to Secure Your APIs - Scott Morrison, SVP & Dis...CA API Management
 
Drones, Phones & Pwns the Promise & Dangers of IoT APIs: Use APIs to Securely...
Drones, Phones & Pwns the Promise & Dangers of IoT APIs: Use APIs to Securely...Drones, Phones & Pwns the Promise & Dangers of IoT APIs: Use APIs to Securely...
Drones, Phones & Pwns the Promise & Dangers of IoT APIs: Use APIs to Securely...CA API Management
 
Gartner AADI Summit Sydney 2014 Implementing the Layer 7 API Management Pla...
Gartner AADI Summit Sydney 2014   Implementing the Layer 7 API Management Pla...Gartner AADI Summit Sydney 2014   Implementing the Layer 7 API Management Pla...
Gartner AADI Summit Sydney 2014 Implementing the Layer 7 API Management Pla...CA API Management
 
Using APIs to Create an Omni-Channel Retail Experience
Using APIs to Create an Omni-Channel Retail ExperienceUsing APIs to Create an Omni-Channel Retail Experience
Using APIs to Create an Omni-Channel Retail ExperienceCA API Management
 

More from CA API Management (20)

Api architectures for the modern enterprise
Api architectures for the modern enterpriseApi architectures for the modern enterprise
Api architectures for the modern enterprise
 
Mastering Digital Channels with APIs
Mastering Digital Channels with APIsMastering Digital Channels with APIs
Mastering Digital Channels with APIs
 
Takeaways from API Security Breaches Webinar
Takeaways from API Security Breaches WebinarTakeaways from API Security Breaches Webinar
Takeaways from API Security Breaches Webinar
 
API Design Methodology - Mike Amundsen, Director of API Architecture, API Aca...
API Design Methodology - Mike Amundsen, Director of API Architecture, API Aca...API Design Methodology - Mike Amundsen, Director of API Architecture, API Aca...
API Design Methodology - Mike Amundsen, Director of API Architecture, API Aca...
 
Liberating the API Economy with Scale-Free Networks - Mike Amundsen, Director...
Liberating the API Economy with Scale-Free Networks - Mike Amundsen, Director...Liberating the API Economy with Scale-Free Networks - Mike Amundsen, Director...
Liberating the API Economy with Scale-Free Networks - Mike Amundsen, Director...
 
API360 – A How-To Guide for Enterprise APIs - Learn how to position your ente...
API360 – A How-To Guide for Enterprise APIs - Learn how to position your ente...API360 – A How-To Guide for Enterprise APIs - Learn how to position your ente...
API360 – A How-To Guide for Enterprise APIs - Learn how to position your ente...
 
API Monetization: Unlock the Value of Your Data
API Monetization: Unlock the Value of Your DataAPI Monetization: Unlock the Value of Your Data
API Monetization: Unlock the Value of Your Data
 
Revisiting Geddes' Outlook Tower - Mike Amundsen, Director of API Architectur...
Revisiting Geddes' Outlook Tower - Mike Amundsen, Director of API Architectur...Revisiting Geddes' Outlook Tower - Mike Amundsen, Director of API Architectur...
Revisiting Geddes' Outlook Tower - Mike Amundsen, Director of API Architectur...
 
Managing Identity by Giving Up Control - Scott Morrison, SVP & Distinguished ...
Managing Identity by Giving Up Control - Scott Morrison, SVP & Distinguished ...Managing Identity by Giving Up Control - Scott Morrison, SVP & Distinguished ...
Managing Identity by Giving Up Control - Scott Morrison, SVP & Distinguished ...
 
Enabling the Multi-Device Universe
Enabling the Multi-Device UniverseEnabling the Multi-Device Universe
Enabling the Multi-Device Universe
 
Building APIs That Last for Decades - Irakli Nadareishvili, Director of API S...
Building APIs That Last for Decades - Irakli Nadareishvili, Director of API S...Building APIs That Last for Decades - Irakli Nadareishvili, Director of API S...
Building APIs That Last for Decades - Irakli Nadareishvili, Director of API S...
 
The Art of API Design - Ronnie Mitra, Director of API Design, API Academy at ...
The Art of API Design - Ronnie Mitra, Director of API Design, API Academy at ...The Art of API Design - Ronnie Mitra, Director of API Design, API Academy at ...
The Art of API Design - Ronnie Mitra, Director of API Design, API Academy at ...
 
APIs Fueling the Connected Car Opportunity - Scott Morrison, SVP & Distinguis...
APIs Fueling the Connected Car Opportunity - Scott Morrison, SVP & Distinguis...APIs Fueling the Connected Car Opportunity - Scott Morrison, SVP & Distinguis...
APIs Fueling the Connected Car Opportunity - Scott Morrison, SVP & Distinguis...
 
Adapting to Digital Change: Use APIs to Delight Customers & Win
Adapting to Digital Change: Use APIs to Delight Customers & WinAdapting to Digital Change: Use APIs to Delight Customers & Win
Adapting to Digital Change: Use APIs to Delight Customers & Win
 
Balancing Security & Developer Enablement in Enterprise Mobility - Jaime Ryan...
Balancing Security & Developer Enablement in Enterprise Mobility - Jaime Ryan...Balancing Security & Developer Enablement in Enterprise Mobility - Jaime Ryan...
Balancing Security & Developer Enablement in Enterprise Mobility - Jaime Ryan...
 
5 steps end to end security consumer apps
5 steps end to end security consumer apps5 steps end to end security consumer apps
5 steps end to end security consumer apps
 
Best Practices You Must Apply to Secure Your APIs - Scott Morrison, SVP & Dis...
Best Practices You Must Apply to Secure Your APIs - Scott Morrison, SVP & Dis...Best Practices You Must Apply to Secure Your APIs - Scott Morrison, SVP & Dis...
Best Practices You Must Apply to Secure Your APIs - Scott Morrison, SVP & Dis...
 
Drones, Phones & Pwns the Promise & Dangers of IoT APIs: Use APIs to Securely...
Drones, Phones & Pwns the Promise & Dangers of IoT APIs: Use APIs to Securely...Drones, Phones & Pwns the Promise & Dangers of IoT APIs: Use APIs to Securely...
Drones, Phones & Pwns the Promise & Dangers of IoT APIs: Use APIs to Securely...
 
Gartner AADI Summit Sydney 2014 Implementing the Layer 7 API Management Pla...
Gartner AADI Summit Sydney 2014   Implementing the Layer 7 API Management Pla...Gartner AADI Summit Sydney 2014   Implementing the Layer 7 API Management Pla...
Gartner AADI Summit Sydney 2014 Implementing the Layer 7 API Management Pla...
 
Using APIs to Create an Omni-Channel Retail Experience
Using APIs to Create an Omni-Channel Retail ExperienceUsing APIs to Create an Omni-Channel Retail Experience
Using APIs to Create an Omni-Channel Retail Experience
 

Open APIs + Software Competitions = Innovative & Creative Solutions

  • 1. Open APIs + Software Competitions = Innovative & Creative Solutions  Alex Gaber  Brandon Kessler API Evangelist CEO Layer 7 Technologies ChallengePost October 4, 2012
  • 2. Housekeeping  Questions - Chat any questions you have and we’ll answer them at the end of this call  Twitter facebook.com/layer7 - Today’s event hashtag: layer7.com/linkedin - #L7webinar layer7.com/blogs - Follow us on Twitter: - @layer7 - @challengepost - @intalex - @bkessler 2
  • 3. The Layer 7 API Delivery & Management Platform Includes Transformation Routing Traffic Control Composition Authentication Entitlements API Keys Single Sign On Throttling Prioritization Caching Security Token Service OAuth 1.x OAuth 2.0 OpenID Connect API Gateway API Identity Broker Health Tracking Performance Global Staging Config Migration Developer Plans API Explorer API Docs Enrollment Workflow Patch Management Policy Migration Reporting Quotas Rankings Analytics Forums API Service Manager API Developer Portal Layer 7 Confidential
  • 4. Over 250+ Global Customers Financial Services Communications Public Sector Select Others Layer 7 Confidential
  • 5. Layer 7 Helps With API Platforms and Ecosystems Helping Customers Build Ecosystems Around Their APIs • APIs that are Easy to Use and Accessible • Providing Developer Access Portal • Success Metrics and Goals for the API Platform • Promoting APIs Through Social Media • Facilitate Participation in Hackathons and Online Challenges Layer 7 Confidential
  • 6. The Problem with Hackathons Fixed Time Constraints - limit the quality of solutions delivered, and prevent the ability to participate due to existing obligations. Cash Rewards - often a great incentive for driving healthy competition, it will also incentivize participants to be in it “just for the money.” Location in an office building or business setting - this will also limit the participants who are geographically close. Developers may want to work at their home office. Connections and networking. By being offline, many interactions are in physical reality, and fail to make the future LinkedIn business connections. Layer 7 Confidential
  • 7. Challenge Post Layer 7 Confidential
  • 8. Using Software Competitions to Drive Innovation chal·lenge chă-lənj noun: An interesting task or problem | verb: To call to engage in a competition
  • 9. Value Proposition of Challenges Innovation | Apps and platform enhancement
  • 10. Value Proposition of Challenges Innovation | Apps and platform enhancement Grow Your Developer Ecosystem | Attract developers
  • 11. Value Proposition of Challenges Innovation | Apps and platform enhancement Grow Your Developer Ecosystem | Attract developers Superior ROI | Value of submissions greater than prize amount
  • 12. Value Proposition of Challenges Innovation | Apps and platform enhancement Grow Your Developer Ecosystem | Attract developers Superior ROI | Value of submissions greater than prize amount Branding & Awareness | Your product, your APIs, your team
  • 13. About ChallengePost Platform | Easy-to-use, Public Voting, Expert Judging, Social Sharing, Recognition
  • 14. About ChallengePost Platform | Easy-to-use, Public Voting, Expert Judging, Social Sharing, Recognition Competition Services | Creation, Management, Promotion
  • 15. About ChallengePost Platform | Easy-to-use, Public Voting, Expert Judging, Social Sharing, Recognition Competition Services | Creation, Management, Promotion Network | 300,000 registered developers and tech enthusiasts
  • 17. Developer Marketing Tools (APIs & SDKs)
  • 18. Developer Marketing Tools (APIs & SDKs) Portal
  • 19. Developer Marketing Tools (APIs & SDKs) Portal Support
  • 20. Developer Marketing Tools (APIs & SDKs) Portal Support Outreach
  • 21. Making a Challenge Compelling Meaningful | Focus on Impact
  • 22. Making a Challenge Compelling Meaningful | Focus on Impact API or SDK Documentation | Clear, Simple, User-friendly
  • 23. Making a Challenge Compelling Meaningful | Focus on Impact API or SDK Documentation | Clear, Simple, User-friendly Website content and layout | Value proposition, Rules, Prizes, Dates, Resources
  • 24. Making a Challenge Compelling Meaningful | Focus on Impact API or SDK Documentation | Clear, Simple, User-friendly Website content and layout | Value proposition, Rules, Prizes, Dates, Resources Structure & Incentives | Not just financial rewards, Other logistics
  • 25. Making a Challenge Compelling Meaningful | Focus on Impact API or SDK Documentation | Clear, Simple, User-friendly Website content and layout | Value proposition, Rules, Prizes, Dates, Resources Structure & Incentives | Not just financial rewards, Other logistics Outreach | Gorilla marketing, Online and in-person
  • 26. Hackathons vs Challenges Hackathons | Networking, Fun, Local, Apps not usually sustainable or complete
  • 27. Hackathons vs Challenges Hackathons | Networking, Fun, Local, Apps not usually sustainable or complete Challenges | Working software apps, National or Global, Great in combination with Hackathons
  • 28. Questions? ChallengePost, Inc. 425 West 13th Street, Suite 504 New York, NY 10014 http://challengepost.com 212-675-6164 Brandon Kessler, CEO brandon@challengepost.com
  • 29. Questions? Alex Gaber Brandon Kessler API Evangelist CEO Layer 7 Technologies ChallengePost 3