Do you want to drive new software developers and apps into your API ecosystem? Would you like to build awareness and engagement in the developer community? Software competitions enable you to leverage outside talent and find creative solutions to your problems.
Using the tools you provide (like APIs, SDKs and/or datasets), competing developers can work individually or in teams to build applications that meet your unique requirements and enhance the value of your platform.
The social nature of these app competitions drives engagement with your product and helps to foster a community around your brand. This webinar featuring ChallengePost and Layer 7 Technologies will give you a how-to guide for setting up an app challenge.
Using APIs to Create an Omni-Channel Retail Experience
Open APIs + Software Competitions = Innovative & Creative Solutions
1. Open APIs + Software Competitions = Innovative &
Creative Solutions
Alex Gaber Brandon Kessler
API Evangelist CEO
Layer 7 Technologies ChallengePost
October 4, 2012
2. Housekeeping
Questions
- Chat any questions you have and we’ll answer them at the end of this call
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3. The Layer 7 API Delivery & Management Platform Includes
Transformation Routing Traffic Control Composition
Authentication Entitlements API Keys Single Sign On
Throttling Prioritization Caching
Security Token Service OAuth 1.x OAuth 2.0 OpenID Connect
API Gateway API Identity Broker
Health Tracking Performance Global Staging Config Migration Developer Plans API Explorer API Docs
Enrollment
Workflow Patch Management Policy Migration Reporting Quotas Rankings Analytics Forums
API Service Manager API Developer Portal
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4. Over 250+ Global Customers
Financial Services Communications Public Sector Select Others
Layer 7 Confidential
5. Layer 7 Helps With API Platforms and Ecosystems
Helping Customers Build Ecosystems Around Their APIs
• APIs that are Easy to Use and Accessible
• Providing Developer Access Portal
• Success Metrics and Goals for the API Platform
• Promoting APIs Through Social Media
• Facilitate Participation in Hackathons and Online Challenges
Layer 7 Confidential
6. The Problem with Hackathons
Fixed Time Constraints - limit the quality of solutions delivered, and
prevent the ability to participate due to existing obligations.
Cash Rewards - often a great incentive for driving healthy competition,
it will also incentivize participants to be in it “just for the money.”
Location in an office building or business setting - this will also limit the
participants who are geographically close. Developers may want to
work at their home office.
Connections and networking. By being offline, many interactions are in
physical reality, and fail to make the future LinkedIn business
connections.
Layer 7 Confidential
10. Value Proposition of Challenges
Innovation | Apps and platform enhancement
Grow Your Developer Ecosystem | Attract developers
11. Value Proposition of Challenges
Innovation | Apps and platform enhancement
Grow Your Developer Ecosystem | Attract developers
Superior ROI | Value of submissions greater than prize amount
12. Value Proposition of Challenges
Innovation | Apps and platform enhancement
Grow Your Developer Ecosystem | Attract developers
Superior ROI | Value of submissions greater than prize amount
Branding & Awareness | Your product, your APIs, your team
13. About ChallengePost
Platform | Easy-to-use, Public Voting, Expert Judging, Social Sharing, Recognition
14. About ChallengePost
Platform | Easy-to-use, Public Voting, Expert Judging, Social Sharing, Recognition
Competition Services | Creation, Management, Promotion
15. About ChallengePost
Platform | Easy-to-use, Public Voting, Expert Judging, Social Sharing, Recognition
Competition Services | Creation, Management, Promotion
Network | 300,000 registered developers and tech enthusiasts
22. Making a Challenge Compelling
Meaningful | Focus on Impact
API or SDK Documentation | Clear, Simple, User-friendly
23. Making a Challenge Compelling
Meaningful | Focus on Impact
API or SDK Documentation | Clear, Simple, User-friendly
Website content and layout | Value proposition, Rules, Prizes, Dates, Resources
24. Making a Challenge Compelling
Meaningful | Focus on Impact
API or SDK Documentation | Clear, Simple, User-friendly
Website content and layout | Value proposition, Rules, Prizes, Dates, Resources
Structure & Incentives | Not just financial rewards, Other logistics
25. Making a Challenge Compelling
Meaningful | Focus on Impact
API or SDK Documentation | Clear, Simple, User-friendly
Website content and layout | Value proposition, Rules, Prizes, Dates, Resources
Structure & Incentives | Not just financial rewards, Other logistics
Outreach | Gorilla marketing, Online and in-person
26. Hackathons vs Challenges
Hackathons | Networking, Fun, Local, Apps not usually sustainable or complete
27. Hackathons vs Challenges
Hackathons | Networking, Fun, Local, Apps not usually sustainable or complete
Challenges | Working software apps, National or Global, Great in combination
with Hackathons
28. Questions?
ChallengePost, Inc.
425 West 13th Street, Suite 504
New York, NY 10014
http://challengepost.com
212-675-6164
Brandon Kessler, CEO
brandon@challengepost.com
29. Questions?
Alex Gaber Brandon Kessler
API Evangelist CEO
Layer 7 Technologies ChallengePost
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