Turn Your Website Into A Lead Generating Machine
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Lead generation tactics and strategies for web based and traditional businesses. http://www.freshtilledsoil.com/using-a-free-product-to-get-paying-customers/
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Turn Your Website Into A Lead Generating Machine
- 1. Turn Your Site Into A Lead-Generating Machine Richard Banfield | fresh tilled soil Starting Time: 1pm ET (10am PT) 1-866-327-5544 (access code 693 939 1#) For toll access +1-617-649-9709 tweet questions to our twitter acc: @glancenetworks Trouble getting into the conference? Dial *0 Note: this presentation will be recorded and posted on the Glance website, www.glance.net An Expert Presentation By Desktop sharing with one click
- 2. Turn Your Site Into A Lead- Generating Machine Richard Banfield | fresh tilled soil An Expert Presentation By Desktop sharing with one click
- 3. How 5 = 375 fresh tilled soil tweet questions to our twitter acc: @glancenetworks Desktop sharing with one click digital design and marketing
- 4. Where 99% referrals & WOM fresh tilled soil tweet questions to our twitter acc: @glancenetworks Desktop sharing with one click digital design and marketing
- 5. Who Corporate Academic Non-Profit fresh tilled soil tweet questions to our twitter acc: @glancenetworks Desktop sharing with one click digital design and marketing
- 6. Who B2C/B2B Green Healthcare fresh tilled soil tweet questions to our twitter acc: @glancenetworks Desktop sharing with one click digital design and marketing
- 7. Current model is broken fresh tilled soil tweet questions to our twitter acc: @glancenetworks Desktop sharing with one click digital design and marketing
- 8. iTunes/iPods kill radio DVR kills TV Blogs kill portals Twitter kills newspapers fresh tilled soil tweet questions to our twitter acc: @glancenetworks Desktop sharing with one click digital design and marketing
- 9. Old Way 1.Build a destination 2.Drive traffic to destination 3.Force leads through a pipe fresh tilled soil tweet questions to our twitter acc: @glancenetworks Desktop sharing with one click digital design and marketing
- 10. New Way 1.Build valuable content 2.Listen & engage 3.Leads come to you fresh tilled soil tweet questions to our twitter acc: @glancenetworks Desktop sharing with one click digital design and marketing
- 11. Simple Example 1. 2. 3. tweet questions to our twitter acc: @glancenetworks
- 12. Another Example 1. 2. 3. tweet questions to our twitter acc: @glancenetworks
- 13. Another Example 1. 2. 3. tweet questions to our twitter acc: @glancenetworks
- 14. Next slide is for the skeptics tweet questions to our twitter acc: @glancenetworks
- 15. twitter fresh tilled soil tweet questions to our twitter acc: @glancenetworks Desktop sharing with one click digital design and marketing
- 16. Site Reviews • user interface design • overall positioning • lead generation opportunities • search optimization tweet questions to our twitter acc: @glancenetworks
- 23. Feed the Beast • Relevant content • Lots of relevant inbound links • Regularly updated
- 29. Q&A Hit ʻ7ʼ to raise your hand visit glance.net for a recoding of this presentation fresh tilled soil Desktop sharing with one click digital design and marketing
Editor's Notes
- One of the questions I ask myself when I’m sitting in the audience is “who is this person and why should I be listening to him/her? In 5 years we have completed over 375 projects and worked with almost 100 clients
- What’s truly impressive is that we have done this without spending any real money on marketing With the exception of a few deals which came as a result of advertising on Google all our business is word of mouth The trick is understanding what WOM means. It certainly doesn’t mean sitting back and doing nothing.
- Big marketing spenders won the day by shouting the loudest Savvy consumers are tired of being shouted at Looking for respectful dialogue Multiple channels of communication - most of them free
- Level playing field - now everyone can compete at the same level Millions of dollars don’t make you a winner
- For small businesses this meant building a website and then adding the website URL to every piece of traditional marketing Send out mailing campaigns to force people to your website spend lots of money (about 10 - 20% of revenues) Joe the Plumber spends $200K on yellow pages and postcards to generate $5M
- Create a conversation using a blog or other peoples blogs Get involved in the online conversation - write articles, posts, and possibly press releases Listen to the discussion Find a way to add value and get involved Engage by giving first (not just taking) If there is something valuable to engage with then the site serves as a lead qualification tool
- Navigation is too complicated. Too many options. Overwhelming. Positioning statement is buried. Needs to be more prominent. What do you do? Who do you do it for? And why is it different to the competition? Where is the 800 number? What’s the first thing you want me to do? Where is the call to action? I like the brands but the layout is very busy and instead of adding value it looks like you’re trying too hard to impress me. SEO: Title tags and URL structure changes would be the easiest and smartest improvement to search optimization Need lots of good content The separate blog has no SEO benefit to your site. You may as well not have it.
- Simple navigation. Search is easy to find if necessary. Less important elements are tucked away. Clear positioning statement “...fastest, most powerful...” Lots of focus on the big ticket item or premium product. Lovely shots of product. Makes me want to touch it and own it. Supporting video for featured product. Lots of feature and benefit info but not overwhelming.
- Ok, where do you want me to go? Where is the starting point? Too many things trying to get my attention. Navigation could be cleaned up and simplified. Pictures in navigation are distracting. If you’re not able to provide 24/7 support then don’t pretend to offer it. It’s better to under promise and over deliver. Confusing image of pill bottle. I thought this was a vitamin site. Love the calculator but not sure if I want to download anything. Can that be embedded instead? SEO: Biggest problem is that there are a dozen companies with the same name Title tags are a B+ but the URL structure is a D Consider adding a blog to increase traffic and indexing results Need to build more incoming links to improve search rankings
- You have to ask yourself “what are the keywords or phrases that would be used by potential customers searching for our products or services”
- Clean navigation with very clear starting point. “View our Plans and Pricing”! Credibility building with testimonials and customer brands featured. Simplified features and benefits tabs to hide and show as necessary. Screen shot indicates that this is a software product.
- What does this product do? Confusing image of tree and name elogger. Is this a logging company? Good to have the 800 number but need to have a specific reason to call. What can I expect? “We have the solution” is not a solution, it’s a broad subjective statement. “Technology solutions for your business challenges” - which challenges? I have dozens? Consider bringing your awesome client list to the home page - use your great assets SEO: Title tags, descriptions and URLs all need to be rewritten Need relevant content (consider adding a blog and articles) Domain is going to expire which is bad Hardly any inbound links Google can’t find any forms