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Designing Revenue,[object Object],How Apple, Target and About.me,[object Object],Used Design to Disrupt and ,[object Object],Drive Super Growth,[object Object]
Q,[object Object],What moves the needle?,[object Object]
Designing Revenue: How top businesses use design to impact the bottom line
Designing Revenue: How top businesses use design to impact the bottom line
2010,[object Object]
2011,[object Object]
Designing Revenue: How top businesses use design to impact the bottom line
Designing Revenue: How top businesses use design to impact the bottom line
Designing Revenue: How top businesses use design to impact the bottom line
400,000,[object Object],4 months,[object Object],$425,000,[object Object]
Designing Revenue: How top businesses use design to impact the bottom line
850,000,[object Object],2.5 years,[object Object],$32M,[object Object],$170M,[object Object]
Jason will work with Bessemer’s,[object Object], portfolio companies to help ,[object Object],them build “simple, intuitive,[object Object], and engaging web sites,”,[object Object],Bessemer partner David Cowan,[object Object]
Designing Revenue: How top businesses use design to impact the bottom line
Designing Revenue: How top businesses use design to impact the bottom line
“If you make the user interface,[object Object],awesome from the beginning, ,[object Object],you reduce the impact on ,[object Object],your support requirements”,[object Object],Paul English, Kayak ,[object Object]
469M,[object Object],7 years,[object Object],$22M,[object Object],$128M,[object Object]
Designing Revenue: How top businesses use design to impact the bottom line
Designing Revenue: How top businesses use design to impact the bottom line
“We focused on usability,[object Object], - simplicity trumps price”,[object Object],David Friend, Carbonite,[object Object]
Designing Revenue: How top businesses use design to impact the bottom line
Designing Revenue: How top businesses use design to impact the bottom line
Designing Revenue: How top businesses use design to impact the bottom line
“Cheap Chic”,[object Object],“Low Prices”,[object Object],8.4  vs  7.6,[object Object]
March 22, 2001 – March 22, 2011 ,[object Object],44.15%  vs  10.22%,[object Object]
Designing Revenue: How top businesses use design to impact the bottom line
4 million ,[object Object],4 years,[object Object],$7.2M,[object Object]
Design,[object Object],Can describe value at a glance,[object Object]
Designing Revenue: How top businesses use design to impact the bottom line
Designing Revenue: How top businesses use design to impact the bottom line
Crap Design,[object Object],Says “I don’t care”,[object Object]
82,[object Object],%,[object Object],Consumers,[object Object],will not come back,[object Object],if the experience sucks,[object Object]
Q,[object Object],What are you designing?,[object Object]
Bad News,[object Object],You cannot control every ,[object Object],customer’s experience,[object Object]
Good News,[object Object],Design is in your control,[object Object]
Experience,[object Object]
Brand,[object Object],is an experience,[object Object],and it can’t be done in reverse,[object Object]
Q,[object Object],Why does design matter?,[object Object]
Dreamers,[object Object],Life-Time,[object Object],Value,[object Object],Customer,[object Object],Acquisition,[object Object],Costs,[object Object]
Reality,[object Object],Customer,[object Object],Acquisition,[object Object],Costs,[object Object],Life-Time,[object Object],Value,[object Object]
Cost of Customer Acquisition,[object Object],Freemium,[object Object],Inside Sales,[object Object],Field Sales,[object Object]
The Product Design,[object Object],should pull customers,[object Object],through the funnel,[object Object]
Design / UX,[object Object],(Product),[object Object],Customer,[object Object],Support,[object Object],Marketing,[object Object]
Customer,[object Object],Support,[object Object],Design / UX,[object Object],(Product),[object Object],Marketing,[object Object]
Design / UX,[object Object],(Product),[object Object],Customer,[object Object],Support,[object Object],Marketing,[object Object]
Great Design,[object Object],reduces acquisition costs,[object Object],and increase LTV,[object Object]
Advertising,[object Object],is the price you pay for,[object Object],being boring,[object Object]
Bottom Line,[object Object],Great Design = Profits,[object Object]
Designing Revenue: How top businesses use design to impact the bottom line
www.makeovermachine.com,[object Object],Promo code: BOOTCAMP,[object Object]
Thank You!,[object Object],@freshtilledsoil,[object Object],richard@freshtilledsoil.com,[object Object]

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Designing Revenue: How top businesses use design to impact the bottom line

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Editor's Notes

  1. Thanks and show of hands “who has a business that relies on a website or web application to drive revenues?”
  2. Lot’s of things drive business but very few things will move the needle more than exceptional design.
  3. Senior Vice President of Industrial Design at Apple Inc. He is the principal designer of the iMac, titanium and aluminum PowerBook G4, MacBook, unibody MacBook Pro, iPod, iPhone, and iPad.
  4. Tony Conrad, founder of About.me
  5. Jason Putorti,
  6. Jason Putorti,
  7. Jason Putorti,
  8. record operating profit margin
  9. On the other end of the scale, design suggests your highest values and worthiness
  10. For you it’s mildly embarrassing but to the audience it says you don’t care
  11. You need to take this really seriously. Even after engaging them, over 80% of your efforts are pointless if you can’t keep them engaged or converting.
  12. Designing a way to leave a positive impression. Think of your website like a retail store or theme park. What will the last memory and emotion be when they are done?
  13. You can’t walk every person through the process. It’s an impossible task.
  14. Designing a smooth and remarkable experience is well within your control and not nearly as hard as you think.
  15. Emotions are powerful drivers of behaviors. Frustrating a user with poorly defined navigation translates into fear and ultimately anger towards your brand.
  16. But what’s a brand. You can’t design a brand but you can design the experiences that creates the memories and emotions that lead up to brand.
  17. Designing a smooth and remarkable experience is well within your control and not nearly as hard as you think.