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5 Blog Best Practices,[object Object]
5 Blog Best Practices,[object Object],Keywords, Tags and Hyperlinking,[object Object],Post Titles,[object Object],Social Bookmarking,[object Object],Call-to-Action Footers,[object Object],Reserved Release Content,[object Object]
5 Blog Best Practices,[object Object],Keywords, Tags and Hyperlinking,[object Object],The point of any blog is to be read and posts cannot be read unless they can be found. Search engines use keywords, tags and hyperlinking to find your blog so it is very important to complete this sometime forgotten task. ,[object Object],Keywords:,[object Object],Make sure your posts use keywords that are topic specific to the post. (example: A post on ISVs should not only use the acronym, but use value-added reseller),[object Object],Tags:,[object Object], Tags are used to identify topics within the post. They also make it easier to find similar posts internally on the company blog. Search engines sometimes use tags to index web pages as well.,[object Object],Use a maximum of 10 tags,[object Object],Hyperlinking:,[object Object],Hyperlinking is very important to use on words that need definition, other topics you are referring internally/externally  and  profiles of post authors. ,[object Object],Search engines use hyperlinks to measure post importance.,[object Object]
5 Blog Best Practices,[object Object],Post Titles,[object Object],Post titles are very important to garner readers. Titles must be written in a certain way to be search engine compliant and pose a question or answer.,[object Object],Examples:,[object Object],What’s the best way to market software?,[object Object],5 best ways to market software.,[object Object],10 ways to reach critical mass for new software.,[object Object],Is Google going to pose a threat to the MS operating system?,[object Object]
5 Blog Best Practices,[object Object],Social Bookmarking,[object Object],Social bookmarking is a great way to increase relevance of new postings. Self-bookmarking can be construed as unethical through some services, but for others it could be very useful to improve SEO. Search engines use commonly bookmarked posts to measure relevance and it gives authors a chance to control the message more effectively.,[object Object],Services:,[object Object],Services to use: Delicious.com, Stumbleupon.com, reddit.com, buzz.yahoo.com,[object Object],Services not to use: Digg.com, NewsVine.com,[object Object],Techniques:,[object Object],Tag the post,[object Object],Include a description,[object Object]
5 Blog Best Practices,[object Object],Call-to-Action Footers,[object Object],Business blogs require a call to action with each post. One of the best ways to do this is having a standard footer after each post describing the business offerings in 50 words or less. It is also important to have a hyperlink or email address box for readers to be added to the post mailing list. ,[object Object],Example of Footer:,[object Object],Become an Intel® Software Partner Program member today, and together we can deliver powerful solutions that help customers do more. It is easy to do. Just start with the enrollment and create a project using the links below.,[object Object]
5 Blog Best Practices,[object Object],Reserved Release Content,[object Object],Reserved Release means the company is trying to get the reader to act on a call to action. This can be offering a free white page, recent webinar slideshow, or access to hidden and useful content. It will require the reader to sign up for the program, but they will be emailed the desired content once they input all their information. This is a highly effective way to garner leads and increase membership to a community.,[object Object],Example:,[object Object],Blog Post Footer,[object Object]
5 Blog Best Practices,[object Object],Bonus Software,[object Object],For readers to spread the information in a blog, you must make it easy. There are a wealth of free services that make this easy. These “share services” give readers a list of their favorite bookmarking services, social networks, microblogs, printing and emailing options to use. We would suggest using one of the following:,[object Object],[object Object]

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5 Blog Best Practices

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  • 9. Tweetmeme – (http://tweetmeme.com/)Tweetmeme makes it easy for users to tweet your post and keeps a running tab of the most popular articles.
  • 10. Add to Any (http://www.addtoany.com/) – Add to Any adds a icon for subscribing to the blog posts or sharing the posts around the web.