4. 1. Pick three dishes you know I'll love
taking a product that can be found everywhere and making it different
http://pizzakinglincoln.com/wp-content/uploads/2013/05/523550_20428629.jpg
http://s3.amazonaws.com/foodspotting-ec2/reviews/2303826/thumb_600.jpg?1346090334
5. 1. Pick three dishes you know I'll love
different dish for the area, but still using core ingredients from the restaurant.
http://s3.amazonaws.com/foodspotting-ec2/reviews/2303826/thumb_600.jpg?1346090334
6. 1. Pick three dishes you know I'll love
find a dish you can “own”
https://twitter.com/chrispople/status/376318834636234752
7. 2. Pick three things that define the experience I'll have
8. 3. Pick three things that define the experience I'll have
• Let the customers pick
their own toppings
• As many different ones
as they like, have it just
the way they want it
• It’s more fun
• They pay by the weight
http://www.sambaswirl.co.uk
9. 2. Pick three things that define the experience I'll have
• Pay before you sit
down
• Free refill on softdrinks
• Leave when you want,
as you already paid
http://www.craftedandco.com/wp-content/uploads/nandos-5.jpg
• Get your own plates
and sauces
11. 3. Find out what makes me come back
• My vegetarian friends from all
over the world come here, they
did not think they would find so
many vegetarian dishes in a
Turkish restaurant
• Customers love their mix special,
which allow people to try a little
bit of everything and not have to
think what to order
http://www.anteplilerislington.co.uk/
12. 3. Find out what makes me come back
• “Spiral fries” or “curly fries”
• Portion size
• Milkshakes
16. 5. Give me a brand I can fall in love with
Pie Minister pies are fresh twist on a British classic. We’ve
taken the pub staple and injected fresh, high-quality and locally
sourced ingredients. And we did it without skyrocketing the
price.
Our pies can be found all over London—sit down for a warm
pie in one of our shops or at your local pub, or take one to go
at your local market and even at community events through
our pie van!
If you love our pies as much as we do and would like to help us
create new flavours, join our V.I.Pie Club or send us your recipe
ideas: hello@pieminister.co.uk.
21. 7. What is your website?
• Own domain name
• Quickly lets them find your
address or phone number
• Online Ordering
• Real menu
• See reivews about you
27. 10. Make me a deal
• Think about deals which
bring in more people, so
that more people talk
about your restaurant.
• Deals that drive NEW
customers to eat the meal
that they are going to enjoy
• Deals that shock the area
get customers in
• Deals for first 10 customers
after 12 o’clock
30. 11. Wow me with your food and service
• Great staff that
really talk with
the customers
& find the best
dish for them
• Food & Service
is consistent
http://www.butlersthai.co.uk ```
32. 12. Turn me into your best marketer
• VIP / Mailing List
for the people
that love your
food
• Enabling them to
promote your
restaurant
• Just talk with
them at the end
of the meal
33. • VIP / Mailing List
for the people
that love your
food
• Enabling them to
promote your
restaurant
• Just talk with
them at the end
of the meal
35. 13. Keep me posted
• Collect Bussines Cards
• Have a website that saves your
customer details
• Have e-mail, sms & social media tools
that let you talk with your customers
37. 14. Reply to my reviews
• Check your reviews
at least once week
and reply back
• Don't be passive
aggressive with
negative reviews,
always try get your
customer back so
you can fix their
problem
39. 15. Get me involved
• Competion for best photos or tweets about your
food & restaurant
• Bring your best customer in to show them how you
make the food
• Try the latest dishes
https://twitter.com/italianexpress_
40. Meet us at Stand T254
• Copy of this can be found on http://blog.foodit.com
• Follow us @FOODitFOOD