This document summarizes a personal branding workshop given by Chris Craft and Yendelela Anderson. The workshop covered developing a personal brand using the O.P.E.N. routine of focusing on Opportunity, Passion, Education, and Networking. It included exercises to identify attendees' unique qualities and passions. Presenters discussed using blogs, social media and networking to build authority and connect with others. The goal was to help lawyers package and share their personal stories to inspire others.