This webinar will provide an introduction to a new initiative being formed within the DASH7 Alliance around the standardization of the way software applications communicate with DASH7 readers or access points. While the DASH7 Alliance has focused primarily on the DASH7 air interface, providing developers with a way to write to any DASH7 device, regardless of vendor, is a logical and important next step in the evolution of DASH7.

1. DASH7 Webinar
DNA
DASH7 Network Access
20 October 2010

2. Speakers
Speakers
• Intro: Pat Burns: pat@dash7.org
• DASH7 Alliance President
• Why DNA?
• Ryad Semichi: rsemichi@savi.com
• Director of Standards at Savi Technology
• Chair of DASH7 Standards & Regulatory WG
• Conceptual Architectures
• Abel Sanchez: doval@mit.edu
• Executive Director, MIT Geospatial Data Center
• DNA Initiative Plan
• Ted Osinski: tosinski@metlabs.com
• Director, RFID Programs, MET Labs
• Chair of DASH7 Test & Certification WG
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3. Introduction
Pat Burns
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4. Introduction tothe DASH7Alliance
Intro to the DASH7 Alliance
 The DASH7 Alliance is a consortium of leading RFID industry
players, gathered to advance the use of DASH7 wireless data
technology
 More than 50 organizations, manufacturers, systems
integrators, developers, regulators, academia, and end-users
are working together to promote the use of DASH7
 The DASH7 Alliance is officially established in 2009 as a non-
profit 501(c)6 California corporation
 Website www.dash7alliance.org
 Resources, News, Developers Info, Whitepapers & more
 Blog, Press, Upcoming Events, Members Only extranet
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5. Like WiFi, We Are Creating
A DASH7 Ecosystem
50+ Participants, 23 Countries
50+ Participants, 23 Countries 5
Visit www.dash7.org

6. DASH7 Alliance
DASH7 Org Chart
Org Chart
Board of Directors
Steering Charter Promoter
Advisory Board
Committee Members
Standards &
Outreach Technology Test and Certification
Regulatory
Working Group Working Group Working Group
Working Group Principal Promoter
Members
Automotive Security WG
Subgroup
Associate
Members
Government Standardized Feed Ideas
Affairs Reader Protocol
To All Groups
Building
Low Frequency
Automation &
Wakeup
Smart Energy
Alliance Provides Stability & Neutrality,
Membership Provides Voice & Volunteer Resources
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7. DASH7 CONFIDENTIAL – Member Use ONLY
DASH7 Event Calendar
DASH7 Event Calendar
Event Date
MIT Meetup Event – Cambridge, Mass. (USA) November 15, 2010
November Webinar – DASH7 and IPv6 November 17, 2010
Winter Member Meeting -- Seoul (S. Korea) December 1, 2010
RFID/USN Conference – Seoul (S. Korea) December 2-4, 2010
January Webinar – DASH7 and Security January 12, 2011
Annual Member Meeting, San Diego, CA (USA) February 1-2, 2011
Spring Member Meeting – Orlando, FL (USA) April 11, 2011
RFID Journal Live Show – Orlando, FL (USA) April 12-14, 2011
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8. You are Invited
You Are Invited
Join the DASH7 Alliance!
• Open Membership, 3 Levels
• Leadership Opportunities
• Non-Profit Technical Advisory Board
• Major Opportunity to Influence A Very
Strategic Wireless Technology
• Email paul@dash7.org or visit www.dash7.org
for more details
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9. Why DNA?
Ryad Semichi
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www.dash7.org

10. DASh7 Today
DASH7 Snapshot
433 MHz band
8 channels
Optimized for Optimized for
Micro Power Low Latency
(µW) (Bursty Data)
Universal Adaptive
Interoperability Data Rate
(No Profiles) 28 - 200 kbps
Fast, Compact
Efficient Stack
Multicast ~ 16KB
• Accelerated Innovation roadmap
– Mode2, Sensors, Side channels (LF, HF, UHF), Security, IPv6, DNA…
• Market driven.
• Open Alliance  ISO 10
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11. DASH7 Low Power Advantage
Low Power  Device can be deployed for a long period
of time with zero maintenance.
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12. DASH7 on many cool “Things”
DASH7 for Things
What do all of these “things” have in common?
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13. Which things should
be DASH7 enabled ?
– High Value
– Mobile
– Changing location and condition
– Subject to increasing privacy and security
requirements.
– Things that need to be “internet ready”
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14. Existing IoT capable Infrastructure
Existing Internet Infrastructure
What are they all lacking?
Backend / supporting infrastructure
“Touch Point” systems
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15. DASH7 Network Access Initiative
Where is the gap?
“DNA”
Un-tapped accessible
information Massive computing power
DNA
On-demand physical
context information
for data intensive
processing services.
Physical World Information Digital information
•Event driven •High data processing
•Real Time data availability •Lacking real time context
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16. DNA: Allowing for Real Time
Association Data
+
• Defining a new generation of data elements that combine both
digital and physical world information.
•  Emergence of New business Models
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17. DNA: Single interface for
What is DNA?
Many Device Types
• DNA= Addressability + Internet Services
– Access to the device (Unique Device ID, IPv6)
– Standard Internet communication flows
Web
Service
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18. Conceptual Architectures
Abel Sanchez
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19. The Internet of Things
1 Billion 2 Billion 6 Billion 10 Trillion
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20. The Internet of Things
Radio frequency identification and
sensors connecting physical objects to the
Internet, so they can be observed, and shared
with organizations, individuals, and other
objects.
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21. Physical Objects Move in the World
It would be great to observe them
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22. Many Identifiers
01.23G3D00.8886A3.365000A03
01.23G3D00.8886A3.365000A03
01.23G3D00.8886A3.365000A04
01.23G3D00.8886A3.365000A03
01.23G3D00.8886A3.365000A04
01.23G3D00.8666A3.000000A04
01.23G3D00.8886A3.365000A04
01.23G3D00.8666A3.000000A04
01.23G3D00.8666A3.000000A05
01.23G3D00.8666A3.000000A04
01.23G3D00.8666A3.000000A05
01.23G3D00.8666A3.000000A05
01.23G3D00.0111A3.000000A05
01.00555A2.8666A3.000000A05
01.23G3D00.8886A3.365000A03
01.23G3D00.8886A3.365000A03
01.23G3D00.8886A3.365000A04
01.23G3D00.8886A3.365000A04
01.23G3D00.8886A3.365000A03 01.23G3D00.8666A3.000000A04
01.23G3D00.8886A3.365000A04 01.23G3D00.8666A3.000000A04
01.23G3D00.8666A3.000000A05
01.00555A2.8346A3.000000A05
01.23G3D00.8666A3.000000A04 01.23G3D00.8666A3.000000A05
01.23G3D00.8666A3.000000A05
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23. Not Connected to the Web
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24. Connected to EPC Networks
Secure Internet
Event Exchange Search and
Registries Discovery
ONS
EPCIS EPCIS
Private Organization
Private Organization
Internal EPC EPC Internal
Systems Middleware Middleware Systems
(ERP, WMS, etc) (ERP, WMS, etc)
EPC Readers EPC Readers
Private Network Private Network
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25. Direct Web Access is a Sea Change
When software became web accessible (HTTP
and XML), overnight every HTTP enabled
machine become an object (software) request
broker.
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26. Web Revolution
Creating new applications by coupling web
accessible software blocks
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27. New Paradigm: Web Accessible
Physical Things
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28. Accessible Using Web Protocols
Tokyo
London
Consuming Grid
Member
San
Francisco
Boston
Beijing
Madrid
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29. Leverage the Web Infrastructure
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30. Where is my phone?
DASH7: Where is my phone?
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31. Connectivity Paradigms
Secure
Event
Registries
Internet Search and
Discovery
Exchange
EPC
ONS
Web
EPCIS EPCIS
EPC EPC
Private Organization
Private Organization
Middleware Middleware
Internal Internal
Systems Systems
(ERP, WMS, etc) (ERP, WMS, etc)
EPC Readers EPC Readers
Private Network Private Network
Maybe
DASH7
Web
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32. DNA Initiative Plan
Ted Osinski
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33. DNA collaboration
DNA Collaboration
DASH7 Workgroups
Co-Chair : Joe McKinney Requirements Outreach WG Chair: Pat Burns, Savi
(System Planning Corporation)
Co-Chair: Open Automotive Chair: Gilles Cerede
Melexis
Sub WG
DNA Specification Technology WG Chair: JP Norair,
Indigresso
Chairs: Erik Wood,
Security Revere Security &
Sub WG VC Kumar, TI
Compliance & Testing and Chair: Ted Osinski,
Interoperability MET
Open Source Certification WG
Standards and Chair: Ryad Semichi,
ISO Regulatory WG Savi
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34. DNA Deliverables
DNA Roles and
•Outreach Working Group Deliverables open to users, vendors, academia
•Requirements (data, functionality, security, discovery, and others
technology)
•DNA Architecture Framework
•Technology WG
•DNA Specifications for:
• Device access
• Discovery
• Data definition, capture and exchange
• Security
•Testing and Certification WG
•Test methods and test tools for DNA
•Outreach Workgroup
•Validate requirements
•Pilots and promotion
•Standards WG
•Submittal to ISO
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35. Timelines
Timeline (proposed)
•Requirements
•Approved Requirements Q1, 2011
•DNA Specifications
•DNA Architecture Q1, 2011
•Device access standards
•ISO/IEC 24791-X DNA Q1,2011
•Other
•Data definition, capture and exchange 2011
•User memory
•Filtering and Collection
•Data Exchange
•Testing and Certification
•Test methods and test tools Q3, 2011
•Outreach
•Pilots, Validation, Industry Engagement
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36. Leveraging other initiatives
DNA Roles and
Deliverables
DNA and ISO 24791-X (based on EPC LLRP)
• Gap analysis of EPC LLRP to determine how it can fit in a DASH7
context.
• Provide a mechanism for implementers of LLRP to expand to DASH7.
•DASH7 Active + Passive RFID strategy
• Simplification of an end user’s application landscape
• Convergence of Data elements
• Side channels
•HF RFID (13.56 MHz)
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37. Key Takeaways: DASH7 DNA
•DASH7 Network Access
(DNA) will connect smart
wireless devices to the
Internet of Things
•Worldwide interest in
this initiative ….
• Join the DASH7 DNA Initiative to contribute and benefit
 www.dash7.org/join
• Scheduled DNA virtual meetings in Nov 2010.
•Annual meeting in Seoul on Dec 1st.
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38. Q&A
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