Presentation at PICNIC '10 in the track social media the added value

1. We‘re not in Wonderlandanymore, Alice Rick Mans Social Media Strategist

2. The worldalwayschanges

3. Social tools a disruptive technology? Managers were afraid Excel was to stimulate workers to make sports- or grocery lists during work hours

4. Time spendonsocial media stillgrows(Hyves +41.000.000 Facebook +26.000.000) Peoplespendless time online (2.091.000.000 vs 1.883.000.000 minutes in NL April vs May)

5. Average 18% revenue growth during the crisis

6. Social Media is: Humaninteraction in a virtualworld

7. Your business processes are well optimized and rarely used

8. Your work is not about having meetings Eliminate update meetings Are about old news Are not interesting for everybody Are just for the manager Example Government institute Weekly update meeting 10 people, 2 hours Moving to microblogging Instant updates, instant action 1.5 hours saved per person per week http://www.funnytimes.com/cartoons.php?cartoon_id=19951122

10. Short-sighted

11. Infighting

12. Poor communication

13. Turf battles

14. Politics

16. Performance

17. Knowledgeable

18. Group success

19. Compromise

20. Teamwork

21. Facts, Data & informationRespond Productive Unproductive http://www.quietpath.com/Respondvs.html

22. What you can do with online conversations Customers tend to share experiences online If you react you are just fixing things, you are not increasing customer experience Go beyond reacting Integrate social media in your supportcycle Example IT firm creating customizedsoftware increased positive mentions from34% tot 73% increased customer experience

23. Instant messaging helps IBM avoid approximately $780K per month in phone usage alone IM is used as both a phone and email substitute. In addition to avoiding phone usage charges, organizations may also expect a decrease in the amount of email traffic and storage (and the costs associated with those). Smarter Work Event, 27 Oktober 2009

24. Web conferencing helps IBM avoid approximately $6M per month in travel costs Smarter Work Event, 27 Oktober 2009

25. Your work is not doing email "Using a wiki cut down our email by 90%," noted Richard Fahey. "Everyone had the latest version of each document, knew what changes were made when and by whom. Everyone received updates on changes which kept them fully informed of the project status. It's a much more efficient, secure and transparent way of working." “the continuous need to connect people and events across business operational boundaries which was time consuming but important has dropped away and the mails I get now are for the most part around serious thoughtful requirements.” Andy Mulholland - Global Chief Technology Officer at Capgemini Group explains why he has 40% less email since Capgemini is using Yammer

26. Rick Mans Social Media Evangelist / Strategist Papendorpseweg 100 Utrecht The Netherlands Phone: +31 6 51 21 01 44 E-Mail: rick.mans@capgemini.com Twittier: http://twitter.com/rickmans LinkedIn: http://nl.linkedin.com/in/rickmans