2. Capital raising!
So many great businesses don’t
get off the ground
!
!
• Too early for angels!
!
!
• Too small for VC’s!
!
!
• Friends and family aren’t an
option!
!
!
!
!
3. Investing in startups
Appeals to many people who lack
the opportunity to do so
!
!
• Limited to high-net-worths!
!
!
• Time consuming legal
paperwork!
!
• Sourcing and due diligence
are a full-time job !
!
4. Seedrs!
an equity-crowdfunding platform!
• Raise capital seamlessly from
your networks, peers,
customers, communities, our
investor base and the crowds!
!
• Anyone can invest from €10+!
!
• Simple online process!
!
!
5. Numbers so far
46,000 registered
investors
114 campaigns funded
+£11 million in 2Y
Days to Fund!
Fastest Avg. Longest
2.5 hours 24 days 92 days
!
Number of Investors!
Fewest Avg. Maximum
7 115 909
Average Funding Amounts
£9,500 £100,000 £2,580,000
Smallest Avg. Largest
6. 2013-2014
exciting stuff!
• £2.6M in 11 days from 919
investors
• Open to entrepreneurs and
investors Europe-wide
• Since then: investments from
45 countries and 20% user
base from outside the UK!
!
!
7. Seedrs DNA!
!
• One single legal shareholder!
!
• In-house DD and legal
paperwork!
!
• Lifecycle managers of your
shareholders, we’re with you
for the long run!
!
• We only make money if
you’re successful
9. Case Study:
Future Ad Labs
• Replacing CAPTCHAs with
advertising-enabled games!
• Raised £60,000 from 70
investors through Seedrs in
summer 2012!
• Went on to raise money from
Balderton and Passion, and
to be admitted to the BBC
Labs programme!
• Growing very quickly and
looking like a strong chance
of a major exit
10. Case Study:
Satago
• Online invoice tracking for
freelancers!
!
• Raised £30,000 from 61
investors through Seedrs in 2012!
!
• Went through Seedcamp’s
acceleration program!
!
• Went on to raise $1,000,000
from venture capital investors!
!
11. Case Study:
Maily
• Email for 3y+ currently with 200
new signups per day and 120k
users to date
• Brussels-based, was accelerated
by Seedcamp in February 2013
• Raised £30,000 from 215
investors through Seedrs in
spring 2014
• Faber ventures participated in
the round
14. Efficiency!
access, process and speed
• Top-up or blend offline commitments
with online investors
• Efficiently manage legal paperwork
with our standard professional services
• Faster fundraising
15. Community Building
!
• Build your community straight
from your cap-table
!
• Allow existing users or
customers and give them the
possibility to invest
!
• Microcosm raised £100k from his
users in 2h30min
16. Value chain lock-in
• Get an advantage over
competition
• You become the trusted
choice as partners now have
a vested interest in you
• Blue Crow Media now “owns”
the London’s coffee scene
17. Publicity
• Generate buzz and
word-of-mouth!
!
• Get some press to
help you reach your
campaign target and
reach your audience!
!
• Acquire users and
customers while
fundraising
18. Validation
• Get your MVP to the
next level!
!
• Validate if you’re up
to something by
testing your
community of early
adopters!
!
24. Direct
• Build a tribe!!!
!
• Generate excitement
amongst your campaign
ambassadors!
!
• Reach out to your networks
and plan 1on1s!
!
• Engage via email, calls,
messages, newsletters and
in person!
!
!
25. Social/Digital
• Find out where your
communities of interest are
!
• Tap into specialty blogs and
forums
!
• Get community leaders involved
!
• Give people content… people
devour content!!
!
!
!
26. Public
• Reach out to the wider
audience!
!
• Find that one journalist that is
going to want to write about
you!
!
• Get some testimonials from
key influencers!
!
!
!
!
27. Platform investors
• Write considered answers in the
Q&A
!
• Provide engaging and regular
updates
!
• Arrange conversations online
and offline
!
• Email investors who expressed
interest!
!
!
!
29. Shifting to a
networked world…
“The peer progressive’s faith in the
positive effects of the Internet rests on
this democratic principle: !
!
When you give people more control
over the flow of information and
decision making in their communities,
their social health improves —
incrementally, in fits and starts, but
also inexorably.”!
!
Steven Johnson in Future Perfect
30. Thank you for
listening!!
Ricardo Sequerra!
ricardo.sequerra@seedrs.com!
@ric0seq!
!
!
Seedrs!
www.seedrs.com!
@seedrs
Seedrs Limited is authorised and regulated
by the UK Financial Conduct Authority.
