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Demystifying the Touch Device
                      Market
                             Varun Krishnan
            Founder and CEO - FoneArena.com
Background
 FoneArena is one of the most visited mobile buying
 guides in India
 Been analyzing the mobile device market since 2004
 Constantly review various devices introduced in the
 market
Touchscreen Devices
 Smartphones – iPhone , Android , Windows Phone ,
 Symbian
Touchscreen Devices
 Feature Phones – Nokia S40, Samsung Bada
Touchscreen Devices
 Tablets – iPad, Android Tablets, BlackBerry PlayBook
Touchscreen Devices
 Media Players – iPod Touch , PMPs
Touchscreen Devices
 Other devices like Navigation tools, E-readers etc.
Why Touch is popular today ?
 Touch is emotional
 Decline of the stylus
 Rise of Finger-based touchscreens
 Decline of the physical keypad
 Attractive price points
Before the iPhone
Pre-iPhone Era
 User Interfaces were not intuitive
 Touchscreens were mostly resistive
 Most Touch devices employed a stylus
 Users were forced to use applications provided by the
 Carrier in Carrier controlled markets like USA
 Most phones came with loaded with a lot of Bloatware
 Developers had a tough time making applications
 accessible to end users
After the iPhone
Post-iPhone Era
 Decline of the Stylus
 Rise of Touch only devices
 Rise of Capacitive screens
 Rise of App Stores
 Developers got more channels to release their apps
 Consumers could discover apps more easily
Touchscreen devices at attractive price
points
97% of All Smartphones Will Have
Touchscreens by 2016
 In the time prior to the launch of the original iPhone,
 smartphones with touchscreens have gone from 7% of
 the total smartphone volume in 2006 to 75% in 2010
 Were a key driver to the market growing more than
 325% over that period.
 Over the next five years, touchscreens will be reaching
 97% of all smartphones by 2016.
 Source : ABI Research , August 26, 2011
Touchscreen-Only Smartphone Shipments
to Surpass 700 Million in 2016
 Analyst firm Juniper Research forecasts that shipments of
 smartphones with a touchscreen-only interface will
 surpass 700 million per annum in 2016 – 72% of total
 shipments, compared to just over half in 2010.
 Source : Juniper Research , 30th August 2011
Touch Panel Demand increasing
 Source : Display Search, July 12, 2011
Rise of Smartphones and Decline of Feature
Phones
 As smartphones are getting more and more affordable,
 feature phones are loosing relevance
The Mobile Platforms that are worth
developing for
 iOS - Apple
 Windows Phone - Microsoft , Nokia , Samsung , HTC,
 Dell, LG
 Android – Google , Motorola , HTC, Samsung, Sony
 Ericsson , Dell, LG, Asus , Acer
Future Trends



           5.3 inch Display in a Phone!
The iPad is here to stay
Tablet Market Share Forecast
 iPad will continue to dominate
 Android might gain some serious market share by 2015
Future Trends
 Tablets of Multiple Screen sizes from other tablet makers




                                 5 7 7.7 8.9 9.7 10.1
Thank You
 Q&A
 twitter.com/varunkrish
 varun@fonearena.com

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Demystyfing the touch device market - Touch Tour Chennai

  • 1. Demystifying the Touch Device Market Varun Krishnan Founder and CEO - FoneArena.com
  • 2. Background FoneArena is one of the most visited mobile buying guides in India Been analyzing the mobile device market since 2004 Constantly review various devices introduced in the market
  • 3. Touchscreen Devices Smartphones – iPhone , Android , Windows Phone , Symbian
  • 4. Touchscreen Devices Feature Phones – Nokia S40, Samsung Bada
  • 5. Touchscreen Devices Tablets – iPad, Android Tablets, BlackBerry PlayBook
  • 6. Touchscreen Devices Media Players – iPod Touch , PMPs
  • 7. Touchscreen Devices Other devices like Navigation tools, E-readers etc.
  • 8. Why Touch is popular today ? Touch is emotional Decline of the stylus Rise of Finger-based touchscreens Decline of the physical keypad Attractive price points
  • 10. Pre-iPhone Era User Interfaces were not intuitive Touchscreens were mostly resistive Most Touch devices employed a stylus Users were forced to use applications provided by the Carrier in Carrier controlled markets like USA Most phones came with loaded with a lot of Bloatware Developers had a tough time making applications accessible to end users
  • 12. Post-iPhone Era Decline of the Stylus Rise of Touch only devices Rise of Capacitive screens Rise of App Stores Developers got more channels to release their apps Consumers could discover apps more easily
  • 13. Touchscreen devices at attractive price points
  • 14. 97% of All Smartphones Will Have Touchscreens by 2016 In the time prior to the launch of the original iPhone, smartphones with touchscreens have gone from 7% of the total smartphone volume in 2006 to 75% in 2010 Were a key driver to the market growing more than 325% over that period. Over the next five years, touchscreens will be reaching 97% of all smartphones by 2016. Source : ABI Research , August 26, 2011
  • 15. Touchscreen-Only Smartphone Shipments to Surpass 700 Million in 2016 Analyst firm Juniper Research forecasts that shipments of smartphones with a touchscreen-only interface will surpass 700 million per annum in 2016 – 72% of total shipments, compared to just over half in 2010. Source : Juniper Research , 30th August 2011
  • 16. Touch Panel Demand increasing Source : Display Search, July 12, 2011
  • 17. Rise of Smartphones and Decline of Feature Phones As smartphones are getting more and more affordable, feature phones are loosing relevance
  • 18. The Mobile Platforms that are worth developing for iOS - Apple Windows Phone - Microsoft , Nokia , Samsung , HTC, Dell, LG Android – Google , Motorola , HTC, Samsung, Sony Ericsson , Dell, LG, Asus , Acer
  • 19. Future Trends 5.3 inch Display in a Phone!
  • 20. The iPad is here to stay
  • 21. Tablet Market Share Forecast iPad will continue to dominate Android might gain some serious market share by 2015
  • 22. Future Trends Tablets of Multiple Screen sizes from other tablet makers 5 7 7.7 8.9 9.7 10.1
  • 23. Thank You Q&A twitter.com/varunkrish varun@fonearena.com