Touchscreen devices like smartphones, tablets, and e-readers have become increasingly popular due to factors like the decline of physical keyboards and stylus use, the rise of intuitive finger-based touch interfaces pioneered by the iPhone, and attractive price points that have made these devices more accessible. Before the iPhone, touchscreens were less intuitive, relied more on styluses, and developers had fewer options for app distribution. But after 2007, the post-iPhone era saw the rise of capacitive touchscreens without styluses, app stores for easier app discovery, and more open platforms that helped developers. By 2016, analysts predict that 97% of smartphones and over 700 million tablets annually will have touch-only interfaces.
2. Background
FoneArena is one of the most visited mobile buying
guides in India
Been analyzing the mobile device market since 2004
Constantly review various devices introduced in the
market
8. Why Touch is popular today ?
Touch is emotional
Decline of the stylus
Rise of Finger-based touchscreens
Decline of the physical keypad
Attractive price points
10. Pre-iPhone Era
User Interfaces were not intuitive
Touchscreens were mostly resistive
Most Touch devices employed a stylus
Users were forced to use applications provided by the
Carrier in Carrier controlled markets like USA
Most phones came with loaded with a lot of Bloatware
Developers had a tough time making applications
accessible to end users
12. Post-iPhone Era
Decline of the Stylus
Rise of Touch only devices
Rise of Capacitive screens
Rise of App Stores
Developers got more channels to release their apps
Consumers could discover apps more easily
14. 97% of All Smartphones Will Have
Touchscreens by 2016
In the time prior to the launch of the original iPhone,
smartphones with touchscreens have gone from 7% of
the total smartphone volume in 2006 to 75% in 2010
Were a key driver to the market growing more than
325% over that period.
Over the next five years, touchscreens will be reaching
97% of all smartphones by 2016.
Source : ABI Research , August 26, 2011
15. Touchscreen-Only Smartphone Shipments
to Surpass 700 Million in 2016
Analyst firm Juniper Research forecasts that shipments of
smartphones with a touchscreen-only interface will
surpass 700 million per annum in 2016 – 72% of total
shipments, compared to just over half in 2010.
Source : Juniper Research , 30th August 2011
17. Rise of Smartphones and Decline of Feature
Phones
As smartphones are getting more and more affordable,
feature phones are loosing relevance
18. The Mobile Platforms that are worth
developing for
iOS - Apple
Windows Phone - Microsoft , Nokia , Samsung , HTC,
Dell, LG
Android – Google , Motorola , HTC, Samsung, Sony
Ericsson , Dell, LG, Asus , Acer