Adobe Max 2022 : Boosting Video Engagement & Accessibility with Premiere Pro

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S6607
Boosting Video Engagement &
Accessibility with Premiere Pro
Richard Harrington | Visual Storyteller

Richard
Harrington
I'm a visual storyteller exploring
the fusion of photography, video, and AI.
I'm also a husband & father

Vital statistics
▪ Author 40+ Books
▪ Author 200+ Video Courses
▪ Founder of RHED Pixel
▪ Publisher of Photofocus
▪ Conference Speaker
▪ Director
▪ Photographer

Software I’ve helped shape
▪ Mylio Photos
▪ Radiant Photo
▪ Luminar
▪ Aurora HDR
▪ Adobe Premiere Pro
▪ Adobe Photoshop
▪ Apple iWork

Past Projects
• America Online
• American Diabetes Association
• American Israel Public Affairs Committee
• American Red Cross
• Apple
• Children's National Medical Center
• Department of Veterans Administration
• Drobo
• Federal Communications Commission
• Google
• lynda.com
• Microsoft
• Skylum
• Smithsonian Institute
• Under Armour
• US Air Force

Advisory and Consultant Projects
▪ Television Networks
• ABC News
• CNN
• Discovery Channel
• Major League Baseball Network
• NASCAR
• Turner Networks
▪ Technology
• Adobe Creative Cloud
Advisory Board
• Apple
• Athentech
• Mylio
• Pearson Education
• Skylum Software

linkedin.com/in/richardharrington

– I N D I R A G A N D H I
“There are two kinds of people, those who do the work
and those who take the credit. Try to be in the first group;
there is less competition there.”

Class Overview

Class Overview
Join master trainer Rich Harrington to find out how to make video
content accessible with Premiere Pro. The use of open and closed
captions is increasingly important in video delivery because it makes
your video more accessible and discoverable in online searches. Closed
captions are useful not only to those who are deaf or hard of hearing but
also to those who are new to a language or are listening in noisy
environments. Open captions that are always in view are widely used in
social media where videos initially are muted in the timeline. For these
reasons, mastering the Speech to Text options in Premiere Pro is a must.

Class Overview
• Automatically — and accurately — generate a transcript from a
Premiere Pro sequence
• Auto-generate captions from a transcript
• Format closed captions for use on the web or broadcast
• Create open captions that are always visible
• Upload captions to many video hosting sites

Why Accessible Video Matters

▪ According to the 2010 U.S. Census, nearly 19% of
Americans can be classified as having a disability
▪ This includes impairments from birth, by accident or
via old age
▪ Being able to access content on the Internet greatly
affects their quality of life
▪ For many, internet accessibility to critical to their
ability to perform their job

▪ Many of your customers may be
▪ Blind or visually-impaired
▪ Deaf or hard-of-hearing
▪ Cognitively impaired
▪ Dexterity or other physical disabilities
▪ Second language issues
▪ Environmental sounds

Understanding Visual Impairment
▪ Visual impairment is a decreased ability to see
(to such a degree that the problem is not fixable by
usual means, such as glasses)
▪ Blindness is a complete or nearly complete
loss of vision
▪ The most common causes of visual impairment are
▪ uncorrected refractive errors (43%)
▪ cataracts (33%)
▪ glaucoma (2%)

Understanding Visual Impairment
▪ Other causes include age-related macular
degeneration, diabetic retinopathy, corneal clouding,
childhood blindness and a number of infections
▪ As of 2015 there were 940 million people with some
degree of vision loss
▪ 246 million had low vision
▪ 39 million were blind
▪ The majority of people with poor vision are in the
developing world and are over the age of 50 years

Understanding Hearing Impairment
▪ Hearing impairment, is a partial or total inability to
hear sound
▪ A deaf person has little to no hearing
▪ Hearing loss can be temporary or permanent

▪ Hearing loss may be caused by a number of factors:
▪ genetics
▪ aging
▪ exposure to noise
▪ some infections
▪ birth complications
▪ trauma to the ear
▪ certain medications or toxins

▪ As of 2013 hearing loss affects about 1.1 billion people
▪ Hearing loss causes a disability in 5% (360 to 538
million) and moderate to severe disability in 124 million
people
▪ Those who use sign language and are members of
Deaf culture see themselves as having a difference
rather than a disability
▪ The term hearing impairment is often viewed
negatively

What Does 508-Compliant Mean?

Section 508 Compliance
▪ In 1998, Congress amended the Rehabilitation Act to require Federal agencies to make their
electronic and information technology accessible to people with disabilities
▪ Inaccessible technology interferes with an individual's ability to obtain and use information
quickly and easily
▪ Section 508 was enacted to eliminate barriers in information technology, to make available
new opportunities for people with disabilities, and to encourage development of technologies
that will help achieve these goals
▪ The law applies to all Federal agencies when they develop, procure, maintain, or use electronic
and information technology
▪ Under Section 508 (29 U.S.C. ‘ 794d), agencies must give disabled employees and members of
the public access to information that is comparable to the access available to others

Impairment Types
▪ Visual
Blindness, low vision, or color-blindness
▪ Hearing
Deafness or hard of hearing
▪ Motor
Inability to use a mouse or limited fine motor control
▪ Cognitive
Learning disabilities or inability to remember or focus on large amounts of information

Video and Multimedia
▪ (c) All training and informational video and multimedia productions which support the
agency's mission, regardless of format, that contain speech or other audio information
necessary for the comprehension of the content, shall be open or closed captioned
▪ (d) All training and informational video and multimedia productions which support the
agency's mission, regardless of format, that contain visual information necessary for the
comprehension of the content, shall be audio described
▪ (e) Display or presentation of alternate text presentation or audio descriptions shall be user-
selectable unless permanent

Useful Links
▪ www.buyaccessible.gov
▪ app.buyaccessible.gov/baw
▪ www.section508.gov
▪ www.accessibilityforum.org
▪ access-board.gov/sec508/refresh/report/

An Overview of Caption Formats

Caption Formats
▪ SubRip .srt
▪ SubViewer .sbv or .sub
▪ MPsub (MPlayer subtitle) .mpsub
▪ Videotron Lambda .cap (Japanese)
▪ SAMI (Synchronized Accessible Media
Interchange) .smi or .sami
▪ RealText .rt
▪ WebVTT. .vtt
▪ TTML (Timed-Text Markup Language) .ttml

Caption Formats
▪ DFXP (Distribution Format Exchange Profile) .ttml or .dfxp
▪ Scenarist Closed Caption .scc
▪ EBU-STL (binary) .stl (European Broadcasting Union
standard)
▪ Caption Center (binary) .tds
▪ Captions Inc. (binary) .cin
▪ Cheetah (ASCII text) .asc
▪ Cheetah (binary) .cap
▪ NCI (binary) .cap

Optimizing Video for Audio Impairment Issues

Captions
▪ Captions are on-screen text descriptions
▪ They are used to display dialogue, identify speakers,
and describe other relevant sounds
▪ Captions are synchronized with the video image
▪ Web video can have open or closed captions

Closed Captions
▪ Closed captions can be turned on and off by the
viewer
▪ For video on televisions, special devices called
decoders are used to view closed captions
▪ Since 1993, decoders are built into television sets
13 inches or larger sold for use in the US

Open Captions
▪ Viewable inside of media player
▪ For 508-compliance
▪ viewer must be able to turn off and on the captions
(closed captions)
▪ or be always visible (open captions)
▪ Two files available for download
▪ Can use systems identical to television

Open Captions – Offering a choice

Choosing a Captioning Method
▪ OPEN CAPTIONS
▪ Open captions always are in view and
cannot be turned off
▪ Open captions are an actual part of the
video stream
▪ Open captions, unlike closed captions,
are subject to loss of quality when a
video is compressed
▪ CLOSED CAPTIONS
▪ Closed captions exist as a separate text
stream
▪ Closed captions appear only if a media
player supports them
▪ If captions are preserved as text, it can
be searchable

Additional Benefits with Captioning for Social Media

Who Benefits from Captions?
▪ Deaf
▪ Hard of hearing
▪ Travelers
▪ Foreign language speakers
▪ Students
▪ Individuals with difficulty processing audio
▪ Social media consumers
▪ Office workers

Accessible Videos are More Indexable
▪ Video takes longer to produce than web content so it
is ranked higher by Google
▪ People spend on average an additional two minutes
on web sites that host videos
▪ Videos with captions double the number of people will
finish watching your video
▪ Search ranking is tied to how much time people spend
on your website

Don’t Forget Transcripts
▪ Can be placed on webpage
▪ Can be PDF in RSS feed
▪ Can be combined with embedded player
▪ Can be in movie or page description

Optimizing Video for Visual Impairment Issues

What is Descriptive Audio?
▪ Alternate access to relevant information
▪ Often leads to re-editing
▪ Important to highlight essential information needed
to comprehend the content
▪ Often overlooked when it comes to compliance

What is Descriptive Audio?
▪ Basic audio description is limited to the gaps in the
dialogue
▪ Extended audio description pauses the video when
necessary in order to provide a full and complete
description of the visual elements of the upcoming
scene
▪ When delivering to DVD/Blu-ray or online video,
extended is the preferred option

The Audio Description Project
http://www.acb.org/adp/services.html

Broadcast Audio Description Requirements
▪ 21st Century Communications and Video Accessibility
Act, the FCC currently affects top broadcasters
▪ Local affiliates of the top 4 national broadcasters
(ABC, CBS, FOX, and NBC) located in the top 60 TV
markets
▪ The top 5 non-broadcast networks (USA Network, TNT,
TBS, History Channel and Disney Channel)
▪ Each must provide 50 hours per calendar quarter
(about 4 hours per week) of described prime time and/or
children’s programming

Section 508 Audio Description Requirements
▪ Section 508 of the Rehabilitation Act requires all
Federal Agencies to audio describe all video that
“contain visual information necessary for the
comprehension of the content”
▪ While all are supposed to do this, only some do
▪ The National Park Service won an Achievement in
Audio Description award from the American Council of
the Blind’s Audio Description Project in 2012

Improving Visual Contrast for Graphics
▪ Check graphics in a grayscale mode
▪ Look at video in grayscale when shooting
▪ Affects how easy all viewers can comprehend the
information
▪ Add contrasting edge
▪ Stroke
▪ Drop Shadow

Wrap up

Two Free Classes | https://bit.ly/maxprvid

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Getting In Touch
▪ twitter.com/rhedpixel
facebook.com/
RichHarringtonStuff
linkedin.com/in/
richardharrington
Photofocus.com
mylio.com
radiantimaginglabs.com

Adobe Max 2022 : Boosting Video Engagement & Accessibility with Premiere Pro

Adobe Max 2022 : Boosting Video Engagement & Accessibility with Premiere Pro

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