From the Social Media Symposium at NABShow 2015. Strategies from Richard Harrington on how to publish your content to multiple social media networks and track the results.

1. Hypersyndication
How to GetYour Digital Content More Eyeballs
Richard Harrington | RHED Pixel
plus.google.com/
+RichardHarrington
facebook.com/
RichHarringtonStuff
linkedin.com/in/
richardharrington
twitter.com/
rhedpixel

2. Goals of Session
■ It used to be, publish or die.
■ Now its really becoming divide and conquer.
■ In order to succeed, your content needs to be seen by as
many
eyeballs as possible.
■ But instead of trying to draw people to your site, consider
going to where the people already exist.

3. Richard Harrington
■ RHED Pixel — Founder
■ Piqsure — Entrepreneur
■ Photofocus — Publisher
■ Director & Editor
■ Photographer

5. Getting In Touch
twitter.com/rhedpixel
facebook.com/
RichHarringtonStuff
plus.google.com/
+RichardHarrington/
linkedin.com/in/
richardharrington
RichardHarrington.com
vimeo.com/rhedpixel
www.pinterest.com/
rhedpixel/

6. What is Hypersyndication? twitter.com/
rhedpixel

11. Why do you need to
hypersyndicate?
■ It used to be, publish or die
■ Now its really becoming divide and conquer

12. ■ In order to succeed, your content needs to be seen by as
many eyeballs as possible
■ But instead of trying to draw people to your site, consider
going to where the people already exist
■ You can’t beat the stickiness of social media
Why do you need to
hypersyndicate?

16. What is RSS Good For? twitter.com/
rhedpixel

22. RSS
RSS – real simple syndication
A document written in XML
Usually called a “feed”
Is used to publish frequently
updated content

23. RSS
Works for blog entries, news
headlines and podcasts
Feeds can be subscribed to
using an aggregator or just
viewed

24. XML
XML – Extensible Markup Language
The programming language that
creates RSS feeds through use of
enclosure tags
ID3 tags are also present in RSS,
thus wrapping the media with
metadata

25. Examples of RSS Feeds

26. Web Browser Bookmarks

27. Custom Home Pages

28. RSS Readers

29. Power a Blog

30. Feed Social Media

31. Feed Social Media

32. Feed Social Media

33. Feed Social Media

34. http://api.twitter.com/1/statuses/
user_timeline.rss?
screen_name={USERNAME}

35. http://api.twitter.com/1/statuses/
user_timeline.rss?
screen_name=rhedpixel

36. Feed Social Media

37. Feed Social Media

38. Feed Social Media

42. Brand Throughout twitter.com/
rhedpixel

47. Adobe Color CC for iOS

52. Extra Technology twitter.com/
rhedpixel

53. Feed Validator
■ Use Feed Validator to test RSS
Feeds
■ www.feedvalidator.org/
■ Identifies errors and recommends
solution

54. Feed Burner
■ Ideal for streamlining and
republishing content
■ www.feedburner.com
■ Provides detailed user and item
usage statistics

55. More on Compression
■ Apple is setting global standards on
media compression for portable
devices due to market leader status
■ http://www.apple.com/itunes/
podcasts/
specs.html#formattingvideo

56. Resources twitter.com/
rhedpixel

57. Richard Harrington
■ RHED Pixel — Founder
■ Piqsure — Entrepreneur
■ Photofocus — Publisher
■ Director & Editor
■ Photographer

59. Getting In Touch
twitter.com/rhedpixel
facebook.com/
RichHarringtonStuff
plus.google.com/
+RichardHarrington/
linkedin.com/in/
richardharrington
RichardHarrington.com
vimeo.com/rhedpixel
www.pinterest.com/
rhedpixel/
rich@rhedpixel.com

60. Hypersyndication
How to GetYour Digital Content More Eyeballs
Richard Harrington | RHED Pixel
plus.google.com/
+RichardHarrington
facebook.com/
RichHarringtonStuff
linkedin.com/in/
richardharrington
twitter.com/
rhedpixel