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Opportunity with
                            Mozilla Add-ons
                                      Rey Bango
                                Add-ons Community Lead




Monday, February 23, 2009
Agenda
                            • What are Add-ons?
                            • What is AMO?
                            • Add-on Monetization
                            • Distribution Channels
                            • AMO Goals
                            • Developer Resources


Monday, February 23, 2009
What Are Add-ons?




Monday, February 23, 2009
What Are Add-ons?
                            •   Mini applications that extend the user’s experience.




Monday, February 23, 2009
What Are Add-ons?
                            •   Mini applications that extend the user’s experience.

                            •   Our add-on developers are users who are fans of Mozilla, and are motivated
                                by the desire to make something ‘cool’




Monday, February 23, 2009
What Are Add-ons?
                            •   Mini applications that extend the user’s experience.

                            •   Our add-on developers are users who are fans of Mozilla, and are motivated
                                by the desire to make something ‘cool’

                            •   Over 6,000 developers on AMO have created 8,000 add-ons




Monday, February 23, 2009
What Are Add-ons?
                            •   Mini applications that extend the user’s experience.

                            •   Our add-on developers are users who are fans of Mozilla, and are motivated
                                by the desire to make something ‘cool’

                            •   Over 6,000 developers on AMO have created 8,000 add-ons

                            •   The openness of Mozilla’s platforms allows users to implement anything they
                                can imagine




Monday, February 23, 2009
What Are Add-ons?
                            •   Mini applications that extend the user’s experience.

                            •   Our add-on developers are users who are fans of Mozilla, and are motivated
                                by the desire to make something ‘cool’

                            •   Over 6,000 developers on AMO have created 8,000 add-ons

                            •   The openness of Mozilla’s platforms allows users to implement anything they
                                can imagine

                            •   Built using standard web technologies: JS, CSS, HTML




Monday, February 23, 2009
What Are Add-ons?
                            •   Mini applications that extend the user’s experience.

                            •   Our add-on developers are users who are fans of Mozilla, and are motivated
                                by the desire to make something ‘cool’

                            •   Over 6,000 developers on AMO have created 8,000 add-ons

                            •   The openness of Mozilla’s platforms allows users to implement anything they
                                can imagine

                            •   Built using standard web technologies: JS, CSS, HTML

                            •   We provide developers with the ability to reach millions of users




Monday, February 23, 2009
What Are Add-ons?
                            •   Mini applications that extend the user’s experience.

                            •   Our add-on developers are users who are fans of Mozilla, and are motivated
                                by the desire to make something ‘cool’

                            •   Over 6,000 developers on AMO have created 8,000 add-ons

                            •   The openness of Mozilla’s platforms allows users to implement anything they
                                can imagine

                            •   Built using standard web technologies: JS, CSS, HTML

                            •   We provide developers with the ability to reach millions of users

                            •   Available for Firefox, Thunderbird, SeaMonkey, Sunbird & Fennec (soon)



Monday, February 23, 2009
http://www.flickr.com/photos/troybthompson/44990175




                            What is AMO?




Monday, February 23, 2009
http://www.flickr.com/photos/troybthompson/44990175




                               What is AMO?

                               AMO is the incubator
                                that helps developers
                            build, distribute, and support
                            fantastic consumer products
                                 powered by Mozilla



Monday, February 23, 2009
Monday, February 23, 2009
Why focus on Consumers?



Monday, February 23, 2009
Consumers are the reason
                                developers exist



Monday, February 23, 2009
Add-on Monetization




Monday, February 23, 2009
Add-on Monetization
                            • Affiliate marketing relationships




Monday, February 23, 2009
Add-on Monetization
                            • Affiliate marketing relationships
                            • Data aggregation




Monday, February 23, 2009
Add-on Monetization
                            • Affiliate marketing relationships
                            • Data aggregation
                            • Embedded advertisement & sponsorship




Monday, February 23, 2009
Add-on Monetization
                            • Affiliate marketing relationships
                            • Data aggregation
                            • Embedded advertisement & sponsorship
                            • Complementary add-on to existing service (traffic generator)




Monday, February 23, 2009
Notables




Monday, February 23, 2009
Proof is in the Numbers




Monday, February 23, 2009
Proof is in the Numbers
                            •   Foxmarks: 143,601 weekly downloads & 13,596,415 total downloads




Monday, February 23, 2009
Proof is in the Numbers
                            •   Foxmarks: 143,601 weekly downloads & 13,596,415 total downloads

                            •   Cooliris: 155,185 weekly downloads & 11,998,378 total downloads




Monday, February 23, 2009
Proof is in the Numbers
                            •   Foxmarks: 143,601 weekly downloads & 13,596,415 total downloads

                            •   Cooliris: 155,185 weekly downloads & 11,998,378 total downloads

                            •   PDF Download 159,039 weekly downloads & 12,617,152 total downloads




Monday, February 23, 2009
Proof is in the Numbers
                            •   Foxmarks: 143,601 weekly downloads & 13,596,415 total downloads

                            •   Cooliris: 155,185 weekly downloads & 11,998,378 total downloads

                            •   PDF Download 159,039 weekly downloads & 12,617,152 total downloads

                            •   Adblock Plus 422,726 weekly downloads & 41,650,531 total downloads




Monday, February 23, 2009
Proof is in the Numbers
                            AMO Stats:




Monday, February 23, 2009
Proof is in the Numbers
                            AMO Stats:

                              •   1M daily unique visitors




Monday, February 23, 2009
Proof is in the Numbers
                            AMO Stats:

                              •   1M daily unique visitors

                              •   1.6M daily visits




Monday, February 23, 2009
Proof is in the Numbers
                            AMO Stats:

                              •   1M daily unique visitors

                              •   1.6M daily visits

                              •   5.2M daily page views




Monday, February 23, 2009
Proof is in the Numbers
                            AMO Stats:

                              •   1M daily unique visitors

                              •   1.6M daily visits

                              •   5.2M daily page views

                              •   41M quot;absolute unique visitorsquot; (since Jan 1st)




Monday, February 23, 2009
Examples



Monday, February 23, 2009
Monday, February 23, 2009
More Distribution Channels



Monday, February 23, 2009
Distribution Channels




Monday, February 23, 2009
Distribution Channels
                            •   AMO (http://addons.mozilla.org)




Monday, February 23, 2009
Distribution Channels
                            •   AMO (http://addons.mozilla.org)

                            •   Recommended lists




Monday, February 23, 2009
Distribution Channels
                            •   AMO (http://addons.mozilla.org)

                            •   Recommended lists

                            •   Collections (e.g.: Fashion Your Firefox)




Monday, February 23, 2009
Distribution Channels
                            •   AMO (http://addons.mozilla.org)

                            •   Recommended lists

                            •   Collections (e.g.: Fashion Your Firefox)

                            •   Bandwagon




Monday, February 23, 2009
Distribution Channels
                            •   AMO (http://addons.mozilla.org)

                            •   Recommended lists

                            •   Collections (e.g.: Fashion Your Firefox)

                            •   Bandwagon

                            •   Mobile




Monday, February 23, 2009
Developer Resources




Monday, February 23, 2009
Developer Resources
                            • Mozilla Developer Center (https://developer.mozilla.org/En)




Monday, February 23, 2009
Developer Resources
                            • Mozilla Developer Center (https://developer.mozilla.org/En)
                            • Mozilla IRC (irc.mozilla.org)




Monday, February 23, 2009
Developer Resources
                            • Mozilla Developer Center (https://developer.mozilla.org/En)
                            • Mozilla IRC (irc.mozilla.org)
                               • #amo




Monday, February 23, 2009
Developer Resources
                            • Mozilla Developer Center (https://developer.mozilla.org/En)
                            • Mozilla IRC (irc.mozilla.org)
                               • #amo
                               • #addons




Monday, February 23, 2009
Developer Resources
                            • Mozilla Developer Center (https://developer.mozilla.org/En)
                            • Mozilla IRC (irc.mozilla.org)
                               • #amo
                               • #addons
                            • Twitter: @mozamo



Monday, February 23, 2009
Developer Resources
                            • Mozilla Developer Center (https://developer.mozilla.org/En)
                            • Mozilla IRC (irc.mozilla.org)
                               • #amo
                               • #addons
                            • Twitter: @mozamo
                            • Blog: http://blog.mozilla.com/addons


Monday, February 23, 2009
addons.mozilla.org



Monday, February 23, 2009
http://www.flickr.com/photos/opengatefarm/504570397/




                            Questions?



Monday, February 23, 2009

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AMO Barcamp Miami

  • 1. Opportunity with Mozilla Add-ons Rey Bango Add-ons Community Lead Monday, February 23, 2009
  • 2. Agenda • What are Add-ons? • What is AMO? • Add-on Monetization • Distribution Channels • AMO Goals • Developer Resources Monday, February 23, 2009
  • 3. What Are Add-ons? Monday, February 23, 2009
  • 4. What Are Add-ons? • Mini applications that extend the user’s experience. Monday, February 23, 2009
  • 5. What Are Add-ons? • Mini applications that extend the user’s experience. • Our add-on developers are users who are fans of Mozilla, and are motivated by the desire to make something ‘cool’ Monday, February 23, 2009
  • 6. What Are Add-ons? • Mini applications that extend the user’s experience. • Our add-on developers are users who are fans of Mozilla, and are motivated by the desire to make something ‘cool’ • Over 6,000 developers on AMO have created 8,000 add-ons Monday, February 23, 2009
  • 7. What Are Add-ons? • Mini applications that extend the user’s experience. • Our add-on developers are users who are fans of Mozilla, and are motivated by the desire to make something ‘cool’ • Over 6,000 developers on AMO have created 8,000 add-ons • The openness of Mozilla’s platforms allows users to implement anything they can imagine Monday, February 23, 2009
  • 8. What Are Add-ons? • Mini applications that extend the user’s experience. • Our add-on developers are users who are fans of Mozilla, and are motivated by the desire to make something ‘cool’ • Over 6,000 developers on AMO have created 8,000 add-ons • The openness of Mozilla’s platforms allows users to implement anything they can imagine • Built using standard web technologies: JS, CSS, HTML Monday, February 23, 2009
  • 9. What Are Add-ons? • Mini applications that extend the user’s experience. • Our add-on developers are users who are fans of Mozilla, and are motivated by the desire to make something ‘cool’ • Over 6,000 developers on AMO have created 8,000 add-ons • The openness of Mozilla’s platforms allows users to implement anything they can imagine • Built using standard web technologies: JS, CSS, HTML • We provide developers with the ability to reach millions of users Monday, February 23, 2009
  • 10. What Are Add-ons? • Mini applications that extend the user’s experience. • Our add-on developers are users who are fans of Mozilla, and are motivated by the desire to make something ‘cool’ • Over 6,000 developers on AMO have created 8,000 add-ons • The openness of Mozilla’s platforms allows users to implement anything they can imagine • Built using standard web technologies: JS, CSS, HTML • We provide developers with the ability to reach millions of users • Available for Firefox, Thunderbird, SeaMonkey, Sunbird & Fennec (soon) Monday, February 23, 2009
  • 11. http://www.flickr.com/photos/troybthompson/44990175 What is AMO? Monday, February 23, 2009
  • 12. http://www.flickr.com/photos/troybthompson/44990175 What is AMO? AMO is the incubator that helps developers build, distribute, and support fantastic consumer products powered by Mozilla Monday, February 23, 2009
  • 14. Why focus on Consumers? Monday, February 23, 2009
  • 15. Consumers are the reason developers exist Monday, February 23, 2009
  • 17. Add-on Monetization • Affiliate marketing relationships Monday, February 23, 2009
  • 18. Add-on Monetization • Affiliate marketing relationships • Data aggregation Monday, February 23, 2009
  • 19. Add-on Monetization • Affiliate marketing relationships • Data aggregation • Embedded advertisement & sponsorship Monday, February 23, 2009
  • 20. Add-on Monetization • Affiliate marketing relationships • Data aggregation • Embedded advertisement & sponsorship • Complementary add-on to existing service (traffic generator) Monday, February 23, 2009
  • 22. Proof is in the Numbers Monday, February 23, 2009
  • 23. Proof is in the Numbers • Foxmarks: 143,601 weekly downloads & 13,596,415 total downloads Monday, February 23, 2009
  • 24. Proof is in the Numbers • Foxmarks: 143,601 weekly downloads & 13,596,415 total downloads • Cooliris: 155,185 weekly downloads & 11,998,378 total downloads Monday, February 23, 2009
  • 25. Proof is in the Numbers • Foxmarks: 143,601 weekly downloads & 13,596,415 total downloads • Cooliris: 155,185 weekly downloads & 11,998,378 total downloads • PDF Download 159,039 weekly downloads & 12,617,152 total downloads Monday, February 23, 2009
  • 26. Proof is in the Numbers • Foxmarks: 143,601 weekly downloads & 13,596,415 total downloads • Cooliris: 155,185 weekly downloads & 11,998,378 total downloads • PDF Download 159,039 weekly downloads & 12,617,152 total downloads • Adblock Plus 422,726 weekly downloads & 41,650,531 total downloads Monday, February 23, 2009
  • 27. Proof is in the Numbers AMO Stats: Monday, February 23, 2009
  • 28. Proof is in the Numbers AMO Stats: • 1M daily unique visitors Monday, February 23, 2009
  • 29. Proof is in the Numbers AMO Stats: • 1M daily unique visitors • 1.6M daily visits Monday, February 23, 2009
  • 30. Proof is in the Numbers AMO Stats: • 1M daily unique visitors • 1.6M daily visits • 5.2M daily page views Monday, February 23, 2009
  • 31. Proof is in the Numbers AMO Stats: • 1M daily unique visitors • 1.6M daily visits • 5.2M daily page views • 41M quot;absolute unique visitorsquot; (since Jan 1st) Monday, February 23, 2009
  • 36. Distribution Channels • AMO (http://addons.mozilla.org) Monday, February 23, 2009
  • 37. Distribution Channels • AMO (http://addons.mozilla.org) • Recommended lists Monday, February 23, 2009
  • 38. Distribution Channels • AMO (http://addons.mozilla.org) • Recommended lists • Collections (e.g.: Fashion Your Firefox) Monday, February 23, 2009
  • 39. Distribution Channels • AMO (http://addons.mozilla.org) • Recommended lists • Collections (e.g.: Fashion Your Firefox) • Bandwagon Monday, February 23, 2009
  • 40. Distribution Channels • AMO (http://addons.mozilla.org) • Recommended lists • Collections (e.g.: Fashion Your Firefox) • Bandwagon • Mobile Monday, February 23, 2009
  • 42. Developer Resources • Mozilla Developer Center (https://developer.mozilla.org/En) Monday, February 23, 2009
  • 43. Developer Resources • Mozilla Developer Center (https://developer.mozilla.org/En) • Mozilla IRC (irc.mozilla.org) Monday, February 23, 2009
  • 44. Developer Resources • Mozilla Developer Center (https://developer.mozilla.org/En) • Mozilla IRC (irc.mozilla.org) • #amo Monday, February 23, 2009
  • 45. Developer Resources • Mozilla Developer Center (https://developer.mozilla.org/En) • Mozilla IRC (irc.mozilla.org) • #amo • #addons Monday, February 23, 2009
  • 46. Developer Resources • Mozilla Developer Center (https://developer.mozilla.org/En) • Mozilla IRC (irc.mozilla.org) • #amo • #addons • Twitter: @mozamo Monday, February 23, 2009
  • 47. Developer Resources • Mozilla Developer Center (https://developer.mozilla.org/En) • Mozilla IRC (irc.mozilla.org) • #amo • #addons • Twitter: @mozamo • Blog: http://blog.mozilla.com/addons Monday, February 23, 2009
  • 49. http://www.flickr.com/photos/opengatefarm/504570397/ Questions? Monday, February 23, 2009

Editor's Notes