Our 3rd annual Retail Big Breakfast, Mark (Digital Director of RCG) discusses the importance of integrating digital into the store experience.

1. BIG BREAKFAST:
MARK RETAIL
DIGITAL DIRECTOR AT RCG

2. Retail Distribution

4. It took Uber
5 years to book
its billionth trip
then…
6 months to book its
2nd billionth journey

5. Standalone "big box" stores Traditional Malls Local independant stores not in malls
38%
50%
59%
42%
53%
63%
Source: Deloitte 2016 Holiday Survey (US)
At which of these types of stores do you plan to shop this holiday season?”
In the US, traffic to physical stores continues to decline…
but, purchase intent is up

6. 2016
US$0
US$100
US$200
US$300
US$400
Top 8 US Retail Amazon
US$355.9
US$298
Half of every additional dollar spent online in the US is with
Change in market value 2006 vs 2016 (US$B)
25%
1,934%

7. follow the customer
and you will never have to look for growth

8. brands that create extraordinary experiences
achieve financial returns more than double the market
=
Physical Retail
Digital Retail

9. imagination
&courage

10. SOHO

13. SOHO
visit
store
choose
product
sign-up &
experience
CRM
DMP
Ad-servers

14. of millennials78prefer to spend money on experiences over products
%

17. customers willing to pay +20% more for personalisation

20. digital now influencing the majority
of all retail transactions
$295bn
eCommerce Sales
$1.8T
digitally influenced
sales

21. follow the customer
and you will never have to look for growth