Cheers: The Dollars & Sense of Responsible Alcohol Service

Slide 1: The Dollars & Sense of Responsible Alcohol Service Moderator Donna Hood Crecca Editor NRA Show • May 18, 2008

Slide 2: On-Premise Sales: Explosive Growth Source: B.I.G. Handbooks (p) Preliminary

Slide 3: On-Premise Volume Growth Source: B.I.G. Handbooks (p) Preliminary

Slide 4: Beverage Alcohol is BIG BUSINESS! On Average, Alcohol Generates 16% of Sales in the Top 50 Casual Dining Chains* * Technomic Inc.

Slide 5: Spirits Trends Return of Classic Cocktails Source: B.I.G. Handbooks

Slide 6: Spirits Trends Innovative Mixology • Updates of Classics • Molecular Mixology • Tastings and Flights • Cocktails with Food CHEERS BEVERAGE CONFERENCE BEER: BRIGHT LIGHTS HIGH ENERGY DRINKS WASHINGTON WINES STAKE A CLAIM M2MEDIA360 ® THE BEVERAGE MAGAZINE FOR FULL-SERVICE RESTAURANTS AND BARS APRIL 2007 W W W . A D A M S B E V G R O U P. C O M Tequila flight at Colibri Mexican Bistro, San Francisco, Calif. Tequila Uprising The spirit of Mexico takes the high road (01) Cover CH0407.indd 1 3/26/2007 7:33:39 AM

Slide 7: Beer Trends Beer Continues Positive Trend Source: B.I.G. Handbooks (p) Preliminary

Slide 8: Beer Trends Shifting Categories Source: B.I.G. Handbooks (p) Preliminary

Slide 9: Beer Trends New Age of Flavor • Imports Increasing Market Share • Domestic Craft Brews Growing • Variety Required • Beer with Food

Slide 10: Wine Trends Long-term Growth Continues Source: B.I.G. Handbooks (p) Preliminary

Slide 11: Wine Trends Popular Varietals Source: B.I.G. Handbooks (p) Preliminary

Slide 12: Wine Trends • Table Wine Dominates • Import Growth Outpaces Domestic • Wines from New Regions • Broadening Consumer Appeal

Slide 13: Today’s Restaurant Operating Environment • Increased Competition • Increased Need to Drive Profits • Increased Pressure to Serve Responsibly • Increased Regulatory Requirements and Liability

Slide 14: Responsible Service & Beverage Profits Go Hand-in-Hand

Slide 15: The Dollars & Sense of Responsible Alcohol Service Panelists Tim Johnson Champps Entertainment Tim Kirkland Renegade Hospitality Kate Shehan Morton’s The Steakhouse Wayne Vandewater Applebee’s Services, Inc.

Slide 16: The Dollars & Sense of Responsible Alcohol Service Moderator Donna Hood Crecca Editor NRA Show • May 18, 2008