Talk at UX Brighton 2011, describing the motivation for cross-channel design, the role of pervasive information architectures, and focusing on place-making and correlation.
1. Andrea Resmini – UXBrighton 2011
Pervasive Information Architecture
Designing Cross-channel User Experiences
Photo: Gotan Project, gotanproject.com
2. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
A brief personal anecdote
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On my way to Brighton
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The whole is more than the sum of its parts
“Customers interact with (the)
brand: they don’t care about the
channel”
Jess McMullin & Samantha Starmer
6. ANDREA @RESMINI :: PERVASIVE INFORMATION ARCHITECTURE
Multi-channel vs cross-channel
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Product design becomes
experience design
From the Manifesto of Pervasive Information Architecture
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A simple task:
write or send a message
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What we bring into pervasive
architectures is the idea of place
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d resmini boss not here.
Let's go play cricket!
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In your room with a friend
http://www.flickr.com/photos/46037115@N04/4233027629/
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@resmini boss not here.
Let's go play cricket!
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In a stadium in front of a crowd
http://gm25liveen.web-log.nl/george_michael_25_live_en/blog/index.html
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Place-making reduces
disorientation and increases
legibility and way-finding.
Makes us feel at home.
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Correlation suggest relevant
connections among pieces of
information, services, and goods to
help users achieve explicit goals or
stimulate latent needs
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It provides seamless interlacement
in-channel and across all channels
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In channel
Correlation
Across channels
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http://pervasiveia.com/