Talk at UX Brighton 2011, describing the motivation for cross-channel design, the role of pervasive information architectures, and focusing on place-making and correlation.

1. Andrea Resmini – UXBrighton 2011
Pervasive Information Architecture
Designing Cross-channel User Experiences
Photo: Gotan Project, gotanproject.com

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A brief personal anecdote

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On my way to Brighton

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The whole is more than the sum of its parts
“Customers interact with (the)
brand: they don’t care about the
channel”
Jess McMullin & Samantha Starmer

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Multi-channel vs cross-channel

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Product design becomes
experience design
From the Manifesto of Pervasive Information Architecture

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A simple task:
write or send a message

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BYU EDU (news.byu.edu)

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One task, many interfaces

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Self check-in on my mobile

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Self check-in at CPH

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Messages have no medium

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As products are weaved into
complex experiences, we struggle
for meaning and closure

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The information architecture is
the sense-making layer

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The Name of the Rose

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In the novel

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In the movie

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Cognitive continuity is not visual
nor sensory continuity

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Interfaces
Touch-points
Information architecture

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Reduction Correlation
Place-making Consistency Resilience
Cross-channel heuristics

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Reduction Correlation
Place-making Consistency Resilience
Cross-channel heuristics

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Place-making

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A map of Cambridge

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We are physical beings

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Space and place are two very
different things

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Place

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What we bring into pervasive
architectures is the idea of place

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d resmini boss not here.
Let's go play cricket!

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In your room with a friend
http://www.flickr.com/photos/46037115@N04/4233027629/

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@resmini boss not here.
Let's go play cricket!

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In a stadium in front of a crowd
http://gm25liveen.web-log.nl/george_michael_25_live_en/blog/index.html

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Place-making reduces
disorientation and increases
legibility and way-finding.
Makes us feel at home.

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Correlation

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Vincent Vega And
Marsellus Wallace's Wife
The Golden Watch
The Bonnie Situation

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Interlacement

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The frenzy of Orlando

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Vincent and Butch

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The Texas Chainsaw Massacre

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Ronconi's Orlando

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Correlation suggest relevant
connections among pieces of
information, services, and goods to
help users achieve explicit goals or
stimulate latent needs

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It provides seamless interlacement
in-channel and across all channels

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In channel
Correlation
Across channels

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http://pervasiveia.com/