Servtag Resatsch Mobile Monday Warsaw

Slide 1: Warsaw as NFC city! Potentials and Pitfalls Vision 2010 picture © istockphoto

Slide 2: picture © istockphoto

Slide 3: Vision 2010 Warsaw introduces an NFC-based multi function public service infrastructure! picture © istockphoto

Slide 4: picture © phototram

Slide 5: Questions… •Why NFC? •Why warsaw? •What‘s next? picture © phototram

Slide 6: picture © ChristOFF

Slide 7: Near Field Communication (NFC) • Short-range wireless connectivity technology • Chip (13.56 RFID), phone, mobile internet • Fast, reliable, easy to use • Current applications incl. Tests with: Payment, Ticketing, Parking, Smart Poster • Nokia 6212 NFC picture © ChristOFF

Slide 8: NFC has no actual age limit… picture © istockphoto

Slide 9: NFC makes technology easy for everyone picture © istockphoto

Slide 10: picture © Jarosław Pocztarski

Slide 11: Cities • Urban centers • Dense • Complex • Information need • Facilitation of daily life picture © Jarosław Pocztarski

Slide 12: Berlin (© 2008 Deutsche Bahn) Tokyo (© 2008 Felica) Frankfurt (© 2008 RMV) Theater, Parking, Info Tags NFC in Schools, Hybrid Food Market, Blood Glucose Meter, City of Oulu (© 2008 CoU) Elderly Meal Services

Slide 13: picture © Guru Guru

Slide 14: picture © david.crowley66

Slide 15: picture © ChristOff

Slide 16: picture © tiloe

Slide 17: Application examples for Warsaw picture © tiloe

Slide 20: picture © euroIL

Slide 21: Warsaw • Use learnings from other cities • Holistic approach • Quick and dirty applications • Let user make the decisions • Build the ecosystem picture © euroIL

Slide 23: Pitfalls • The classic: no handsets (the solution: order!) • Wrong marketing communication (It‘s not NFC as technology, it‘s easier, faster, convenient) • Application choice (Payment & Transport need many partners and is super difficult) • Operators think in their old world (Closed Systems) picture © istockphoto

Slide 28: Recap • Why NFC? – NFC provides easy access to mobile internet and is fun to use – Many possible applications for everyone to gain revenue • Why warsaw? – Very innovative city– be first! – Lot of mobile phone afficionados • What‘s next? – Start small: Prototypes – User Tests picture © ctosee2sea

Slide 29: Motto for Vision • Just do it • Use universities! • Let people know about the options! • Have fun! picture © ctosee2sea

Slide 30: Contact Florian Resatsch (+49 179 200 6180)- Philipp Lehmkuhl (+49 171 545 0 455) resatsch@servtag.com servtag Gmbh Berlin Germany

Slide 31: Media Sources • Jarosław Pocztarski (Warsaw Financial District) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/j-pocztarski/2168940775/sizes/o/) • burge5000 (Warsaw Old Time) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/burge5000/172757271/sizes/l/) • Jarosław Pocztarski (Plac Zamkowy Pod Kolumna Zygmunta) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/j-pocztarski/2169268728/sizes/o/) • ChristOff (Warsaw Downtown) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/impossibleisnothing/2268803695/sizes/l/) • ChristOff (Warsaw Central Station) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/impossibleisnothing/2318489348/sizes/l/) • ChristOff (Warsaw Trade Tower) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/impossibleisnothing/2275774098/sizes/l/) • phototram (Not working in Warsaw) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/phototram/2384680953/sizes/l/) • euroIL (Warsaw Lights) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/euroil/45076195/sizes/o/) • tiloe (Warsaw Centralna) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/t-loe/94152787/sizes/o/) • Guru Guru (Berlin – Warszawa – Express) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/guruguru_hhh/259875595/sizes/o/) • david.crowley66 (Warsaw Centralna) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/22655165@N08/2177408943/sizes/l/) • ctosee2sea (Robotboy) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/esil/2472565035/) • Other pictures: f.resatsch / istockphoto.com

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