The Gap Model In Service

The Gap Model in Service

Quality of the service is the degree of conformance of all the relevant features and characteristics of service to all the aspects of the consumers' needs
limited by the price and delivery s/he will accept. Quality can be viewed from two perspectives:

Internal quality based on conformance to specifications External quality based on customer–perceived quality
Gain competitive advantage, maintain loyalty Increase value (may permit higher margins) Improve profits
Expected Service
CUSTOMER
Customer Gap
Perceived Service
Service Delivery External Communications to Customers
COMPANY
Gap 3 Gap 1
Gap 4
Customer–Driven Service Designs and Standards
Gap 2
Company Perceptions of Consumer Expectations ... Show more content on Helpwriting.net ...


 Product/service features.  Consumer emotions.  Attributions for service success or failure.  Perceptions of equity or fairness.  Other
consumers, family members.  Price.
 Increased customer retention.  Positive word–of–mouth communications.  Increased revenues.

Reliability: Delivering on promises. Example: receive mail at same time each day. Responsiveness: Willingness to help customers promptly. Example:
avoid keeping customers waiting for no apparent reason.


Assurance: Inspiring trust and confidence. Example: Insurance, medical services, etc.. Empathy: Treating customers as individuals. Example: being a
good listener. Tangibles: Representing the service physically. Example: Food.


Occurs any time the customer interacts with the firm.  Can potentially be critical in determining customer satisfaction and loyalty.  Is an
opportunity to:

   

build trust reinforce quality build brand identity increase loyalty

 
Remote Encounters Phone Encounters Face–to–face Encounters
Check–In
Bellboy Takes to Room
Restaurant Meal Request Wake–Up Call
Checkout
Sales Call Delivery and Installation
Servicing Ordering Supplies Billing
Recovery: employee response to service delivery system failure
Adaptability: employee response to customer needs and requests
Coping: employee response to problem customers
Spontaneity: unprompted and unsolicited
... Get more on HelpWriting.net ...

Case Study
Case III: LATE MOVER ADVANTAGE? Questions 1. Why has the 'late corner's strategy' of Toyota failed in China, though it succeeded in India? 2.
Why has Toyota failed to capture the Chinese market? Why is it trailing behind its rivals? 1.ans – Toyota failed to get a strong hold in the Chinese
market due to poor understanding of the market. The reasons being mainly due to high pricing of the vehicle with which it entered the market in China
as Toyota followed the price skimming strategy while entering China. The existing car companies like Volkswagen, Honda, and Hyundai had priced
their vehicles keeping in mind the price sensitive customers in China. Toyota entered into a joint venture with First Auto Works Group In Japanies ...
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WOI conducted a thorough study of the Indian market which proved to be beneficial in understanding the market and capturing the market. *
Continuous product innovation is a must to attract customers towards ones product. Which WOI followed by offering consumers exactly what was
needed and so the consumers don't mind in paying a higher price. * Entering into a joint venture with a local based company can also prove to be
advantageous as this company knows the functioning of the market. * CASE: I ARROW AND THE APPAREL INDUSTRY : 1. Why did Arvind Mills
choose globalization as the major route to achieve growth when the domestic market was huge? Ans. The scenario of the apparel industry in India was
in process of development as compared to foreign countries. The methods used for the apparel industry was outdated while in the cases of foreign
countries used modern technologies which were more efficient, less time consuming and less wastage of fabrics. India The domestic market was huge
but followed the traditional methods to manufacture clothes. Through globalization Arvind Mill was in an advantage of bringing in in modern
technologies in India. Arvind Mills through good work was able to leave a mark in the foreign markets by which the company was able to beg orders
from well known brands like Tommy Hilfiger. Through which the company made good profit. Many foreign companies strated outsourcing from
Arvind Mills. India

Going Global: Indian Mncs
ntroduction: Indian MNCs Till a few years back, the term MNC in India meant an organization with its headquarters located outside India and having
presence in India as a part of its global network. In other words, in Indian eyes,"MNC" meant a foreign company, which has come into India. In recent
times, however the business world has seen the emergence of a new breed of companies, which is beginning to be referred to as "India MNCs".The
Indian MNC is a company which is Indian in origin and spreading its wings to set up operations in various markets around the world. For Example Tata
Steel,Hindalco Industries,Ranbaxy laboratories etc are some of the Indian MNCs. Reasons for going global: Over the last couple of years, Indian ...
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Strategies for going Global Indian companies are using all the tricks of trade to go global. The scale and business share may not be significant today,
but Indian businesses are slowly but surely establishing themselves abroad. Following are the strategies used by Indian companies to go global: 1)
Acquisitions Acquisitions have been the major business strategy employed by Indian MNCs to expand and capture the markets. The International
acquisitions help Indian companies by: a. Providing proximity to global customers, and significant upside . b.Giving access to technology and
intellectual property, which can be exploited at a larger scale. c.Allowing Indian companies to drive value from their cost competitiveness by acquiring
international operations with higher cost structures. d.Streamlining supply chains and securing raw material access. A significant part of Indian overseas
investment has gone into acquisitions abroad. In its latest report, Grant Thornton, a global consultancy firm, stated that 'The total number of M&A deals
during the first 11 months of 2008 stood at 433, with an announced value of US$ 31.95 billion. The number of outbound deals has far exceeded the
domestic ones in terms of value break up. According to Grant Thornton's Special Advisory Services official, for the month of November alone, there
were 26 M&A deals with a total announced value of US$ 3.40 billion, which is higher than October 2008 at US$ 2.13

Samsung Essay
FINAL REPORT ON COMPARATIVE MARKET ANALYSIS OF SAMSUNG ELECTRONICS VIS– A– VIS ITS COMPETITORS SAMSUNG
INDIA ELECTRONICS PVT LTD. REPORT ON COMPARATIVE MARKET ANALYSIS OF SAMSUNG ELECTRONICS VIS– A– VIS ITS
COMPETITORS A report submitted in partial fulfillment of the requirements of MBA Program of Jaipuria Institute of Management TABLE OF
CONTENTS Acknowledgement....................................................................................4 1. Abstract .................................................................................
.........5 2. Introduction ...................................................................................6 a. Overview of the Consumer durable sector......................................7–8 b.
Company ... Show more content on Helpwriting.net ...
Doubt is often better than overconfidence, for it leads to inquiry and inquiry leads to investigation" Research inculcates scientific and inductive
thinking and it promotes the development of logical habits of thinking and organization. Research is a common parlance refers to a search of
knowledge. The advanced learner's Dictionary of current English lays down the meaning of research as a careful investigation or inquiry especially
through search for new facts in any branch of Knowledge What is comparative Marketing study? In comparative marketing research we take our
competitor's products and make comparison through consumer with our own products. Why Comparative Marketing study? Comparative marketing
study/research comprise one of the most important and fascinating task of marketing. It provides information for marketing decision making, any
problem that are identified and investigated further by using problem solving techniques with the objective of arriving at solution. The most important
innovation in the new approach is to study simultaneously different organizational forms of business interest representation. The aim of the study is to
point out the best (in this respect) among the alternatives that are being studied. The final aim perhaps is not only to find the best, but also to improve it
or

Do You Know The Negative Sides Of Globalization Of Food...
DO YOU KNOW THE NEGATIVE SIDES OF GLOBALIZATION OF FOOD INDUSTRY ? Achyutha Gonuguntla EAP 1851 Research Paper Dt:
04/06/2015 Introduction: Globalization isn't a widely discussed topic, it is therefore not all that easy to explain such a complicated term in simple terms.
Advances in technology such as mobile phones, aero planes and the internet have made the growth of transport and communication networks possible.
This means that people and countries can exchange information and goods more quickly and in a less complicated way this process is called
Globalization.Globalization comes from ... Show more content on Helpwriting.net ...
The local firms SONY and Videocon have to react to withstand the competition and so the world grows closer together and there is an active exchange
of goods between the countries, more affordable products are available for more people.However, not only does an exchange of products and economic
goods take place ,but also of services, knowledge, cultural goods and even languages. All of these individual elements are closely linked and influence
each other. But where these is light there is also shadow. Because of globalization and intense exchange of goods,people and the environment often
suffer. If a company decides to move their production to an economically disadvantaged country people and industrialized countries use their jobs at the
same time job opportunities open up too many locals in an economically disadvantages country many people in these countries work for very little
money in comparison to those in industrialized countries, therefore, they often remain poor more often than not do not have sufficient insurance, social
insurance or health insurance cover. A further disadvantage of globalization is ecological problems such as climate change. The use of aero planes,
ships and Lorries to transport goods to international borders is constantly on an increase this causes more carbon–di–oxide to be released into the
atmosphere which intern is the main cause of the Global Warming. Even national

Blair Water Purifiers India
. ABSTRACT
Blair Company Inc. was founded by Eugene Blair in 1975. The company's mission is to provide equipment that will meet the needs of its target market
in terms of filtration and purification of water for having high quality water. As part of the organisational goal, the company is also aiming to enter
international market to be able to be known in both local and international level and position itself in the global competition. As part of the geographic
expansion of the company, they are trying to produce innovative products to meet future needs in terms of water purification and filtration. Rahul
Chatterjee, one of the company 's international market liaisons, had made two fact–finding trips to India to survey the Indian market ... Show more
content on Helpwriting.net ...
Sharing of the risks The company may experience problems with establishing work, rules, policies and strategies
Faster knowledge of the market
STRENGHT & WEAKNESSES OF REJECTED COURSE OF ACTION
Acquisition
STRENGHTS WEAKNESSES
Investment may be lower than Joint Venture entry Greater Economical and Political risks
Complete control over the company operations Would be considered and observed as "foreign"
No share of Profits The previous Company name should still be associated to the new company Not enough knowledge of the market
IMPLEMENTATION OF THE CHOSEN ACTION
Increased control over all marketing alternatives: in this way the company could consolidate the market and stimulate a tremendous growth
Take advantage of Indian partner's expertise: having a better knowledge of the environment it would be easier to identify the need in the targeted
market
Sharing of the risks: Blair Company should not take all the important decision all by itself
Faster knowledge of the Market: an insider of the market we are operating in is always a source of new discovers and development
Profits are shared: The personal economical growth in terms of profits would be lower than with an acquisition
Potential for

Advantages And Disadvantages Of Judicial Intervention
1. Judicial Intervention
The root cause of all the delays in enforcement/challenging the awards is precisely the Judicial Intervention. The basic object of the Law of Arbitration
has been defied in International Commercial Arbitration as there is an excessive judicial intervention where the award has been decided by the foreign
court. This practice hampers the settlement of commercial disputes and also results in the pendency of large number cases in the courts. The courts
should refrain from such practices as it hampers the growth and development of the economy. The Indian courts have been misinterpreting the
provision in the Arbitration Act to suit their whims and fancies. The courts shouldn't interfere in the first place, and when the court commit manifold
errors in passing judgments is not only frustrating but also sets a negative course discouraging the parties from opting for arbitration as a means for
dispute resolution process.
2. No Fixed Time Period
Another very prominent criticism is related to flaw regarding the time period for enforcement of a foreign award. The 1996 Act has not provided any
provision regarding the time period for the enforcement of the foreign award. However various High Courts have given different opinions but none of
which has been unanimously accepted. The Bombay High Court in Noy Vallesina v. Jindal Drugs Limited held that the provision for limitation as
provided under Article 136 and 137 of the Limitation Act would apply for enforcement

Consumer Behaviour Essay
Table of Contents ABSTRACT 6 INTRODUCTION 7 ABOUT THE COMPANY 7 ABOUT THE INDUSTRY 8 CONSUMER BEHAVIOR 9
LITERATURE REVIEW 12 WHY THIS PROJECT 13 OBJECTIVES 13 RESEARCH PROCESS 14 METHODOLOGY 15 RESULTS/FINDINGS 16
DEMOGRAPHICS 16 LOCATION 17 PHONE OWNERSHIP 18 USAGE DETAILS 19 DECISION MAKING 21 REASON FOR CHANGING
PHONE 22 WHO INFLUENCES PURCHASE DECISION 23 PLACE PREFERRED FOR BUYING 24 BRAND RECALL 25 NEW FEATURES 29
FACTOR ANALYSIS 32 INTERPRETATIONS 40 SUGGESTIONS/RECOMMENDATIONS 41 LIMITATIONS 42 ANNEXURE–1 43
ANNEXURE–2 44 ANNEXURE–3 – QUESTIONNAIRE 45 REFERENCES 48
ABSTRACT
My project that is "Consumer behavior for mobile phones" is basically is a market research ... Show more content on Helpwriting.net ...
This has been possible by leveraging on the Videocon equity and by bringing great value proposition for consumers through exciting, trendy and
futuristic range of products and services. Videocon mobile phones currently have a pan India presence with offices in all 4 zones. This combined with
the heritage and consumer–centric business approach makes them confidently look forward to a position of leadership within a year's time.
ABOUT THE INDUSTRY
India is the second largest mobile handset market in the world after China and is poised to become a much larger market. The steady rise in the income
levels of India's growing middle class means that more people can afford mobile service. In addition, more and more people are opting for higher end
devices such as Smartphone especially as a younger generation increasingly relies on mobile phones for Internet access and data usage. This demand
will likely lead to a surge in Smartphone sales in India. The Smartphone market is also fueled by the recent launch of 3G services, which is expected to

Chotukool Case Study Solutions
Marketing Case Study (2) Godrej ChotuKool: A Cooling Solution for Mass Markets
Q.1. Assess the business scenario for ChotuKool? What are the critical success factors for this product to succeed?
ChotuKool falls in to the business of refrigeration, to understand the business better let us understand the overall refrigeration business
But before that lets looks at the consumer durable market, the consumer durable market consists of products from watches to fans. With the help of the
below mentioned data we can understand the penetration and reach of a consumer durable like refrigerator in comparison to a product like Television
Set, car, bike or Grinder.
This will help us in having a deeper knowledge of the placement of a retrigger in the ... Show more content on Helpwriting.net ...
A study by Assocham in 2011 estimated the rural consumer durables market to grow at 40% in 2012 as a result of higher disposable income among
rural consumers. The size of the home appliance market in India is pegged at `30,000 crore, with air–conditioners, refrigerators and washing machines
as the largest categories, though household peneration levels are in low single–digits.
Current Scenario in India, * Refrigerators have the 2nd highest aspirational value of all consumer durables * High growth rate of the refrigerator
market. * Refrigerators are manufactured in two basic designs which are referred to as Direct Cool (DC) and Frost Free (FF) refrigerator.
Godrej's share in the refrigeration market as shown below is 18 %
Critical success factors for chotuKool:
Let us study the critical success factors on the basis of the 4p's of marketing
Product:
Designed specifically for rural consumer
Cooling Chip
Runs on low power and invertors
Runs on battery when there's load shedding
Colour chosen on the basis of consumer interest
Use of unconventional cooling technology
Compared to the 200 components of a refrigerator, it has only 20 components
Power consumption is comparatively less (15 to 65 W against 90 – 100W)
It has no moving components, is almost service free
ChotuKool weights only 9kg and is therefore easy to move around and transport
The operational cost is low
The average electricity bill for running the ChotuKool is only Rs 60 to Rs 70 per month

Globalization And India 's Rising Demand For Foreign...
Globalization and India's Rising Demand for Foreign Brands: Lessons for Marketers
(Article Submitted to – Paradigm (2015): Nourishing the Intellect, Theme – Rising Stars Setting Suns).
Submitted By:
Aastha Verma Vohra
(Doctoral Student)
Faculty of Management Studies, University of Delhi,
Delhi–110007
Phone: 9811208423
Email: aastha178@gmail.com
Globalization and India's Rising Demand for Foreign Brands: Lessons for Marketers
Globalization
Globalization is an inevitable phenomenon that is leading the entire world towards becoming one market, a global village. With the world becoming a
single market, globalization has had a major contribution in enabling the organizations worldwide to step out of the restricted domestic markets and to
set up their operations across the globe with confidence. This has largely led to a decline in the importance in national borders and a greater emphasis
on what the consumers actually demand no matter the consumer is located in the very country in which the organization exists or an entirely different
part of the world. Moreover, with the rapid increase in global competition, companies that strictly adhere to and cater to the needs of the local markets
are finding themselves at a disadvantage and gradually losing the competitive advantage that they so much strived to achieve. However, for some
products and services the tastes and preferences of consumers in different nations are beginning to converge on some global norm.

Study on Customer Satisfaction and Attitude Towards Idea...
INTRODUCTION
1.1 OVERVIEW
We live in an era where telecommunications services hold a central role in every sphere of our lives (Came, 1984). Marketers argue with compact
confidences that these emerging technologies have the ability to develop our lives and improve it in many ways (Risto, 2002). Moreover, it has
facilitated the instantaneous cost reduction and quality improvement by offering different services by the companies (Douligeris and Pereira, 1984).
The deregulation in the INDIAN telecommunication markets since the beginning of the 1997s has brought about significant changes in the
communication industry.
The need for the Communications over the longer distance has become the most important aspect of the human lives. The ... Show more content on
Helpwriting.net ...
* Generally the respondents were busy in their work and were not interested in responding rightly. * Most respondents were not maintaining proper
knowledge of various services provided by their companies, so they were unable to provide exact information.
1.6 CHAPTER SCHEME
This project report is divided into five chapters. The first chapter gives an overview of telecommunications. It also consists of the objective, scope and
limitations of the study. The second chapter is the literature review. The third chapter is the Company profile of Idea and Vodafone. The fourth chapter
includes the results and discussion. And the fifth chapter includes the conclusion.
LITERATURE REVIEW
2.1 Customer
A customer is an individual who purchase or has the capacity to purchase goods and services offered for sale by marketing institutions in order to
satisfy personal or household needs, wants or desires.
According to a statement made by Mahatma Gandhi, 'customer refers to the following, "A consumer is the most important visitor on our premises. He is
not dependent on us. We are dependent on him. He is not an outsider to our business. He is part of it. We are

Advantage And Disadvantage Of Globalization Essay
GLOBALIZATION
EVOLUTION OF GLOBALIZATION
The term globalization denotes "globe" as a single market.
Product presence in different Markets of the world.
Production base across the globe.
Human resources from all over the world.
International investment
Transaction involving IPRs.
The advent in ICI(information, communication and technology)
Rapid economic liberalization of trade and investment
The mobility of people and transactional moves
The reach of satellite channels, internet etc.
CONCEPT OF GLOBALIZATION
IMF defines globalization as " The growing economical interdependence of countries worldwide through increase in volume and variety of cross border
transactions in goods and services and of international capital flows ... Show more content on Helpwriting.net ...
To increase the profit
The failure of domestic companies
Adverse business environment
Globalization of production:
Reasons
Cheap raw materials, cheap labour and high quality
Imposition of restriction on imports
Reduce the cost of transportation
Globalization of technology:
Revolution in telecommunication, information technology and transportation technology
ADVANTAGES / DISADVANTAGES OF GLOBALIZATION
ADVANTAGES
Free flow of capital, tecnology etc
Increase in industrialization
Spread of production facilities
Balance development of world economics
Increase in production and consumption
Commodities with lower price and high quality
Cultural exchange
Demand for variety of products
Increase in job and income
High living standards
Balance human development
Economic liberalization
DISADVANTAGES
It kills domestic business
Exploit human resources
Leads to unemployment and under employment
Decline in income
Transfer of natural resources
National sovereignty at country stake.
Leads commercial and political colonization
The divide between the rich and the poor
The developing and under–developing countries
Unemployment and mass layoff
Adverse balance of payment
Volatile of markets
Loss of cultural identity
Shift of power to multinationals
Effects of globalization

Why There Is Need to Study Ihrm and Cross Culture Management?
INTRODUCTION Why there is need to study IHRM and cross culture management? For our purposes let's define culture as the way in which each of
us is programmed to behave in the environment. Cultures are like icebergs; some features are apparent to anyone not in a fog, while others are deeply
hidden. Above–the–surface features include overt behaviors: how people dress eat walk talk relate to one another conduct themselves during public
ceremonies such as weddings or funerals. Also included are such things as social distance. Other aspects are so far below the surface that they are hard
to recognize. We may see evidence of these aspects, but we usually can't pinpoint them precisely and usually don't have a clue where they came from.
They ... Show more content on Helpwriting.net ...
In France and Greece, for example, engineers tend to emphasize theoretical or mathematical approaches over experimental or numerical ones. Other
countries, such as Canada and the United States, tend to favor experimental or numerical approaches. Although there is no absolute "right way" to
approach technical problems, issues are likely to arise when engineers with different inclinations work together to solve them. On a practical basis, the
approaches used by engineers in different countries can also depend on the types of resources available. For example, high labour costs and the
availability of skilled workers make process automation and the use of heavy equipment valuable in developed countries, while using large numbers of
unskilled workers may be a preferred approach in some developing. Cross–cultural Differences & Telecommunication Cross–cultural issues also arise
at the organizational level; because company's indifferent countries organize their daily business differently. Some of the most noticeable differences
include relative hierarchy of departments. The relative power of the various departments within a corporation is often a function of the country where
the corporation has its headquarters. For example, the manufacturing departments of merman–based companies have influence over their marketing and
sales counterpart's hat many Canadian and American manufacturing departments can only dream of. Merman

2g Scam Essay
The 2G spectrum scam in India involved the issue of 1232 licenses by the ruling Congress–led UPA alliance[1] of the 2G spectrum to 85 companies[1]
including many new telecom companies with little or no experience in the telecom sector at a price set in the year 2001. The scam involved allegations
regarding the under pricing of the 2G spectrum by the Department of Telecommunications which resulted in a heavy loss to the exchequer, and the
illegal manipulation of the spectrum allocation process to favour select companies The issue came to light after the auction of airwaves for 3G services
which amounted to 677,190 crore (US$151.01 billion) to the exchequer.[2] A report submitted by the Comptroller and Auditor General based on the
money ... Show more content on Helpwriting.net ...
Subramaniam alleges that Chidambaram had received kickbacks and undervalued the spectrum cost.[17] Petitioners to 2g scam: Subramaniam Swamy,
activist lawyer and politician, whose letters to the Prime Minister demanding action and affidavits and cases in the Supreme Court brought the issue
into the public limelight. Paranjoy Guha Thakurta, a journalist who was one among the very first to write on the irregularities in the awarding of 2G
spectrum allocation by the Telecom Ministry. He is also one of the petitioners in the 2G PIL currently being heard in the Supreme court.[18] Prashant
Bhushan, on behalf of the Centre for Public Interest Litigation. Anil Kumar, on behalf of the civil society organisationTelecom Watchdog
Others:Several eminent people like former chief election commissioners J.M. Lyngdoh, T.S. Krishnamurthy and N. Gopalaswami and former central
vigilance commissioner (CVC) P. Shankar are also petitioners in the suits filed by civil society groups. Loss to Exchequer: The Controller and Auditor
General of India used three different methods to assess the presumptive loss to the exchequer resulting from not auctioning 2G spectrum.[19] The first
method was based on the fact that S Tel, one of the licensees, explicitly offered to pay significantly higher license fees for the spectrum. Based on the
fees offered by S Tel, the

5 Forces Model of Verizon
TABLE OF CONTENTS
Pages
1. Introduction & Main Products 2
2. Main Competitors 6
3. Five Forces Analysis 7
4. PEST Analysis 10
5. SWOT Analysis 12
6. Generic Strategy 14
7. Growth Strategy 14
8. Product Strategy 15
9. Partnership Strategy 15
10. Reference List 16 Introduction and Main Products
"Verizon Communications Inc. (Verizon) is one of the world's leading providers of communications services. Verizon's wireline business, which
includes the operations of the former MCI, provides telephone services, including voice, broadband data and video services, network access,
nationwide long–distance and other communications products and ... Show more content on Helpwriting.net ...
This could potentially attract a significant proportion of market volume and hence reduce the potential sales volume for Verizon.
a. Vonage(Threat to Fixed Line service)
b. Skype(Threat to Fixed Line service)
3. Competitive Rivalry between Existing Players – High
This force describes the intensity of competition between existing players (companies) in an industry. The results of high competitive pressure could
impact prices, margins, and hence, on profitability for every company in the industry.
a. Sprint Nextel
b. Cingular – AT&T wireless
c. T–Mobile
d. AOL
e. Qwest
f. RBOCs
g. COMCAST
4. Bargaining Power of Suppliers – Low
The term 'suppliers' comprises all sources for inputs that are needed in order to provide goods or services. If there is a market with much choice supplier
choice, bargaining power will be less.
There are many network equipment suppliers, which are suffered from the down telecom market. Having mature technologies also commoditize the
products. As such, the bargaining power of suppliers has been weak.
5. Bargaining Power of Customers – Low
The bargaining power of customers determines how much customers can impose pressure on margins and volumes.
Since most of buyers are small (residential and small business users), they do not have much buyer power. Big

Case Study: Vodafone Group
INTRODUCTION
1.1 Vodafone Group
Vodafone Group is a British multinational information transfer's organization, headquartered in London and with its enrolled office in Newbury,
Berkshire. The name Vodafone originates from voice data fone, picked by the organization to "mirror the procurement of voice and information benefits
over cellular telephones."
It is the world's second biggest versatile telecom organization measured by both endorsers and 2013 incomes (behind China Mobile), and had 434
million supporters starting 31 March 2014.
Vodafone possesses and works arranges in 21 nations and has accomplice organizes in more than 40 extra nations. Its Vodafone Global Enterprise
division gives information transfers and IT administrations to corporate customers in more than 65 nations.
1.1.1 Vodafone India Vodafone India Ltd. is the second biggest versatile system administrator in India by endorser base, after Airtel. It is headquartered
in Mumbai, Maharashtra. It has pretty nearly 173 million clients as of September ... Show more content on Helpwriting.net ...
There were 726.8 million GSM clients toward the end of April, the COAI said.
Bharti Airtel, the nation's biggest administrator, included the most clients, with 1.65 million clients going along with its system. Its aggregate number of
endorsers remained at 208.2 million, with a piece of the pie of 28.41%, toward the end of May. Uninor controlled by Norwegian firm Telenor ASA,
added 1.3 million supporters of take its general client base to 37.8 million. Telenor arrangements to take complete responsibility for by purchasing
Lakshadweep Investments and Finance's 26% stake for Rs.780 crore. Thought cellular got 1.16 million new clients to take its aggregate to 137.7
million. The nation's third–biggest administrator has a piece of the pie of

India: An Attractive Market for Mobile Phone Manufacturers
In the recent times, India has emerged to become one of the most attractive markets for mobile phone manufacturers. With a huge population, India
possesses a comparatively high teledensity of 74.50 (according to the latest report published by TRAI on 12th March, 2014). Of the overall teledensity,
Wireless forms a major part with a teledensity of 72.18. With a total of 893 million wireless subscribers, India has attracted the focus of all the major
mobile phone manufacturers, considering an addition of 7.02 million wireless subscribers every month, on an average. On the other side, one can notice
the decline in the number of Wireline subscribers which has reduced by approximately 0.17 million subscribers every month on an average. All these
numbers clearly points out to the abundance of growth opportunities in the Indian mobile phone industry pertaining to almost all economic and social
sectors. In the past decade, the Indian mobile phone industry has seen the entrance and growth of many global players including Apple, Samsung, Sony,
LG etc. Not only the global players, but many new Indian players have entered the industry recently, including Micromax, Karbonn, Videocon, etc. The
industry has moved on by leaps and bounds in terms of technology and competition. From the times when Nokia was a dominant player in the market
capturing an extremely high market share, we have seen many new entrants providing a healthy competitive landscape with players like Samsung, Sony
and HTC

LG Electronics
For the exclusive use of J. LAU
TB0073
August 17, 2007
Kannan Ramaswamy
LG Electronics: Global Strategy in Emerging Markets
Mr. Nam Woo, President of LG Electronics (LG), was collecting his thoughts after the press conference in Beijing. He had been appointed as the
President of LG Electronics in China in 2006 and was unveiling an ambitious agenda to accelerate LG's presence in the country. He reflected on the
emergence of
South Korea as a major hub in the consumer electronics business and the role that LG had played in the rapid transformation. Having spearheaded a
significant part of LG's forays into emerging markets such as Brazil, Russia, China, and India, Mr. Woo had synthesized some crucial lessons that he
would have to bring to ... Show more content on Helpwriting.net ...
This success story was a product of foresight, careful strategic thinking, and leveraging an array of advantages that Korea was building at home.
The History of LG
LG was born as the Lak Hui Chemical Industrial Co. in 1947. It was founded by Mr. In–hwoi Koo for the manufacture of cosmetic creams. Finding that
there were no independent manufacturers capable of supplying bottle caps needed for packaging the cream, Lak Hui Chemical set up its own facilities
and utilized the excess capacity of its injection–molding machines to manufacture small consumer products based in plastic. This led to an entry into
the manufacture of plastics components for telecommunication and electrical companies presaging LG's entry into the telecommunications business. In
fortifying its access to feedstock for plastics manufacture, the company moved into oil refining and later into shipping to transport crude oil. It was in
1958 that the Goldstar Co. (currently LG Electronics) was first established to consolidate expansion in the fast–growing area of plastics.
Exhibit 1
The Evolution of LG Group's Portfolio of Businesses
Founded as a Cosmetics
Cream Maker
Electric Fan Blades and Telephone
Casings
Plastic Caps
Combs, Toothbrushes,
Soapboxes
Electronic Equipment and Telecom
Oil Refining
Insurance
Shipping
LG Electronics soon pioneered the growth of the Korean electronics and appliances industry, becoming the first Korean company to build a vacuum
tube radio,

Telecom Sector : India And Customer Relationship...
Telecom sector in India and Customer Relationship Management (CRM) Author Raja Sarkar Ph.D. Scholar/ UGC Senior Research Fellow Department
of Business Administration Utkal University, Bhubaneswar, Odisha, India E–mail– rajasarkar71@gmail.com Mobile– 9088189044 Abstract: The
Indian telecom sector has evolved over the last two decades significantly. Before the economic liberalization in the 1990's, it was the state run service
providers BSNL(Bharat Sanchar Nigam Limited) & MTNL(Mahanagar Telecom Nigam Limited) who had absolute monopoly in this sector. Landlines
used to dominate the Indian telecom space. Mobile phone users were very few and they were mostly from the ultra rich and the elite segment. Call
charges were extremely high which kept the ordinary people outside the purview of the telecom service. It was the economic liberalization which
opened the floodgates for private and foreign investments in the Indian economy in almost each and every sector and the telecom sector was also not
untouched by it. It brought the private players into the telecom space and created a fierce competition which resulted in an ideal atmosphere for the
diffusion of the telecom services among all classes and segments. It was the trigger for the subsequent telecom revolution in India which ultimately
resulted

Branding Logo Redesign
TABLE OF CONTENTS 1.0.Introduction......................................................................1 2.0.Objectives..........................................................................1
3.0.Literature Review...............................................................1–2 4.0.Resarch Design...................................................................2–4 4.1.Data Source
& Type......................................................................................................................2 4.2..Research
Instruments..................................................................................................................2 4.3.Sample ... Show more content on Helpwriting.net ...
My study consists logos of Godrej,Dabur and Star Plus for the incremental study and Airtel, UTI bank, Videocon for considerable change study. The
reason for choosing these 6 logos are (a) they are well acquainted with the respondents and will show wide distribution of commitment scores. (b) these
logos were changed recently( within the last 10 yrs). To know about incremental change or considerable change a pre–test will be conducted to measure
which one is an incremental change or a considerable change. 4.1.Data Source & Type 1.Primary Data–Will be collected from the respondents
with the help of questionnaires. 2.Secondary Data– From different related articles relating to my topic. 4.2..Research Instruments:– Questionnaires
which is designed to obtain the necessary numerical data pertaining to my topic. 4.3.Sample Size:– Total of 120 respondents. I have divided 60
respondents for "incremental logo change" and 60 respondents for "considerable logo change". The pre–test will be done on 20 respondents.
4.4.Sampling Technique– Convenient Sampling. 4.5.Research Tools– SPSS and MS Excel. 1.Respond to the following statement with respect
to__________.(measurement of brand commitment developed by

Samsung Marketing Strategy
Marketing strategies of Samsung in India
Scenario in the consumers Durables sector:–
Prior to liberalisation, the Consumer Durables sector in India was restricted to a handful of domestic players like Godrej, Allwyn, Kelvinator and
Voltas. Together, they controlled nearly 90% of the market. They were first superceded by players like BPL and Videocon in the early 1990s, which
invested in brand–building and in enhancing distribution and service channels. Then, with liberalisation came a spate of foreign players from Samsung
to LG Electronics to Sony to Aiwa.
Both rising living standards, especially in urban India, and easy access to consumer finance have fuelled the demand for consumer durables in the
country. Also, the entry of a ... Show more content on Helpwriting.net ...
SISO is working on major projects for Samsung Electronics in the area of telecom: wireless terminals and infrastructure, Networking, SoC (System on
Chip) Digital Printing and other multimedia/digital media as well as application software. In addition to working on global R&D projects, SISO is also
helping Samung India's CDMA business by focusing on product customization for the Indian market.
Market Share: –
|Products |Brand |2004 |2005 |
|Refrigerator |LG |25.16 |29.4 |
| |Whirlpool |21.6 |23.2 |
| |Godrej |19.8 |16.3 |
|Washing Machine |LG |31.9 |35.1 |
| |Samsung |14.6 |13.4 |
| |Videocon |14.8 |13.9 |
|TV

History of Cellphone
History of Cell Phones The history of mobile phones records the development of interconnection between the public switched telephone systems to
radio transceivers. From the earliest days of transmitting speech by radio, connection of the radio system to the telephone network had obvious benefits
of eliminating the wires. Early systems used bulky, high power consuming equipment and supported only a few conversations at a time, with required
manual set–up of the interconnection. Today cellular technology and microprocessor control systems allow automatic and pervasive use of mobile
phones for voice and data. The transmission of speech by radio has a long and varied history going back to Reginald Fessenden's invention and shore–
to–ship ... Show more content on Helpwriting.net ...
In 1969 Amtrak equipped commuter trains along the 225–mile New York–Washington route with special pay phones that allowed passengers to place
telephone calls while the train was moving. The system re–used six frequencies in the 450 MHZ band in nine sites, a precursor of the concept later
applied in cellular telephones. [2] In December 1971, AT&T submitted a proposal for cellular service to the Federal Communications Commission
(FCC). After years of hearings, the FCC approved the proposal in 1982 forAdvanced Mobile Phone System (AMPS) and allocated frequencies in the
824–894 MHz band.[6] Analog AMPS was eventually superseded by Digital AMPS in 1990. A cellular telephone switching plan was described by
Fluhr and Nussbaum in 1973,[7] and a cellular telephone data signaling system was described in 1977 by Hachenburg et al.[8] In 1979 a U.S. Patent
4,152,647 was issued to Charles A. Gladden and Martin H. Parelman, of Las Vegas for an emergency cellular system for rapid deployment in areas
where there was no cellular service. Emergence of commercial mobile phone service Alongside the early developments outlined above, a different
technology was also growing in popularity. Two–way mobile radios (known as mobile rigs) were used in vehicles such as taxicabs, police cruisers, and
ambulances, but were not mobile phones, because they were not connected to the telephone network. The first fully automated mobile phone system for
vehicles was launched in Sweden in 1960. Named

What Is Media Influence In France
France and India are on different spectrums when it comes to culture and traditions. India is known for its vibrant and colorful traditions, while France
is known for its well–polished ones. The one thing that both these countries can relate the most in is media. Media plays an intensive role in both
countries. They both strive in creating media that is true to their culture and beliefs. India and France media consist of television, radio, film,
newspapers, magazines, and internet based websites. I personally find both of these countries fascinating and want to know more about the media
influence in both countries. In this paper we are going to take a closer look at the types of media, media news stories, and the Western influence in India
... Show more content on Helpwriting.net ...
This clearly shows that U.S influence is seen in Frances film industry. France does have regulations on the amount of American movies that can be
shown in their country throughout the year. This is why on the chart there are more home based movies than the box office of another country. On
France's billboard chart every song expect for one or two are American record songs. There is definitely a heavy American influence in France. It is
shown across every media platform in France. In the article "Jill Scott Compared to a Dog on French Television," France is has a complicated history
with race and racism. On a recent episode of TMC's Quotidian actress Reem Kherici and actress Alice Belaïdi and made some derogatory remarks
about singer Jill Scott. Actress Alice Belaïdi stated that she named her dog Jill because she look like Jill Scott. The host Yann Barthès proceeded to put
up a side by side photo of the singer and Belaïdi dog. The actress and the host found the joke amusing, while actress Kherici and the audience didn't
find the humor in the joke at all. Offensive jokes have been displayed on television for centuries now. Television has been a big contributor to the
controversy of racism and stereotyping. This is the perfect example of how media can have an effect on society issues.
India
India has seven types of Indian communication media, which are television radio, cinema, newspapers,

Branding Logo Redesign
TABLE OF CONTENTS 1.0.Introduction......................................................................1 2.0.Objectives..........................................................................1
3.0.Literature Review...............................................................1–2 4.0.Resarch Design...................................................................2–4 4.1.Data Source
& Type......................................................................................................................2 4.2..Research
Instruments..................................................................................................................2 4.3.Sample ... Show more content on Helpwriting.net ...
Given this, the exposure/repetition–effects literature stream is helpful in understanding the theory behind response to stimuli such as logos. Researches
who have examined the relationship between exposure (in particular, repetitive exposure to stimuli) and affective response have reported results that
can be categorized into two broad categories. First, a number of studies report an inverted "U" relationship between exposure to stimuli (ranging from
nonsense syllables to advertisements) and affect (Crandall, Montgomery and Ress 1973;Kail and Freeman 1973; Zajonc Crandall, Kail and Swap 1974,
Anand and Sternthal 1990; Calder and Sternthal 1980). The prevailing explanation is the "two factor theory" that states two opposite psychological
processes: positive habitation and tedium mediate the relationship between exposure and affect(Berlyne 1970). Positive habitation is defined as a
reduction in uncertainty or conflict in a person's mind (Cacioppo and Petty 1979). Repeated exposure leads to more opportunities to learn about the
stimuli thereby reducing uncertainty and this learning is presumably rewarding and leads to increased affect towards the stimulus (upward portion of
the inverted U). The decline of affect (downward portion of U) results from the tedium of repeated exposures to the stimulus. Tedium is defined as a
state of

Good Luck Case Study
Good Luck! Aditya Birla Group ............... Diversified ........................... Taking India to the World Aaj Tak .................................... TV news channel
................. Sabse Tej ABN AMRO Bank ................... Banking ................................ Look Beyond Accenture ................................. Consulting
............................ High performance. Delivered. Acer ......................................... Computer hardware ............. Empowering People Air France
................................ Airline .................................. Making the sky the best place on earth Airtel ........................................ Telecom ...............................
Express yourself Amway ... Show more content on Helpwriting.net ...
The Comfortable Family Car Classic Polo ............................. Apparel ................................ Just Relax CNBC TV 18 ........................... TV channel
.......................... Profit from It. CNN ......................................... TV channel .......................... The Worldwide leader in News Cognizant Tech
........................ IT software ........................... Passion for making a difference Crompton Greaves ................... Electricals ............................ Everyday
Solutions CSC .......................................... IT ......................................... Experience Results dabur ........................................ FMCG
.................................. Celebrate Life! Daikin .......................................... Air–Conditioners .................. Complete Silence Daimler
........................................ Automotive .......................... Answers for questions to come Deutsche Bank ............................. Banking ................................ A
Passion to Perform DHL ............................................. Logistics ............................... We move the world / The Pulse of Business Diebold
........................................ ATM maker .......................... We won't rest. Digjam ......................................... Apparel ................................ Dressing the
world Dow Chemical ............................. Industrial

Videocone Marketing Strategy
VIDEOCON
Introduction
Videocon is a company that was floated by Nandalaji Dhoot in 1986 to launch India's first superlative colour television in a collaboration with Toshiba
Corporation Japan, has now claimed to be a $2.5 billion conglomerate (in market capitalisation). The company has two core activities, which include
the manufacturing, assembly, marketing and distribution of consumer electronics and home appliances, and exploration and production of oil and gas.
The company presently has seven operating business divisions, in which major divisions are consumer electronics, home appliances, components, etc.
Videocon has clearly been at the forefront in delivering low end products and innovative technologies to become a global player. ... Show more content
on Helpwriting.net ...
�� The Cost and interest rates continues to be the key issues that are likely to shape the growth rates of the Industry. Inflation linked increases in the
other expense, including wages and increasing advertising expenditure only add further to the situation.
OUTLOOK
�� The consumer electronics sector is undergoing a major transformation. The analog technologies are giving way to digital technologies.
Digitalization in turn is leading to convergence of consumer, computer, communication, broadcast cable technologies and the contents. A digital signal
can be far more easily processed than an analog one. The company is planning to tap this.
�� The Company has adopted the best and the most sophisticated technology to suit Indian needs. The company as a part of global diversification has
been planning international forays in advanced and alternate technologies like Flat Panel Displays
�� The Company as a part of reducing manufacturing cost of products as also to strengthen the bottomline, has decided to adopt the policy of
becoming "backbone provider" to the industry through focusing on various components.
RISKS AND CONCERNS
�� The markets for consumer electronics products and household appliances are highly competitive and the Company has experienced pressure on its
prices and margins. The Company expects that technological advances

Case Study Of Asea Brown Boveri
1949
The company was incorporated on 24th Dec 1949 in Mumbai. The main objective of the company is to manufacture transformers, all–aluminium
conductors, electric motors, furnaces, extra H.T air blast circuit breakers, panels and switchboards.
Asea Brown Boveri(ABB), was established as a subsidiary of the Swedish–Swiss Asea Brown Boveri. The ABB group, has operations in 140 countries
and comprises about 1000 companies and is involved in factory automation, distribution and transmission, industrial equipment and systems, and power
generation.
1965
The Company's name was changed from Hindustan Electric Co. Ltd., to Hindustan Brown Boveri Ltd in September 1995.
(economictimes.indiatimes.com, 2015)
1984
This project for the manufacture of industrial steam turbines with Gujarat Industrial Investment Corporation Ltd., progressed with ... Show more
ABB ABL, a member of the Swedish multinational group Asea Brown Boveri, is introducing the Ljungstrom rotary air–preheaters to the Indian boiler
market under the licence of ABB Air Preheater Inc., USA.
ABB–AAPL Projects will be merged with the Swedish electrical giant to dovetail its Indian operations and carry forward ABB's overall restructuring
plan adopted at Zurich in August.
Public Sector National Thermal Power Corporation signed a memorandum of understanding with the Swedish conglomerate ABB for the formation of a
joint venture for its renovation and modernisation programmes to be carried out both within and outside the country.
1999
In the letters of intent, ABB has signed an EPC contract for the Videocon project.
The company has initiated a marketing agreement with the public–sector Indian Oil Corporation, according to which, 50 per cent of the offtake from
the refinery would be through IOC, and the balance through BPCL. (economictimes.indiatimes.com,

Csr : Corporate Social Responsibility
CSR stands for Corporate Social Responsibility. Corporate Social Responsibility (CSR) is defined by many groups like, Tata steel, Coca Cola,
Reliance, Videocon etc. Although they all stand for similar meanings connecting to taking responsibilities of the society as a business individual, its
definition has been getting broader from a established point of view, corporate social responsibility is a type of business instruction included in a
business demonstration. CSR policy functions as a self–regulatory system whereby a business monitors and ensures its active consistency with the
strength of the law, ethical standards and global norms. CSR aims to hold responsibility for corporate actions and to support a positive impact on the
surroundings and stakeholders including clients, workers, investors, communities, and others. Corporate Social Responsibility (CSR) has been a
growing subject for last two decades. It had been developed in US and Europe simultaneously from many years. Since the beginning of the new
concept, global companies adjust their policy of conduct and moral rules to be able to establish the relation between their stakeholders that they are a
responsible business article and that the profit given back to the shareholders are not from immoral practices. CSR involves multiple stakeholders,
including the government, shareholders, employees, consumers, media, suppliers, NGOs, and the general public and volunteerism to doing the business
in a responsible way.

Corporate Level Strategies
Corporate Level Strategies Kinds of Grand Strategies: * Stability Strategies * Growth Strategies * Retrenchment Strategies * Combination Strategies
Stability Strategies The basic approach is 'maintain present course: steady as it goes.' In an effective stability strategy, companies will concentrate their
resources where the company presently has or can rapidly develop a meaningful competitive advantage in the narrowest possible product–market scope
consistent with the firm's resources and market requirement's Types of Stability Strategies * No change strategy: * Firms adopting this strategy
maintain the same level of operations * Small business firms desire satisfactory level of operations rather ... Show more content on Helpwriting.net ...
* Forward integration took place at Modern Suiting when it diversified into worsted suiting. With an investment of Rs.7 crore, it acquired sulzer looms,
sophisticated fabric processing facilities and other sophisticated equipments to manufacture a premium terry wool suiting with the brand name
'Amadeus'. * Backward integration at Modern Woolens involved a collaboration with Schild of Switzerland for wool processing, combing, and woolen
tops which are necessary for the production of woolen textiles. In this manner, a number of backward and forward linkages were being attempted
within the Modern Group with the objective of raising the turnover to Rs.250 crore by 1992. Horizontal Integration * When an organization takes up
the same type of products at the same level of production or marketing process, it is said to follow a strategy of horizontal integration * For Eg.: When
a luggage company takes over its rival

Financial Analysis: Bharti Airtel And Reliance Communications
Executive Summary
The telecommunication plays an important role in today's market. In the last few years, change has taken place in the ownership structure of
telecommunications companies from public monopolies to private companies. The rapid development of mobile networks and video and Internet
technologies has created enormous competitive pressure on the companies. As new competitors come to industry, companies need intelligent tools to
gain an advantage which is competitive in nature. Also, stock market expectations are wide and investors and financial analysts need tested tools to gain
information about how companies perform financially compared to their competitors, the strong areas of the competitors, the list of the major
competitors and so on. Likewise, we can say that, the telecom companies need to benchmark their performances against competitors in order to remain
important players in this market.
This financial analysis report examines two high profile competitors, Bharti Airtel and Reliance Communications, within the telecom industry in order
to evaluate company's performance and financial health. The overall strategies of the company were reviewed and considered along with the financial
analysis to come to a ... Show more content on Helpwriting.net ...
It operates in twenty countries across South Asia, Africa, and therefore the Channel Islands. Airtel incorporates a GSM network altogether countries
within which it operates, providing 2G, 3G and 4G services relying upon the country of operation. Airtel is the world's third largest mobile
telecommunications company by subscribers, with over 275 million subscribers across 20 countries as of July 2013. It is the largest cellular service
provider in India, with 192.22 million subscribers as of August 2013. Airtel is the Second largest Asia–Pacific mobile operator by subscriber base,
behind China

Samsung Electronics Inc.: A Case Study: Samsung...
SAMSUNG In the modern world of technology, many different companies are attempting to secure their own ground in a particular market. Many
companies work in many tech fields & some company focus on software, some on mobile phones, others on television but one of the most recognizable
names in the technology field is that of Samsung. SAMSUNG Electronics Co. is a South Korean multinational electronic information technology
company having headquarter in South Korea. Samsung Electronics is the world's larger mobile phone maker and world's second larger semiconductor
chip–maker. Samsung History is not like other electronic companies, SAMSUNG origins were not involving electronics but other products. In 1938 the
SAMSUNGs founder Byung–Chull Lee set ... Show more content on Helpwriting.net ...
The property licensed may include: Patents, Trademark, Copyrights, Technology, Technical know–how, Specific business skills. Some of the big
examples of licensing are Pepsico, Coke Bottling Plant. Some benefits of licensing are Low financial risks, Low–cost way to assess market potential,
there are no restrictions on foreign investment & Licensee provides knowledge of local markets. But as we all know there are some limitations to
Licensing as well, like Limited market opportunities, Dependence on licensee, and the biggest drawback is that you have possibility of creating future
competitor. One of the biggest example of Licensing is Calvin Klein Inc, who got about 90 percent of the $160 million a year in sales at Calvin Klein
Inc comes from licensing the designer's name to makers of underwear, jeans and perfume. IBM is also one of the examples of licensing. Samsung can
use Licensing as one of the good strategy to enter the new market, it can be very helpful for Samsung to penetrate into a small market using the
licensing

Analysis of Firm Resource, Capabilities and Internal Firm...
http://books.google.co.in/books?
id=wY2bSaEm8l8C&pg=PA90&lpg=PA90&dq=competitors+of+videocon+electronics+and+home+appliance&source=bl&ots=
601BTqKbVNxLzH2GNbJZBOU&hl=en&sa=X&ei=rGnqUeCyNojtrQfW0oHwAw&ved=0CFcQ6AEwBzgK#v=onepage&q=
Review of the resource–based approach
The resource–based view (RBV) emphasizes the firm's resources as the fundamental determinants of competitive advantage and performance. It adopts
two assumptions in analyzing sources of competitive advantage ( see for instance Barney, 1991 and Peteraf and Barney, 2003). First, this model
assumes that firms within an industry (or ... Show more content on Helpwriting.net ...
Survey strategy helps the researcher to collect qualitative data and information (Flick 2009). With the help of survey strategy, researcher is able to
collect general views of people that are related to the topic of role of marketing strategies to development of UK tourism industry.
Researcher also uses academic journal articles analysis in order to achieve research aims and objectives. It helps researcher to collect relevant
information and data that is related to the research issues. Both of these research strategies are helpful for the researcher to collect the valid and reliable
data and information to achieve research aims and objectives (Saunders 2003).
For more information please check our Dissertation Examples. http://smallbusiness.chron.com/examples–qualitative–research–strategies–10244.html
1.4. Research strategy, approach and methodology
The strategy is to find solutions to the research task presented in the previous chapter. The thesis proposes the implementation of an integrated
corporate level system to manage product profitabilities. This will be called thedesign to profit procedure. Compared to the earlier studies, this work
suggests a combination of advanced costing methods, product life cycle analysis and multidimensional data processing to be used in constructing the
system. The system can be constructed on a commercial SW platform. The customers of the system are the people who work in product programs and

The Tools Of Washing Machine Essay
1.3 Washing machine:
Although breakthrough camping of technology of the different brands washing machine turn machine into a unique devise, we can enounce basic and
minimum work of washing machine. The washing machine has a central loading small drum with holes and a spinning system on its own axis. During
the washing process, inside the drum water, detergent and dirty clothes are mixed, then spinning movement is start. The movement mixes the detergent
and dirty cloths and movement between water and cloths, which make the cleaning process.
The basic components of the machine:
Water inlet control valve which is near the inlet point of the washing and control the quantity of water required. It is actually solenoid valve.
Water pump circulates the water through washing machine. It works in two direction as wash cycle and spin cycle.
There are two types of washing machine: inner and outer. The cloths are loaded and washed in the inner tub which has small holes for draining the
water. The outer tub cover and support inner tub during various clothes washing cycle.
Rotating disc or agitator which perform cleaning operation of clothes and produce most important function of rubbing the clothes with each other as
well as with water.
An electric engine which transmits movement to the cylinder so that it spins in the right way.
A microprocessor that controls the function of different cleaning and programs.
A resistance system in charge of heating water.
Timer that helps to

Application Of A Cell Phone Essay
shooping for another handset then It 's the hard thing to choose what sort of cell phone you require. We are living in the time of innovation where we
need to associate with others and need to impart upgrades to our companions. So through a cell phone, we can without much of a stretch use online
networking and make our life basic and brisk. Be that as it may, when we consider to purchase a cell phone the main thing that is waiting in our brain is
what number of things that we need to consider while pick a cell phone. Here we are going to delineate a few tips that will help you for purchasing a
cell phone. We should begin and recognize what you ought to need to remember when you are in business sector and looking for the cell phone that will
work with you just for one year as well as obviously a few years. 1. What would you be able to manage? Make beyond any doubt you make a genuine
investigation of the amount you can spend on a cell phone without totally using up every last cent. What you can (or can 't) bear the cost of can truly
contract down your choices. 2. What style do you like? Ask yourself what sort of style you like. Do you like the structure and feel of an iPhone, a HTC
telephone, or a Samsung Galaxy telephone? Your own inclination for style can likewise influence your decision. !ME 3. What size do you need? Do
you need a greater cell phone with an expansive screen, or a slimmer, more smooth looking telephone with a littler screen? Your

Contemporary Business Environments Topics
UNCONVENTIONAL MARKETING
"Winners don't do different things, they do things differently"
DEFINITION: As the topic (unconventional marketing) tells us that there should be no definition, there are no rules, there is no leader. The only thing
that matters is 'being different' in such a way that attracts more attention and gives you more profits than the standard marketing practices.
RELEVANCE IN CONTEMPORARY ENVIRONMENT: As the world is becoming glocalized (global village), the competition is increasing at an
unprecedented rate. As a result the world is becoming an over communicated society which results in target customer getting more confused and
irritated. To retain the market share and profits in such a confused situation, companies ... Show more content on Helpwriting.net ...
It has some limitations also such as in India this medium is highly untapped because internet using population is relatively very less still and through
this medium, companies cannot reach out to rural market. Moreover in the urban market also they cant target people above 30 years of age.
ADDITIONAL INPUTS: The types of products which are sold online are the kinds which do not demand high involvement from the consumer side.
They don't have to think a lot while these products such as online booking, buying books, etc. This aspect was not touched in the presentation which
explains the kinds of products and services are sold online
FUTURE OF DIGITAL ADVERTISING: The next inn thing in the advertising industry in India is going to be digital advertising which would be
selling the products and services to all kinds of customers with no age barriers. In this medium the buyer power is going to increase to such an extent
that consumers will be deciding which ads they would want to see and appreciate. This medium is going to be more interactive and will definitely eat
the share of other forms of advertising.
MARKETING BEYOND 2010
Myths and Trends
INTRODUCTION: The words 'Marketing Beyond 2010' give you the clear warning that even before you start thinking about changing the rules of the
game, it will be different game already. And then there will be new rules and the moment you will be able to understand the rules of the new

Global And Indian Telecommunication Industry
The Indian Economy is set to grow steadily over the coming years backed by reforms from the Central Government and revival of the global economy.
The Indian economy is estimated to grow at the rate of 5.5% during the 2014 and is projected to grow at the rate of 6.3% during the year 2015 by the
Asian Development Bank (ADB). The growing economy and stable government would present numerous opportunities for Entrepreneurs to start and
grow a successful business.
The global and Indian telecommunication industry will present numerous business opportunities in the year 2015. India's metros are set to transition
from 3G networks to 4G network, while many of the 2nd and 3rd tier cities in India will transition from 2G to 3G networks. Reliance, ... Show more
Beaches, hill stations, heritage sites, wildlife and rural life, India has everything tourists are looking for. According to the World Travel & Tourism
Council, in 2012 alone tourism sector garnered 6.4 trillion and the contribution of tourism industry to India's GDP that year was 6.6 percent.
The tourism industry employed 39.5 million people. The industry is supposed to grow at the rate of 7.9 percent between 2014 and 2023. Tourists,
mainly from the U.S. and UK constitute the bulk of the foreign tourist inflow. And that creates some business opportunity. India ranks at number 65 in
the Travel & Tourism Competitiveness Report 2013. The opportunities lie in the field of hotel industry and airlines business. Besides, India is becoming
a hub for medical tourism, sports tourism and educational tourism, indicating at the availability of many untapped opportunities.
E–commerce companies have enjoyed tremendous growth rate over the past few years and will continue to grow rapidly during the year 2016. National
level retailers like Flipkart, Snapdeal, Jabong and Amazon are growing backed by healthy institutional and private equity investments. On the other
hand, 2016 will witness the growth of many small to medium sized local or regional e–retailing businesses that provide groceries and/or FMCG
products to a a smaller customer base. The focus of these firms on a small geographic area will help them be

Iffco-Tokio General Insurance Case
"In the future look you with confidence and optimism" as the insurance market is open and is customer–oriented.
Marine insurance became a part of the17th century. Before the nationalization in 1947, we have 147 foreign and Indian companies the two. But in the
course of its nationalization in 1973, we took over 107 companies in four societies, i.e. the Government, merging.
General Insurance Corporation of India (GIC) was in 1973 as a holding company with four subsidiaries – insurance companies social co Ltd., new
insurance India co. Ltd., Oriental insurance co Ltd, and United India insurance co. Ltd., put in place with a term clipped in accordance with the law.
The whole scenario in the market of insurance in India after the nationalization. ... Show more content on Helpwriting.net ...
of the reliance–Anil Dhirubhai Ambani group. The company is among the main general insurance in India, with a market share of over 8% in private
sector. It had a distribution network, consisting of 127 branches and more than 12,000 dealers late June 2013. premiums for the quarter June 30, 2013
706 billion rupees (US$ 126 million) gross was RS. Gross premiums written for the year ending March 31, 2013 2.036 billion rupees (US$ 374 million)
was RS... The company is the first company of the India insurance will be offered ISO 9001: 2000 certification in all functions, processes, products and
places in

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