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Fundraising in the Digital Age
       The Hope, the Hype & the Highlights




        SAIF Western Cape Workshop
        River Club, Cape Town
        28th October 2011




© 2011 GivenGain Foundation. Private and Confidential
Overview

         1. The Hope
         2. The Hype
         3. The Highlights




© 2011 GivenGain Foundation. Private and Confidential
The Hope




                          R£$€
© 2011 GivenGain Foundation. Private and Confidential   3
The Hope
                                                                                              Estimates in:
                         Online Donations in the USA                                           2001 = $550 Million
          2007                                                                                 2002 = $1.1 Billion
         2006                                                                                  2003 = $1.9 Billion
         2005                                                                                  2004 = $2.62 Billion
         2004                                                                                  2005= $4.53 Billion
         2003                                                                                  2006= $6.87 Billion
         2002                                                                                  2007 = $10.44 Billion
          2001                                                                                 2008 = $14.64 Billion
         2000                                                                                  2009 = $15.48 Billion
          1999
                                                                                               2010 = $17.65 Billion
                 $0         $2,000         $4,000       $6,000   $8,000   $10,000   $12,000    Source: tedhart.com and
                                                                                               Harvard University Initiative
                                                                                               on Social Enterprise


       US represents more than ½ the Global Online Philanthropic Market
       Globally translates to more than $34 billion in Online Donations and growing
       • The Internet provides solutions for this New World
       • No Boundaries to possible Donors
       • No Limits to the Potential

© 2011 GivenGain Foundation. Private and Confidential                       4
The Hope

   • 3 million donors made a total
     of 6.5 million donations
     online.

   • Donations for the campaign
     totaled more than $770
     million.

   • Of those 6.5 million
     donations, 6 million were
     $100 or less.

   • The average online donation
     was $80.

   • The average donor gave more
     than once.

© 2011 GivenGain Foundation. Private and Confidential   5
The Hype




© 2011 GivenGain Foundation. Private and Confidential   6
The Hype

    • Social Networks
    • The ‘Learning Age’
    • 750 million users
    • 700 billion minutes
    • 300,000 Volunteers
    • 70 Languages
    • 1 Functional Language
    • Sharing x 130+
    • ‘Followers’
    • ‘Friends’

© 2011 GivenGain Foundation. Private and Confidential   7
The Hype




© 2011 GivenGain Foundation. Private and Confidential   8
The Highlights




© 2011 GivenGain Foundation. Private and Confidential   9
GivenGain: The Real

     United Kingdom                                     Switzerland               South Africa

     • Platform                                         • Foundation              • Support & Training
             – www.givengain.com                           – Global Credibility      – Causes & Donors


     • Clients                                          • Processing              • Advisory Services
             – 490+ Causes                                 – $49 million             – Strategy
             – 1200+ Activists                             – 51 000 Donors           – Campaigns


     • Sevenoaks, Kent                                  • Villars, Vaud           • Stellenbosch, WC




© 2011 GivenGain Foundation. Private and Confidential              10
GivenGain: The Virtual




© 2011 GivenGain Foundation. Private and Confidential   11
GivenGain: Causes




© 2011 GivenGain Foundation. Private and Confidential   12
GivenGain: The Process




© 2011 GivenGain Foundation. Private and Confidential   13
Case Study #1: The Cause




© 2011 GivenGain Foundation. Private and Confidential   14
Case Study #2: The Activist




© 2011 GivenGain Foundation. Private and Confidential   15
Case Study #3: The Corporate




© 2011 GivenGain Foundation. Private and Confidential   16
Case Study #4: The Institution




© 2011 GivenGain Foundation. Private and Confidential   17
Case Study #5: The Community




© 2011 GivenGain Foundation. Private and Confidential   18
Key to Success & Benefits

    •      Executive Buy-In
    •      Process Integration
    •      Social Media Skills
    •      Planning & Promotion
    •      Creativity & Purpose
                                                             •   Stakeholder Engagement
                                                             •   Transparency of Purpose
                                                             •   Dynamic Communication
                                                             •   Real-time Commenting
                                                             •   ‘Crowdraising’

© 2011 GivenGain Foundation. Private and Confidential   19
One World. Zero Barriers.




© 2011 GivenGain Foundation. Private and Confidential   20
Fundraising in the Digital Age
       The Hope, the Hype & the Highlights



      Colin Habberton
      CEO, GivenGain Foundation South Africa
      c: +27 71 401 2434
      e: colin@givengain.com
      t: @relatomics
      or find me on LinkedIn




© 2011 GivenGain Foundation. Private and Confidential

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SAIF WC Workshop 281011

  • 1. Fundraising in the Digital Age The Hope, the Hype & the Highlights SAIF Western Cape Workshop River Club, Cape Town 28th October 2011 © 2011 GivenGain Foundation. Private and Confidential
  • 2. Overview 1. The Hope 2. The Hype 3. The Highlights © 2011 GivenGain Foundation. Private and Confidential
  • 3. The Hope R£$€ © 2011 GivenGain Foundation. Private and Confidential 3
  • 4. The Hope Estimates in: Online Donations in the USA  2001 = $550 Million 2007  2002 = $1.1 Billion 2006  2003 = $1.9 Billion 2005  2004 = $2.62 Billion 2004  2005= $4.53 Billion 2003  2006= $6.87 Billion 2002  2007 = $10.44 Billion 2001  2008 = $14.64 Billion 2000  2009 = $15.48 Billion 1999  2010 = $17.65 Billion $0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 Source: tedhart.com and Harvard University Initiative on Social Enterprise US represents more than ½ the Global Online Philanthropic Market Globally translates to more than $34 billion in Online Donations and growing • The Internet provides solutions for this New World • No Boundaries to possible Donors • No Limits to the Potential © 2011 GivenGain Foundation. Private and Confidential 4
  • 5. The Hope • 3 million donors made a total of 6.5 million donations online. • Donations for the campaign totaled more than $770 million. • Of those 6.5 million donations, 6 million were $100 or less. • The average online donation was $80. • The average donor gave more than once. © 2011 GivenGain Foundation. Private and Confidential 5
  • 6. The Hype © 2011 GivenGain Foundation. Private and Confidential 6
  • 7. The Hype • Social Networks • The ‘Learning Age’ • 750 million users • 700 billion minutes • 300,000 Volunteers • 70 Languages • 1 Functional Language • Sharing x 130+ • ‘Followers’ • ‘Friends’ © 2011 GivenGain Foundation. Private and Confidential 7
  • 8. The Hype © 2011 GivenGain Foundation. Private and Confidential 8
  • 9. The Highlights © 2011 GivenGain Foundation. Private and Confidential 9
  • 10. GivenGain: The Real United Kingdom Switzerland South Africa • Platform • Foundation • Support & Training – www.givengain.com – Global Credibility – Causes & Donors • Clients • Processing • Advisory Services – 490+ Causes – $49 million – Strategy – 1200+ Activists – 51 000 Donors – Campaigns • Sevenoaks, Kent • Villars, Vaud • Stellenbosch, WC © 2011 GivenGain Foundation. Private and Confidential 10
  • 11. GivenGain: The Virtual © 2011 GivenGain Foundation. Private and Confidential 11
  • 12. GivenGain: Causes © 2011 GivenGain Foundation. Private and Confidential 12
  • 13. GivenGain: The Process © 2011 GivenGain Foundation. Private and Confidential 13
  • 14. Case Study #1: The Cause © 2011 GivenGain Foundation. Private and Confidential 14
  • 15. Case Study #2: The Activist © 2011 GivenGain Foundation. Private and Confidential 15
  • 16. Case Study #3: The Corporate © 2011 GivenGain Foundation. Private and Confidential 16
  • 17. Case Study #4: The Institution © 2011 GivenGain Foundation. Private and Confidential 17
  • 18. Case Study #5: The Community © 2011 GivenGain Foundation. Private and Confidential 18
  • 19. Key to Success & Benefits • Executive Buy-In • Process Integration • Social Media Skills • Planning & Promotion • Creativity & Purpose • Stakeholder Engagement • Transparency of Purpose • Dynamic Communication • Real-time Commenting • ‘Crowdraising’ © 2011 GivenGain Foundation. Private and Confidential 19
  • 20. One World. Zero Barriers. © 2011 GivenGain Foundation. Private and Confidential 20
  • 21. Fundraising in the Digital Age The Hope, the Hype & the Highlights Colin Habberton CEO, GivenGain Foundation South Africa c: +27 71 401 2434 e: colin@givengain.com t: @relatomics or find me on LinkedIn © 2011 GivenGain Foundation. Private and Confidential